UNIVERSITY OF THE IMMACULATE CONCEPTION

Bonifacio St., Davao City

MBA PROGRAM

MARKETING PLAN

Presented to
Dr. Venn Che C. Manalili

In Partial Fulfillment
Of the Requirements for the Degree
Master in Business Administration

(NAME OF THE
STUDENTS)

(MONTH AND YEAR SUBMISSION)

C
TABLE OF CONTENTS
 MARKETING PLAN OUTLINE

1. Executive Summary

2. Situational Analysis
a. Market Summary
b. SWOT Analysis (TOWS Matrix)
c. Competition
d. Products:

 Airlines reservation and ticketing competitive price access to

 Hotel reservation
 Travel insurance

The products offered by Chancepass Ticketing Express encompass a range of travel-related services
designed to cater to the diverse needs of customers seeking seamless and comprehensive travel
experiences. The company's product portfolio includes airline reservation and ticketing, hotel
reservation, and travel insurance services.
In terms of airline reservation and ticketing, Chancepass Ticketing Express aims to provide customers
with access to competitive prices and a wide selection of flight options. By leveraging partnerships with
various airlines and utilizing advanced reservation systems, the company strives to offer customers
the best available deals on airfares while ensuring flexibility and convenience in booking flights to
destinations worldwide.
Similarly, the hotel reservation service offered by Chancepass Ticketing Express allows customers to
book accommodations tailored to their preferences and budget. Whether customers are seeking luxury
resorts, budget-friendly hotels, or boutique accommodations, the company endeavors to provide a
diverse range of options across different destinations. Through strategic partnerships with hotels and
online booking platforms, Chancepass Ticketing Express facilitates seamless reservation processes
and ensures that customers have access to competitive rates and exclusive deals.
In addition to airline and hotel reservations, Chancepass Ticketing Express also offers travel insurance
services to provide customers with peace of mind and financial protection during their travels. Travel
insurance coverage typically includes benefits such as trip cancellation and interruption insurance,
emergency medical assistance, baggage loss or delay coverage, and other essential protections. By
offering comprehensive travel insurance options, the company aims to safeguard customers against
unforeseen events and mitigate potential risks associated with travel disruptions.
Overall, Chancepass Ticketing Express's product offerings reflect its commitment to providing
customers with convenient, reliable, and value-added services throughout their travel journeys. By
continuously monitoring market trends, optimizing partnerships, and enhancing service quality, the
company seeks to maintain its competitive edge and meet the evolving needs and preferences of
travelers in an ever-changing global landscape.

e. Keys to Success
7. Marketing Strategy
a. Target Market
b. Positioning
c. Marketing Mix

8. Financials

9. Controls and Implementation

a. Customer acquisition cost
b. Repeat customers
c. Customer satisfaction
d. Budget
e. Marketing Activities/Strategies
 MARKETING PLAN

I. EXECUTIVE SUMMARY