RESTRUCTURING

MARKETING BUSINESS UNIT | JUNE 3, 2022

MARKETING BUSINESS UNIT
• LMFC (Sole) 5 branches
• LMC (Corp) 16 branches
 LYR started in 1983 with FURNITURE as its first product • ALFA 3 branches
 On 1989, LYR started selling SMALL ITEM APPLIANCES • L&L 2 branches
• RUBI 5 branches
 On 2004, LYR started being a dealer of MOTORCYCLES
• BINOS 4 branches
 On date, LYR has 42 branches all over MINDANAO • MOTORHUB 7 branches

1,402 employees under Marketing Business Unit

As of March 31, 2022 (HR Data)
RESTRUCTURING
act of reorganizing the legal, ownership, operational, or other structures of a
company for the purpose of making it more profitable, or better organized for its
present needs

WHAT DOES IT MEAN TO RESTRUCTURE A COMPANY?

involves change in a company's business model, structure or processes–

also changes in workforce, reorganization of company
RESTRUCTURING

Revision of
Reorganization of Change in Workforce
Operational Processes
Branch Hierarchy (Job Titles)
and Policies
BRANCH IDENTIFICATION

Can Change
TYPE 3S, MULTIBRAND
Based on Selling Merchandise

Changes per Year

CLASS A+, A, B, C, D Based on Yearly Average Sales, Collection Amount,
Collection Performance (vs Target), Number of Accounts

Does not Change

STRUCTURE SMALL, BIG
Based on Branch Location and Area

TENURE NEW, OLD Changes after 7 years

BRANCH HIERARCHY
Branch
Manager

Branch
Branch OIC Manager
Trainee

Credit & Sales & Warehouse

Logistics Service Admin
Collection Marketing and Inventory
Department Department Department
Department Department Department

External Affairs General Clerk

Section Section

Cash Accounts &

Management Records
Section Section

Maintenance Security
Section Section
 JOB TITLE JOB FUNCTION JOB DESCRIPTION

list of actions performed by an informative documentation of the

label your employer has given you employee in a certain position scope, duties, tasks,
that describes the main responsibilities and working
responsibilities of their job conditions related to the job
listing in the organization

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 This document is called JOB DESCRIPTION

JOB TITLE : BRANCH MANAGER

JOB FUNCTION

Branch managers are typically responsible for all of the functions of that branch
office, including hiring employees, overseeing the approval of applications,
marketing, building a rapport with the community to attract business, assisting
with customer relations, and ensuring that the branch meets its goals and
objectives in a timely manner.

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MIDDLE MANAGEMENT

Job Titles under:

o Branch Manager
o Branch OIC
o Branch Manager Trainee (BMT)

Lower Management New Position

Branch Manager Branch Manager

Branch OIC Branch OIC

Branch Manager Trainee (BMT) Branch Manager Trainee (BMT)

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BRANCH MANAGERS

they are in charge of a particular branch of a company. they are typically responsible
for all of the functions of that branch office, including hiring employees, overseeing
the approval of applications, marketing, building a rapport with the community to
attract business, assisting with customer relations, and ensuring that the branch
meets its goals and objectives in a timely manner.

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CREDIT & COLLECTION DEPARTMENT
Job Titles under:
o Credit & Collection Head
o Collection Supervisor
o Credit Investigator
o Collector
o Collection Clerk
Credit & Collection Department
C&C Head
Collection Supervisor
Credit Investigator
Collector
Reserved Collector
Table C.I.
Collection Clerk
C&C Clerk
Daily Collection In-Charge
New Position
C&C Head
Collection Supervisor
Credit Investigator
Collector
Collector
Collection Clerk
Collection Clerk
Collection Clerk
Collection Clerk
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SALES & MARKETING DEPARTMENT
Job Titles under:
o Sales & Marketing Officer
o Sales Representative – New Models
o Sales Representative – Old Models
o Sales Processing Clerk
o Promodicers
o Sales Agents
Sales & Marketing Department New Position
Sales Specialist/ Receptionist Sales Representative
Caravan In-Charge Sales Representative
Repo In-Charge Sales Representative
Typist Sales Processing Clerk
Asst. Typist Sales Processing Clerk
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WAREHOUSE & INVENTORY DEPARTMENT

Job Titles under:

o Warehouse Inventory Officer

o Warehouse Clerk
o Stock Clerk

Sales & Marketing Department New Position

Warehouseman WIS Officer
Asst. Warehouseman Warehouse Clerk
Stock Clerk Stock Clerk
Stock Encoder Stock Clerk
Asst. Stock Clerk Stock Clerk

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SERVICE DEPARTMENT
Job Titles under:
o Appliance Service Advisor
o Motorcycle Service Advisor
o RAC Technician
o Electronics Technician
o MC Mechanic
o Parts Specialist
Service Department New Position
Electronics Technician Electronics Technician
RAC Technician RAC Technician
Warranty In-Charge Appliance Service Advisor
Mechanic Mechanic
Partsman Parts Specialist
Service Advisor MC Service Advisor
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ADMIN DEPARTMENT

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EXTERNAL AFFAIRS SECTION

Job Titles under:

o External Affairs Officer

External Affairs Section New Position

Clerk Processor/ Liaison External Affairs Officer

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GENERAL CLERK SECTION

Job Titles under:

o Office Clerk

General Clerk Section New Position

Billing Clerk Office Clerk
Office Clerk Office Clerk
Secretary Office Clerk

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MAINTENANCE SECTION

Job Titles under:

o Utility

Maintenance Section New Position

Utility Utility

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SECURITY SECTION

Job Titles under:

o Security Guard

Security Section New Position

Security Guard Security Guard

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CASH & MANAGEMENT SECTION

Job Titles under:

o Cashier
o Disburser

Cash & Management Section New Position

Cashier Cashier
Disburser Disburser
Asst. Disburser Disburser

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ACCOUNTS & RECORD SECTION
Job Titles under:
o Encoder
o Records Clerk
Accounts & Records Section New Position
Encoder Encoder
Asst. Encoder Encoder
Ledger Clerk Records Clerk
Asst. Ledger Clerk Records Clerk
Contract In-Charge Records Clerk
Asst. Contract In-Charge Records Clerk
Vault In-Charge Records Clerk
Asst. Vault In-Charge Records Clerk
Filing Clerk Records Clerk
MC Clerk Records Clerk
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 MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Approval of Branch Manpower

RM Consultation with Branches

for Restructuring

Leadership Training

Approval of Operational
Processes & Policies

Execution of Restructuring in
Branches

Operational Processes &

Policies Training

Dissemination of New PAA and

JD to Branches

Motivational Training

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“RESTRUCTURING IS PART OF AN ONGOING EFFORT TO
ALIGN OUR BUSINESS PRIORITIES AND TO INCREASE
VALUE FOR OUR CUSTOMERS AND SHAREHOLDERS”
- MARK RICHARDS