Bootcamp Launch Email Guides

DO NOT EDIT THIS COPY. PLEASE MAKE A COPY TO EDIT

*These email guides have been created specifically for and are strictly for
those who have purchased Abigail Peugh’s Digital Product Bootcamp. All
rights reserved for only purchases of this program. ®

A note from Abigail:

Email is one of your BEST selling tools in your digital products marketing toolbox!
Pair that with a dynamite social media presence that is engaging and
humanized– *chefs kiss* It's a match made in heaven!

You will pick the day you are launching. Example; If you are launching
September 2, then Day 1 will be September 2. Your waitlist email will go out 48
hours before that.

These email templates are created with a 7 day launch.

You can always add more or space them out if you are wanting a longer launch.
If you are wanting a shorter launch, sending 2 emails in 1 day is actually not a
bad thing. (I promise!)

Your emails are an extension of the marketing you have been doing leading
up to your launch. In no way shape or form will the emails you send be the
reason people buy. I do not have magic writing fingers or skills; but I can help
guide you down the right path with all the pieces in place.

To also note these are guides! NOT templates, templates are basically plug
and play. Guides are a way for you to interject your personality. Your stories.
Your way of connecting and communicating that feels like you. I use lots of
emojis in my emails because that is how I am on social media and when I text a
friend. Feel free to add emoji’s where you see fit.

It won’t feel easy at first. But writing is a muscle we need to practice, so keep at
it. I’m so freaking proud of you already. I mean it!
Email Send Day: Type: Notes:

Waitlist set your Morning of waitlist Those on the waitlist Short, sweet, and to the
clocks launch point

Waitlist 48 hours before Those on the waitlist Include spots available

entire list if you have a cap.

Cart Open Email 1 6am Day of launch Entire list Short and Sweet of
those who just know
this is what they want 🙂

Email 2 7am Entire list

Email 3 10am Entire list

Email 4 8am Entire list

Email 5 6am Entire list. Objection “If right now is not a

but abundant. good time- its ok. It will
never be this price
again” -empower them
to make a decision. Not
force it.

Email 6 Cart Close Day (or Entire list. Thank you This Email is thanking
price increase if the Email *my favorite your email subscribers
product is going to email to send* for following along and
stay available in your not unsubscribing.
shop) Morning Letting them know you
between 6-9am understand it’s a lot but
you are passionate
about what you are
selling and would not be
doing a service without
letting them know. You
will tell them you will be
sending 1 more tonight.

Email 7 Cart Close Day (or Entire list. Last email Cart is closing, last
price increase if the in your launch. Make chance. No fake
product is going to it easy for them to scarcity.
stay available in your purchase.
shop) Evening
between 4-8pm
GUIDE:
GREEN = Make it a link to your Digital Product
RED= Use your own words, fill in the blank, write your own shorter excerpts
DP= Digital Product abbreviated

Set your clocks email:

Subject: freaking out a bit.
Body:

TODAY'S THE DAY my [Insert Digital Product Name] is finally going live and I'm kinda freaking
out. In a good way, of course.

Add a small blurb on the outcome of your digital product and how it’s changed your life with an
implication on how it can change their life.

So what are the deets on this [Insert Digital Product Name] ? I'm a details kinda gal, so here
they are!

Who is this for? Anyone looking to [insert what your digital product will do for them]

What does it cost? It'll be [insert special waitlist price if you have one] for the first 48 hours for
you only, then it'll go up to [insert price after launch]

Will there be a community/group we can communicate with other students in? [If you
don’t offer this with your digital product, go ahead and delete this section]

If I'm starting from absolute scratch with [insert digital product topic], is [digital product
name] a good fit for me? Yes! You will be set up for so much success after going through
[Insert Digital Product Name] ! AND, you'll get access to any and all future updates I make to
the [Insert Digital Product Name] FREE! (only add that part if you offer any future updates to this
digital product to your students for free)

And for reals, if you have any other questions, please feel free to hit “reply” and ask away!

Doors will open at [INSERT TIME AND BOLD IT] for you only, soooo be on the lookout for that
email. You'll have 48 hours to grab your spot at [INSERT LAUNCH PRICE], then the price will
go up!

SEE YOU TONIGHT!

SIGN OFF
Waitlist Email:
Subject: for you.
Body:

You joined my waitlist for [Insert Digital Product Name]

Maybe you forgot?
OR MAYBE
You’ve been waitinggggg. Like dang finally.

Waiting is OVER [Insert Name]! Grab the fast pass here!

LINK TO BUY (use a button)

Hey just to note; because you’re on the waitlist you get access to be one of the first ones to
buy at this price 48 hours before the rest of my audience. [if you want you can list off how many
followers you have, and how many people on your email list!]

If you have only a certain amount of spots available, say that here.
Be honest and explain WHY.
Examples as to why limited spots:
- Only have the capacity to help X amount of people and pour into them.
- Want to limit for your own boundaries.
- Only have a certain amount of spots on zoom for live trainings!
- Want to limit to X amount of people for the first round to see how it goes to work out the
kinks after.
- If there is bonus of more of YOU, you can say its to protect your energy too.
- If there are unlimited spots; say that too! That’s ok :) People value honesty. I mean it.

In 48 hours, I will open it up to everyone, and I have really been [insert a feeling you’ve had
when creating this Digital Product! Ex; nervous, excited, overwhelmed in a good way etc.]

SIGN OFF

LINK TO BUY (use a button)

Email 1:
Subject Ideas:
Option 2: boring food, but exciting new.
Body:

Hey [Insert THEIR Name]

This is it! The. Moment. You. Have. Been. Waiting. For.

You’re reading this email like… mmm fake celebrating good one [Insert YOUR Name].

I get to eat [Insert something, kinda boring that you are eating today.]

Ok so yes I live a fairly boring life like you do in the grand scheme of things– but today is actually really
cool because my course [Insert your DP name and link!] is available for you to grab at this rate of [insert
discounted price or money off] for the next [X days.]

I’m not gonna lie to you,

Yesterday I opened it up to my waitlist and [insert how many people bought] and I’m not telling you that to
be all “omg you gonna get this now!” I’m telling you because I’m actually really excited.

You get first dibs on my brand new, much-requested, very

anticipated, guide on [insert result]
It’s going to help make your [insert another result]
● List
● Off
● 3 More points (preferably things they want help with/aka yes pain points from your validation
calls)

Grab it here! [LINK your digital product]

And if you’re not sure if this is for you, I’d love to hear from you if you are simply wondering “do I need
this?” I will be honest with you.

Simply reply back and say “Hey, I am struggling with XYZ do you think this will help?”
And I will be 100% honest with you. (no sleezy selling if I’m like umm… no you don’t need this) and
maybe if it’s something else, I can direct you to what it is you might need instead!

Should I celebrate you joining too?

SIGN OFF

Too long didn’t read?

My guide [Insert digital product link here] is now open for the next 7 days. I’d love to welcome you inside if
you are needing help with [insert what it helps do/results focused]
Email 2:
Subject:
Option 1 Spot the difference.
Option 2 Piecing stuff together.
Body:

So what's the difference? Like a sweet potato and a yam. Do you really even know?
Say something else you don’t know the difference between. Or a quick story about how you
tricked your kids or a friend on something.

You’ve been finding and looking for stuff on [insert your area of genius and where they have
likely been looking] example: you’ve been looking for mobility exercises on pinterest and half
ass doing them, or just randomly saving them. Honestly, same.

But hey, This is where I can help– because yes I give away all the value on my [insert
podcast/social media] my guide [insert DP] will also help with putting it all together in a
streamline way so you’re not piecing [shit/stuff/things] together.

My digital product [insert name] is just that.

The difference between this and [insert something similar or maybe something else that have
used you bought before that compares to your DP] give 1 or 2 examples.

Get it here!

There are just [X days] to get it at this rate before the price goes up to [insert price]

Ready when you are!

SIGN OFF
Email 3:
Subject: a pipe dream or reality?
Body:

Right now I’m writing this to you from [insert where you’re at even if it's boring and not exciting.]

I dream about writing emails and just posting content about [insert your DP and what lights you
up talking about it]

Do you have dreams about things in life and business that feel as if it's a pipe dream?
Pipe dream: noun
an unattainable or fanciful hope or plan.

I felt this way about [insert a dream you had no idea you could attain or have and it happened;
make it related to your program or course. Example: I felt this way about my baby never
sleeping- then I got on a program, documented how I did it and it worked!]

I want your pipe dream of [insert the result they desire to have that your DP provides] to be a
reality. I know with my whole [ass/heart/gut] that I can get you on the right path to this.

I am here for you to guide you through the [issues/problems/desires] around [what it is your DP
provides]

Insert a quick story 2-3 sentences about where you were and where you are now.

Example: I was working a 9-5 and living paycheck to paycheck feeling dull and lifeless, just
going through the motions day to day. I watched a tiktok video at 10pm one night aimless
scrolling and it changed it all for me. I decided to create XYZ and just start talking about it. In
just 6 months I have been able to leave my job, pour into my family, and the best part? I feel
excited and full of life.

This isn’t your story, it's mine. But you can write yours too and I can’t wait for you to tell me
about it in 6 months from now.

Grab my [DP] here.

Sign Off

PS, I love when people message me success they’ve had after working together or even just
having a simple conversation around [insert your subject of expertise]

If you have 1-2 screen shots of past students, DM’s you’ve gotten, or support you’ve provided-
insert them HERE.
Email 4:
Subject: little bit left
Body:

The feeling of missing out. FOMO.

Start off with a story related to missing out on something.

Example: Whenever I see a story on Instagram with people I know boating without me. Even
though they asked me to come, I just couldn’t swing it, I instantly have this wave on sadness
come over me. I missed out.

Some people have extreme anxiety of missing out on anything, and some could care less.
[Insert which one you are!]

A lot of times when there are timelines around a sale, a bonus, or purchase it could be because
of “fake scarcity” but I only have [if you only have a certain amount of spots left] and you can
only buy it at this discount until [insert date that the price changes over]

The reason? List of 1 or 2 reasons why:

[Here are examples of WHY]
1. I only have the capacity to support X amount of people.
2. I want everyone to start at the same time
3. This is my first or second time launching and I want to get feedback before opening it up
to everyone again.
4. Launching can be draining so I want to protect my energy and only have the cart open
for X amount of days.
5. This is a founder's price, and the value is so much higher! But I want more people to get
it right away!
6. Anything else!

I don’t want you to miss out on this discount, admittedly I am kind of a last minute buyer too [if
you are not; likely your friends are so you can say that instead!] and you have until [list off date
again when cart closes]

FOMO is real.
I want to post you and the success you have with [insert what it is you help with]

LINK TO BUY

SIGN OFF

Email 5:
Subject:
Body:

I butt heads with [insert a group or type of person or company you don’t get along with or agree
with, I know this can be controversial.]

You know what I mean?

Like come on how can you just [say/do that]?

It really [pisses me off/makes me angry/makes me sad]

There are other ways to [insert result your DP provides or problem you solve]

My way is NOT the only way, but if other ways haven’t worked, why not?
Inside my [DP]
We go over:
Insert
A few
Key
Points
You
Go Over

I will NOT overwhelm you, we keep it to the point and actionable so you can experience results
like:
[Insert a success someone you have worked with had]

It's not just the results though, it's the tools and skills you learn for a lifetime.

If it's not for you? That's ok- I have a [insert a guarantee if you include one!]

Tomorrow is the last day to get in at xyz price. If now is not the right time, that’s ok. I will be
launching again [Insert when you think you will launch this again or they can buy later, but at a
higher price. But if you don’t know simply say “I don’t know when this will be available again, not
lying, just the truth!]

SIGN OFF
Email 6:
Subject: Thank you.
Body:

Thank you. Simply.

Being an online business owner is sometimes [unforgiving, relentless, hard, overwhelming,

lonely, insert a word(s) that you feel]

Transition to a story when you FELT that feeling.

Example: “Being an online business owner is lonely. I wanted so desperately to leave my
bartending job and work for myself. I finally have that. Only to miss the conversations I would
have at the bar with my regulars. I never want to go back to that life. But I am always wanting to
create more of that FEELING those regulars provided for me.”

We all have conflicting thoughts about should I post this? Should I send this? What will “they”
think about it?

That’s me sending you launch emails.

I am so passionate about my business [Insert Business] and helping people [result focus] and I
even though I know I can help and my program [insert DP] can do just that, and if I don’t tell you
about it- how will you know? Even though I know all that, it's hard to put myself out there.

So Thank you for reading these emails about it.

I will send one more tonight, you know if you need just that last reminder where you’re
like OH CRAP! I was gonna get that.

And if it’s not for you, that’s ok too. Thank you for still sticking around.

I will go back to sending emails about [insert funny things you send that aren’t always business
related] and posting content freely like I always do over on [insert social media handles but DO
NOT link them]

Link to purchase

SIGN OFF
Email 7:

Subject: should I count you out?

Body:

3 cheers for you, the last minute buyer. I love you the same. I want you to know that.
But if you’ve been holding off; wait no longer since this is the absolute last moment I will email
you about getting [insert your DP] at the discounted price.

I got you.
I am ready to help you get [insert result]
I am ready to support you.
I am ready for YOU.

After tonight the price goes up to [Price Increase]!

Should I count you in?
Link to purchase

SIGN OFF