3)Explain how the advertisement catches the viewers eye and cuts through advertisement

clutter.

McDonald's promotes by using the colour counter of their logo which is to use yellow and
red. With this the Customer can identify that McD has held a promotion or otherwise. In the
meantime, McD also promoted their ads on you tube before the video on YouTube started.
This they know that many people will access YouTube to see educational videos or viral
videos on YouTube. Indeed, this method is very effective in attracting customers, especially
at midnight. Because that night is the peak time because the person is hungry due to watching
McD's ads that are tempting. In fact, MCD also promotes on Instagram. McD promotes the
brand's products on Instagram to attract the interest of young people because many young
people use social media on Instagram. Young people can also know that what menu will
come out whether it is a new menu or a famous menu. With this, it can attract back the
interest of young people affected by the Covid pandemic - 19. Facebook is also a place of
promotion for this mcd company, but it is focused on the group of 30 years and above. This is
because the use of Facebook is more to citizens aged 30 years and above, and it also works
the same as promotion on Instagram.

McDonald also promotes the Autonomous Sensory Meridian Response (ASMR) style.
ASMR is a tingling sensation that typically begins on the scalp and moves down the back of
the neck and upper spine. A pleasant form of paraesthesia, it has been compared with
auditory-tactile synaesthesia and may overlap with frisson. By using this method, it can tempt
consumers to immediately make them hungrier at the time and want a McDonald's.
4. Identify the tagline , phrases , and images that are used in advertisement .

Tagline

Staying important, communicating the importance in convincing ways, and building the
brand's confidence capital are all crucial for long-term sustainable growth. Staying important,
being responsive, innovating, and building trust are the guiding principles. Brands face fast-
paced challenges as customers develop new patterns and seek solutions to new problems.

McDonald's had a particularly difficult year in 2002. The company's image was deteriorating
rapidly. Employee morale at McDonald's was at an all-time low. McDonald's was being
chastised by the public. “The shine is off the golden arches,” Fortune magazine declared on
its cover. McDonald's stock has fallen from the $40s to less than $15. Customers thought the
McDonald's brand was out of date. McDonald's brand communications have lost touch with
the core of their customer base. The brand's consumer base had lost faith in it. Franchisees
have lost faith in the leadership.

How did McDonald's manage to turn around such a bad situation? The McDonald's
turnaround had three main components. Financial discipline, organisational excellence, and
leadership marketing were among them. The brand's lack of relevance, out-of-date marketing
strategy, and significant confidence deficit were all addressed through leadership marketing.
The launch of "i'm lovin' it" as an expression of the latest brand attitude was one of the
visible outcomes. In 2003, the song "i'm lovin' it" was released. It is still the McDonald's
slogan after 17 years. It is by far the most well-known McDonald's slogan.
Phrases

The use of the phrase used in McDonald's ads has used the McLawsuit font that has been
used in most of their ads. They place their advertisements on public vehicles, on road signs
and on TV. In this case, they focus their ads on places that have a lot of visitors. The phrases
used in the ad also do not run away from the content. In fact, the phrase used is also in bold
so that it shows the important issues in this ad. The phrases used in these ads are also
sometimes comedic and invite people to buy their products

Some example about McDonald advertisement .

Images

The differences between what the food looks like in the commercial and what it looks like in
real life are well-known in fast food ads.

McDonald's Canada has released a YouTube video that takes you behind the scenes of a
regular photo shoot for one of its ads, describing just what the fast food giant does to make its
burgers look so much better than they do in stores.

"Why does your food look different in the ads from what we have in the store?" a customer
inquired..

A regular
Quarter Pounder takes about a minute to make in-store, but one of McDonald's photo shoots
takes a couple hours.
All the ingredients they use are exactly the same as the ones used in stores — patties, buns,
ketchup, mustard and all.

They want to show all the elements of the burger in one picture, so it's built specifically so
that viewers can see everything. In a McDonald's store, workers would just pile it on in a
straight stack.
 The top bun sits crooked because everything between
the buns has been pushed up to the front.

They melt the cheese a bit and sculpt it with a palette

knife to make it look more attractive.

Here they are trying to figure out which spots to put

the ketchup and mustard.

The condiments are applied delicately with a syringe.

 This is what the burger looks like when the food
stylist is done with it, but it still has to get a touch-
up from an imaging specialist.

They also enhance the color all over the burger.

Here the end comparison between the

two