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Product Life Cycle Discussion

The iPhone smartphone has undergone tremendous changes over the years. The

commodity is at its maturity stage as various factors position it at this stage. The iPhone has

achieved increased adoption globally. Most consumers relate to the iPhone and its features,

leading to an increased cash flow. This stage implies that the market is saturated with the

commodity due to its increased adoption (Emeritus, 2022). The smartphone market is highly

competitive, and Apple is constantly facing competition from other smartphone brands offering

similar features and capabilities. However, the iPhone commands premium prices compared to

other smartphones in the market. Consumers often prefer the commodity as the company

maintains stable pricing. The consumers are willing to pay for the brand’s reputation. Apple has

cultivated a strong brand following and loyal customer base over the years. Many consumers

remain loyal to the iPhone ecosystem, including hardware, software, and services like the App

Store and iCloud, which contribute to repeat purchases and customer retention. Apple has

increasingly focused on expanding its services ecosystem to complement iPhone sales. Services

such as Apple Music, iCloud storage, Apple TV+, and Apple Arcade (Apple Inc, n.d) provide

additional revenue streams and enhance the overall iPhone user experience. The company

continues to explore opportunities to expand its presence in these regions through strategic

partnerships and marketing initiatives. It has diversified its product lineup beyond the iPhone,

introducing products like the Apple Watch, AirPods, and HomePod (Apple Inc, n.d). These

products cater to different consumer needs and preferences, reducing dependence on iPhone

sales and potentially signaling a shift towards new growth opportunities. Apple has increasingly

emphasized sustainability and environmental responsibility in its product design and

manufacturing processes. Initiatives such as the use of recycled materials and energy-efficient
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technologies reflect a broader corporate strategy to address environmental concerns and

differentiate Apple products in the market.

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References

Emeritus. (2022, January 23). Everything about different stages of product life cycle and

relevant examples. Emeritus Online Courses. https://emeritus.org/blog/different-stages-of-

product-life-cycle/

Entertainment - Services. Apple. (n.d.). https://www.apple.com/services/