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GLOBAL LEADER IN PROFESSIONAL TRAINING PROGRAMS

DUAL CERTIFICATE PROGRAM IN

MARKETING ANALYTICS
& AI

#1 INTERNATIONAL
TRAINING INSTITUTE
RANKED BY BUSINESS WORLD, BRITISH COLUMBIA TIMES,
BUSINESS STANDARD, AVALON GLOBAL RESEARCH, IFC
AND SEVERAL RECOGNIZED FORUMS.

www.bostoninstituteofanalytics.org
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Boston Institute of Analytics -

Empowering Minds, Transforming Futures.
As the world’s top ranked advanced training institute, Boston Institute of Analytics imparts training to students and working
professionals via classroom training conducted by industry experts. With training campuses across US, UK, Europe and Asia, BIA®
has training programs across the globe with a mission to bring quality education in emerging fields. BIA® courses are designed
to train students and professionals on industry's most widely sought after skills, and make them job ready in today’s rapidly
evolving world.

Boston Institute of Analytics stands as the pinnacle of global excellence in education, boasting three distinguished schools that
cater to the diverse and evolving demands of the professional landscape.

The BIA® School of Technology & AI offers a spectrum of courses ranging from Data Science to Cyber Security, ensuring
students are equipped with cutting-edge skills in the rapidly advancing field of technology. The BIA® School of Management
provides comprehensive courses in disciplines such as Investment Banking, Financial Analytics, and Business Management,
shaping future leaders with a strategic and forward-thinking mindset. For those aspiring to enter the creative industries, the
BIA® School of Animation & Design offers courses in Animation, Gaming, Fashion Analytics, VFX, and more, fostering innovation
and artistic expression. BIA® School of Media and Communications has range of in-demand courses spanning across
journalism, advertising, english communications and public speaking to equip students to thrive in today's ever-evolving media
and communications landscape. BIA® School of Scholars has an array of engaging courses tailored for young minds in the K-12
age group, covering a spectrum from abacus, animation, AI, robotics to foreign languages, preparing the young minds for the
hyper competitive world of tomorrow.

BIA's influence extends across the globe with a network of 85+ campuses, creating a truly international learning environment.
At the heart of its success is the commitment to delivering training by industry experts, ensuring that students receive real-world
insights and practical knowledge. BIA's immersive classroom interactive format enhances the learning experience, allowing
students to engage actively with the material and collaborate with peers. As the global leader in these specialized courses, BIA®
continues to shape the future of professionals, empowering them to thrive in their chosen fields.

BIA® has been consistently ranked number one international training institute by Business World, British Columbia Times,
Business Standard, Avalon Global Research, IFC and Several Recognized Forums. Boston Institute of Analytics classroom training
programs have been recognized as industry’s best training programs by global accredited organizations and top multi-national
corporates.
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Global Leader in Professional Training Programs

7+ 105+ 350+
COUNTRIES CAMPUSES GLOBAL CORPORATE
PARTNERS

50,000+ 15+ Million 7,000+

BIA ® TRAINED STUDENTS TRAINING HOURS COMPLETED INDUSTRY TRAINERS
 Top Enrolled BIA® Courses
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1500+ 1300+
Admissions Admissions
Every Month Every Month

DATA SCIENCE & ARTIFICIAL INTELLIGENCE CYBER SECURITY & ETHICAL HACKING

1100+ 1200+
Admissions Admissions
Every Month Every Month

INVESTMENT BANKING & FINANCIAL ANALYTICS MARKETING ANALYTICS & AI

And Many More...

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Key Highlights

INDUSTRY APPROVED CURRICULUM BECOME INDUSTRY READY

Courses designed and developed by top industry professionals. Work on real industry case studies.

LEARN FROM SCRATCH, OR NOT! UNIFIED LEARNING

Depending on your current expertise level, choose Core or Advanced Explore the benefits of both classroom & online learning.
module.

LEARN FROM EXPERIENCED INDUSTRY

HANDS-ON TRAINING PROFESSIONALS
You cannot master a language without speaking it.
Professionals know what to prepare you for.

100% PLACEMENT ASSISTANCE

Access to jobs and internships from partner companies,
resume building, interview prep and soft skills training.
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BIA® Alumni Working With Top Global Companies

And Many More...

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Learning Path

LEARN THROUGH CASE STUDIES UNDERGO HANDS-ON TRAINING PERFORM ASSIGNMENTS

CAPSTONE PROJECT INTERVIEW PREP AND IN-CLASS ASSESSMENT AND

SOFT SKILLS TRAINING FEEDBACK ON ASSIGNMENTS

PLACEMENT ASSISTANCE LIFETIME CAREER SUPPORT

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Mode of Learning

+
CLASSROOM + ONLINE
BIAⓇ has a CLASSROOM + ONLINE training pattern where students have the flexibility to attend the sessions IN CLASSROOM as well as ONLINE. BIAⓇ Trainers conduct the
training sessions live from BIAⓇ Classrooms. All BIAⓇ sessions are live streamed for students from that batch, thus enabling students to attend the same sessions ONLINE and
interact with the Trainer as well as other students.
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Skill-Sets Covered

DATA INTERPRETATION PREDICTIVE MODELING AI-POWERED A/B TESTING AND ATTRIBUTION MODELING
AND VISUALIZATION AND ANALYSIS MARKETING STRATEGIES OPTIMIZATION

SOCIAL MEDIA TEXT AND IMAGE PRACTICAL APPLICATION CUSTOMER JOURNEY MARKETING AUTOMATION
ANALYTICS ANALYSIS OF MACHINE LEARNING ANALYSIS IMPLEMENTATION
IN MARKETING

E-COMMERCE ANALYTICS CROSS-CHANNEL ETHICAL MARKETING EFFECTIVE COMMUNICATION PROBLEM-SOLVING IN

AND OPTIMIZATION INTEGRATION STRATEGIES ANALYTICS PRACTICES OF ANALYTICAL INSIGHTS MARKETING ANALYTICS
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Tools & Technologies

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International Certification
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Right Here In India!
Di sti n g ui s he d
Pe r fo rm e r

CERTIFICATE
OF COMPLETION All our certificates are validated with
TH I S C E RT I F I CAT E I S AWA R D E D T O
a unique authorization QR code.

Your Name Here

C O U R SE : M A RKETI N G A N A LYTI CS & A I
P R O GR AM T Y P E : CLA S S RO O M
M O DU L E : CORE
C O M P LE T E D O N : D ECEM BER 2023
CAM PU S : A N D H ERI , MUMBA I
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D i sti ng ui shed
Perf o rm er

CERTIFICATE
OF COMPLETION
T H IS C E RT I F I CAT E I S AWA R D E D T O

Issu e d On
Your Name Here
COURSE : M ARK E TING ANALY TICS & AI

D E C E M BE R , 2 0 2 3
P ROGRAM TY P E : CLASSROOM
M ODUL E : CORE
COM P L E TE D ON : DE CE M BE R 2 0 2 3

DIR ECTO R G L OBA L H E A D CAM PUS : ANDHE RI, M UM BAI

Issued On
D E C E M B E R , 2 0 23
DIRECTOR GLOBAL HEAD
 Know Your Future As
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Marketing Analytics & AI Professional

Job Roles You Can Apply For

MARKETING DATA DIGITAL MARKETING MARKET RESEARCH BUSINESS INTELLIGENCE CUSTOMER INSIGHTS
ANALYST ANALYST ANALYST ANALYST ANALYST

DATA SCIENCE SOCIAL MEDIA EMAIL MARKETING

CAMPAIGN ANALYST SEO ANALYST
ANALYST (MARKETING) ANALYST ANALYST

WEB ANALYTICS CONSUMER BEHAVIOUR

PRICING ANALYST BRAND ANALYST SALES ANALYST
SPECIALIST ANALYST

And Many More...

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DUAL CERTIFICATION
IN TWO MOST IN-DEMAND AND HIGHLY PAID SKILLS

MARKETING
ANALYTICS
+ AI-DRIVEN
MARKETING
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Di s ti ngui s hed Distinguishe d

Per f or mer Pe r for me r

CERTIFICATE CERTIFICATE
OF COMPLETION OF COMPLETION
TH IS C ERTIFICATE IS AWARDE D TO TH I S CERTI F I CATE I S AWA RDED TO

Your Name Here Your Name Here

COURSE : MARKETI NG ANALYTI C S COU RS E : A I - D R I VE N M AR K E TI N G
PROGRAM TYPE : C LASSROOM P ROG RA M TY P E : C LA S S R O O M
MODULE : C ORE M OD U L E : CORE
COMPLETED ON : D EC EMBER 2 0 2 3 COM P L E TE D ON : D E C E M B E R 2023
CA M PU S : AND HERI , MU MBAI CA M PU S : ANDHERI, MUMBAI

Issu ed O n Issued On
DECEMBER, 2023 DECEMB ER, 2 0 2 3
DIREC TOR G LO BAL HE AD DI RECTO R GL O B A L H EA D
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MARKETING ANALYTICS & AI

CORE MODULE
In a data-driven world, our Marketing Analytics and AI course empower you to navigate the dynamic landscape of marketing with precision and
insight. Uncover the secrets of successful campaigns, optimize strategies, and propel your career to new heights.

CERTIFICATION DIPLOMA MASTER DIPLOMA

4 Months 6 Months 10 Months
(100 HOURS WEEKEND COURSE) (100 HOURS WEEKEND COURSE) + (100 HOURS WEEKEND COURSE) + (6 MONTHS ON-JOB TRAINING AS MARKETING DATA ANALYST)
(2 MONTHS PROJECT INTERNSHIP)

COURSE EXPECTATIONS AND STRUCTURE INTRODUCTION TO MARKETING ANALYTICS AI IN MARKETING STRATEGY

Overview of the Course Modules Understanding Data in Marketing Role of AI in Marketing
Brief on Assignments and Assessments Key Metrics and KPIs Personalization and Targeting
Data Visualization Techniques Sentiment Analysis
Hands-on: Creating a Marketing Dashboard Practical Exercise: Implementing AI in a Marketing
Campaign

INTRODUCTION TO LEARNING ENVIRONMENT MACHINE LEARNING FOR MARKETERS DATA-DRIVEN DECISION MAKING
Digital Platforms and Resources Basics of Machine Learning A/B Testing in Marketing
Communication Channels Predictive Modeling in Marketing Attribution Modeling
Customer Segmentation Optimizing Marketing Budgets
Practical Application: Building Predictive Models Case Study: Real-World Decision Making with Data
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MARKETING ANALYTICS & AI

ADVANCED ANALYTICS TECHNIQUES MARKETING AUTOMATION CROSS-CHANNEL MARKETING INTEGRATION
Text Mining and Analysis Introduction to Marketing Automation Integrating Data from Multiple Channels
Image Recognition in Marketing Setting up Automated Campaigns Unified Customer Profiles
Social Media Analytics Email Marketing Automation Multi-Channel Attribution
Practical Project: Implementing Advanced Analytics in Hands-on: Implementing Marketing Automation Tools Group Project: Building a Cross-Channel Marketing Strategy
Marketing

INTRODUCTION TO CUSTOMER JOURNEY MAPPING
Understanding Customer Touchpoints
Mapping the Customer Journey
Analyzing Customer Behavior
Workshop: Creating a Comprehensive Customer Journey
Map
E-COMMERCE ANALYTICS
Analytics for E-Commerce Platforms
Conversion Rate Optimization
Product Recommendation Algorithms
Practical Project: E-Commerce Analytics Case Study
ETHICS & PRIVACY IN MARKETING ANALYTICS
Responsible Data Handling
GDPR and Marketing
Ethical Considerations in AI
Panel Discussion: Navigating Ethical Challenges in Marketing
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MARKETING ANALYTICS & AI

CAPSTONE PROJECT ALLOCATION, MENTORSHIP & PRESENTATION SOFT SKILLS TRAINING INTERVIEW PREPARATION
Project and Dataset Assignment by Capstone Mentor Presentation Skills Interview Do’s and Don’ts
Orientation Session by Capstone Mentor – Project Expectations Email Etiquettes Mock Interviews
Mentorship Session by Capstone Mentor – Doubt Resolutions LinkedIn Profile Building HR and Technical Interview Prep
Project Presentation Personality Development and Grooming One-on-One Feedback
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Access to Global Network of BIA® Advisory Council

Co-leading the Financial Literacy Initiative at Boston Private Industry Council,

Managing Director of a US-based machine learning company, specializing in Member of ‘President’s Council’ at Boston Children’s Museum, Teaches Investment
algorithm development for financial services. IIT Bombay alumnus. course at Clark University, CFA® Charter Holder, Boston University alumnus.
ASHWIN MALIK XI ZHAO
MESHRAM Specialities: Domain Expertise: Specialities: Domain Expertise:
Predictive Analytics, Machine Learning, Insurance, Retail, E-commerce, Banking, Econometrics, Risk Modelling, Automobile, Banking, Insurance,
Artificial Intelligence Asset Management Marketing Analytics Asset Management

VP of Product and Implementation at a US-based machine learning and artificial

Advisor at SPARK research program at Stanford University, Ex- Global Brand
intelligence company; Majored in Physics from Tufts University.
Strategy at Intel, Ex-Oliver Wyman, Wharton alumnus.
www.biaclassroom.com
PETER VIOLA MICHAEL AGHA
Specialities: Domain Expertise: Specialities: Domain Expertise:
Scenario Planning Algorithms, M & Insurance, Asset Management, Corporate Strategies, Marketing Analytics, Health Care & Life Sciences, Pharmaceutical,
A Analytics, Operational Efficiency E-commerce Business Transformation Hard Tech

Managing Director of a global company specializing in analytics and

Managing partner at US based business transformation company, Ex-CMO at
insurance-based software; Board member of The Boston Children’s Museum and
LIMRA LOMA.
BUILD.ORG. Ex-president of Institutional Initiatives with The Princeton Review.
JAMES KERLEY TONY BORDON Ex-COO of Riverdeep Inc.
Specialities: Domain Expertise:
Sales Analytics, Marketing, Strategy Insurance, Finance, Wealth Management Specialities: Domain Expertise:
Marketing Analytics, Digital Media, Education,
Sales Strategies Entertainment Publishing

CEO of a predictive analytics and artificial intelligence company based out of CEO of a marketing and research analytics firm. Consultant to Fortune 1000
Boston. Ex-Partner at Oliver Wyman. companies.
RISHIKESHwww.biaclassroom.com
NIRAV DAGLI
Specialities: Domain Expertise: DESHPANDE Specialities: Domain Expertise:
Financial Modelling, Algorithm Development, Banking, Insurance, Asset Management, Marketing Analytics, Financial Modelling, Retail, FMCG, Consumer Goods, Media,
Predictive Analytics Consumer Goods Predictive Analytics Manufacturing, Telecom
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BIA® In Action

Case Study session at Boston University Questrom School of Business Case Study session at Boston University Training session in progress at Boston, MA

Training session in progress at Boston, MA Industry case study presentation at Boston, MA Training session in progress at Mumbai
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BIA® In Action

Training in progress at Boston, MA Industry case study presentation in progress Case Study session at Boston University

Case Study session at Boston University Questrom School of Business Training session in progress at Boston, MA Session in progress at Boston, MA
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GLOBAL LEADER IN PROFESSIONAL TRAINING PROGRAMS

BOSTON | LONDON | DUBAI | DOHA | LAHORE | MUMBAI | DELHI | BENGALURU

For any queries, please contact

United States United Kingdom India

50 Milk St,18th Floor, Boston, 30 St Mary Axe, 28F, London 12th Floor, Kanakia Wall Street, Andheri East,
MA 02109 EC3A 8BF Mumbai - 400093

www.bostoninstituteofanalytics.org