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New Model Test Results
New Model Test Results
• Self-Efficacy = SE
• Observational Learning = OL
• Outcome Expectation = OE
• Perceived Ease of Use = PEoU
• Perceived Usefulness = PU
• Intention to Use = IU
• Perceived Cost = PC
• Entrepreneurial Opportunity Recognition = EOR
Factor Loadings
Reliability
SE OL OE PU PEoU IU PC EOR
Alpha 0.84 0.79 0.90 0.93 0.91 0.92 0.75 0.90
HTMT
SE OL OE PU PEoU IU PC EOR
SE -
OL 0.446 -
OE 0.654 0.429 -
PU 0.668 0.389 0.9 -
PEoU 0.764 0.484 0.692 0.73 -
IU 0.682 0.424 0.846 0.82 0.733 -
PC 0.282 0.338 0.444 0.428 0.426 0.499 -
EOR 0.364 0.394 0.396 0.394 0.445 0.43 0.286 -
R-Square
PU 0.845
PEoU 0.641
IU 0.725
EOR 0.154
Structural Model
#Measurement Model
MM <- 'SE =~ SE1 + SE2 + SE3 + SE4
OL =~ OL1 + OL2 + OL3 + OL4 + OL5 + OL6
OE =~ OE1 + OE2 + OE3 + OE4
PU =~ PU1 + PU2 + PU3 + PU4 + PU5 + PU6
PEoU =~ PEoU1 + PEoU2 + PEoU3 + PEoU4 + PEoU5 + PEoU6 + PEoU7
IU =~ IU1 + IU2 + IU3 + IU4
PC =~ PC1 + PC2 + PC3 + PC4
EOR =~ EOR1 + EOR2 + EOR3 + EOR4 + EOR5'
#Structural Model
SM <- '
# Regression coefficients
PU ~ PEoU
IU ~ PEoU + PU
EOR ~ IU
# Direct effects
PEoU ~ SE + OL
PU ~ OE
# Interaction effect with moderation
EOR ~ IU * PC
# Residual variances
PEoU =~ PEoU1 + PEoU2 + PEoU3 + PEoU4 + PEoU5 + PEoU6 + PEoU7
IU =~ IU1 + IU2 + IU3 + IU4
PU =~ PU1 + PU2 + PU3 + PU4 + PU5 + PU6
SE =~ SE1 + SE2 + SE3 + SE4
OL =~ OL1 + OL2 + OL3 + OL4 + OL5 + OL6
OE =~ OE1 + OE2 + OE3 + OE4
PC =~ PC1 + PC2 + PC3 + PC4
EOR =~ EOR1 + EOR2 + EOR3 + EOR4 + EOR5
'
#Reliability
reliability(CFA)
#Factor Loading
inspect(fit,what="std")$lambda
#HTMT
htmt(MM, data= Book1, sample.cov=NULL, ordered=NULL, absolute=TRUE)
#Sem Plots
semPaths(fit,what="paths", whatLabels="stand",
color = list(lat = rgb(245, 253, 118, maxColorValue = 255),
man = rgb(155, 253, 175, maxColorValue = 255)), mar = c(10, 5, 10, 5))