Only The Real Relate

Content Strategy

Only the Real Relate network, AKA ORR, is an organization that believes in the

connection of people through all forms of art. The company wants to bring together people who

are authentically themselves with the art they make. It is all about expressing who one is no

matter what people will think. Only the Real Relate has established a good start on social media,

and the company has a good following for just having to start. There is more to be done that can

help spread their message and help expand their audience.

The company is active on their personal website, Instagram, and TikTok. Their website is

where customers can buy clothes and get updates. Instagram and TikTok social media platforms

are very popular and is used by mostly everyone in the world. Instagram seems to be the

platform that is used to engage with their audience, but it is not a lot of it. TikTok is used every

now and then which hurts their chances of engagement. There also seems to be one specific

aesthetic that caters to a specific audience which is who engages with them the most. ORR can

broaden their audience and help raise their engagement if they make content that everyone can

enjoy. It could also help if they find a way to make it easier for their audience to engage with one

another.

The target public would mostly be young adults between the ages of 18-25 with a love for

all types of art forms. This specific age demographic is between the stages of figuring out what

they want to do in life, and it would help them to connect with others who are in the same boat

with them and mentors who could help. There needs to be more of an effort to reach out to all
young adults who have different styles and aesthetics about them. There is so much creativity in

the world and the company can benefit from reaching out to all of it. Only the Real Relates

should be a company that many can be themselves with, and it does not help if potential clients

only think the company caters to one set of people. ORR is a place where many can come

embrace their true selves, and the company needs to showcase that more.

Only the Real Relates main issue is that there is not enough consistency with their post

and that the company seems to only reach a certain aesthetic. The mission of the company is to

connect those who express themselves through art, and the posts need to showcase that more.

Videos and pictures on all of their platforms that highlight these artists of all different types of

aesthetics can help attract more people. The audience need to see the founders of ORR

networking with people themselves, so that the audience knows that the company is serious

about their mission. The company should also reach out to micro influencers who have good

connections to people of all types of creativity. These influencers can help with special events

the company wants to host which brings in more customers and those who may want to help

mentor their customers. All posts with these influencers put a spotlight onto what Only the Real

Relates is all about.

● Networking
● Art
● Authenticity
● Fashion
● Music
● Creativity
● Connecting
● Art
 The first influencer that would definitely help with the company is a young woman

named Nazjaa. She is a content creator who focuses a lot on fashion, exploring new places, and

talking about her journey at school. She is a recent graduate from Stanford university with an

amazing following of people who love fashion and discovering new places to visit. She

showcases where she shops and the type of museums she visits. This gives a chance for other

designers, small business owners, and artist a chance to connect with one another. Only the Real

Relate can use someone like her because she loves to buy vintage clothing, her style fits the

aesthetic of the company, and she has good connections with other fashion and art creators.

The second influencer that would be great to work with is an up-and-coming singer

named Umi. Umi is an Australian artist who is starting to be seen by more and more people

around the world. She already had a good following, but it went up once she released a duet with

a member from the popular K-pop group BTS. She is friends with other small music artists who

would love to connect with others. The company can use someone who is starting to become a

bigger influence in the world with great connections.

 Content Calendar
Sunday Monday Tue Wednesday Thursday Frida Saturday
sda y
y

1 2 3

4 5 6 7
Instagram @12:30PM Twitter @12:30PM:
Post of the founders in some Tweet about
clothes on the site following the
founders of ORR
8 9 10
TikTok @12:30PM Blog Post @12PM:
Video of the BTS of Blog about new music
the photoshoot artists that have yet to be
discovered

11 12 13 14 15 16 17
Instagram @12:30PM Twitter @12:30PM: TikTok @12:30PM Blog Post @12PM:
Post of the founders in the studio Valentine’s Day Video of the BTS of Blog post about an ORR
Tweet the music studio pop up shop to connect
with producers and with one another
managers

18 19 20 21 22 23 24
Instagram @12:30PM Twitter @12:30PM: TikTok @12:30PM Blog Post @12PM:
Post of an event with a fashion Tweet about and post Video of the event Blog about the new
influencer a link for the jeans where people are products coming out soon
on sale on the talking amongst one
website another

25 26 27 28 29
Instagram @12:30PM Twitter @12:30PM:
Post of the founders on a Tweet asking about TikTok @12:30PM
podcast the audience’s Video of the
thrifting playlist for founders on the
engagement podcast talking
about expanding
Sample Content

Blog:
The purpose of this blog post is to tell the audience about the release of new products that

will be on sale soon. The point is to get everyone excited for the new things the organization

has found for good prices.

ALERT!! ALERT!! NEW ITEMS COMING SOON!!

Only the Real Relate [https://onlytherealrelate.net/] is excited to announce that new

products will be coming soon. Here at ORR, we picked out amazing new pieces that you all will

love. We have picked out a variety of items that can be enjoyed by anybody who clicks to our

products. We range all kinds of items from jackets, shirts, pants, accessories, etc.

[https://onlytherealrelate.net/collections/all?page=1]. Our amazing customers can expect this

drop in March 2024, so make sure to be on the lookout for our official date by following all of

our social media pages for more updates. We will be giving sneak peaks of what we have in store

for you. We can’t wait for you to see what we have for you!

Tweet Schedule:
Date & Tweet Link/Image
Time
February Have you met https://www.instagram.com/treyfromig/?igsh=MTg1Mm
7, 2024 our stylish gzNmltM2czOA%3D%3D
founders yet??
@12:30p
Follow them on https://www.instagram.com/havindreamz/?igsh=MXgyZ
m IG to XVnM2NkbWJ6cA%3D%3D
understand
what ORR is
about!

February Have you https://soundcloud.com/havindreamz/sets/thanks-orr/s-

9, 2024 checked out ltTFvhzTzW1?ref=sms&p=i&c=1&si=28B746B7EBDE4
our new 30EA0115EEAB6CF9A8D&utm_source=sms&utm_medi
@12:30p
music? Give it um=message&utm_campaign=social_sharing
m a listen and tell
us what you
think?

February Who needs

14, 2024 chocolates
when we can
@12:30p
shop for new
m clothes
instead??
Happy
Valentine’s
Day

February Need some https://www.tiktok.com/@idontrockdesigner?_t=8jnu3b

16, 2024 outfit inspo? A8Ufu&_r=1
Check out co-
@12:30p
founder’s,
m Trey, TikTok
for some ideas.
February Raise your https://onlytherealrelate.net/collections/all
21, 2024 hand if you
need new
@12:30p
jeans??
m
February Have you ever https://ung.edu/student-money-management-
23, 2024 wondered why center/money-minute/saving-money-through-alternative-
most prefer to shopping-
@12:30p
thrift? Check sources.php#:~:text=These%20are%20eco%2Dfriendly
m out this article %20ways,clothing%20for%20a%20lower%20price.
for info about
the positives of
thrifting?

February What does https://soundcloud.com/havindreamz/sets/thanks-orr/s-

28, 2024 your thrifting ltTFvhzTzW1?ref=sms&p=i&c=1&si=28B746B7EBDE4
playlist sound 30EA0115EEAB6CF9A8D&utm_source=sms&utm_medi
@12:30p
like? um=message&utm_campaign=social_sharing
m

Instagram Schedule

Date Caption Image

February 5, @12:20PM Check out what’s new in
stock!!
February 12, We got something special
@12:20PM for Y'all!!

February 19, Nothing like meeting people

@12:20PM who love fashion!

February 26, Talking and meeting new

@12:20PM people