COMMUNICATION and GLOBALIZATION - Example: The president of a parliamentary

government meets the president of a democratic

Globalization government.
- As defined by the business dictionary, is the worldwide
movement toward economic, financial, trade and 4. Intra-cultural communication
communications integration. - is the interaction that includes all forms of
- In communication, globalization can be the increase in communication among members of the same
social connectedness or the expansion of one's social racial, ethnic, and subculture groups.
community, the mutual reliance or dependence of peoples - Example: The head of the Manobo tribe meets
and nations, the evolution of a language most countries his constituents.
would understand, the development of global
communication skills or the ability to send messages Factors that may Affect Intercultural Communication
across cultures through the four macro skills (e.g., The non-verbals used by people from different countries and by
speaking, listening, reading, and writing), and the use of people from diverse cultures may vary. The following factors can
non-verbal communication. help you understand these variations.
- Developing one's global communication skills can lead to 1. Cultural Identity
cultural diversity. Cultural diversity refers to people from 2. Racial Identity
different cultures or nations respecting each other's 3. Social Class
differences. This respect for differences results from their 4. Gender and Role Identity
understanding of cultural divergence, i.e., how people 5. Age
process communication, how other people speak, and 6. Individual personality
how these people see and understand the world around 7. Proxemics
them. 8. Clothing and Physical Appearance
9. Paralanguage
Communicating in a Multi-Cultural Setting 10. Facial Expressions and Eye Contact
- When you interact in a multicultural setting, you should 11. Gestures and Body Stance
learn to observe how communication works in a diverse
community or organization. Look for similarities and
differences in how people from different cultural
backgrounds communicate. Also, focus on facts and not
entertain your personal biases to avoid conflict

What is intercultural communication?

- Intercultural communication is the sharing of meanings
with and receiving and interpreting ideas from people with
different cultural backgrounds from yours. Discovering and
learning new patterns in each other's culture and
observing the similarities and differences in non-verbal
communication may be interesting. A deep understanding
of each other's culture can also lead to earning the respect
of the members of society.

Samovar and Porter (2001)

- enumerated some of the variations of intercultural
communication as follows: Interracial communication,
interethnic communication, international communication,
and intra-cultural communication.

1. Interracial communication
- is the interaction among people of different races.
- Example: A tourist guide conducts a tour for a
group of people of different nationalities

2. Interethnic communication
- is the interaction among people with different
ethnic groups.
- Example: A group of social workers educates the
members of the tribes from Baguio about the
government benefits allotted to them.

3. International communication
- is the interaction between persons representing
different political structures.