BSBESB302 Develop and present business

proposals

Task 2 – Knowledge Questions

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1. What are three factors that influence the financial viability and returns of business
ventures? Explain each one in 30‐50 words.
Factor Influence on financial viability

2. Read the following scenario before answering the question below:

Anne wants to start her own small business working from home. She aims to achieve
financial independence and job security. Anne also wants to be able to control her lifestyle
and schedule around her family. Anne has a bookkeeping background and current industry
knowledge. She has drafted a business plan to help her reach her goals.

Explain how the following factors could influence the viability of Anne’s business idea (50‐75
words each).
Factor How the factors influence the viability of Anne’s business idea
a. Emerging or The adoption of emerging or changing technology can
changing technology significantly impact the viability of Anne's small business idea.
that Anne may use in
Embracing modern bookkeeping software and digital tools
her business
could enhance her efficiency, accuracy, and accessibility to
clients. Automation and cloud-based solutions may reduce
overhead costs and allow her to serve clients remotely. Staying
updated with industry-specific technology trends is crucial to
ensure her services remain competitive and relevant,
ultimately contributing to the success and sustainability of her
home-based business.

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 b. Anne’s skills and
personal circumstances

c. Assessed risks such

files hacked, or
computer crashes and
documents are lost

d. Availability of
resources such as
sufficient funds,
internet, office space
etc.

Questions 3 – 7: Read the scenario and answer the following questions.

Scenario
Paul has developed a business idea around social media marketing. He has completed initial
research into factors influencing viability and financial returns. The results are encouraging.
Paul must now develop a business proposal for stakeholders. He wants stakeholders to
understand how social media can help them define their image, promote products, gain
customers and build strong relationships.

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3. Identify Paul’s audience and their needs. How do they relate to the structure and
content of his business proposal? (30‐50 words)
Paul's audience consists of stakeholders who are interested in Paul's social media
marketing business idea. Their needs include understanding how social media can
benefit their image definition, product promotion, customer acquisition, and relationship
building. The structure and content of Paul's business proposal should focus on clearly
explaining these benefits and providing evidence from his research to convince
stakeholders of the idea's viability and potential financial returns.

4. Explain the method of presentation you would recommend Paul use to engage his
audience (20‐30 words).

5. What are the key elements that Paul should include in his presentation? Name at least
five (5).

6. Name four (4) relevant legislations, regulations, standards and/or codes of practice that
apply to Paul’s proposed business venture.

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7. Why is it important for Paul to provide a quality description of his products and services
to his audience? (50‐75 words)

8. Read the scenario and answer the question that follows.

Judy’s Cake Place makes cakes for all occasions. They currently only offer over‐the‐counter
service but are looking at offering a delivery and installation service. This would mean they
would be responsible for getting the cakes to the venue and setting them up ready for the
special occasion. Some of their wedding cakes have many layers and can be quite tall. They
can take the cake apart and put it back together when they get to the venue. Judy wants to
assess the risks involved before offering the new service.

Complete the risk assessment by identifying two (2) risks that could impact Judy’s new
service: Be specific re the risk
Risk 1 Risk 2
Identify the risk
What could go wrong?

Assess the risk

What are the chances of it
happening:
 high,
 medium, or
 low
Impact of the risk on the
business
Will it:
 be only minor impact
 cost money
 hurt someone
 damage Judy’s reputation
 be a disaster?
Control the risk
What can Judy do to avoid the
risk, or lessen the impact?

End of questions

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