NAME: Madden Worthington ASSIGNMENT: Ethos Pathos Logos

QUESTIONS/ NOTES CRITICAL THINKING RESPONSES

Ethos, Pathos, Logos- Meaning MLK’s Ethos: 1963

- Persuasive appeals 1. Trustworthiness: Follows through on

- Persuasive appeals are all the little
elements that persuade you to do
something or not to do something.
- The three appeals work together.
Ethos
- Credibility
promises.
2. Similarity: same race as most of the
audience
3. Authority: Doctor and reverend
4. Reputation: fought for equality
Ethos with product, places, and people

Keys to Ethos 1. MLK

- Strong
- Ethics - Determined
- Authority - Unwavering
- Trustworthiness 2. Instagram
- Reputation - Scary
- Similarity - Boring
- Age - Full
- Experience 3. Bakersfield
- Polluted
Other keys - Overcrowded
- Weird
1. Being kind 4. Old Major
2. Not lying - Old
3. Following through on what you say - Outdated
4. Not a politician - Persuasive
5. Being on time 5. Taylor Swift
6. Humble - Influential
7. Organized - Crazy
8. Past - Nuh uh
9. Education
10. Family It’s me, hi I’m the problem, it’s me
11. Personality 1. Intelligent
12. Morals 2. Old fashioned
13. Views 3. Judging
14. Choice of words 4. Stubborn
15. Attentiveness 5. Boring
6. Repetitive
7. Wise
8. Kind

What is Pathos?

- Emotion
- Anger, fear, sadness, disgust, surprise, You’ve got me feeling emotions
anticipation, trust, joy, boredom
- Pillars of Pathos: A. Joy
 1. Speaker 1. Fun things
2. Location 2. Vacation
3. Subject 3. Candy
4. Audience 4. Video games
Logos- B. Disgust
- Logic 1. Slugs
- Set of principles that tell you whether 2. Barf
something makes sense or not 3. Mud
- Makes sense; logical, if it doesn’t; 4. School bathrooms
illogical. C. Anticipation
1. Upcoming vacations
2. Video game updates
3. End of school
4. Summer

Logos locator

1. The other animals view the pigs as

leaders because of their intelligence and
being learned, “The work of teaching and
organizing the others fell naturally upon
the pigs, who were generally recognized
as being the cleverest of the animals.”
The pigs generate feelings of betrayal, by
making it seem like the pigs should get
the benefits of the harvest, but do no
work. Therefore, it is logical they are in a
leadership position because they are
smarter, and can be crafty.
2. The rebellion took place much sooner
than expected because the animals
rejected Jones and wanted equality. The
animals were mistreated, and when they
got food, Jones and the farmhands were
angry, and fought them, but the animals
fought back, and drove them away.
3. The animals discard all of the items of
man because they are a reminder of what
Jones did to them. It is a good choice
because there is no use for the human
tools, and they don’t want to be reminded
of the pathos of pain. To keep the
humans’ tools of torture would be
degrading, and not have any animals
believe in the pigs’ ethos. The logos of the
disposal is that Jones was bad, and
anything of his must be removed.
Shaq Buick Commercial

1. Shaq was many things in his life: Basketball player, rapper, sports announcer,
movie star, and ad spokesperson
2. Buick is many things: luxury, fuel efficient, stylish, and size efficient cars.
3. The commercial’s theme could be very vague: Shaq proving you could save
money on good cars.
4. A reason why Buick used Shaq as a spokesperson could be because he’s funny,
and can make anything, even serious things funny. Buick probably used him to
appeal to the people who know him and are looking for cars.
5. The commercial wants from the audience, the pathos of humor. When Shaq
points at the camera, and the song starts, on cue, it makes you smile, and laugh,
because Shaq is funny. The point of the pathos injection is to feel, not
obligated, but feel likely to buy what he endorses.
6. On a logical level, the ad desires from the audience, a want to buy what Shaq
has, a Buick that is luxurious, and fuel efficient. The car is even luxurious, even
for the man, the myth, the legend, Shaq. The logical path provides a need for
someone to look into buying a car.

In Buick’s ad, we see Shaq, the towering giant of basketball, approach his majestic metallic
chariot. The legend fits in the car, even though he is a giant. The ad uses him to endorse their
vehicles, for the appeal. In Shaq’s ad, he highlights the fuel efficiency, the luxury, and the size,
making the joke, “I’ve had shoes bigger than most hybrids.” Shaq highlights the size, and
luxury the most, proving the fact that he could fit in there. Buick entices its audience by using
the fame factor, with Shaq endorsing the cars, like one does for sports drinks. The ad utilizes
Shaq’s fame to endorse a product, and uses it effectively.

The ad’s meaning can be viewed through 3 parts: the ethos of Shaq, the pathos he induces,
and the logos of what he says about Buick. The ethos of Shaq includes; he was a famous
basketball player, and was so well known. Shaq says in the ad, “I may have retired from the
game, but not from being big. ” This shows that Shaq is 7’ 1”, and even though he’s no longer
a basketball player, he still has the height of his glory days. Shaq invokes in all of us a feeling
of nostalgia, from his basketball days, “. . . Nice, because I have shoes that are bigger than
most hybrids and more stylish, too. ” He reminds us that he is large, and enhances the luxury
of the car, by evoking a sense of nostalgia, from seeing his height, in basketball, fit in the
Buick. The feelings evoked are essential to ads. The ad also evokes the logos of what Shaq is
saying, highlighting the car’s fuel efficiency, and luxury. Shaq says, “Good thing one car
gives me full-size luxury and 36 miles per gallon. The car’s efficiency is important because it
strengthens Shaq’s ethos and the car’s appeal. The ad’s language utilizes all three in efficient
ways.
*Page 2 Notes and Responses*
QUESTIONS/ NOTES CRITICAL THINKING RESPONSES