COMP 301

BBA Program

Mid-Term Assignment 2

Assignment developed by:

Assoc. Prof. Dr. Daniel Marco-Stefan Kleber

February 2024
BBA PROGRAM – COMP301

Document Author: Dr. Daniel Kleber

Date: 01.02.2024
Contact: The Emirates Academy of Hospitality Management
Al Saqool Street
Bld. 69
Dubai, UAE

E: Daniel.Kleber@eahm.ae

Page ii
BBA PROGRAM – COMP301

TABLE OF CONTENT

1 GENERAL OVERVIEW OF THE ASSIGNMENT ................................................................................... 4

2 YOUR MID-TERM ASSIGNMENT ......................................................................................................... 5
3 HELPING GUIDELINES AND IMPORTANT REMARKS ....................................................................... 6

Page iii
BBA PROGRAM – COMP301

1 GENERAL OVERVIEW OF THE ASSIGNMENT

Dear BBA students,

Thank you for attending the Bachelor-Course “COMP301” in Spring 2024. It is my pleasure to conduct this
course for you and I am happy that I have the opportunity to meet you all at EAHM.

Below, you will find an overview of your 2nd mid-term assignment.

As agreed, the assignment will be due on 21.02.2024, 06:00 P.M. Dubai time.

Please submit a 3 to 4 page document (pdf) via Moodle. The title of the pdf file has to include your student ID
followed by your first and your last name (nothing else).

Once again, thank you for participating in the course COMP301.

All the best and good luck with the 2nd mid-term assignment,

Assoc. Prof. Dr. Daniel Marco-Stefan Kleber

Page 4
BBA PROGRAM – COMP301

2 YOUR MID-TERM ASSIGNMENT

Your 2nd Mid-Term Assignment consists of 1 component.

Component 2 - Individual Report:

Assessment Component 2 is an individual report about the case “XEROX – Paradise Lost.” Your task is:

1. To read the case ”XEROX – Paradise Lost”

2. To summarize the case “XEROX – Paradise Lost”

3. To identify, explain and analyze logical contradictions, strategic vision and risk management at
XEROX.

4. To comment on the Innovation Culture at XEROX

Page 5
BBA PROGRAM – COMP301

3 HELPING GUIDELINES AND IMPORTANT REMARKS

The Mid-Term Assignment consists of:

1. A three to four page pdf-document (1500 - 2500 words) which has to be submitted via Moodle by
21.02.2024, 06:00 P.M.

2. Please note that a late submission penalty will apply for everyone who submits after the above-
mentioned deadline!

Page 6
www.emiratesacademy.ae