DVH

MGNT 11O
PRESENTATION
NGUYEN KHAN H TOAN TRA N - 8 2 5 7 7 7 2
NGOC GI A P H ON G PH A M - 8 3 4 0 2 6 2
THU H UYEN L UON G - 75 5 9 8 6 0
HI EU PHUON G L UU - 8 3 9 6 1 8 8
 AGENDA
PR OS & CON S OF TH E
GEN ERATED AN S WE R
BR I EF SUMMARY OF
AI ’ S ANSWE R
THE CASE STUDY
OUR OPI NI ON ON AI ’ S
US EFULNES S
1 . CASE STUDY SUMMARY
Horizon Communications is a multinational
strategic communication and public relations
firm.

Historically, the company focused on

supporting ethically-driven businesses and
non-profit organisations.

Due to financial challenges and scandals

indirectly affecting the company's reputation,
Horizon underwent significant restructuring.

This strategic change led to internal conflicts,

especially among long-serving employees who
felt the company was deviating from its
foundational principles.
 MAIN CHARACTERS

David Anna Mark

Turner Mitchell Roberts
THE CEO THE MANAGER EMPLOYEE
 MAIN ISSUES

STRATEGIC SHIFT LEADERSHIP INTERNAL MARK ROBERTS'

STYLE CONFLICTS OPPOSITION
supporting ethically- long-serving members using his media
emphasising
driven businesses ---> expressed concerns connections to influence
hierarchical control
partnering with large- about the company's public opinion
and profitability.
scale corporations. new direction. rallying colleagues
2. AI’S GENERATED
ANSWER
BAS ED ON T H E AB O VE CA SE A N D
QUESTI ONS, CAN Y O U P RO V ID E
R ECOMMEND AT I O N S T O A D D RE SS TH E
I SS UES DI SC U S S ED ?
 FOSTER OPEN COMMUNICATION AND DIALOGUE
Encourage open and honest communication within the
organisation. Create platforms for employees to
1
express their concerns and ideas without fear of
retribution.

BALANCING PROFITABILITY AND ETHICS

Consider ways to attract both large-scale clients and
2 those aligned with the company's original ethical
objectives. Diversifying the client base can mitigate
financial risks.

REVISIT THE COMPANY'S CORE VALUES

Reevaluate and clarify the company's core values
3 and mission. Ensure that these values are
communicated clearly to all employees and
stakeholders.
LONG-TERM VISION AND STRATEGIC PLANNING
Develop a long-term vision and strategic plan that
4
balances profitability, ethical considerations, and
employee satisfaction. Engage employees in the
strategic planning process to build buy-in.
 EMPLOYEE ENGAGEMENT AND RETENTION
Implement strategies to boost employee engagement and
5 retention. Recognize and reward employees for their
contributions and loyalty to the organisation.

CONFLICT RESOLUTION
Establish a formal conflict resolution process to address
6 disputes within the organisation. This process should be
fair, impartial, and designed to find common ground.

EXTERNAL COMMUNICATION STRATEGY

Develop a clear external communication strategy to
7 address public criticism and negative media coverage.
Focus on highlighting the company's commitment to its
values and its efforts to balance profitability and ethics.
MONITOR PROGRESS AND ADAPT
Regularly monitor progress in addressing the issues
8
discussed in the case. Collect feedback from employees
and stakeholders to evaluate the effectiveness of
implemented measures.
3. PROS & CONS OF
THE ANSWER

OPINION ON THE
USEFULNESS OF AI
PROS OF THE ANSWER

Comprehensive coverage
Balanced approach
Employee centric
 CONS OF THE ANSWER

Lack of context & specificity

Lack of prioritisation
Complexity of implementation
HOW WE WOULD HAVE ANSWERED
DIFFERENTLY

ACQUI RI NG F U R T H ER K N O WL E D GE A BO U T THE ORGANIS AT ION'S

HI S TORY, C U L T U R E, AND TH E U N IQ U E O BSTACL ES IT ENCOUNT ERS .

UNDERLI NI NG T H E N EED O F A STA GE D A P P RO ACH T O

I MPLEMENT AT I O N , T AKIN G IN TO A CCO U N T THE ORGANIS AT ION'S
READI NESS AN D PO T ENTIA L RE SISTA N CE TO CHANGE.

EMPHASI SI NG T H E S I GN IF ICA N CE O F O N GO ING MONIT ORING

AND ASSESSMEN T .
THE VALUE OF GENERATIVE AI
(E.G. CHATGPT) FOR
UNDERSTANDING MANAGING
AND ORGANISATIONS
IT COULD BE UTILISED IN MANAGING
PROCESS IN VARIOUS WAYS

PR OBLEM S O L VI N G PR OCE SS

SUPPORTI NG KN O WL ED GE MA N A GE ME N T

POTENTI AL D EVEL O PME N T

DO YOU THINK THAT AI COULD
REPLACE HUMANS IN
UNDERSTANDING &
MANAGING ORGANISATIONS?
 ANSWER

REDUCTION IN HUMAN ERROR

FASTER DATA ANALYSIS

ROUND-THE-CLOCK AVAILABILITY
ANSWER

NO HUMAN REPLICATION

NO CONTEXTUAL UNDERSTANDING

LACK ETHICAL & MORAL DECISION-

MAKING
THANK YOU FOR LISTENING!