1.It allows users to communicate instantly and share their content on different platforms of social media .

2. Social media makes it easier for public relations specialists to connect with journalists and news media
sources. For instance, experts can connect directly with reporters through social media sites like Twitter,
which facilitates the sharing of press releases and story ideas.
3. Before uploading social media material online, ONE should determine the messaging aim. It's critical
to have a clear aim for social media communications that is consistent with the organization’s overall
mission.
4.Companies use social media for
1.Predictive Practitioner Approach
2.Social Media Champion Approach: to enhance their brand reputation
5.Important factors to consider when creating social media messages include:
1.Engagement
2.Consistency
3.Concise Writing