07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

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/ Quiz - Chapter 10 - Persuasive messages / Exercise IV - Chapter 10

Started on Monday, 16 October 2023, 7:34 AM

State Finished
Completed on Monday, 16 October 2023, 7:37 AM
Time taken 2 mins 29 secs
Grade 15.00 out of 15.00 (100%)

Question 1

Correct

Mark 1.00 out of 1.00

Which of the following is true about persuasion in the digital age?

Select one:
A. Persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals. 

B. Only organizations with dedicated sales teams are in the persuasion business.

C.
Persuasion is less complex and personal.

D. The volume and reach of persuasive messages have become limited.

Your answer is correct.

The correct answer is: Persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals.

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 2

Correct

Mark 1.00 out of 1.00

Which of the following is the most accurate statement about the AIDA strategy?

Select one:
A. Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other
options.

B. 
Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest.

C. The steps in the AIDA strategy must always be carried out in order.

D. The AIDA strategy consists of four separate steps that must be carried out separately.

Your answer is correct.

The correct answer is: Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest.

Question 3

Correct

Mark 1.00 out of 1.00

The statement Did you know you can select five family members to enjoy free access to our newspaper with your online subscription?
________.

Select one:
A.
builds interest with an expert opinion

B. gains attention by asking a question that focuses on reader benefits 

C. presents an indirect benefit

D. motivates action

Your answer is correct.

The correct answer is: gains attention by asking a question that focuses on reader benefits

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 4

Correct

Mark 1.00 out of 1.00

Which of the following sequences works best for most persuasive messages?

Select one:
A. Gain attention, build interest, motivate action, request order

B. 
Gain attention, build interest, elicit desire and reduce resistance, motivate action

C. Motivate action, gain attention, build interest, request order

D.
Build interest, gain attention, motivate action, elicit desire and reduce resistance

Your answer is correct.

The correct answer is: Gain attention, build interest, elicit desire and reduce resistance, motivate action

Question 5

Correct

Mark 1.00 out of 1.00

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.
What should he do next according to the 3-x-3 writing process?

Select one:
A. Edit what he's done so far.

B. Collect data and organize it. 

C. Start writing his final draft.

D. Call audience members to confirm his approach.

Your answer is correct.

The correct answer is: Collect data and organize it.

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 6

Correct

Mark 1.00 out of 1.00

Candace is writing a proposal for her board of directors to request that her company implement a wellness program. The first thing she
should do is to ________.

Select one:
A. compose a rough draft of the proposal.

B.
gather information to include in the proposal.

C. decide on the purpose of her proposal. 

D. prepare an outline.

Your answer is correct.

The correct answer is: decide on the purpose of her proposal.

Question 7

Correct

Mark 1.00 out of 1.00

Which of the following is not an effective persuasion technique?

Select one:
A. Incite fear 

B. Recognize the power of loss

C. Make a reasonable, specific request

D. Establish credibility

Your answer is correct.

The correct answer is: Incite fear

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 8

Correct

Mark 1.00 out of 1.00

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

Select one:
A. discernment

B. direction

C. desire 

D. deduction

Your answer is correct.

The correct answer is: desire

Question 9

Correct

Mark 1.00 out of 1.00

Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following is
the most accurate statement about organizational patterns?

Select one:
A. If you are asking for something that you know will be approved, use the indirect organizational strategy.

B. The organizational strategy used is unimportant in persuasive messages.

C.
When writing a persuasive message, always use the indirect organizational strategy.

D. When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern. 

Your answer is correct.

The correct answer is: When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern.

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 10

Correct

Mark 1.00 out of 1.00

Which of the following defines persuasion?

Select one:
A. Persuasion is a symbolic process.

B. Persuasion involves transmitting a message.

C. All of these are part of the definition of persuasion. 

D. Persuasion involves an attempt to influence.

Your answer is correct.

The correct answer is: All of these are part of the definition of persuasion.

Question 11

Correct

Mark 1.00 out of 1.00

Dillon wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message?

Select one:
A. Dillon’s target audience will likely ask all of these questions. 

B. Who cares?

C. What's in it for me?

D. Why should I?

Your answer is correct.

The correct answer is: Dillon’s target audience will likely ask all of these questions.

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 12

Correct

Mark 1.00 out of 1.00

Corinne is writing a persuasive message to her staff and includes the opening sentence Your hard work in planning last month's trade
show made it the most successful we have ever had. She is gaining her reader's attention by using what type of opening statement?

Select one:
A. A description of the problem

B. A stimulating question

C. A compliment 

D. A reader benefit

Your answer is correct.

The correct answer is: A compliment

Question 13

Correct

Mark 1.00 out of 1.00

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should
she do first in her written request?

Select one:
A. Gain attention 

B. Reduce resistance

C. Motivate action

D. Build interest

Your answer is correct.

The correct answer is: Gain attention

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 14

Correct

Mark 1.00 out of 1.00

A "limited-time offer" is an example of which psychological trigger that influences people to act or believe?

Select one:
A. Scarcity 

B. Authority

C. Commitment

D. Social proof

Your answer is correct.

The correct answer is: Scarcity

Question 15

Correct

Mark 1.00 out of 1.00

Showing customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier is
accomplished by ________.

Select one:
A. adapting the message to the audience. 

B. collecting information for your message.

C.
analyzing the purpose of the message.

D. organizing your message.

Your answer is correct.

The correct answer is: adapting the message to the audience.

◄ Exercise III - Chapter 10

Jump to...

Exercise 5.14 ►

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07:37 16/10/2023 Exercise IV - Chapter 10: Attempt review

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