WHAT IS RESEARCH?

- Systematic process of gathering information TYPES OF RESEARCH BASED ON DESIGN

to answer a question or provide a solution to an QUALITATIVE RESEARCH
existing problem. - Allows to gather in-depth insights by
exploring meanings.
IMPORTANCE OF RESEARCH QUANTITATIVE RESEARCH
- To further human innovations - Allows to find generalizable acts by using
- To add to the body of knowledge statistical data.
- To understand better and raise awareness

TYPES OF RESEARCH BASED ON OUTCOMES

Basic Research:
- Aims to improve understanding and develop
theories
- Curiosity-driven
- Theories

Applied Research:
- Aims to find practical solutions to real-world
problems
- Solution-driven
- New ways/ products

CHARACTERISTICS OF RESEARCH
- Controlled
- RIgorous
- Valid
-Empirical