TO WHOM IT MAY CONCERN

This is to certify that Mr. sourabh shrivastav student of BCOM ,

from Reliable Institute of Management Technology , Ghaziabad ,
has successfully completed his summer training during the period of
15th july 2022 to 30th sept ,2022 . He worked on the project
‟Market Analysis of Bonn Food Industries”

His Performance during his stay was commendable.

We wish him all success in his future endeavors.

For Bonn Food Industries

Mr. Ankush Malhotra

(Marketing manager)
 CERTIFICATE OF THE GUIDE

This is to certified that this project ‟Market Analysis of Bonn food Industries”
is the bonafied work of ‟ Sourabh Shrivastav ”

Roll Number 210134303083 Batch 2021-2024 who carried out the project
work under my supervision for the the partial fulfillment of Bechelor’s
Commerce Degree.

To the best of my knowledge and belief the data & information Presented by
him\her in the Project has not been submitted earlier.

Signature:
Mrs. Soniya singhal
(Coordinator)
 PREFACE

To start any business the success entirely depends on the marketing

research
doneabou t th e pa rtic ula r produ ct and th e cons umer attitud
e towards the p rodu ct.Marketing research plays a vital role in
a business to make it success. The topicfor research was
 “MARKETING STRATEGIES OF Bonn Biscuits”

I have tried to put my best effort to complete this task on the

basis of skillthat I have achieved during my studies in the institute.I
have tried to put my maximum effort to get the accurate statistical
data, if any error or any mistake in collecting the data, please ignore
it.I n t h i s p r o j e c t w o r k , a s u r v e y w a s c o n d u c t e d a b
o u t t h e p r e s c r i b i n g preferences of consumer, the market
share of various brands of biscuits. Thesurvey was conducted in
Ludhiana. A sample of 100 retailers had been taken.
 TABLE OF CONTENTS

CHAPTER I PAGE NO.

• COVER & TITLE PAGE 1

CHAPTER II

• DECLARATION 2
• ACKNOWLEDGEMENT 3
• PREFACE 4
• SYNOPSIS 8
• EXECUTIVE SUMMARY 9

CHAPTER III

• INTRODUCTION 10
• AREA OF STUDY 11
• RESEARCH OBJECTIVE 12
• DATA COLLECTION METHOD 20

CHAPTER IV

• LITERATURE REVIEW 22
CHAPTER V
• COMPANY PROFILE 26INDUSTRY PROFILE 27
• MARKETING STRATEGIES 31
• MANAGEMENT HIERARCH 33
• COMPARISON WITH OTHER BUSINESS 37

CHAPTER VI
• PROJECT SUMMARY 39

CHAPTER VII
• BRAND NAME 40
• DISTRIBUTION SYSTEM 43
• CONSUMER BUYING BEHAVIOR 48

CHAPTER VIII

• RESEARCH METHODOLOGY 52
• DATA ANALYSIS & INTERPRETATION 55
• MARKET POTENTIAL 60
CHAPTER IX

• SWOT ANALYSIS 62
• RETAILER’S VIEW AND COMPLAINT 64
• RECOMMENDATION 66
• LIMITATION 67

CHAPTER X

• CONCLUSION 68
• BIBLIOGRAPHY 69
• QUESTIONNAIRE 70