BUSINESS REVIEW

LORDS EXPORTS
Established in the year 2005, situated in the heart of Kerala, Alleppey ( Cherthala),
which is the hub of Golden Fiber and the home of the coir industry, Lords Exports, led by
Joji Jacob, a successful entrepreneur who has a rich experience in the coir Industry for years,
is one of the most reputed manufacturers, exporters, and suppliers of a wide range
of Rubber Mats, Matting mats, Rubber Backed Polypropylene Mats and Coir &
Rubber Molded Coir Mats. The company aims at developing products according to
buyers’ designs and specifications also. Excellent collection of doormats for a wide range of
purposes, uncompromised quality standards, well-planned production, and timely delivery is
the USP( Unique Selling Point) of this business. Customer satisfaction being the main goal,
Lords Exports ensure that the products offered are as per international standards and made
from the finest quality raw material like Natural fibers like Coir, Jute, Rubber, and
Polypropylene.
Lords Exports follow the B2B business model which is a transaction between
businesses, in other words, a business between companies, rather than a company and
an individual customer. This company prefers and entertains bulk quantity orders
overall in India and outside India. With regard to the discussion, I had with the
manager of Lords Exports, the marketing strategies that are taken into consideration
by the company are as follows. Digital marketing, face-to-face interaction, and the
intervention of buying agents are some of the prominent strategies.

 Digital Marketing
Firstly, they have a website of their own on the internet with all the necessary
details like product image, description, downloadable online catalog, details, etc
which makes it accessible to worldwide customers. Responsive web design and SEO-
Search Engine Optimisation ( usage of keywords) makes their website more user-
friendly. In order to attract buyers from across the world, the company has registered
on both international e-commerce sites like Alibaba and national e-commerce sites
like Indiamart, TradeIndia, etc. Even though, Lords Exports started its journey by
registering on free sites which has its limitations, eventually the company has now
reached a state in which it has paid subscription to most of the world-famous
eCommerce sites. The effective implementation of SEO for the website has made sure
visibility and accessibility of the company on the internet. The digital approach of
marketing plays a significant role in bringing up the company to the frontline thereby
introducing and establishing its name to the business world. Th
 Face-to-face Interaction
Lords Exports has membership in the Coir Board of India and the Export
Promotion Council through which the company has taken part in both international
and national trade fairs with the support of the Export and Market Development
Assistance( E&MDA). These opportunities for customer interaction enabled the
business to understand the pulse of buyers and thereby enhance the overall
performance of the company. Through international trade fairs and Buyer- Seller
meets conducted by various agencies related to the industry, the company gained
international connections which are beneficial for the future growth and advancement
of the business.

 The intervention of Buying Agents

It is another important point to notice that most companies won’t directly
contact the suppliers but depend on buying agents in order to make their process
easier. So Lords Exports has its information in the database of the buying agents who
will redirect the orders as per the requirement of the buyer to the company
accordingly. The Intervention of buying agents is an important factor to gain more
orders.

How is the Process done?

For the buyer to finalize the products to buy, the company would send a
Proforma Invoice or quotation that involves all the necessary information like product
details, pricing, terms, and conditions, which is then asked to resend with their
signature as a primary acceptance to initiate the process. After that when the buyer
sends the Purchase order, the production starts. The most common payment method is
the company gets a 30% advance as soon as the purchase order is made and the rest
payment is completed after the Bill of Lading is approved for shipping. The Company
is flexible in terms of payment method as it considers other negotiable modes of
payment like 100% Advance, Partadvance, and through the bank via LC- Letter of
Credit. Finally, Lords Exports ensure that order is delivered on time with no
compromise in quality.
Lords Exports, led by Joji Jacob, a very promising and successful business
in Kerala, is in the pursuit of conquering the world of business to explore and
expand beyond bounds.