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Y2
C1
Y1
Consumer preferences
An indifference C2 Higher
curve shows all indifference
combinations curves
of C1 and C2 represent
that make the higher levels
consumer of happiness.
equally happy Y
Z
X IC2
W
IC1
C1
Consumer preferences
C2 The slope of
an indifference
Marginal rate of curve at any
substitution (MRS ): point equals
the amount of C2 the MRS
1 at that point.
consumer would be
MRS
________________
_________________.
IC1
C1
Optimization
C2
The optimal (C1,C2) At the
is where the budget optimal point,
line just touches the
__________
highest indifference
curve.
O
C1
How C responds to changes in
Y An increase in Y1 or Y2
C2
Results: shifts the budget line
Provided they are outward.
both normal goods,
C1 and C2 both
increase,
C1
Keynes vs. Fisher
▪ Keynes:
current consumption depends only on current income
▪ C=f(Y)
▪ =a + bY
▪ Fisher:
current consumption depends on
lifetime resources, interest rate on savings;
the timing of income is irrelevant
because the consumer can borrow or lend between
periods.