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Süheyla Süer
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All content following this page was uploaded by Süheyla Süer on 25 May 2023.
Süheyla SÜER
Bruce, Duncan ve Harvey, David (2010). Marka Bilmecesi. Çev., Aslı Özer.
İstanbul: Türkiye İş Bankası Kültür Yayınları.
Clifton, Rita (2014). Markalar ve Markalaşma. Çev., Meral Çiyan Şenerdi. İstanbul:
Türkiye İş Bankası Kültür Yayınları.
Davies, Warnock (2000). Understanding strategy. Strategy & Leadership, 28(5), 25-
30, Purdue University Press.
Kapferer, Jean-Noel (1992). Strategic Brand Management. New York: The Free
Press.
Keller, Kevin Lane (2013). Strategic Brand Management: Building, Measuring, and
Managing Brand Equity. England: Pearson Education Limited.
Keller, K. Lane (2019). Stratejik Marka Yönetimi. Çev., Aykan Candemir. İstanbul:
Nobel Akademik Yayıncılık.
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Moilanen, Teemu ve Rainisto, Seppo (2009). How To Brand Nations, Cities And
Destinations. England: Palgrave Macmillan.
Murphy, John (1990). Assessing the value of brands. Long Range Planning, 23(3),
23-29.