In the digital age, the ubiquitous impact of social media has changed the way individuals communicate,

share and consume information. TikTok emerged as a formidable force in this platform, primarily
through its new feature of "reels". This position paper seeks to examine the relevant impact of TikTok
Reel and social media on mainstream audiences, examining multiple dimensions of their impact.

The rise of TikTok as a global phenomenon highlights the dynamic nature of today’s online culture. Not
only has the platform's emphasis on short-form video in popular 'reels' redefined the digital
entertainment landscape but it's also been more creative and self-expressive when consumers role in
different demographics engage with TikTok and make the information Awareness is important

This study aims to provide a comprehensive analysis of the appreciation effects associated with TikTok
reels and their impact on mainstream audiences. From popularizing democracy to fostering community
around their shared interests, platforms like TikTok have demonstrated the ability to exemplarily amplify
voice, talent and trends Also, research will cover the role of social media in shaping popular culture,
influencing marketing strategy and supply chain educational opportunities.

Understanding important positives and negatives and examining potential concerns such as privacy,
mental health explanations, dissemination of misinformation while acknowledging admirable aspects,
this aims to help achieve broad understanding