Passenger numbers With 67 aircraft in 2023, Garuda Indonesia is

are set to reach 30 offering extensive flight options one of only ten 5-star
million in 2023. to passengers worldwide. airlines in the world.

Published monthly, the magazine is available in every seat pocket and digitally.

www.garuda-indonesia.com 2024 RATE CARD

look forward
with Garuda Indonesia
Garuda Indonesia has successfully achieved
the aspirations of its aggressive expansion
programme, resulting in a complete top-to-
bottom relaunch, with a massive investment
in new aircraft and continuously refined
services. Looking forward, the airline is
committed to product innovation and service
elevation. These efforts have culminated in
Garuda Indonesia maintaining its prestigious
status as a 5-Star Airline, one of only ten
in the world.

Wide Promotion Across Garuda Indonesia

Customer Touchpoints
With the launch of Colours magazine across multiple platforms: web, iOS
and Android apps, Garuda Indonesia will provide extensive and wide-ranging
marketing support for Colours, including but not limited to:
• A direct link on the Garuda Indonesia homepage - Traffic 350k pm
• Banner advertisements across the Garuda Indonesia website
• Instagram posts and stories, Facebook posts, twitter posts - Followers 6.5m
• A monthly email to all Garuda Miles customers - 1.8m emails
• Promotions on all airline e-Tickets
• Link inside the Garuda Indonesia mobile app
• Push notifications to all Garuda mobile app users
• Booking confirmation page & confirmation email
• Email blast - 800k
The New Colours Magazine
Colours was created as the result of
a complete redesign of the in-
flight magazine in 2013 to match
the airline’s drive to achieve a 5star
rating. Now that Garuda Indonesia
has achieved 5-star status, Colours
has never been more relevant,
offering each and every passenger
a truly first-class reading experience
to suit.
Passengers can enjoy editorial and
photographic content that grabs
their attention from page one with
rewarding articles of real value
to a domestic and international
readership.
Colours is available in the seat
pocket on all flights and in the
executive lounges. It is also on
VersoView and OpenView from the
App Store and and Google Play.
As the national flag carrier
Garuda Indonesia is charged with
serving and expanding the domestic
route network across the whole of the
Indonesian archipelago, flying to
over 69 local destinations. With 80%
of passengers flying on routes within
the country, the in-flight magazine
offers advertisers the unique
opportunity to reach and influence
large numbers of local consumers as
well as a quickly widening market
penetration among international
passengers.

Winner of 77
International Design
and Magazine Awards
1 platinum, 6 gold, 42 silver and
22 bronze Creativity Print and
Packaging Awards for photography
and design; 2 PATA Gold Awards
for travel photography; 1 gold,
2 silver and 1 bronze Content
Marketing Awards for editorial;
5 gold and 54 silver Davey Awards
for design, and The Best In-House
Magazine in The State Owned
Enterprises 2018, Indonesia
Content Marketing Award.
2023 Domestic Rates: Rupiah
Size Garuda Magazine
Full Page Rp 160.000.000
Full Page 1st 50 Pages Rp 190.000.000
Half Page Rp 115.000.000
First DPS Rp 355.000.000
DPS Before Content Rp 310.000.000
DPS After Content Rp 265.000.000
Inside Back Cover (IBC) Rp 195.000.000
Outside Back Cover (OBC) Rp 255.000.000
Advertorial Rp 180.000.000

Series Discounts
3-plus insertions: 10% | 6-plus insertions: 15% | 12-plus insertions: 20%

Technical Specifications
All adverts must be supplied as a final high-resolution
print-ready PDF with embedded fonts and a colour laser
FULL PAGE DPS
proof. The Publisher will not be held responsible if
a colour laser proof is not supplied. All other images
should be scanned at a minimum of 300dpi. Press proofs
that meet FOGRA standards must also be included. 210 x 280mm 420 x 280mm
Bleed: 3mm Bleed: 3mm

Publication Deadline
The material deadline for Colours magazine is the 10th of the previous month.
A penalty fee of 50% of the value of the advertisement will be charged to the advertiser for notification of cancellation or publication in a later edition than agreed between the 1st
and the 10th of the previous month. A penalty fee of 100% of the value of the advertisement will be charged to the advertiser for notification of cancellation or publication in later
edition than agreed from the 10th onward of the previous month.
Terms & Conditions
GENERAL
1. All Advertisementsaccepted for publication byNumedia Nusantara(“NN”)inany ofitsp
rint
oronlinepublications areacceptedsubjectto theseterms and conditions. Any other condi
tions proposedby theBuyer shallbevoid unlessaccepted by NN in writing.
2.In these conditions:
‘Advertiser’ meansthe personwhose goods orservicesare advertised;
‘Advertisement’ meansdisplay, recruitment, online, email, mail order andclassified advert
ising andshall include inserts, supplementsandre-directed advertisements;
‘Buyer’ meansthe personplacingthe orderfortheinsertionofthe Advertisement;
‘Medium’meanstheprint or online publicationtaking the booking.
3. All Advertisements areaccepted subject tospacebeing availableinthe Medium.
4. NN reservesthe rightto cancel anyorder withoutliabilityinthe eventofbecoming awa
reof
any meetingsofcreditors, bankruptcy,liquidation proceedings,the appointment ofarec
eiver
oradministrative receiver over the whole or substantial part ofthe Buyer’s assets, orany
indicationwhatsoever offinancial difficulties.
5. These conditionsand all other express termsofthe contract between NN andthe Buyer
shall
begovernedand construedinaccordance with theLaws ofEngland andthe parties hereb
y submittothe non-exclusive jurisdiction ofthe English Courts.
BUYER TO CONTRACT AS PRINCIPAL
6. The Buyer warrantsthatthe Buyer contracts withNN as principalnotwithstandingthat
the
Buyer may beactingdirectly orindirectlyfortheAdvertiser as anadvertisingagent ormed
ia
buyer orinsome otherrepresentativecapacity. Wherethe Buyer isthe Advertiser’sadvert
ising
agency,the Buyer warrantsthatitis authorised by the Advertiser to placethe Advertiseme
nt with NN.
DELIVERY ANDOWNERSHIP OF MATERIALS
7. Copymust conform to NN’s requirements andNN reservesthe right to charg
efor
any additional workinvolvedinamending thecopy ofthe Advertisement to conf
orm to its requirements.
8. Any intellectualpropertyrightsindesigns preparedby NN shall remain theproperty of
NN
and Advertisementsincluding suchdesignsmaynotbereproduced without NN’sconsent.
BOOKINGPROCEDURES
9. IfanAdvertisementincludes a promotion, competition oraspecial offer ofmerchandis
ethe
Advertisermust providefull detailsto NN onrequest.
PRICESANDPAYMENT TERMS
10.Prices publishedby NN from timeto time aresubjectto revisionat anytime andorder
sare
acceptedon theconditionthatthe price bindsNN only in respect of the periodspecifi
ed inthe applicable rate card.
11. Series discounts apply only to orders placedinadvance andcompleted withinthe ag
balance of a contractto publisha series of Advertisements, exceptinthecircumstances set
reed
out in paragraph23,it relinquishes anyseriesdiscount and all Advertisementswill bepaid f
period. NN reservestherightto adjust advance discountsand/orto surchargein thee
or at theappropriate rate.
vent ofa
12. Pricesare exclusive ofapplicable Value Added Tax whichthe Buyer shall additionally
series ofAdvertisements not beingcompletedwithin thatperiod. Ifthe Buyer cancels t
be liableto payto NN.
he
13. Creditaccountsmust be settledinaccordance withthe termsshown ontheinvoice, whic
h are strictly net. Indefault, all outstandingtransactionswill becomeliable for immediate
settlement.Interest willbe charged monthly onoverdueaccountsatthe rate of2% aboveth
e National Westminster Bank Minimum LendingRate.
LIMITATIONSON NN’SLIABILITY
14. Except tothe extent specifiedinparagraph15, NN shall not be liable for any loss or
damage sufferedby the Buyer asa result of any total or partial failure (howsoever caused)
of publication, distribution or availability of any Medium in which any Advertisement is
scheduled to beincluded or for any error, misprint oromission in the printing of any
Advertisement. Inthe event ofa printing erroror omission, which detracts materially from t
he Advertisement, NN will either reinsert the Advertisement or relevant part ofthe
Advertisement in a subsequent issue or make a reasonable refundof or adjustment tothe
price paid by the Buyer. Noreinsertion, refund or adjustment will be made for any other erro
r oromission.
15. The totalliability of NN tothe Buyer for anyact or omissionofNN,itsservants or agent
s
relating to any Advertisementshall not exceed theamount ofa full refund ofany price pai
d
to NN for the Advertisementorthe cost ofa reasonably comparable further or corrective
Advertisement. Withoutlimitingtheforegoing, NN shall notbe liablefor anylossofprofits or
business or for indirect or consequentialloss. NN acceptsno liability for therepetition ofan
errorinan Advertisement ordered for more thanone insertion unlessnotified immediatelyt
he
error occurs. Complaints regarding reproductionofprinted Advertisementsmustbereceive
d inwriting within one calendar month ofthecover date.
16. NN acceptsno responsibility for thequality ofreproductionofany photograph supplie
d by the Buyer, its agents orservants.
CANCELLATIONORSUSPENSION
17. Cancellation or suspensionof an Advertisement by theBuyer mustbe receivedin writing
by NN within the periodspecifiedby the appropriate Medium.Periods for acceptance of
cancellationor suspension vary inaccordance with differingproductionrequirements.
18. NN reserves the right to omit or suspend an Advertisement at any time for good reason,
without liability to the Buyer, and shall notify the Buyer as soon as possible. If suchomissi
on
or suspension is due to the act ordefault of the Buyer, the Advertiser or their respective
servants or agents, then the Buyer shall pay for the Advertisement in full notwithstanding
that the Advertisement has not been published.
BUYER’SWARRANTIESAND INDEMNITIES
19.The Buyer warrants thatthe Advertisementdoes not contravenethe BritishCode of
AdvertisingPractice andisnotinbreachof anyrelevantlegislation, includingtheRace

RelationsAct1976, theSex Discrimination Act 1976 (both asamended), the Disability
Discrimination Act1995,theEmploymentEquality (Age) Regulations2006 and the Obsc
ene
Publications Act, and also including any legislation or regulation, suchasthoserelatingt
o the
provision ofFinancial Services, which apply to specificAdvertisers, products or services.
20. Ifany Advertisement submitted for publicationcontainsthename or pictorial
representation(photographicor otherwise) ofany livingperson and/or anypart ofany li
ving
person and/or copyby which anylivingpersonis or canbereadily identified,the Buyer
warrantsthattheBuyeror the Advertiser has obtainedtheauthorityofsuchlivingperso
nto makeuse ofsuch name, representationand/or copy.
21.The Buyer will indemnify andhold harmless NN from andagainstanyclaim thatthe
Advertisementinfringesthe copyright,trademark orother intellectual property rights of
any
person orthatitis defamatory orinfringes any other right ofany person. NN reserves the
right
to withdraw and/or refuseto publish anAdvertisement withoutliabilityto theBuyerifit
reasonablybelievesthatthe Advertisementmay makeNN or the Advertiserliable to an
y complaint,claim orproceedings.
22. The Buyer is solelyresponsible for fulfilling anddealing with any ordersor en
quiries
relatingtothe goods, servicesor promotionto whichthe Advertisement relates
andwill indemnify and hold NN harmlessaccordingly.
PRINT ADVERTISING
23. Copy must be supplied bythe Buyer without application from NN. If copyinstruct
ions are
notreceived by the agreed date, no guarantee can be given that any agreedproofswi
ll be
supplied or corrections made and NN reserves theright torepeatthe most appropria
te
recent copyor omit the Advertisement. Where a layout or proofis submitted tothe B
uyer, it
must bereturned on the date specified and NN reserves the right to publishthe
Advertisement in the same form as any layout orproof submitted ifthe layout or proo
fis not
returned on the date specified. In any of these cases, the total price of the order will rem
ain unaltered.
24. If, at its discretion, NN considersit necessarytomodify thespaceor alterthe date or
positionofthe Advertisement ormakeany other alteration to anAdvertisement accepte
d for
insertion, the Buyer will have therightto cancel thepublication ofthe Advertisement ift
he alterations requestedare unacceptable.
25. Wherean Advertisement hasbeenacceptedby NN and includesinserts NN reserve
sthe
rightto charge thefull price iftheinserts fail to arrive atthe agreed time andplace for
insertion.
26. Charges willbe madeto the Buyer where printers are involvedinextraproduction
work owingto acts or defaultsofthe Buyer or theAdvertiser.
27.All gross display Advertisement rates aresubjectto the current AdvertisingStandards
BoardofFinance(‘ASBOF’)levypayable bythe Buyer. Where anorder is placed by a Buye
r who
isan advertising agency,the Buyer will be responsible for payingthe levy to ASBOF. Where
an
Advertiser places advertising direct, NN reserves therightto add theASBOFlevyto itsgro
ss rateand pass this directto ASBOF.

Jl. Palmerah Utara No. 55

Jakarta, Indonesia, 10240

Muayied Mujahid
M. +62 853 1331 3913