Group 9

Name Reg no
Japhet Maraga EB01/PU/40899/21
Clinton Ombati EB01/PU/40827/21
Susan David EB01/PU/40689/21
Brenda Gichana EB01/PU/42047/21
Rebeccah Ayako EB01/PU/42513/21
Robert Atei EB01/PU/40566/21
Mule Isaac EB01/PU/40622/20
Lavender Ouma EB01/PU/42064/21
Calphany Otieno EB01/PU/40752/21
Purity Ombati EB01/PU/40796/21

TASK: Group assignment

Lecturer: Dr. J. Malenchwazi
Describe the use of computer applications in small enterprise.

1. Communications
Companies use computers for both internal and external communications. Businesses now use
various method of communication such as email, live chat tools, video or phone conferencing,
social networking, web conferencing. It saves times and also improves the functioning of the
organization. With such advance tools, it also becomes easy for the business to offer customer
support to its clients in a timely and efficient manner.
2. Research
Computers allow a business to do a variety of things, including research about the competition,
as well as what its customers’ want. Business can use computers to research industry trends,
patents, trademarks, potential clients and competitors via search engines and proprietary
databases.
3. Marketing
Computers allow a business to perform a variety of tasks. For starters, with the help of the
internet, computers help put a business on the map. With computer, a business’ team of IT
developers can create a professional website complete with enticing graphics and content with
different forms of media, such as text, images and videos. They can do search engine
optimization -SEO- for the website so that it appears prominently in Google’s search results,
which then attracts traffic, which, ultimately, will enable the business to sell those products to
website visitors.
4. Data tracking and storage
Although paper files containing hard copy documents are still in use, organizations also store and
manage their data using software and the cloud. Businesses can store enormous data on
computers that don’t need huge cabinets for storing data now.
With computers and server, organizations are capable of storing and sorting billions of files and
enable them to access at any time. Digital storage is much larger and more efficient and secure
while comparing with the physical storage as it is more difficult to lose or steal files from a well-
protected database which is one of the main benefits of the computer.
5. Product development
In today’s turbulent economy and global market, companies are striving hard to maintain their
competitive edge by developing innovative designs. In world economy of radical change,
product innovation has emerged as a key market differentiator across nearly all industries. The
emphasis is to create a whole new class of products and emerge as a market leader. Past
initiatives aimed solely at product cost, quality, or time to market are no longer sufficient to gain
market advantage in today’s highly competitive market.

6. Human resources
The Human Resource function consists of pursuing existing employee data which traditionally
includes personal records, skills, activities and salary.
To reduce the manual workload of these administrative activities, organizations began to
electronically automate many of these processes by introducing specialized human resource
management systems.
The computers help in the following ways to manage human resource data:
- Increased storage efficiency
- It makes an enterprise office paperless, i.e. because of these systems, there is now no
need to notepads, post-notes or any day-planners.
- Cost-effective
- Time saving
- Securing of data
7. Accounting
Accounting is a function in which accuracy is of the utmost importance. Todays, we cannot
imagine accounting without the help of computers.
Computers are critical for tasks such as invoicing clients; maintaining data about debtors and
creditors; calculating and filing tax forms, as well as for a lot of other functions.
8. Inventory Management
Enables businesses to monitor stock levels
Automate reorder processes
Reduce the risk of stockouts or overstock situations.
9. Marketing software
Aids in creating and implementing marketing strategies.
Managing social media.
Analyzing campaign performance to reach target audiences effectively.
10. Point of sale
Enhance sale transactions.
Manage inventory.
Provide insights into customer buying patterns and improving overall retail operations.
 11. Document Management
Organizes and stores documents digitally, making it easier to access and share information
within the organization.
References
Levin, A. (2020). Influencer Marketing for brands: Business Enterprise and Marketing.