COMMUNICATION

AND GLOBALIZATION
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PURPOSIVE COMMUNICATION
CHAPTER 3:
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COMMUNICATION AND
GLOBALIZATION
 What is Globalization?  Globalization – the increase in

The worldwide movement the social connecdness or the

expansion of one’s social
toward economic,
community and the mutual
financial, trade, and
reliance or dependence of
communication integration.
peoples and nations;
- Resulted to the formation of
 Developing one’s global
the global village.
communication skills can lead
to cultural diversity.
COMMUNICATION
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AND GLOBALIZATION
HIGH CONTEXT
COMMUNICATION
It is used predominantly in collectivistic
cultures and reflects a holistic thinking
style, where the larger context is taken
into consideration when evaluating an
action or event.
Most of the information is either in the
physical context or internalized in the
person, with very little information
given in the coded, explicit, transmitted
part of the message.
LOW CONTEXT
COMMUNICATION
It is used predominantly in
individualistic cultures and reflects an
analytical thinking style, where most of
the attention is given to specific focal
objects independent of the surrounding
environment..\
Most of the meaning is conveyed in the
explicit verbal code.
 COMMUNICATION
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AND GLOBALIZATION

1. Direct or indirect
Direct communication style if messages reveal the speakers true
intention and indirect the message camouflages the intention.
2. Self-effacing or self-effacing
If the messages promotes positive aspects of self and self-effacing if
the message deemphasizes aspects of self.
3. Elaborated or Understand
- If there is a use of rich expressions and understand if there is an
extensive use of silence, pauses, and understatement.
 COMMUNICATING
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IN A MULTI-CULTURAL
SETTING

 MULTI-CULTURAL SETTING- a reality in

most industries at present that we have to accept.
 CROSS MULTI-CULTURAL
COMMUNICATION – cannot be evaded
anymore especially if you will be working in a
company that has a diverse workforce.
WHAT IS INTERCULTURAL C0MMUNICATION?

-the sharing of meaning with and

receiving and interpreting ideas from
people whose cultural back
 WHAT IS INTERCULTURAL
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COMMUNICATION

1. Interracial Communication 3. International Communication –

–the interaction among the interaction between persons
people of different races. representing different political
2. Inter-ethic Communication
structures.

– the interaction among 4. Intra-Cultural Communication –

people who have different the interaction that includes all
ethic groups. forms of communication among
members of the same racial, ethic,
and subculture groups.
 FACTORS THAT MAY AFFECT
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INTERCULTURAL COMMUNICATION
1. CULTURAL IDENTITY- refers to what you have absorbed from
your surroundings from childhood up to the present. Includes
attitudes, values, and beliefs.
a. Ethnocentrism
b. Discrimination
c. Stereotyping
d. Cultural Blindness
e. Cultural imposition
f. Tone differences
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FACTORS THAT MAY AFFECT
INTERCULTURAL COMMUNICATION

2. RACIAL IDENTITY – the place or country where the

person was born or the race that has a greater influence on
his personality.
3. SOCIAL CLASS – refers to the status hierarchy of the
person in the society.
4. GENDER AND ROLE IDENTITY
5. AGE
 FACTORS THAT MAY AFFECT
INTERCULTURAL COMMUNICATION

6. INDIVIDUAL PERSONALITY
7. PROXEMICS – refers to the use of space or
distance when you communicate with different
people.
8. CLOTHING AND PHYSICAL APPERANCE
9. PARALANGUAGE – refers to the factors of
speech such as accent, pitch, range, volume, or
articulation that alters the meaning of the message.
 FACTORS THAT MAY AFFECT
INTERCULTURAL COMMUNICATION

10. FACIAL EXPRESSIONS AND EYE

CONTACT
a.Eye Contact
b.Facial Expressions
11. GESTURES AND BODY STANCE