DESIGNER CONTRACTOR Raymond Loewy Royal Dutch Shell ple REFERENCE The 1971 logo was designed by Raymond Loewy; his shell symbol is still in use today. The logotype changed in 1995, and the colour scheme now used a brighter red and a warmer yellow, but the shape stayed the same. Even Without the brand name, it is one of the best-recognized jogos in the world.UPS LOGO BY PAUL RAND The stroke of the logo comes from the Golden Ratio. It is not arbitrary. Top half of “s” ;— is smaller than bottom helf. The bottom right curve of the “s” extends beyond measure B, I Golden Ratio and Spiral repeat throughout logoGIRL SCOUTS LOGO BY SAUL BASS A A The 3 lines of A repeat throughout the logo for hair —+ ay and facial features. The circles that make up the hair touch the diagonal grid lines. The black area is larger than the white areas because white optically expands. The black was made physically larger to make them appear equal.The thickness of the negative space between two verticals and the letters’ are in the golden ratio. The underscore is optically aligned with the “B”. The logotype is centered by the lowercase letters. =i ercine!- The right negative space is bigger than the left one due to optical adjustments.The distances A and B are in the golden ratio. The thickness of the line is consistent with the letters’.The bottom half of the logo lines up inside of acircle. The logo represents multiple hugs shaped as a shield. The diagonals are at a 45-degree angle. The icon’s diagonals are thicker than the negative space in between due to optical adjustments.The distances A and B The icon represents an R are in the golden ratio. &i shaped as arunner. The diagonals are at a 75-degree angle to imply movement.MIT MEDIA LAB LOGO BY PENTAGRAM Logomark lines up with edge of “m" Logomark lines up. with edge of "b" Leading is not equal, mits eee ime di: ae / balancedSaatchi & Saatchi REFERENCE ‘The Vodafone logo was designed in 1997 by famous global advertising firm Saatchi & Saatchi. The speechmark in the emblem symbolizes conversation and voice communication. It wonderfully executes an iconic telecom brand that portrays its desired message through a graphically elegant medium. The old Vodafone logotype was very simple and crude, featuring a strike-through over the company’s name. The red color in the Vodafone logo represents talking, sound and passion.George Opperman REFERENCE Designed by George Opperman in 1972. It is widely referred to as "Fuji" for it’s resemblance to the Japanese mountain. In 1983, Opperman stated that the logo was a reference to Pong. However, George Faraco, Ataris then creative director claimed this was fabricated and the Jago has no actual meaning. However, in my anatomy, | have found the logo to fit perfectly between two golden ratio squares as provided in my diagram,DESIGNER CONTRACTOR Unknown Dominos. REFERENCE ‘The very first Dominos logo, which was created in the 1960's, was created for two reasons. Firstit sought to attract more customers due to the bright and cheerful colors of the logo. ‘The ted, white and blue colors were meant to be highly noticeable so as to appeal to the fargest amount of people possible. The three dots on the logo symbolize the three original Dominos locations that were open at the time. The current Dominos logo was created in ‘eaily 2072. This logo kept the famous dominos icon, but removed the word pizza from the sloganDESIGNER CONTRACTOR Collins Dropbox REFERENCE B=005xA E=017xA H=0.25xA K=037xA C2015xA F=0.20xA = 1=0.27xA LL O0.50KA D=016xA G=022xA J=032xA M=0.85xADESIGNER CONTRACTOR Irina Blok Android REFERENCE Irina Blok, who was part of the launch campaign, designed the green robot. Initially, the logo was intended to be for developers only but consumers loved it and so it became the official logo. The idea was to create the open source logo (very much like open source Android platform), that was, Teleased to the developer community without regular brand guidelines. ~ Irina BlokCONTRACTOR DESIGNER Peter Moore 1045 12.0 6.85 5.80 2415 135 REFERENCE For the easier designs, measurement points will be added,DESIGNER CONTRACTOR Unknown Microsoft REFERENCE For the easier designs, measurement points will be added.DESIGNER CONTRACTOR Marva Warnock Adobe Ot 3.70 6.25 6.40 Se | | Seer | 0 2.80 590 7.15 10. REFERENCE The Adobe logo was designed by Marva Warnock, a graphic designer and wife of one of the company's founders, John Warnock. The current Adobe Systems logo features the alphabet “A” portrayed in white on ared background.DESIGNER CONTRACTOR Franz Reimspiess Volkswagen REFERENCE It's pretty Obvious what the Volkwagen logo is (2 V over a Win a blue background, surrounded by a circle). The logo was the recult of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an ‘engineer named Franz Reimepiess (the same man who perfected the engine for the Beetle in the 1930's).DESIGNER CONTRACTOR Vasava Studios. Adobe Systems REFERENCE Imagine a design studio. You'll most likely default to thinking of a cocl, hip office filled with tons of creative individuals. Now take that concept and turn it on its head. What do you end up with? The design studio that re-imagined our Creative Cloud logo, Vasava Studios.DESIGNER CONTRACTOR Steff Geissbuhler National Broadcasting Company REFERENCE The little slit in the purple feather is meant to represent the peacock’s beak The bottom of the peacock evokes a lens shutter. T Incorporating the six primary and secondary colors in the RYB color palette, this Peacock redesigned by Steff Geissbuhler at Chermayeff & Geismar remains one of the world's most recognized logos. The network maintains specific guidelines for the logo, including proper colors for reproduction, using either RGB, CMYK or Pantone colors.Rob Janoft Apple inc REFERENCE The Apple logo was designed by Rob Janoffin 1977. He designed it with a bite out of the right hand side to clearly depict an apple and not some other fruit forms. The original multi- coloured apple was from a specific colour palette and to indicate apple machines had coloured screens. According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet.DESIGNER CONTRACTOR Carolyn Davidson Nike REFERENCE Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971 the company adopted the Swoosh as its official logo the seme year. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.DESIGNER CONTRACTOR Unknown Under Armour REFERENCE The Under Armour logo was born from the Under Armour name, which was essentially formed by accident. Back when the compeny was first starting, Kevin Plank mentioned the Idea of calling it “Body Armor”. His brother, Bill, nisheard him and thought he sald “under armor”, The name stuck, of course with the British spelling being used in order to get the phone number Plank wanted. The logo was designed coon thereafter, combining the “U" in “Under” with the “A” in “Armour” to form a very simplistic logo that is now recognizable around the world.DESIGNER CONTRACTOR Adi Dassler Adidas. x=b/a tan-1 of x 9° REFERENCE ‘The trefoll wes the second Adidas logo. The theme of three stripes is still evident in the look, both in the leave that shoot out from the logo, and the three stripes that cross it ‘diagonally. This logo was chosen because the company wented « logo that represented the fact that their brand was a lot larger and more diverse that it used to be while still keeping the classic Adidas lookGoogle's Favicon REFERENCE Google's favicon from May 31, 1999 to May 29, 2008, was a blue, uppercase "G" on white background. It was accompanied by a border with a red, blue, and 2 creen side. On May 20, 2008, a new favicon was launched. It showed the lowercase "g’ from Google's 1999 ogo, colored in blue against a white background, and originally was intended to be a part of a larger set of icons developed for better scalability on mobile devices. As of September 1, 2015, Google's favicon shows a capital letter "6", n the tailor-made font for the new logo, with segments colored red, yellow, green, and blue.DESIGNER CONTRACTOR Arnel Group. Pepsi REFERENCE Current Pepsi logo has patriotic palette of the 40s, minimalistic design approach of the 60s and 70s as well as script-like curves from the logos original look. The present Pepsi logo wae created in 2008, when the company started revamping Its brand as part of its global re-branding strateaies.DESIGNER CONTRACTOR Jim Schindler Mcdonalds ‘.9908em / 8.0803 = 1.619 REFERENCE tn 1962, designer Jim Schindler was hired to create a more “corporate” logo. He designed the golden arches logo most recognizable today, but based it on the previous representation ‘of the arches that was on the Speedy sign. An early version of the golden arches logo was ‘evident In the sign in front of that first restaurant. Constructed from another yellow arch, the top of the sign featured “Speedy” and the two yellow arches, with the roof line transecting them.DESIGNER CONTRACTOR Wieden + Kennedy Fédération Internationale de I'Automobile REFERENCE ‘The new loge doesn't yet scream F1 but after one or two seasons of use it definitely will, simply because that's what people will see when they are watching a Formula 1 event. It breaks from any contemporary conventions cf logo. I's not square to fitin social media avatars, it's not flattened, its. not hipster, and its italicized as hell. The new logo might not become as beloved as the old one but it has so much more commercial potentialDESIGNER CONTRACTOR Douglas Bowman Twitter REFERENCE In 2012 Twitter once again updated fts logo. The very simple change merely deieted the word twitter and in its place left a much larger Twitter Bird. The reason for this change is probably quite simple. Twitter, in short, had become s0 famous that they didn't even. ‘need to use the Twitter name. People, just by seeing the bird, would instantly know what. it symbolizedDESIGNER CONTRACTOR Unknown Google REFERENCE The logo was redesigned to be more in line with the new material design user interface for its respective version on Android version 5.0 Lollipop in 2014. This logo was introduced on the iOS version in January 2015, and it was introduced to the regular desktop version in October 2015.