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UNIT 1 Understand Negotiation STUDENTS
UNIT 1 Understand Negotiation STUDENTS
Negotiation as an
4. The negotiation process
negotiators organizational capability
What is negotiation?
MODULE 1: UNDERSTAND
NEGOTIATION
1. What is negotiation?
2. Managers as
negotiators
3. Negotiation as an
organizational capability
4. The negotiation
process
MODULE 1: UNDERSTAND
NEGOTIATION
1. What is negotiation?
2. Managers as
negotiators
3. Negotiation as an Do you consider yourself a negotiator?
organizational capability Yes/No, Why?
4. The negotiation
process Like it or not, you Negotiation is a fact
are a negotiator. of life.
MODULE 1: UNDERSTAND
NEGOTIATION
1. What is negotiation?
2. Managers as
negotiators
3. Negotiation as an
organizational capability
4. The negotiation
process
Traditional negotiation vs. Contemporary negotiation
MODULE 1: UNDERSTAND
Traditional approach
NEGOTIATION
• Negotiation=specialized activities (e.g. labor talks, closing a sale or
1. What is negotiation? international diplomacy).
2. Managers as • Negotiation had an adversarial connotation.
negotiators • Win-Lose approach.
3. Negotiation as an
organizational capability
Contemporary approach
4. The negotiation Win-Win approach
process Cooperative or collaborative ways
Seeking mutually beneficial outcomes
MODULE 1: UNDERSTAND
NEGOTIATION
1. What is negotiation?
2. Managers as Don’t approach a negotiation as a battle.
negotiators
3. Negotiation as an
organizational capability
4. The negotiation
process