REVIEW OF LITERATURE

S.NO Author Objectives Research Findings Limitations

(year)
Methodology
1. Milhana To examine the For data collection 188 According to the study online -
(2023) comparison samples were shopping is more convenient than
between Selected by snowball traditional shopping.While traditional
traditional and sampling technique and shopping is safer since there is a risk
online shopping primary data was collected of online fraud and safety issues.
with special through questionnaire from
reference people who involve in both
to Dharga town. traditional and online
shopping.

2. Kushwah & To assess and Analysis data collected from Study found that this consumer The study did
Singh analyse the factors a sample of 400 urban behavior is actuated by three main not take into
influencing educated middleclass factors such as seller’s image, website account the
(2022) customers to consumers selected on a non quality and seller’s concern for he inter-
purchase online in probability basis, using customer.The likelihood of the shift in dependence of
India. purposive sampling shopping behavior fro, traditional to the two
technique. Factorial analysis virtual will accelerate in future . shopping
was used to analyse the data. modes
3. Anderson & To study the Data was collected from The Latvian consumer are behaving as The study did
Sarkane differences in sample of 200 respondents, average European consumer but with not take into
(2022) behavior between also from the survey done bt the displacement in time, what can be account
online and the public opinion research explained with development of various other
traditional centre of Latvia and analysis national economy and historical factors
shopping of based on statistical data. particulates. affecting the
behavior.
 Latvian
consumers.
4. Azad.et.al To find out the Data was collected from both The above findings suggest that
factors that primary and secondary women are doing more shopping than -
(2022)
motivate sources. The primary data men at Srinagar
customers to was collected from 90 of Jammu and Kashmir. Most
decide whether respondents by structured consumers do online shopping
they go to online or questionnaire and secondary because discount
offline shopping. data was collected from offers, door to door delivery, time
journals,books , periodicals. saving
attracts them towards online shopping.

Silpa.et.al To study peoples Data is collected using According to data analysis it is found The sample
5. perception towards convenience random that majority of respondents alleged size used is
(2022)
online shopping sampling method with 100 that the online shopping is better than too small.The
and its merits and respondents. traditional shopping and agrees to the time limit for
demerits. point that online shopping will be research was
more in near future. small.

6. Saleh Aims to identify Study was conducted on a The study outlined that 66% of -
consumers sample of 293 consumers in respondents preferred traditional retail
(2021)
propensity for saudu Arabian market.Data store shopping to online shopping.
online shopping was collected through
and to find the questionnaire contained four
association of measures of consumers
gender, income, propensity for online
age, and education. shopping.
7. Muntaqheem Aims to Study is based on the sample The male population tend to shop -
& Raikar understand the of 100 respondents.it is more online. For safety of payment
(2021) comparison descriptive in nature and used more preference is given to physical
between online and primary data to analyse and shopping.Shopping choice differs for
physical store interpret the results. each thus ultimate preference cannot
shopping and be determined.
 consumer behavior
towards these
modes.
8. Agift.et.al Aims to find out Purposive random sampling The respondents accessed the internet -
(2021) how frequently the was used to select 105 to support their work on daily basis but
respondents access respondents in the age group accessed the internet for online
the internet for of 18-30 years with online shopping occasionally. The main
online shopping shopping experience. factors influencing online shopping
and the factors are saves time, relaxed shopping, easy
influencing online price comparison.
shopping.
9. Mahajan To know the Both primary and secondary 63% respondents prefer online -
(2021) customer data has been used using shopping medium whether 37%
perception towards questionnaire and books, respondents prefer offline shopping.
both online and journal etc. Convenience Most of the respondents prefer flip
offline shopping. sampling technique & kart for shopping.
And the factors descriptive research design
influencing choice. has been used.
10. Nizma & To find how Methods used in this research Factors that influenced consumer Research
Siregar consumer starts from preferences in shopping at online and would have
(2021) preference b/w observation,survey, data offline store during covid were ease of been better if
online and offline collection, analysis, binary obtaing products and social several other
store change logistic regression analysis experiences. variables
during pandemic would have
and what factors been added.
influence it.
11. Lokhande To analyse the Online questionnaire was Max. consumers are satisfied with Due to
(2021) difference between used to collect data of online shopping. 26% of the online resources and
onlie and offline respondents. The study has shoppers use amazon, 30% use time
consumer groups been conducted in Kolhapur flipkart, 12% use snapdeal, 14% use constraints,
and examine the city area.population for this myntra, 18% use meesho. the study was
factors influencing research is students, job limited to only
consumer.
 consumers and home Kolhapur city
consumers. area.
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