MARKETING PLAN

OBJECTIVE: To sustain the our small business and to have gain more profit for any
additional product in the future or for more production.

1.1 Description of the Product

Ice candy nowadays are presently mass produced and has less flavors.
Now, a new variety of Ice Candy that is especially made with bursting flavors and
sold in a reasonable price. This Special Ice Candy will bear the brandname
“Sweet Flavours.”

1.2 Comparison of the product with its competitors

Sweet Flavours special ice candy aims to satisfy the consumers with its
taste and refreshing flavors. Our main goal is to let our consumer appreciate the
quality of our product and compare whether we had the better lead toward our
competitors.

1.3 Location

The business will be located at Children’s Park, Andres Bonifacio Ave.,

Iligan City. The said target location for our business establishment is a place
where we can assure that there are lots of customers to be found. The said place
is very accessible and the transportation of the goods will be at ease.

1.4 Market area and customer

The location has the total population of 10,000 including the by-standers,
students and other by-passers. Based on a study conducted by our group, about
65% of the total population of the area are already customers of our competitors.
And about 13% of the total population are none ice candy consumer. Therefore,
we are targeting the 11.36% of the remaining 22% of the total population that are
ice candy consumers. Approximately the target customers has a frequency of
purchase of 50 time per year.

Frequency of Total Market

Year Total Population
Purchase Requirement
1 250 25 6250
2 255 25 6375
3 260 25 6500

We believe that the market demand will increased dramatically as our

product will be well-known throughout the place.
2.0 Marketing Strategy

a) Product
 is has a good quality in terms of flavor.
 an appealing brandname which is “Sweet Flavours” where you can really
tell after you try the product.

b) Pricing
 a reasonable price will be placed on our product where it is still affordable.

c) Promotion
 our customer will be our promoters, where they will serve as our
advertisement through their testimonies with regards of our product.

2.1 Marketing Budget

Since we don’t have to spend money for the promotions, then we only had our
focus on the expenses we had with our sales representative share, production,
transportation and other expenses. We prefer to have a “suki” on our transportation so
that there will be an even amount of expenses annually.

SCHEDULE 1-B MARKETING BUDGET

Month Year 1
Representation expenses P 100 P 1,200
Transportation expenses P 240 P 2,880
Total Marketing expenses P 340 P 4,080