Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    Cbo Testing Strat Bens Ecom Club

    Uploaded by

    texhoutveen
    The document provides instructions for setting up a conversion-optimized campaign (CBO) on TikTok with five ad groups testing different calls to action and start times. It instructs the user to set up a campaign with a $50-$100 budget, enable automated creative optimization, use conversion bidding and the lowest cost bid strategy, and target ages 18-55+. The ad groups should each contain all product videos and test different text and dynamic calls to action, re-entering the start time as 00:00 for duplicate ad groups to vary testing parameters.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Cbo Testing Strat Bens Ecom Club

    Uploaded by

    texhoutveen
    8 views1 page
    The document provides instructions for setting up a conversion-optimized campaign (CBO) on TikTok with five ad groups testing different calls to action and start times. It instructs the user to set up a campaign with a $50-$100 budget, enable automated creative optimization, use conversion bidding and the lowest cost bid strategy, and target ages 18-55+. The ad groups should each contain all product videos and test different text and dynamic calls to action, re-entering the start time as 00:00 for duplicate ad groups to vary testing parameters.

    Original Description:

    Original Title

    CBO_TESTING_STRAT___BENS_ECOM_CLUB

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides instructions for setting up a conversion-optimized campaign (CBO) on TikTok with five ad groups testing different calls to action and start times. It instructs the user to set up a campaign with a $50-$100 budget, enable automated creative optimization, use conversion bidding and the lowest cost bid strategy, and target ages 18-55+. The ad groups should each contain all product videos and test different text and dynamic calls to action, re-entering the start time as 00:00 for duplicate ad groups to vary testing parameters.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Cbo Testing Strat Bens Ecom Club

    Uploaded by

    texhoutveen
    The document provides instructions for setting up a conversion-optimized campaign (CBO) on TikTok with five ad groups testing different calls to action and start times. It instructs the user to set up a campaign with a $50-$100 budget, enable automated creative optimization, use conversion bidding and the lowest cost bid strategy, and target ages 18-55+. The ad groups should each contain all product videos and test different text and dynamic calls to action, re-entering the start time as 00:00 for duplicate ad groups to vary testing parameters.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Bens Ecom Club CBO Testing Campaign

    Set Up CBO Budget: $50 USD(low ticket) $100(high ticket)

    Optimization Event: Complete Payment

    Placements: TikTok Only

    Advanced Settings: User comment OFF / Video Download OFF / Video sharing ON

    Automated Creative Optimization: ON

    Targeting: Do Nothing

    Age: 18-55+

    Start time of ads:00:00 AM : All day

    Bidding & Optimization: Conversion

    Bid Strategy: Lowest Cost

    Identity: Store Logo and Store Name

    Video: Add all your videos into this ad group

    Add text: (use 5/5) Ex. Get Yours Now, Sale Ends Today, 50% OFF Ends Today

    Call to action: Dynamic (uncheck ones that dont make sense)

    Destination: Your product page URL

    PUBLISH

    Now, enter back to ad groups of that campaign you just made, and “copy” the ad group 4 times

    into the EXISTING campaign you just made.

    NOTE: Keep Everything the SAME BUTTTTT, you will need to re enter the time back to 00:00

    ANDDDDDDDDDD Change Call to ction back to Dynamic and uncheck the ones that do not

    apply

    Hope this Helps! LMK is you have any questions

    You might also like