BICYCLE MANUFACTURING COMPANY – REAL HPCL TASK

Situation-
“There is a bicycle manufacturing company that is running under loss. The
employee average age is around 51.8 years and they are looking for settlement
plans after retirement. Their morale is also down. Recently the company has
targeted the rural market segment to increase their sales value.
There were 8 employees who have done something significant for their
company. Their works are mentioned. Now we have to find out 2 conclusions.
1. What policy the company should adopt to increase their sales and
revenue?
2. Who should be the employee of the year?”
Solution-
The given situation describes a bicycle manufacturing company that is running
under loss and has an average employee age of 51.8 years. To increase sales
and revenue, the company has recently targeted the rural market segment.
The task is to identify the policy the company should adopt to increase sales
and revenue and to identify the employee of the year from a list of eight
employees who have done something significant for the company.
The first step in solving the issue would be to identify the reasons why the
company is running under loss. It could be due to competition from external
companies, management issues, or low morale of the employees.
The high average age of the employees is also a concern as motivated and
energetic people are needed to create innovative ideas. In manufacturing
company the average age should be around 30-35. The company has failed to
hire new employees, and the current ones are all run down, working in a
conventional way.
To address these issues, the top management of the company should be
changed. This is a crucial step for the survival of the company. A new CEO

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should be hired who is charismatic enough to motivate everyone to work
harder.
Employees who are 55+ and not contributing to the work, are not motivated,
and who have no intention to learn something new or compete in the market,
and thus are not assets to the company should retire. New recruitment of
young and energetic employees who already have knowledge of the field and
the company's product is also essential.
To ensure a good future for the company, a survey should be conducted to
understand the market and gather information about the competitor's product
in the market. The survey will enable the company to know where their
product lacks and what edge the competitor has on them.
As mentioned in the question, we are moving to the rural base now. As rural
base is a new platform for us, it would be great to do in depth background
research into this, to ensure a safer future. We need to know the effective cost
and variety of products we need to target.
A survey of the employees should also be conducted to gather their input on
management and products. Research and development teams should work
together with concurrent engineering teams to produce the most desired
results.
The company should target the production of products that are in demand but
have low supply and cash in on the advantage of being the first in the market
for this product. The marketing managers will have a big role to play in this,
and thus they should be evaluated on the basis of their work before assigning
them to the project.
To identify the employee of the year, more details in the question are needed,
but normally the given list of employees will be R&D, marketing, sales, or
manufacturing. The employee of the year will be the person who has increased
sales.
In summary, to increase sales and revenue, the company should change its top
management, hire young and energetic employees, conduct surveys to
understand the market and employee feedback, and target the production of
products in demand but with low supply. The employee of the year should be
the person who has increased sales.

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