23:27 16/10/2023 Exercise II - Chapter 10: Attempt review

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/ Quiz - Chapter 10 - Persuasive messages / Exercise II - Chapter 10

Started on Monday, 16 October 2023, 5:45 AM

State Finished
Completed on Monday, 16 October 2023, 5:49 AM
Time taken 3 mins 38 secs
Grade 10.00 out of 10.00 (100%)

Question 1

Correct

Mark 1.00 out of 1.00

Persuasive techniques in the digital age involve the use of flattery, empathy, nonverbal cues, and likability appeals.

Select one:
True 

False

Instead of a blunt, pushy hard-sell approach, persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability
appeals, which can be more subtle and misleading.

The correct answer is 'True'.

Question 2

Correct

Mark 1.00 out of 1.00

In a sales letter promoting its new hybrid vehicle, a car company included this sentence: Our new hybrid model will save you hundreds
of dollars annually on gasoline expenses. The company is focusing on indirect benefits of purchasing this vehicle.

Select one:
True

False 

Saving money on gasoline expenses is a direct benefit to the reader.

The correct answer is 'False'.

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23:27 16/10/2023 Exercise II - Chapter 10: Attempt review

Question 3

Correct

Mark 1.00 out of 1.00

The first step in planning a persuasive message is determining the purpose.

Select one:
True 

False

The purpose establishes the strategy of a persuasive message and, therefore, needs to be determined first. A message without a clear
purpose is doomed.
The correct answer is 'True'.

Question 4

Correct

Mark 1.00 out of 1.00

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader
might have.

Select one:
True

False 

When using the indirect (AIDA)strategy in a persuasive message, begin by gaining your reader's attention.

The correct answer is 'False'.

Question 5

Correct

Mark 1.00 out of 1.00

To overcome resistance most effectively, a message should directly address every possible objection your reader might have.

Select one:
True

False 

Avoid bringing up objections that may never have occurred to the receiver in the first place.

The correct answer is 'False'.

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23:27 16/10/2023 Exercise II - Chapter 10: Attempt review

Question 6

Correct

Mark 1.00 out of 1.00

To receive complimentary breakfast each morning of your stay, please complete your booking by April 30 effectively motivates action in
the closing of a sales letter.

Select one:
True 

False

Establishing an end date and stressing a reader benefit are both effective ways to motivate action in the closing of a sales letter.

The correct answer is 'True'.

Question 7

Correct

Mark 1.00 out of 1.00

In a practical sense, effective persuasion shows how you can help solve a problem or make life easier for your audience.

Select one:
True 

False

On a practical level, a successful persuasive message will show how your request solves a problem, achieves a personal or work
objective, or just makes life easier for your audience.

The correct answer is 'True'.

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23:27 16/10/2023 Exercise II - Chapter 10: Attempt review

Question 8

Correct

Mark 1.00 out of 1.00

AIDA applies to persuasive messages that are written using a direct organizational strategy.

Select one:
True

False 

Effective use of AIDA, the indirect strategy, blends the following four steps into a seamless whole: attention, interest, desire, and action.

The correct answer is 'False'.

Question 9

Correct

Mark 1.00 out of 1.00

When writing a persuasive message, it is important to expect resistance from your audience.

Select one:
True 

False

Writers of persuasive messages should anticipate opposition from conflicting beliefs, values, and attitudes and be prepared to counter
with well-reasoned arguments and facts.

The correct answer is 'True'.

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23:27 16/10/2023 Exercise II - Chapter 10: Attempt review

Question 10

Correct

Mark 1.00 out of 1.00

If you expect resistance or need to educate the reader, use the direct approach for your persuasive message.

Select one:
True

False 

When you expect resistance or when you need to educate the reader, the indirect approach should be used. The direct approach
should be used when you are asking for something that you know will be approved.

The correct answer is 'False'.

◄ Exercise I - Chapter 10

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Exercise III - Chapter 10 ►

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