Search

Upload
MBA CSR project
•46 likes•23,856 views

Y Yogesh kadu Follow

CSR project of ITC company

Read more

Marketing

1 of 51
 Recommended
Project on Corporate Social Responsibility
Padma Ch

List of mba project topics reports

Babasab Patil

MBA Marketing SIP Report

dharam93

MBA marketing (summer internship report)

MANUJ SINGH

CSR project of ITC. RMCET Raj shetye

Raj Shetye

Bba project report final year

Janvhi Sahni

Summer Internship Report 2019

mayank mulchandani

MBA Final Year Project

Arun Kumar

More Related Content

What's hot (20)

BBA final year internship project report MBA Summer Training Project Report general managem

Similar to MBA CSR project (20)

Social responsibility ISR Project Responsibility And Social Responsibility Project ISR ­ Mary
Recently uploaded (20)

Empowering In­house Content Projects with AI ­ Yagmur Simsek ­ Search Norwich 14 Simplifying D

MBA CSR project

1. i Project report on “CORPORATE SOCIAL RESPONSIBILITY ” Submitted in partial fulfilment for the award of the
degree of Master of management studies (MMS) (Under the university of Mumbai) Submitted by: Yogesh
Harishchandra Kadu MB/B/16/006 SYMMS (SEM­IV) Under the guidance of Prof. Kushal Rajput 2016­2018 SAS
Institute of Management Studies (MMS)
2. ii CERTIFICATE Date:___________ This is to certify that Yogesh Harishchandra Kadu is a Bonafide student of SAS
Institute of Management Studies. He has completed his project work entitled “CORPORATE SOCIAL RESPONSIBILITY”
under the guidance of Faculty Member Prof Kushal Rajput satisfactorily and has submitted to the institute. The
matter presented in the project report has not been submitted earlier. Director Project Guide Dr. Bhagesh Sankhe
Prof.Kushal Rajput
3. iii Declaration I hereby declare that this project report submitted by me to the SAS Institute of Management Studies
is a bonafide work undertaken by me and it is not submitted to any other University or Institution for the award of
any degree diploma / certificate or published any time before. Name: Yogesh Harishchandra Kadu Date:
______________ (Signature of the student)
4. iv Acknowledgement I am extremely grateful to University of Mumbai for having prescribed this project work as a
part of academic requirement in the „SAS Institute of Management Studies’ (MMS) course. I wish to express a special
thanks to my project guide “Prof. Kushal Rajput”. Without whose guidance the project may not have taken shape. I
would like to thank to sta몭 of ITC‟s group of companies who give me overall information of company. Finally I would
like to thank all those who have directly or indirectly helped me towards the execution of this project with full
sincerity. Sincere thanks to all. Director Project Guide Dr.Bhagesh Sankhe Prof.Kushal Rajput
5. v INDEX Sr. No Topic Pg.No 1 Certificate I 2 Declaration Ii 3 Acknowledgement Iii Chapter 1 Introduction 1 Objective
Of Study 3 Chapter 2 Research Methodology 4 Chapter 3 Social Responsibility 6 Concept Of Social Responsibility 9
Corporate Social Responsibility (Csr) 10 Why Should Business Be Socially Responsible 11 Chapter 4 Result 14 How To
Set Social Responsibilities 15 Responsibility Towards Di몭erent Interest Group 16 Social Values And Business Ethics 21
Chapter 5 Discussion Environmental Pollution And Role Of Business 22 Role Of Business In Environmental Pollution
27 Contribution Of Itc Group Of Industries In Csr 29 E Choupal 31
6. vi Social & Farm Forestry 34 Integrated Watershed Development 35 Women‟s Empowerment 36 Providing
Supplementary Education 37 An Exemplary Contribution To The Triple Bottom Line 38 Select National & Global
Recognition For Itc‟s Sustainability Initiatives 39 Chapter 6 Conclusion 41 Chapter 7 Bibliography 44
7. Chapter 1 Introduction
8. 2 Introduction The term SOCIAL RESPONSIBILITY is a blend of two di몭erent attributes . SOCIAL:­ The term Social
refers to a characteristic of living organisms (humans in particular, though biologists also apply the term to
populations of other animals). It always refers to the interaction of organisms with other organisms and to their
collective co­existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction
collective co­existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction
is voluntary or involuntary. RESPONSIBILITY:­ The state of being responsible, accountable, or answerable, as for a
trust, debt, or obligation. Liable to be required to give account, as of one's actions or of the discharge of a duty or
trust. The social force that binds you to your obligations and the courses of the actions demanded by that forces
from trustworthiness. It‟s the trait of being answerable to something or being responsible for one‟s conduct.
9. 3 OBJECTIVE OF STUDY To study what is social responsibility of business To study the concept of social
responsibility To study the importance of csr to organization Di몭erent interest groups e몭ected by csr To get
know about social values and business ethics
10. 4 Chapter 2 Research methodology
11. 5 Collection of data 1) Primary data:­ Primary data is originally gathered specifically on project hand. One can
obtain information from dealers, salesmen, etc. it o몭ers much greater accuracy and reliability. 2. Secondary data:­
Secondary data is the data already collected by someone else. This data is not especially collected to solve present
or specific problem. The information is relevant and can be used for our purpose. Following are the sources from
which I have collected my secondary data:­ Books Business organization – Ankurchhabra Internet (Google,
Wikipedia) Business studies –T.N. chhabra
12. 6 Chapter 3 Social Responsibility
13. 7 Social Responsibility ‘ We make a living by what we get, but we make a life by what we give.” – Winston
Churchill. . There is always a trade­o몭 between economic development, in the material sense, and the welfare of the
society and environment. Social responsibility means sustaining the equilibrium between the two. It pertains not
only to business organizations but also to everyone whose any action impacts the environment. This responsibility
can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance
social goals. In our daily life, you perform a number of activities. For example, brushing our teeth, listening to our
parents, showing respect to elders obeying tra몭ic rules on road etc. why do we perform all these activities? It is
because we live in a family as well as in society and the members of your family as well as the society want from us to
do all of them. They do several things for us and expect something from you, which you must do. The expectations of
the family or society become our obligations, which we need to fulfil . For example, taking care of your parents or
children, keeping the road clean by not throwing garbage on it, etc. There are also obligations towards yourself,
which you need to fulfil .For example, taking food timely, going to sleep early at night, etc. that keep you fit and takes
care of your health. Now you fulfil all these obligations by performing certain activities which are called your
responsibilities. Any responsibility you have, particularly towards members of the society with whom you interact or
towards the society in general, are called your social responsibility. Social responsibility can be classified into two
parts: individual social responsibility or ISR is the responsibility of every individual for his/her actions. It is morally
binding on everyone to act in such a way that the people immediately around them are not adversely a몭ected. ISR is
a commitment everyone has towards the society – contributing towards social, cultural and ecological causes. ISR is
based on an individual‟s ethics. Instead of giving importance only to those areas where one has material interests the
individual
14. 8 supports issues for philanthropic reasons. “ISR is viewed as a tool for CSR”. ISR forms the base for CSR or
Corporate Social Responsibility because if everyone in a business organization does his/her bit the bigger things
automatically fall into place. Corporate Social Responsibility or CSR has been defined by Lord Holmes and Richard
Watts in The World Business Council for Sustainable Development‟s publication „Making Good Business Sense‟ as
“…the continuing commitment by business to behave ethically and contribute to economic development while
improving the quality of life of the workforce and their families as well as the local community and society at large".
This is true in case of business also. As we know, every business operates within a society. It uses the resources of the
society and depends on the society for its functioning. This creates an obligation on the part of business to look a몭er
the welfare of society. So all the activities of the business should be such that they will not harm, rather they will
protect and contribute to the interests of the society. Social responsibility of business refers to all such duties and
obligations of business directed towards the welfare of society. These duties can be a part of the routine functions of
carrying on business activity or they may be an additional function of carrying out welfare activity. Let us take an
example. A drug­manufacturing firm undertakes extensive research and thus, produces drugs which are qualitatively
example. A drug­manufacturing firm undertakes extensive research and thus, produces drugs which are qualitatively
superior. It also provides scholarships or fellowships to the family members of its employees for studying abroad. We
find, in both the cases, the drug­ manufacturing firm is carrying out its social responsibility. In case of the former, it is
a part of its routine business function while in the latter case it is a welfare.
15. 9 Concept of Social Responsibility We all know that people engage in business to earn profit. However, profit
making is not the sole function of business. It performs a number of social functions, as it is a part of the society. It
takes care of those who are instrumental in securing its existence and survival like­ the owners, investors, employees,
consumers and government in particular and the society and community in general. So, However, while doing so two
things need to be noted to view it as social responsibility of business. First­any such activity is not charity. It means
that if any business donates some amount of money to any hospital or temple or school and college etc., it is not to
be considered as discharge of social responsibility because charity does not imply fulfilling responsibility. Secondly­
any such activity should not be such that it is good for somebody and bad for others. Suppose a businessman makes
a lot of money by smuggling or by cheating customers ,and then runs a hospital to treat poor patients at low prices
his actions cannot be socially justified. Social responsibility implies that a businessman should not do anything
harmful to the society in course of his business activities. Thus, the concept of social responsibility discourages
businessmen from adopting unfair means like black­marketing, hoarding, adulteration, tax evasion and cheating
customers etc. to earn profit. Instead, it encourages them to earn profit through judicious management of the
business, by providing better working and living conditions to its employees, providing better products, a몭er sales­
service, etc. to its customers and simultaneously to control pollution and conserve natural resources.
16. 10 Corporate Social Responsibility (CSR) Corporate Social Responsibility or CSR has been defined by Lord Holme
and Richard Watts in The World Business Council for Sustainable Development‟s publication „Making Good Business
Sense‟ as “…the continuing commitment by business to behave ethically and contribute to economic development
while improving the quality of life of the workforce and their families as well as the local community and society at
large". CSR is one of the newest management strategies where companies try to create a positive impact on society
while doing business. There is no clear­cut definition of what CSR comprises. Every company has di몭erent CSR
objectives though the main motive is the same. All companies have a two point agenda­ to improve qualitatively (the
management of people and processes) and quantitatively (the impact on society). The second is as important as the
first and stake holders of every company are increasingly taking an interest in “the outer circle”­the activities of the
company and how these are impacting the environment and society. Corporate social responsibility (CSR, also called
corporate conscience, corporate citizenship, social performance, or sustainable responsible business) is a form of
corporate self­ regulation integrated into a business model. CSR policy functions as a built­in, self­regulating
mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical
standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and
encourage a positive impact through its activities on the environment, consumers, employees, communities,
stakeholders and all other members of the public sphere. The term "corporate social responsibility" came into
common use in the late 1960s and early 1970s a몭er many multinational corporations formed the term stakeholder,
meaning those on whom an organization's activities have an impact. It was used to describe corporate owners
beyond shareholders as a result of an influential book by R. Edward Freeman, Strategic management: a stakeholder
approach in 1984.] Proponents argue that corporations make more
17. 11 Why should business be socially responsible Social responsibility is a voluntary e몭ort on the part of business
to take various steps to satisfy the expectation of the di몭erent interest groups. As you have already learnt, the interest
groups may be owners, investors, employees, consumers, government and society or community. But the question
arises, why should the business come forward and be responsible towards these interest groups. Let us consider the
following points: i.) Public Image ­ The activities of business towards the welfare of the society earn goodwill and
reputation for the business. The earnings of business also depend upon the public image of its activities. People
prefer to buy products of a company that engages itself in various social welfare programmes. Again, good public
image also attracts honest and competent employees to work with such employers. ii.) Government Regulation ­ To
avoid government regulations businessmen should discharge their duties voluntarily. For example, if any business
firm pollutes the environment it will naturally come under strict government regulation, which may ultimately force
firm pollutes the environment it will naturally come under strict government regulation, which may ultimately force
the firm to close down its business. Instead, the business firm should engage itself in maintaining a pollution free
environment. ii.) Survival and Growth ­Every business is a part of the society. So for its survival and growth, support
from the society is very much essential. Business utilizes the available resources like power, water, land, roads, etc. of
the society. So it should be the responsibility of every business to spend a part of its profit for the welfare of the
society. iv.) Employee satisfaction ­ Besides getting good salary and working in a healthy atmosphere, employees
also expect other facilities like proper accommodation, transportation, education and training. The employers
should try to fulfill all the expectation of the employees because employee satisfaction is directly related to
productivity and it is also required for the long­term
18. 12 prosperity of the organisation. For example, if business spends money on training of the employees, it will
have more e몭icient people to work and thus, earn more profit. v.) Consumer Awareness ­ Now­a­days consumers
have become very conscious about their rights. They protest against the supply of inferior and harmful products by
forming di몭erent groups. This has made it obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price vi.) To be loyal to everyone: A business should not work for
the benefit of the owners/shareholders alone. The participation of the employees, the customers, the suppliers and
the Government in the activities of a business is more than the participation of the owners. The business, therefore,
has the primary duty to serve these di몭erent groups apart from satisfying the owners. vii.) To compensate adverse
e몭ects: The activities of a business do have certain adverse e몭ects on the society. For example, the production
process may pollute the environment. There may be air as well as noise pollution due to industrial activity in a
particular place. Improper treatment of wastes and e몭luents may, sometimes, produce foul smell that people living
nearby cannot bear. There is also scope for water contamination. The business, therefore, has the responsibility to
adequately compensate the society for all these adverse e몭ects. viii.) To secure goodwill: It is also possible for a
business to secure goodwill by being socially responsible. By o몭ering good quality products at a몭ordable prices and
by not indulging in anti­ social activities like adulteration. Black­marketing, etc., a business organization will be able
to secure the goodwill of its customers. To behave as a good citizen: Like any individual who is expected to behave as
a good citizen by obeying the laws of the country, the business as a corporate citizen also has to abide by the laws of
the nation. The businessman shall pay his tax dues promptly and shall avoid doing anything that is forbidden by law.
19. 13 ix) To recognize the dignity of labour: No business should treat labour as a commodity that can be purchased
for a price. The employees, who exert physically as well as mentally for the betterment of the business, are as
important as the owners are. The employer, therefore, has the responsibility to compensate the employees
adequately for their labour by providing monetary as well as non­monetary benefits. To have healthy competition:
The competition among businessmen, belonging to the same trade or industry should be healthy. No business
should adopt unfair means, e.g., talking ill of the competitors‟ products, in order to draw the customers‟ attention.
20. 14 Chapter 4 Result
21. 15 How To Set Social Responsibilities Here are a few steps you can take to make social responsibility work for you:
Here are a few steps you can take to make social responsibility work for you: . Set goals. What do you want to
achieve? What do you want your company to achieve? Do you want to enter a new market? Introduce a new
product? Enhance your business's image? . Decide what cause you want to align yourself with. This may be your
toughest decision, considering all the option out there: children, the environment, senior citizens, homeless people,
people with disabilities­­the list goes on. You might want to consider a cause that fits in with your products or
services. For example, a manufacturer of women's clothing could get involved in funding breast cancer research.
Another way to narrow the field is by considering not only causes you feel strongly about, but also those that your
customers consider significant. .Choose a non profit or other organization to partner with. Get to know the group,
and make sure it's sound, upstanding, geographically convenient and willing to cooperate with you in developing a
partnership. . Design a program, and propose it to the non profit group. Besides laying out what you plan to
accomplish, also include indicators that will measure the program's success in tangible terms. . Negotiate an
agreement with the organization. Know what they want before you sit down, and try to address their concerns
upfront. . Involve employees. Unless you get employees involved from the beginning, they won't be able to
communicate the real caring involved in the campaign to customers. . Involve customers. Don't just do something
communicate the real caring involved in the campaign to customers. . Involve customers. Don't just do something
good and tell your customers about it later. Get customers involved, too. A sporting goods store could have
customers bring in used equipment for a children's shelter, then give them a 15 percent discount on new purchases.
Make it easy for customer to do good; then reward them for doing it.
22. 16 Responsibility Towards Di몭erent Interest Groups Competitors Society Investors Business Customers
Employees Suppliers Government Owners Responsibility of Business Towards Di몭erent Interest Groups. A몭er getting
some idea about the concept and importance of social responsibility of business let us look into the various
responsibilities that a business has towards di몭erent groups with whom it interacts. The business generally interacts
with owners, investors, employees, suppliers, customers, competitors, government and society. They are called as
interest groups because by each and every activity of business, the interest of these groups is a몭ected directly or
indirectly.
23. 17 i. Responsibility towards owners Owners are the persons who own the business. They contribute capital and
bear the business risks. The primary responsibilities of business towards its owners are to: a. Run the business
e몭iciently b. Proper utilization of capital and other resources. c. Growth and appreciation of capital. d. Regular and
fair return on capital invested ii. Responsibility towards investors Investors are those who provide finance by way of
investment in debentures, bonds, deposits etc. Banks, financial institutions, and investing public are all included in
this category. The responsibilities of business towards its investors are : a. Ensuring safety of their investment, b.
Regular payment of interest. c. Timely repayment of principal amount iii. Responsibility towards employees Business
needs employees or workers to work for it. These employees put their best e몭ort for the benefit of the business. So it
is the prime responsibility of every business to take care of the
24. 18 interest of their employees. If the employees are satisfied and e몭icient, then the only business can be
successful. The responsibilities of business towards its employees include: a. Timely and regular payment of wages
and salaries. b. Proper working conditions and welfare amenities. c. Opportunity for better career prospects. d. Job
security as well as social security like facilities of provident fund, group insurance, pension, retirement benefits, etc. e.
Better living conditions like housing, transport, canteen, crèches etc. f. Timely training and development iv.
Responsibility towards suppliers Suppliers are businessmen who supply raw materials and other items required by
manufacturers and traders. Certain suppliers, called distributors, supply finished products to the consumers. The
responsibilities of business towards these suppliers are: a. Giving regular orders for purchase of goods. b. Dealing on
fair terms and conditions. c. Availing reasonable credit period. d. Timely payment of dues. v. Responsibility towards
customers No business can survive without the support of customers. As a part of the responsibility of business
towards them the business should provide the following facilities: a. Products and services must be able to take care
of the needs of the customers. b. Products and services must be qualitative
25. 19 c.There must be regularity in supply of goods and services d. Price of the goods and services should be
reasonable and a몭ordable. e. All the advantages and disadvantages of the product as well as procedure to use the
products must be informed do the customers. f. There must be proper a몭er­sales service. g. Grievances of the
consumers, if any, must be settled quickly. h. Unfair means like under weighing the product, adulteration, etc. must
be avoided vi. Responsibility towards competitors Competitors are the other businessmen or organizations involved
in a similar type of business. Existence of competition helps the business in becoming more dynamic and innovative
so as to make itself better than its competitors. It also sometimes encourages the business to indulge in negative
activities like resorting to unfair trade practices. The responsibilities of business towards its competitors are i not to
o몭er exceptionally high sales commission to distributers, agents etc. ii not to o몭er to customers heavy discounts and
/or free products in every sale. iii not to defame competitors through false or ambiguous advertisements. vii.
Responsibility towards government Business activities are governed by the rules and regulations framed by the
government. The various responsibilities of business towards government are:
26. 20 a. Setting up units as per guidelines of government b. Payment of fees, duties and taxes regularly as well as
honestly. c. Not to indulge in monopolistic and restrictive trade practices. d. Conforming to pollution control norms
set up by government. h. Not to indulge in corruption through bribing and other unlawful activities. viii.
Responsibility towards society A society consists of individuals, groups, organizations, families etc. They all are the
members of the society. They interact with each other and are also dependent on each other in almost all activities.
members of the society. They interact with each other and are also dependent on each other in almost all activities.
There exists a relationship among them, which may be direct or indirect. Business, being a part of the society, also
maintains its relationship with all other members of the society. Thus, it has certain responsibilities towards society,
which may be as follows: a. to help the weaker and backward sections of the society b. to preserve and promote
social and cultural values c. to generate employment d. to protect the environment e. to conserve natural resources
and wildlife f. to promote sports and culture g. to provide assistance in the field of developmental research on
education, medical science, technology etc.
27. 21 Social Values and Business Ethics Every society generally views certain activities, conduct and behaviour of its
members to be undesirable or harmful to others. Similarly, desirable acts and conduct of people are recognized and
appreciated in society. Social values refer to the general recognition in society about which acts are good and
desirable on the part of people and which acts are not. In relation to business, social values of business may indicate:
a. the characteristics of good business; b. objectives which are desirable for business to follow; and c. the manner in
which business activities should be conducted in the interest of society. For example, we consider it bad, if any
business indulges itself in selling adulterated goods or charging higher price or polluting the environment. Thus,
social values of the business form the base for social responsibilities. Ethics refers to conduct and activities of people
based on moral principles. Honesty, truthfulness, compassion, sympathy, feeling of brotherhood etc. are considered
ethical. Business can also be guided by certain moral principles say, running the business without adopting unfair
practices, being honest and truthful about quality of goods, charging fair prices, abiding to laws, paying taxes, duties
and fees to the government honestly. The basic question underlying business ethics is whether business should aim
at earning profit by any means? Obviously, not. Thus, businessmen should charge only fair price for the goods and
services supplied, never sell adulterated products as pure. Indeed business ethics suggest certain principles to
conduct business so as to be morally justified. Just like social values, business ethics also play a major role while
fulfilling social responsibilities.
28. 22 Chapter 5 Discussion
29. 23 Environmental Pollution and Role of Business To preserve the society it is important to protect the
environment. And, therefore, every business must take measures to protect the environment rather than damaging it.
In this section let us learn more about di몭erent types of environmental pollution and role of business. Nature has
given us air, land including mountains, hills, forests etc. and water in the form of rivers, lakes, sea etc., which create an
environment in which we live. Our health and wellbeing largely depend on the quality of such environment.
However, it is observed that the quality of this environment is deteriorating day by day. We are getting neither pure
water to drink nor clean air to breathe. We are having untimely rains, storms, cyclones, floods, extended summer, etc.
We are also su몭ering from various diseases because of such lower quality of environment. When the quality of
environment deteriorates, it is said that the environment is getting polluted. Thus, environmental pollution refers to
contamination of environment by various substances that have adverse e몭ects on living and non­living matters.
Environmental pollution is of three types: i) Air pollution, ii) Water pollution, and iii) Land Pollution. Let us have a brief
discussion about these three types of pollution. i. Air Pollution As we know the air we breathe contains several gases,
dust particles etc. Our body mechanism helps us in filtering the unwanted ones and retaining those required for our
survival. However, if there is an imbalance in the proportion of gases and dust particles in air, beyond a certain point,
our body mechanism fails to filter them and we face problem. This is also true in care of other natural things like
forests, river etc. Thus, air pollution refers to the presence of any unwanted gases, dust particles etc. in the air, that
can cause damage to people as well as nature. Causes of Air Pollution­ Let us know how air gets polluted. Some of
the common causes of air pollution area.
30. 24 i.Emission of fumes from vehicles. ii. Emission of smoke dust and chemicals from manufacturing plants. iii.
Emission of gases and dust arising from atomic plants iv. Emission of smoke from oil refineries, burning of trees and
plants in forests, burring of coal, etc. Impact of Air Pollution­ Air pollution has a lot of impact on our surroundings and
on us. Some of them are­ required by human beings, animals and birds, creates serious health problems. It can
create diseases like asthma, cough and cold, blindness, hearing loss, skin disease etc. It also causes genetic
disorders. In the long run and in extreme cases it can also be fatal. with fog. It reduces natural visibility and irritates
the eyes and respiratory tract. ch protects us from harmful ultraviolet rays that come from the sun. It gets depleted
the eyes and respiratory tract. ch protects us from harmful ultraviolet rays that come from the sun. It gets depleted
because of air pollution and thereby causes gene mutation, genetic defects and skin cancer. The temperature of the
earth increases due to air pollution. This is because whatever heat our earth receives from the sun is not radiated to
the atmosphere due to the excessive presence of gases like carbon dioxide, methane, nitrous oxide, etc. Air pollution
causes acid rain which means excessive presence of various poisonous gases like sulphur dioxide, nitrogen oxide etc.
in the rainwater. This causes lot of damage to vegetation, trees and marine life, buildings and monuments etc.
Environment is also polluted through excessive noise, known as Noise Pollution. Noise simply means an unwanted
sound that causes irritation. It is caused by modern machines and gadgets such as rail engines, loud speakers,
generators, aero planes, vehicles , machineries, telephones, televisions etc. It initially distorts communication
process, but prolonged exposure to noise
31. 25 pollution can cause loss of hearing, headache, irritation, high blood pressure, neurological or psychological
disorders, etc. b. Water Pollution Have you seen river Yamuna near Delhi? Are you aware about the clean Ganga
project? These two questions almost immediately remind us about the extent to which the water of our rivers has
been polluted. Water pollution refers to contamination of water due to presence of unwanted and harmful
substances thus, making water unfit for use. Causes of Water Pollution­ The various reasons of water pollution arei.
i.Drainage of human excreta into rivers, canals etc. ii. Improper sanitation and sewage system. iii. Dumping of wastes
and e몭luents by various industrial units into the rivers and canals. iv. Drainage of toxic substances like chemicals and
fertilizers used in cultivation, into v. Dumping of garbage, dead bodies and almost everything used in rituals to the
nearby water source by households. E몭ects of Water Pollution­ The e몭ects of water pollution are: a. It can create
health hazards among human beings, animals and birds. Diseases like typhoid, jaundice, cholera, gastroentytis etc.
are common. b. It can endanger lives of various aquatic species.
32. 26 c. It can lead to scarcity of drinking water as the water of rivers and canals as well as underground water get
polluted. c. Land Pollution Land Pollution refers to dumping of useless, unwanted as well as hazardous substances
on the land that degrades the quality of soil we use. Our land gets polluted because of the human carelessness
towards the soil. Causes of Land Pollution­ The main causes of land pollution are: (i) Excessive use of fertilizers,
chemicals and pesticides in cultivation. (ii) Disposal of solid waste of industries, mines and quarries. (iii) Disposal of
solid waste from construction of roads, buildings etc. (iv) E몭luents of some plants like paper, sugar etc. which are not
absorbed by soil. (v) Excessive use of plastic bags, which are non­biodegradable. (vi) Dumping of non­compostable
wastes from households, hotels and hospitals as well as from industries. These may include combustible items like
plastic, cloth, wood etc., and non­ combustible items like metal, glass, ceramics, cement etc. E몭ects of Land
Pollution­ Land Pollution has the following harmful e몭ects a. Reduces the quantum of cultivable land area. b. Causes
health hazards as it contaminates the sources of food. c. Causes damage to the landscape. d .Leads to water and air
pollution.
33. 27 Role of Business in Environmental Pollution From the above discussion on environmental pollution, one thing
can clearly be seen that, itis business that mainly contributes to all sorts of pollution ­air, noise, water and land.
Business causes pollution in the following ways: ­ Emission of gas and smoke from manufacturing plants; ­ Use of
machines, vehicles etc. contributing to noise pollution; ­ Deforestation due to acquisition of forest lands for setting up
plants; ­ Growth of urbanization and industrialization; ­ Disposal of wastes and e몭luents into rivers and canals; ­
Disposal of solid wastes in the open space; ­ Mining and quarrying activities; and ­ Increasing use of transport.
Government has taken a major step in protecting the environment by passing the Environment Protection Act, 1986
in addition to having Water (Prevention and Control of Pollution) Act, 1974, Air (Prevention and Control of Pollution)
Act, 1981 and several other Acts. Business can equally be instrumental in fighting pollution and protecting the
environment. Business can have three types of role ­ preventive, curative and awareness.
34. 28 i. Preventive Role It means business should take all steps so that no further damage is done to the
environment. For this, business must follow the regulations laid down by government to control pollution. For
example, more and more environmental friendly products can be produced, filters can be used in chimneys;
silencers can be fitted in generators; instead of dumping industrial wastes into river and land it can be treated
properly for further productive use etc. Businessmen should come forward to play a major role in preventing further
damage done to the environment by human beings. Sulabh International is the leading example of how to provide
damage done to the environment by human beings. Sulabh International is the leading example of how to provide
proper sanitation facilities to the public. ii. Curative Role It means business should rectify whatever damage has been
done to the environment. In addition, if it is not possible to prevent pollution then simultaneous curative measures
can be taken. For example, planting of trees (forestation programmes) can substantially reduce air pollution near the
industrial area. iii. Awareness Role It means making people (both the employees as well as the general public) aware
about the causes and consequences of environmental pollution so that they voluntarily try to protect rather than
damage the environment. For example, business can undertake public awareness programmes. Now­a­days, we find
that some business houses have taken the responsibilities to develop and maintain parks and gardens in cities and
towns, which shows that they care for the environment.
35. 29 CONTRIBUTION OF ITC GROUP OF INDUSTRIES IN CSR Philosophy Inspired by a vision to serve a larger
national purpose and abide with the strong value of Trusteeship, ITC has cra몭ed innovative business models to
create larger societal capital while simultaneously delivering long term shareholder value. This overarching aspiration
to create meaningful societal value is manifest in ITC's strategy to enhance the competitiveness of value chains of
which it is a part. It is therefore a conscious strategy to design and implement Social Investments / CSR programmes
in the context of ITC's businesses, by enriching value chains that encompass the most disadvantaged sections of
society, especially those residing in rural India, through economic empowerment based on grass­roots capacity
building. Recognizing that business enterprises are economic organs of society and draw on societal resources, it is
ITC's belief that a company's performance must be measured by its Triple Bottom Line contribution to building
economic, social and environmental capital. ITC is therefore committed to creating larger 'stakeholder value' by
aligning its performance to these Triple Bottom Line objectives. As an Indian enterprise, ITC believes that this
approach can unleash strong drivers of growth to make it more inclusive and equitable for even the most
marginalized sections of society, through the creation of sustainable livelihoods, and to ensure long­term business
sustainability and competitiveness. Preamble It is the Company's intent to make a positive di몭erence to society. It
recognises that it cannot do it all; so that if there are choices to be made, bias will be towards doing fewer projects
with greater impact and focusing initiatives on communities in which the Company lives and operates. Policy It is
ITC's policy: 1. To pursue a corporate strategy that enables realisation of the twin goals of shareholder value
enhancement and societal value creation in a mutually reinforcing and synergistic manner.
36. 30 2. To align and integrate Social Investments / CSR programmes with the business value chains of your
Company and make them outcome oriented. To support creation of on and o몭­farm sustainable livelihood sources
thereby empowering stakeholder communities to conserve and manage their resources. 3. To implement Social
Investments / CSR programmes primarily in the economic vicinity of your Company's operations with a view to
ensuring the long term sustainability of such interventions. 4. To contribute to sustainable development in areas of
strategic interest through initiatives designed in a manner that addresses the challenges faced by the Indian society
especially in rural India. 5. To collaborate with communities and institutions to contribute to the national mission of
eradicating poverty and hunger, especially in rural areas, through agricultural research and knowledge sharing,
superior farm and agri­extension practices, soil and moisture conservation and watershed management,
conservation and development of forest resources, empowering women economically, supplementing primary
education and participating in rural capacity building programmes and such other initiatives. 6. To align your
Company's operations with the national objective of inclusive growth and employment generation by leveraging
your Company's diversified portfolio, manufacturing bases, supply chains and distribution channels, to infuse an
appropriate mix of capital and technology to further social business initiatives such as e­Choupal, animal husbandry,
agarbatti rolling etc. and support organisations / institutions engaged in building linkages with local, regional and
urban communities and markets. 7. To sustain and continuously improve standards of Environment, Health and
Safety through the collective endeavour of your Company and its employees at all levels towards attaining world
class standards and support other programmes and initiatives, internal or external, for the prevention of illness and
combating of diseases as may be considered appropriate from time to time. 8. To encourage the development of
human capital of the Nation by expanding human capabilities through skills development, vocational training etc.
and by promoting excellence in identified cultural fields.
37. 31 E CHOUPAL The Big Picture: ITC's Agri Business Division, one of India's largest exporters of agricultural
37. 31 E CHOUPAL The Big Picture: ITC's Agri Business Division, one of India's largest exporters of agricultural
commodities, has conceived e­Choupal as a more e몭icient supply chain aimed at delivering value to its customers
around the world on a sustainable basis. The e­Choupal model has been specifically designed to tackle the
challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak
infrastructure and the involvement of numerous intermediaries, among others. The Value Chain ­ Farm to Factory
Gate: 'e­Choupal' also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk
taking ability > low investment > low productivity > weak market orientation > low value addition > low margin > low
risk taking ability. This made him and Indian agribusiness sector globally uncompetitive, despite rich & abundant
natural resources.
38. 32 Such a market­led business model can enhance the competitiveness of Indian agriculture and trigger a
virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger
investments and higher quality and productivity. Further, a growth in rural incomes will also unleash the latent
demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another
virtuous cycle propelling the economy into a higher growth trajectory. The Model in Action: Appreciating the
imperative of intermediaries in the Indian context, 'e­Choupal' leverages Information Technology to virtually cluster
all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural
economies like the USA. 'e­Choupal' makes use of the physical transmission capabilities of current intermediaries ­
aggregation, logistics, counter­party risk and bridge financing ­while disintermediating them from the chain of
information flow and market signals. With a judicious blend of click & mortar capabilities, village internet kiosks
managed by farmers ­ called sanchalaks ­ themselves, enable the agricultural community access ready information
in their local language on the weather & market prices, disseminate knowledge on scientific farm practices & risk
management, facilitate the sale of farm inputs (now with embedded knowledge)
39. 33 and purchase farm produce from the farmers' doorsteps (decision making is now information­ based). Real­
time information and customised knowledge provided by 'e­Choupal' enhance the ability of farmers to take
decisions and align their farm output with market demand and secure quality & productivity. The aggregation of the
demand for farm inputs from individual farmers gives them access to high quality inputs from established and
reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the 'mandi' system for price
discovery, 'e­Choupal' eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces
transaction costs. 'e­Choupal' ensures world­class quality in delivering all these goods & services through several
product / service specific partnerships with the leaders in the respective fields, in addition to ITC's own expertise.
40. 34 Social & Farm Forestry ITC procures wood pulp for its Paper and Paperboards business from renewable
plantations cultivated by tribals and farmers on their private wastelands. ITC invested in extensive R&D to create
clonal saplings which apart from being disease resistant, grow much faster and in harsher conditions. A large number
of tribals and marginal farmers have benefited by growing these pulpwood saplings on their private wastelands.
ITC‟s paperboards business is a willing buyer of their produce, whilst the growers are free to sell to the highest bidder
in the open market. ITC could have taken the easier route by importing pulp, rather than a more di몭icult route of
mobilising tribals and marginal farmers which involved long gestation and substantial investment exposure.
However, the adoption of this more challenging route has not only created a source of sustainable livelihoods for a
large number of disadvantaged sections of society, but has also brought a multiplicity of benefits by creating a large
green cover that contributes significantly to groundwater recharge, soil conservation and carbon sequestration.
Recently, ITC‟s social forestry project in Andhra Pradesh was registered under the Clean Development Mechanism of
the United Nations Framework Convention on Climate Change. The carbon credits earned will also be shared with
the tribals and farmers, enabling them to participate in an international carbon market mechanism
41. 35 Integrated Watershed Development Recognising the vital role that irrigation and water play in the rural
economy, ITC supports the creation of watershed projects in water­stressed areas, providing precious water
resources for agriculture, rural communities and livestock. Based on a participatory approach that involves local
communities, the programme facilitates building, reviving and maintaining water harvesting structures as well as
management of water resources to reverse land degradation, provide critical irrigation and increase agricultural
productivity
productivity
42. 36 Women’s Empowerment ITC‟s initiatives provide sustainable economic opportunities to poor women in rural
areas by assisting them to form microcredit self­help groups that enable them to build up small savings and finance
self­employment and micro­enterprises. A large number of women earn income as self­employed workers or as
partners in micro­ enterprises. The programme has demonstrated that extra income in the hands of women leads to
significant and positive changes in human development since it is spent largely on children‟s education, health and
nutrition, and is a catalyst for gendering development.
43. 37 Providing Supplementary Education ITC‟s Supplementary Learning Centres o몭er additional coaching that
backs up school learning, stemming drop­outs and enabling more children to complete school. ITC also supports
outreach projects, including mobile libraries that foster the reading habit and a „roaming laptop‟ programme that
promotes computer skills and interactive learning
44. 38 An Exemplary Contribution to the Triple Bottom Line A growing portfolio of businesses encompassing FMCG,
Paperboards & Packaging, Agri & Foods Business, Hotels and Information Technology. • A turnover of over US $ 7
billion and a market capitalisation of nearly US $ 35 billion. • Total Shareholder Returns, measured in terms of
increase in market capitalisation and dividends, grew at a compound rate of 26% per annum over the last 15 years. •
The new FMCG businesses support the competitiveness, technology up gradation and market reach of over 150
Small and Medium Enterprises ( SMEs ). • ITC Group provides direct employment to more than 29,000 people. ITC‟s
businesses generate livelihoods for over 5 million people. • ITC‟s globally recognised e­Choupal initiative is the
world‟s largest rural digital infrastructure benefiting over 4 million farmers. • ITC‟s Social and Farm Forestry initiative
has greened over 1,25,000 hectares, creating over 56 million person­days of employment among the disadvantaged. •
ITC‟s Watershed Development initiative brings precious water to over 90,000 hectares ofdrylands and moisture­
stressed areas. • ITC‟s Sustainable Community Development initiatives include women‟s empowerment,
supplementary education, integrated animal husbandry programmes.
45. 39 Select National & Global Recognition for ITC’s Sustainability Initiatives World Business and Development
Award 2012 for ITC‟s Social and Farm Forestry Programmes, presented at the Rio+20 United Nations Summit
Global Leadership Award conferred on Mr Y C Deveshwar, Chairman, ITC Limited, by the US­India Business Council of
the US Chamber of Commerce SAM/SPG Sustainability Leadership Award conferred on Mr Y C Deveshwar,
Chairman, ITC Limited FICCI Outstanding Vision Triple Impact Corporate Award, presented by the Hon‟ble Prime
Minister of India, Dr Manmohan Singh FICCI Award for Outstanding Achievement in Rural & Community
Development, presented by the Hon‟ble Finance Minister of India, ShriPranab Mukherjee Development Gateway
Award for e­Choupal‟s contribution to Information & Communication Technologies for Development Inaugural
World Business Award in recognition of ITC‟s significant e몭orts to create sustainable livelihood opportunities and
enduring wealth in a developing country Stockholm Challenge Award for the e­Choupal initiative TERI Corporate
Social Responsibility Award UNESCO­Water Digest Corporate Social Responsibility Crown Award for Water
Practices TERI Corporate Social Responsibility Award for the e­Choupal initiative Asian CSR Award for
Environmental Excellence ITC was ranked 2nd among the top companies in India and 7th in Asia in the Asian
Sustainability Rating released by CSR Asia Reader‟s Digest Pegasus Award for Corporate Social Responsibility
UNIDO Award at the International Conference on Sharing Innovative
46. 40 Agribusiness Solutions NASSCOM Social Innovation Honour for ITC‟s Social & Farm Forestry Programme
ITC is the first Indian company to gain membership to the World Wildlife Fund Global Forestry & Trade Network
(WWF­GFTN) for its responsible forestry initiatives NCPEDP (National Centre for Promotion of Employment for
Disabled People) Shell­Helen Keller Award for the
47. 41 Chapter 6 CONCLUSION
48. 42 Conclusion towards the welfare of society. ­ it creates a goodwill for the business among the public. ­ it fosters
long­term survival and growth of business. ­ it provides satisfaction to the employees which is directly related to
productivity ­ consumer have become conscious about their rights. every elements of the society, which may be
called as various interest groups. These interest groups consist of owners, investors, employees, suppliers,
costumers, competitors, government and society. Social values may indicate good and desirable business conduct in
the best interest ofsociety.Business ethics suggest ways and means to conduct the business a몭airs according to
 the best interest ofsociety.Business ethics suggest ways and means to conduct the business a몭airs according to
morally justified principles. ion refers to contamination of environment by substances that have adverse e몭ects on
living and non­living matter. i. Air pollution, ii. Water pollution, and iii. Land Pollution types of roles to play for the
control of environmental pollution ­ preventive, curative and awareness roles.
49. 43 Organizations are coming to realize the bottom­line benefits of incorporating sustainability into their DNA. It‟s
beneficial for attraction and retention and it‟s the right thing to do. HR is a key organizational leader and can take the
lead or partner with other executives to work cross­ functionally to integrate CSR objectives into how business gets
conducted. HR practitioners can act as translators of the organization‟s CSR commitment vertically and horizontally
across departments. Most will find upon reading this report that they have many good practices underway. Many will
find they have a new structure for their thinking they can apply practically in the workplace. Some will believe the
current economic downturn will put these ideas on the backburner until the economy rebounds, while others think
that organizations which abandon their CSR integration in the downturn will lose ground and breed cynicism in
brighter times. Regardless of the point of view, all agree that e몭ective HR leadership on CSR integration requires
Board,CEO and executive commitment to be successful. Indeed, the roadmap is predicated on the assumption of
this top level commitment. However, more and more organizations are committing to sustainability and to
embedding CSR into “all that we do”, so it is hoped the 11 steps provide some guidance as to how to go about doing
this. The firm of the future is expected to have undergone significant transformation such thatCSR no longer
becomes managed as a separate deliverable, but is part of the experience of being an employee in an organization
that lives its values. For human resource professionals embarking on CSR or deepening their CSR experience, this
roadmap can help them understand their role in sustainability and CSR and how they can foster an environment that
embeds a CSR ethic in “the way we do business around here”. The organizations abide their social responsibilities
not only with government pressure it is also because of their social values and goodwill which is created by more and
more involvement in these activities that makes a positive perception of the business organization in the minds of
people which influences their preference.
50. 44 Chapter 7 Bibliography
51. 45 Bibliography www.google.co.in en.wikipedia.org www.itcportal.com
https://en.wikipedia.org/wiki/ITC_(company)

AboutSupportTermsPrivacyCopyrightCookie PreferencesDo not sell or share my personal information

English 
Everand

© 2024 SlideShare from Scribd 