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Brands, Brand Management, and the Brand Manager System: A Critical-

Historical Evaluation

Article in Journal of Marketing Research · May 1994

DOI: 10.2307/3152192

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George S. Low Ronald Fullerton

Georgia Gwinnett College Quinnipiac University
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Brands, brand management, and the brand manager system: A critical-historical...
Low, George S; Fullerton, Ronald A
JMR, Journal of Marketing Research; May 1994; 31, 2; ABI/INFORM Global
pg. 173

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