Lerato Letsatsi

CALVARY CHRISTIAN college

Business studies

News article analysis on pick n pay

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Summary about pick ‘n pay

Pick ‘n pay is an african hypermarket based in south africa it

mainly focuses on groceries ,clothing and liquor.

Pick ‘n pay is striving to address social economic challenges

through the supply of high quality affordable food for their
customers.The company wants to create employment and
economic opportunities by doing this pick n pay focuses on
achieving a customer protection which is simply about
satisfying customer needs by selling quality products at
reasonable prices . Pick n Pay supermarkets serve customers
in middle to higher income communities with an expanded
range of 18 000 products world wide .In addition RMB has a
long standing relationship with pick ‘n pay , This opportunity to
structure the strong features of loan and deeply understand
the vision .

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Pick ‘n Pay marketing strategy

Pick ‘n pay ‘s market is highly competitive and is always

adjusting to changing customer trends .

Like pick ‘n pay clothing line grew sales from 5.6 % to 15.3%
and has gained market share for the past separate years .Pick
‘n pay is mixing online sales to improve their development
.The situation is associated with the advance of technology
which will allow customers to shop at a well reserved time
and receive their products in the shortest time .

Pick ‘n pay expects sales growth and market .The

supermarket is expecting to open new stores in 2024 .In
addition pick ‘n pay clothing has 333 stores across south
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africa .Pick ‘n pay was actually the first supermarket to start
online shopping in south africa . This programme allows
customers to place orders regularly , pick ‘n pay delivers on a

Weekly or monthly basis .The supermarket is developing a

strong multi programme . Pick ‘n pay is working with boxer
and quali save to thrive national range discounters. Pick ‘n
pay is focussing to deliver first class fresh groceries for their
customers .

Personal opinion

I personally feel like pick ‘n pay is one of South africa ‘s

most leading brand because the supermarket has a
significant opportunity for growth especially in the less
wealthy part ot the market .Furthermore pick ‘n pay is a
long term success depending on the loyalty and support of
its customers .

Pick ‘n pay has one of the most established planned

delivery business and a speedy enlarge on demand
offering . Pick ‘n pay is now expanding its seamless
commerce strategy , another reason is because pick ‘n pay
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is tapping into the trend of showrooming where customers
visit a store to view the product before buying it online .

Anti plagiarism statement

I declare on my honor that what has been written in this work

has been written by me .

Reference
https.//www.picknpayinvestor.co.za>downloads
https.//www,picknpayinvestor.co.za >annual report
https.//www.picknpayinvestor.co.za >news article