Name: Rizki Aditya Parningotan Raga

Class: 2C
Nim: 210511100088

The topic: Cultural business in Madura.

Title: The Effect of Culture in the Madura Trading System.
The authors: Zulaikha, Farida, and Hartopo Eko Putro.
Journal: This article is included in the journal Advances in Social Science, Education and
Humanities Research, volume 165.
Abstract: In general, purchasers are kings, but Madurese merchants are not, according to a
cameo. Researchers are drawn to buyer attitudes in order to examine and analyse them.
According to our poll, Madurese shopkeepers have different views toward purchasers from
other ethnic groups than they do toward buyers who are Madurese. This contrast is evident,
and it influences purchasers from other ethnic groups' unwillingness to buy from Madurese
merchants. This, of course, resulted in a challenging growing economy for the dealers. The
Madurese culture's value structure, which praises dusun tretan, gave rise to a trading mindset
that also favours trash dhibik. With ethnic Madurese, they will be courteous, polite,
respectful, and eager consumers. They will be apathetic and indifferent if they do not use
local Madurese language in interaction), otherwise they will be indifferent and indifferent,
and they will prefer to regard prospective customers of other ethnicities who do not speak
Madurese with one eye. Madurese traders' attitudes were also heavily impacted by their
perspective about buyers and trading systems. The notion of consumer loyalty is unfamiliar to
them. They continue to use an outdated marketing value system that is more focused with
immediate sales and profits than with delighting and sustaining loyal consumers. Similarly,
Madurese embraced a value of honesty in commerce that differed from the commonly
acknowledged norm of honesty. One of the causes for the absence of loyalty subscriptions is
because of this.
Keywords: Trader, buyer, value system, culture, customer loyalty, customer satisfaction.
Study Background: Madurese merchants are one step ahead of Chinese merchants,' says a
joke. Not in the sense that Madurese traders are more sophisticated than Chinese traders (both
ethnic groups are known for their strong commercial culture), but rather that Madurese
merchants are holding their products in a Chinese shop. It is, of course, a jest, but commerce
is one of the various livelihoods pursued by Madurese, both abroad and in Madura itself.
Unfortunately, the Madurese trade system is still largely based on tradition, and the country
has not taken use of technological advancements to assist it grow its company.
The problems formulation: (1) Are there any differences in Madurese dealers' views toward
Madurese and non-Madurese buyers? (2) What is the source of this disparity in attitude? And
(3) how does this disparity in sentiments regarding the Madurese trade system affect things?
Research methods: This is a qualitative descriptive study that details the field circumstances
the researchers faced. The study was carried out through a field survey, with three key
informants (Yayuk, Erni Yusnita, and Nurul) interviewed and observed at five traditional
markets in Bangkalan, Pamekasan, and Sumenep, as well as batik centres in Bangkalan and
Pamekasan.
The results state: 1), if the prospective buyer speaks Indonesian, it will be concluded that the buyer
is not Madurese, and that is what makes the service and price different. 2) yayuk, a batik business
actor in bangkalan then revealed the fact when shopping to craftsmen instead given a high price and
not well served, but what is clear is that he is Prospective buyers who will most likely be loyal buyers
or regular customers. It was also justified by Erni Yusnita, an employee from Bangkalan, who stated
that Madura traders always had the principle 'if I do not buy in my place, will There are other
buyers. 3) Madura merchants, whether in traditional markets or stores, do not like to serve
prospective buyers questions about anything, be it questions about the product, the quality of the
product Moreover, the price offered. So, buyers tend to be afraid to bid and afraid to ask questions,
for fear of being treated harshly by merchants. 4) Different services to ethnicities other than Madura
Madura traders will provide more honest product and price information to buyers of other
Madurese ethnicities than prospective buyers of other ethnicities by not speaking madurese). 5) Not
honest quality and scales of Madura merchant products principled, do not change the price (to keep
it looking cheap), but reduce the scales.

Conclusions and Suggestions: The findings of this study are unlikely to mirror the real-
world trade realities in Madura. One of the causes is a type of qualitative study that does not
require a minimum number of respondents. Despite this, a general image of Madura's trade
system has been preserved. As a consequence, the findings of this study may be utilized as a
guide for the future development of the trading system. The Madura trading system will not
expand if the principles that have been established are maintained, and merchants are locked
in the mindset of their forefathers. Although local wisdom does not need to be eradicated, and
it is even distinguished from other cultures, it is preferable to educate in order to rectify the
incorrect attitude and render the Madura trade system ineffective. With the completion of the
Suramadu bridge, Madura will gradually but steadily attract a large number of tourists from
different regions and ethnic groups. Tourists are anticipated to spend money in Madura,
propelling the city's economy forward. The attitude of Madurese merchants, on the other
hand, is unlikely to shift.
Suggestions:
• Taught Madurese traders about the science of ethical and responsible marketing and helped
them alter their beliefs.
• Socialization on the use of information technology in commerce.
• The Madurese trading system does not need to eradicate positive local wisdom, but it must
be kept as a differentiator from other trading systems.
References: This article uses several references, including
[1] M. A. Rifai, “Gatra Budaya dan Pelik-Pelik Pembangunan Madura [Cultural Perspective
and Complication of Madura’s Development],” in Proceeding of 1st Madurese Culture
National Seminar, Bangkalan, 2014.
[2] A. Chalik, “Kiai dan Kekuasaan Sosial dalam Masyarakat Madura [Clerics and Social
Power in Madurese Society],” Lontar Madura, Aug. 15, 2011. [Online]. Available:
http://www.lontarmadura.com/kiai-and-power-socialin-masyarakat-madura/.
[3] M. Kosim, “Kyai dan Blater (Elite Lokal dalam Masyarakat Madura) [Kyai and Blater
(Local Elites in Madurese Society)],” KARSA, vol. 12, no. 2, pp. 161-167, October 2007.
[Online]. Available: http://ejournal.stainpamekasan.ac.id/index.php/karsa/article/vie
w/139/130.
G. Answer the next questions to show how your respond to the article you choose.
Why do you decide to read the article?
 Because, reading books appears to increase cognitive engagement, which improves a
variety of skills, including vocabulary, thinking skills, and focus. It can also impair
empathy, social awareness, and emotional intelligence, all of which contribute to
people living longer on the planet.
Are you glad that you decide to read it?
 I am very glad for reading the article so that I can find out new things about business
culture in Madura.
What do you like best about the article?
 I like the way they compile the article and explain about the influence of business
culture in Madura which I think is very clear.
What do you like least?
 I don’t like the article has an excess of words that should not need to be included so
that it makes the article too long and can make some people lazy to read it, especially
people who are allergic to long writing.
Would you recommend the article to a friend?
 Yes, of course. I would recommend this article to my friends because it is a great and
interesting article.
On a scale of 1-10, how difficult is the article for you? (1=easy, 10=difficult) Why?
 I think the difficulty of this article is 5 because the writing is short, concise, clear, and
the discussion is complete and thorough and the content presented is in accordance
with the facts obtained from the source and not from the author's thoughts.