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    Giardino is a 100% Egyptian brand that provides organic, local food condiments like ketchup, mayonnaise, vinegar and tomato paste. Their goal is to be the world's largest condiment provider and improve customers' food quality. Their target customers are cooks and food lovers in Cairo aged 35-55, who are 80% female. Giardino wants to be perceived as organic, authentic and appetizing in the marketplace. Their competitive advantage is being 100% Egyptian and organic, compared to competitors like Heinz.

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    Giardino is a 100% Egyptian brand that provides organic, local food condiments like ketchup, mayonnaise, vinegar and tomato paste. Their goal is to be the world's largest condiment provider and improve customers' food quality. Their target customers are cooks and food lovers in Cairo aged 35-55, who are 80% female. Giardino wants to be perceived as organic, authentic and appetizing in the marketplace. Their competitive advantage is being 100% Egyptian and organic, compared to competitors like Heinz.

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    © All Rights Reserved
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    8 views3 pages

    Brand Brief2

    Uploaded by

    raneem.mohamed2
    Giardino is a 100% Egyptian brand that provides organic, local food condiments like ketchup, mayonnaise, vinegar and tomato paste. Their goal is to be the world's largest condiment provider and improve customers' food quality. Their target customers are cooks and food lovers in Cairo aged 35-55, who are 80% female. Giardino wants to be perceived as organic, authentic and appetizing in the marketplace. Their competitive advantage is being 100% Egyptian and organic, compared to competitors like Heinz.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    BRAND BRIEF

    What's the name of your Giardino


    organization?

    Why is it named that? Because it means Garden or a green house in Italian.

    As an organization, who are We are a 100% Egyptian brand whose primary goal is to provide local,
    you? authentic food condiments.

    What is your organization's Our purpose is to be the world's largest condiment’s provider and to
    purpose? Improve the food quality of our customers

    What do you do as a We offer organic, local food condiments such as ketchup, mayonnaise,
    company? vinegar and tomato paste.

    Cooks, and food loving individuals who like to elevate the taste of their
    food.
    Gender: 80 % of our clients are female and 20% are male
    Who are your customers? Age: from 35 to 55 years
    Location: Cairo.
    Lifestyle: Healthy eating
    Social class: A-B+

    How do you want to be


    perceived in the Organic- authentic- appetizing
    marketplace (brand image)?

    Sincerity: This dimension reflects a brand's perceived authenticity,


    What's your brands 's
    honesty, and genuine concern for customers. wholesome, down-to-
    character?
    earth, and caring

    The International brand: Heinz


    Who are your competitors?

    What is your competitive


    advantage? (USP unique 100% Egyptian & organic.
    selling point)

    BRAND NAME
    BRAND NAME Giardino

    CLIENT CONTACT
    Jane Wendell
    NAME

    PHONE 555-123-4567

    EMAIL jane@positivecharge.com

    MAILING 7898 59th St., Ste 302


    ADDRESS USA, 98011

    AUTHOR DATE

    Martha Elk 10/24/2026

    BRAND PERSONALITY | What characteristics define the brand?

    Sincerity: This dimension reflects a brand's perceived authenticity, honesty, and genuine concern for
    customers. wholesome, down-to-earth, and caring

    TAGLINE | Prepared copy, keywords, or theme


    “From nature To your bed.”

    COMMENTS AND APPROVAL


    COMMENTS

    Ready to present to client. Upon client’s approval, have Product create branding roadmap for
    development.

    DATE SIGNATURE

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