Design Your Own Salon/Barbershop

The purpose of this project is to become aware of everything involved with starting/owning your own salon. Everyone
starts with a budget of $15,000. Research must be done so the information is valid. Material that must be included in this
presentation:

Branding (12 marks)

• (4 marks) “Dream Client” profile – “What is the one service you could do all day long and still feel fulfilled at the
end of the day?” Answer lifestyle questions etc. See below for examples:
▪ Hairstyling: https://bit.ly/cosdream-delmar
▪ Barbering: https://bit.ly/barbdream-delmar
• (2 marks) Brand Colours: 3 – 6 colours (https://coolors.co is a great resource for branding colours)
• (4 marks) Logo – https://Canva.com has templates to make logos.
• (2 marks) 2 – 3 fonts for your brand.

Website (17 marks)

• Build a website using your colour scheme, fonts etc., marketed to your dream client. YOU do not have to like it,
but does it appeal to your dream client?
▪ https://Wix.com allows you to make a website for a free trial. (You pay when you publish it with your
own domain) See examples below:
▪ Hairstyling: http://bit.ly/3yyGJfJ
▪ Barbering: http://bit.ly/3TeE5p4
▪ Cross check Canva and Wix to be sure you can use the same fonts throughout before starting.
• Must include these pages:
▪ (6 marks) Homepage - grab their attention here
▪ (3 marks) About Me/My business - a bio about you or your business. “Why are you the
stylist/business for me?” Should be answered here.
▪ (4 marks) Services – include services offered and pricing
▪ (4 marks) Booking – instructions on how to book, or a space where you would put the booking
widget if you would offer online booking. (4 marks)

Location (6 marks)

• Location: Which salon suite will you choose (you must choose one of the following and explain why you chose
it)?
▪ Union YYC: Rates are inclusive of all utilities, Wi-Fi, personalised studio branding, and use of all
amenities.
▪ Single studio $410/wk
▪ double studio $675/wk
 ▪ Sola Salons: The price includes insurance, utilities. wi-fi, and website. The studios come equipped with
cabinets, shampoo and styling chairs, shampoo bowl, etc. They are intended to be move-in ready.
▪ Single: $400/wk
▪ Double: $800/wk
▪ Citizen: This includes everything other than insurance and business license- Access 7 days per week, full
control over design (Citizen provides the backwash, shampoo sink, and styling chair), laundry facilities,
break room, access to ample parking, an online booking system, utilities, and Wi-Fi.
▪ Single: $425 - $490/wk
▪ Double: $700 - $850/wk
▪ District:
▪ Single:
▪ Double:
• Rent payments must be accounted for and included in your presentation

Services offered, booking, & pricing structure (10 marks)

• (2 marks) What services will you offer?

• (2marks) What salon software will you use? Will you offer online booking (why or why not)?
▪ A handy reference is https://bit.ly/ThrivingStylistSoftwareGuide
• (2 marks) What will your pricing structure be?
▪ Hourly or à la carte https://bit.ly/salonprojectpricing You must choose one of these pricing structures at
these prices as a base for a new business.
• (2 marks) Levels of services pricing: If you choose to have an apprentice or licenced stylist employed, what will
their pricing be? How will you adjust the pricing for them and why?
• (2 marks) Do you offer discounts? When and why? How much?

Salon Furnishings (8 marks)

• (2 marks) Detailed pictures of Furniture, Décor etc.

• (4 marks) Cost of each item – must fit within the budget of $15,000
• (2 marks) Do the selected items fit with your brand

Marketing (10 marks)

• (3 marks) Budget for marketing.

• (3 marks) Business cards (hard copy and/or virtual)
• (3 marks) What social media platforms will you use and why?
• (1 marks) Will you use other methods? Mailers, YouTube/Spotify ads, google/Instagram ads
Health & Safety, Cleanliness, and Maintenance Guidelines (6 marks)

Any guidelines stated must be over and above Alberta’s Health & Safety Guidelines as these are the minimum expected
i.e., Closed-toed shoes, aprons, gloves, ventilation.

• (1 mark) Cleaning Schedule: Daily/weekly/monthly

• (1 mark) Do you hire cleaners? How frequently? Cost analysis must be included
• (2 marks) Has the Alberta health code for salons and barbershops been met and exceeded?
• (2marks) While you are renting the space, you will still need to plan for regular business maintenance. Replacing
broken furniture, tools, etc.

Stock Information (6 marks)

• (2 marks) Open stock and back-bar requirements

• (4 marks) What products/colour lines do you use?
▪ Cost analysis of buy in

Staff & Payroll (10 marks)

• (1 mark) Number of staff: Is it just you or will you have another stylist/apprentice?
• (1 mark) Are they hourly, commission or renting chairs?
▪ Cross check gov’t requirements to be sure that you are creating a legal pay structure.
• (2 marks) As the “owner,” how will you pay yourself? Hourly? Commission? Drawings from the business?
• (1 mark) GST registration, collection and Submission (monthly or quarterly)
• (3 marks) Pay scale. What are the key performance indicators to earn a pricing increase? For both your business
as a whole and staff.
• (2 marks) Dress code – Remember that dress code reflects you and your business
▪ Do you have any expectations of your staff? Anything on the “no” list?
▪ Do you want hair, make-up, and their outfit to be current/fashionable, or is only styled hair needed.
▪ Do you have a uniform?

Overhead costs – All must be realistic estimates. (10 marks)

• (4 marks) Profit and loss breakdowns – monthly

▪ How much do you need to bring in to break even after your costs?
• (6 marks) What is your budget for expenses? https://bit.ly/3X4a5hn
▪ Wages – Owner's profit, payroll, support staff
▪ Rent
▪ Payroll Taxes
▪ Benefits
▪ Utilities
 ▪ Backbar/professional Supplies
▪ Retail Restocking
▪ Marketing
▪ Education
▪ Phone/Internet
▪ Salon Software
▪ Professional Savings
▪ Bank Charges/Interest on Loan
▪ Business Insurances
▪ Licenses and Permits
▪ Maintenance and Repairs
• If your chosen suite has some of these items included, you can say that you are repurposing that part of the
budget for something else, i.e., Hiring cleaners.

Presentation (4 marks) (1 mark each)

• All information covered

• Clear, confident communication
• Professionalism and talking points
• Slide show/PowerPoint/website - however you wish to present

You will create a digital presentation in whatever style you wish (fully on your built website, PowerPoint, Canva
presentation); you must discuss all aspects involved and covered in the criteria.