CULTURE: refers to all things 5.
TRADITIONS: it is yearly ETHNOCENTRISM
that man has learned and the events
products of men’s learning 6. BELIEFS the perception of
TYPES OF CULTURE men
1. NON-MATERIAL: refers to 7. CUSTOMS everyday
all the things that man has happenings
learned MODES OF ACQUIRING
2. MATERIAL: products of CULTURE
men’s learning IMITATION
COMPONENTS OF CULTURE INDOCTRINATION
1. NORMS/ SOCIAL NORMS: CONDITIONING
Do’s and don'ts in CHARACTERISTICS OF
the community CULTURE
FORMS OF SOCIAL NORMS: I-NTEGRAL
FOLKWAYS- customary ways D-YNAMIC
of everyday life that specify E-DUCATIONAL
what is socially correct and A-DAPTIVE
proper in everyday life L-EARNED
MORES- giving importance I-DEATIONAL
but having moral lesson, it S-HARED
embody the code of ethics T-RANSMITTED
and standards of morality in I-NTEGRATE
society C-UMMULATIVE
LAWS- rules of the authority, S-OCIAL
it regulates and control the CULTURE RELATED
people behavior and conduct CONCEPTS
2.VALUES giving importance, CULTURE UNIVERSAL
it defines what is right, good a culture that is adaptive by
and moral majority
3. LANGUAGE ommunicating CULTURAL RELATIVISM
through verbal or an idea that each culture
non- verbal should be evaluated from the
COMPONENTS OF CULTURE standpoint of its own setting
4. FADS- men’s are crazy CULTURAL DUALISM
doing it in a short period of the society adapt and
time acknowledge other culture
CRAZES- men’s are crazy CULTURAL LAG
doing it in a long period of the tendency of a people not
time to accept an introduced
SOCIAL FASHION- it is an culture because of
idea, activity, behavior that inconsistency
majority of the populace do SUBCULTURE
it because majority approved the culture of smaller groups
it due to social significance within a society
the tendency to regard one’s
own culture as superior, right
and natural
XENOCENTRISM
not being proud on your own
culture
CULTURE SHOCK
the feeling of awkwardness
and amazed as you face the
new culture
ACCULTURATION
the group adapting other
cultures but the groups still
manage their own culture
ASSIMILATION
you adapt the culture but
you have the tendency to
forget your own culture
ACCOMODATION
the tendency in preserving
culture that is nice
preserving
ENCULTURATION
where an individual learns
the culture surrounding them
AMALGAMATION
blending of two or more
culture and creating a new
and unique culture
What is Popular Culture?
Popular Culture is
considered to be as
problematic as culture itself
in terms of definition.
According to Valdivia (2009),
the problem with defining
Popular Culture roots from
the construction of the term
itself. Since it has two words,
“Popular” and “Culture”, the
term varies from one person
to another depending on
how they define “popular”
and “culture”. But to give a
general take on the
definition of Popular Culture,
let’s have the following:
Popular Culture:
.is a culture that is
extensively favored by the
many people
.tends to reflect the interests
of wide audiences or to
intentionally target their
preferences
.is a fusion of ideas, things,
actions, and circumstances
that may effect changes in
the belief, personality, and
preference of an individual
.is a prevalent and well-
known culture in most
people that dictates what
will be the trend for a certain
period of time.
HISTORICAL BACKGROUND
OF POPULAR CULTURE IN
THE PHILIPPINES
Folk Culture in the
Philippines
The Aetas, pronounced as
eye-tas are among the
earliest known migrants or
inhabitants of the
Philippines.
Folk Culture in the
Philippines
Aetas are characterized by
their skin color, height, and
hair types. They mostly have
dark to dark-brown skin,
curly hair, and are usually
below five-feet tall.
Traditionally, Aetas are
hunting and gathering
indigenous people. They’re
actually among the most
skilled when it comes to
jungle survival .
Indigenous Groups in the
Philippines
IGOROT- Cordillera
AETA- Luzon
MANGYAN- Occidental &
Oriental Mindoro
TUMANDOK- Panay island
LUMAD- Mindanao
MORO- Mindanao
Spanish Era
.According to Lumbera,
popular culture in the
Philippines was created and
used by the Spaniards to the
native Filipinos or indios via
plays and literature to get
the heart of the natives and
win it.
.Forms of popular theatre
and literature such as “the
pasyon, senakulo, and korido
ensure the acceptance and
spread of Christianity, and
the komedya and awit did
the same for the monarchy.”
PASYON
a verse narrative about the
life and suffering of Jesus
Christ
SENAKULO
(from the Spanish cenaculo)
is a Lenten play that depicts
events from the Old and New
Testaments related to the
life, sufferings, and death of
Christ
KORIDO
(from the Spanish corrido) is
a popular narrative song and
poetry that form a ballad
.songs are often about
oppression, history, daily life
for peasants, and other
socially relevant topics
KOMEDYA
otherwise known as moro-
moro or pretending to be
Moors
.is a traditional Filipino play
in the vernacular adapted
from the Spanish comedia
de capa y espada
AWIT
(Tagalog for "song") is a type
of Filipino poem, consisting
of 12-syllable quatrains
.it follows the pattern of
rhyming stanzas established
in the Philippine epic pasyon
The existence of the
awit/korido in the various
Philippine languages and up
to the present time attests to
their continuing popularity,
especially Ibong Adarna,
Siete Infantes de Lara, Don
Juan Tioso, and Florante at
Laura.
Popular Culture at Present
❑ The present socio-
economic state is
predominantly
agricultural, semi–
feudal and neo-
colonial with the
presence of
multinational
corporations and
economy dependent
 on foreign
economies.
❑ Determining what is
popular in the
Philippine context is
not an easy task.
❑ The concept of
popular culture is not
just “of the people”