Responsibility of Fund Collection and Social work for

Blue Parijat (NGO)

SUBMITTED BY:

AKSHAY GULAB SHINDE

(Enrolment Number: 2017016401253063)
MMS Batch 2020-2022

PROJECT GUIDE:

PROF- Dr. Sonali kale.

Submitted To

Sinhgad Institute of Business Management,

Mumbai

Affiliated To

University of Mumbai
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 CERTIFICATE

This is to certify that Mr. Akshay Gulab Shinde has successfully completed the
project work as a part of academic fulfilment of Master of Management Studies
(M.M.S), Semester IV examination.

Name and Signature of the project guide:

Date:

Director Sign:

CERTIFICATE OF COMPLETION BY COMPANY

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 DECLARATION

I, the undersigned Akshay Shinde, a student of SIBM (University of Mumbai) MMS

4th semester, declare that core project titled ‘Responsibility of fund collection and
social work for Blue Parijjat(NGO)’ is a result of my own work and my indebtedness
with the other work publications, references, if any, have been duly acknowledged. If
I found guilty of copying any other report or published information and showing as
my original work, I understand that I shall be liable and punishable by Institute or
University, which may include ‘Fail’ in examination, ‘Repeat study & re- submission
of the report’ or any other punishment that Institute or University may decide.

Name of the Student: Akshay Gulab Shinde

Roll Number: 33

Signature:

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 ACKNOWLEDGEMENT

Successfully completing this project report can never be claimed as many individual
efforts in fact. I have been helped by a number of persons from my institute while
preparing this report. I offer all the due regard and gratitude to coordinator Dr. Sonali
Kale and faculties of the M.M.S. department for their constant support extended
towards me.

I am indeed grateful to Dr. Sreelatha Guntupali (Director of SIBM) for helpful

guidance and support.

Finally, I am thankful to my friends and batch mates for their feedback, suggestion,
and positive criticism of my report.

Date –

Signature of student

(Akshay Gulab Shinde)

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 EXECUTIVE SUMMARY

Education in India is primarily managed by state-run public education system,

which fall under the command of the government at three levels: Central, state
and local. Under various articles of the Indian Constitution and the Right of
Children to Free and Compulsory Education Act, 2009, free and compulsory
education is provided as a fundamental right to children aged 6 to 14.

The approximate ratio of public schools to private schools in India is 7:5. Major
policy initiatives in Indian education are numerous. Up until 1976, education
policies and implementation were determined legally by each of India's
constitutional states. The 42nd amendment to the constitution in 1976 made
education a 'concurrent subject'. From this point on the central and state
governments shared formal responsibility for funding and administration of
education. In a country as large as India, now with 28 states and eight union
territories, this means that the potential for variations between states in the
policies, plans, programs and initiatives for elementary education is vast.

Periodically, national policy frameworks are created to guide states in their

creation of state-level programs and policies. State governments and local
government bodies manage the majority of primary and upper primary schools
and the number of government-managed elementary schools is growing.
Simultaneously the number and proportion managed by private bodies is
growing.

In 2005-6 83.13% of schools offering elementary education (Grades 1-8) were

managed by government and 16.86% of schools were under private management
(excluding children in unrecognised schools, schools established under the
Education Guarantee Scheme and in alternative learning centres).

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Of those schools managed privately, one third are 'aided' and two thirds are
'unaided'. Enrolment in Grades 1-8 is shared between government and privately
managed schools in the ratio 73:27. However in rural areas this ratio is higher
(80:20) and in urban areas much lower (36:66).

Poorly resourced public schools which suffer from high rates of teacher
absenteeism may have encouraged the rapid growth of private (unaided)
schooling in India, particularly in urban areas. Private schools divide into two
types: recognised and unrecognised schools.

Government 'recognition' is an official stamp of approval and for this a private

school is required to fulfil a number of conditions, though hardly any private
schools that get 'recognition' actually fulfil all the conditions of recognition. The
emergence of large numbers of unrecognised primary schools suggests that
schools and parents do not take government recognition as a stamp of quality.

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 Table of Contents
Chap no. Chapter Name Page no

1 Acknowledgement 5

2 Executive Summary 6-7

3 Chapter - I (Introduction) 9-11

4 Chapter - II (Industry Overview) 12-16

5 Chapter - III (Research Methodology& Review of literature) 17-21

6 Chapter - IV (Data analysis & interpretation) 22-30

7 Chapter - V (Findings & Suggestions) 31-33

8 Chapter -VI (Conclusion) 34-36

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 CHAPTER: I

INTRODUCTION

INTRODUCTION:

Social responsibility is an ethical ideology or theory that an entity, be it an

organization or individual, has an obligation to act to benefit society at large.
Social responsibility is a duty every individual or organization has to perform so
as to maintain a balance between the economy and the ecosystem.

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A trade-off always exists between economic development, in the material sense,
and the welfare of the society and environment. Social responsibility means
sustaining the equilibrium between the two. It pertains not only to business
organizations but also to everyone whose action impacts the environment. This
responsibility can be passive, by avoiding engaging in socially harmful acts, or
active, by performing activities that directly advance social goals.

Corporate Social Responsibility or CSR has been defined by Lord Holme and
Richard Watts in The World Business Council for Sustainable Development’s
publication ‘Making Good Business Sense’ as “…the continuing commitment
by business to behave ethically and contribute to economic development while
improving the quality of life of the workforce and their families as well as the
local community and society at large".

CSR is one of the newest management strategies where companies try to create
a positive impact on society while doing business. There is no clear-cut
definition of what CSR comprises. Every company has different CSR objectives
though the main motive is the same.

All companies have a two-point agenda- to improve qualitatively (the

management of people and processes) and quantitatively (the impact on society).
The second is as important as the first and stake holders of every company are
increasingly taking an interest in “the outer circle”-the activities of the company
and how these are impacting the environment and society. Social responsibility
is an ethical ideology or theory that an entity, be it an organization or individual,
has an obligation to act to benefit society at large. Social responsibility is a duty
every individual or organization has to perform so as to maintain a balance
between the economy and the ecosystem. A trade-off always exists between

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economic development, in the material sense, and the welfare of the society and
environment.

As individuals we can make our small contributions to society by donating

money to trust worthy NGOs, saving our resources by reducing our
consumption, E.g., by switching off lights or computers when not in use helps
companies reduce their carbon footprints on theearth.id upon individual social
responsibility. In the Bhagwat Gita, also known as the “management epic” Lord
Krishna teaches Arjun what his responsibilities as a king are.

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 CHAPTER- II

INDUSTRY OVERVIEW

BASIC OVERVIEW OF INDUSTRY:

Blue is the colour of goodness and parijaat is the mythological wish-tree.

bringing together these elements of nature together, the mother-daughter duo has
named their organization – blue parijaat foundation – to evoke and channelize
the innate sense of goodness within human beings to bring about every one’s
eternal wish true – A better world.
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Blueparijaat is a non-profit organization. It is founded by Mrs. Manvi Singh.
Blue is the colour of goodness and parijaat is the mythological wish-tree.
bringing together these elements of nature together, the mother-daughter duo has
named their organization – blue parijaat foundation – to evoke and channelize
the innate sense of goodness within human beings to bring about every one’s
eternal wish true – A better world. Our vision is a world of growth, green and
goodness.

For Contacts:

Varsha Sonawane Manvi Singh

+91 7045570709 +91 9819663975

Vision:

A world of growth, green and goodness.

Mission:

Enabling positive and sustainable change through education, livelihood,

healthcare and environmental conservation by providing holistic support to
individuals and organizations aspiring towards the same.
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VALUES:

Empathy ethics excellence equity.

Blue Parijaat Foundation was established under Section 8 in Sept 2020 in the
wake of Covid Pandemic, recognizing the huge impact of the catastrophe on the
marginalized population in terms of basic needs, well-being and education.

The Foundation aims to uplift communities by enabling positive and sustainable

change through education, livelihood, healthcare and environmental
conservation.

To make this possible, we leverage the support of individuals and organizations

who believe in the goodness of giving. Donations received are eligible for tax
exemption under Section 80G.

OUR PROGRAMS

Learning Addas: A fun approach to learning and growing

 Age group: 6 to 12 years

 2 centres: Sitapur (semi-urban Uttar Pradesh), Lakhad (Rural
Maharashtra)
 2 batches Monday to Saturday of 2 hours each
 Total of 70 children across 2 centres
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  Focus on foundational concepts - literacy and numeracy
 Experiential learning through music, stories circle time discussion
hands-on activities
 Weekly nutritious snack distribution
 Responsible and eco-friendly celebration of events/festivals

Project Vijetaas : Supporting the higher education of aspiring young individuals

- Financial aid for graduation and post-graduation courses

- Youth belonging to vulnerable and economically challenged families

- 10 female and 1 male students being supported for current academic year-Degree in
medicine - 2, Degree in engineering - 1, Diploma in Civil Engineering -1, Degree in
Pharmacy - 1, Masters in IT - 1, Masters in Arts - 3, sBachelors in Arts- 2

- Sessions on self-awareness, personal effectiveness, mindfulness, problem solving,

environmental conservation, Spoken English, Digital skills

- Personalized tracking of each Vijeta ensuring their communication, participation

and contribution

Digital Shakti: Computer Course at Snehashram Blind School, Bagdogra

- Supporting digital training of visually impaired students by appointing a computer

trainer

- 12 students attending basic computers course

- Talking software is used to help students navigate through use of computers

Project Kutumb: Providing for basic needs

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- 70 families comprising of elderly, single parents or widows received relief in form
of dry ration

- Drive was conducted across marginalized communities of Delhi, Mumbai and

Sitapur, UP

- 50 children received bedsheets and blankets before the onset of winter in Sitapur,
UP

CHAPTER- III

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 RESEARCH METHODOLOGY

RESEARCH METHODOLOGY:

Research methodology is a way to systematically show the research problem. It

may be understood as a science of studying how research is done scientifically.

Before undertaking any task, it becomes very essential for anyone to determine
the problem of study. I have adopted the following procedure in completing my
study report.

 Formulating the problem

 Research design
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  Determining the data sources
 Analysing the data
 Interpretation

Data sources (Primary and Secondary sources)

1. PRIMARY DATA:
I decided primary data collection method because our study nature does not permit us
to apply the observational method. In the survey approach, we had selected a
questionnaire method for taking a customer view because it is feasible from the point
of view of our subject & survey purpose.

2. SECONDARY DATA:
It was collected from internal sources. The secondary data was collected on the basis
of organizational files, newspapers, management books, preserved information in the
company’s database and website of the company.

OBJECTIVES OF THE STUDY:

 To study the basic idea of Corporate Social Responsibility
 To understand various CSR trends.
 To analyse and compare CSR activities of Blue Parijaat

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 LITERATURE REVIEW

Casper’s Company McDonald’s: Empowering Their Employees through

Education
Ray Kroc, the founder of McDonald’s understood the value of talent: “If we
are going to go anywhere, we’ve got to have talent. And I’m going to put my
money in talent,” he said. Today, Kroc’s philosophy is a guiding principle for
McDonald’s at the corporate and franchise levels.

McDonald’s leaders are always looking for better ways to keep employees
engaged and the business moving forward. Embodying this philosophy, the

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Caspers Company McDonald’s restaurants in Florida have long offered GED
and scholarship programs. And in 2001, the franchise established a tuition
reimbursement program for managers and crew.

But as Executive Vice President and Risk Manager, Ed Shaw knows, tuition
assistance is only valuable when employees pursue a degree program that
engages them and provides a good return on the investment. “Since we started
offering tuition assistance, I’ve seen more and more of our employees gravitate
toward private institutions, which are very expensive,” said Ed. “In some cases,
one class at a private institution was the same price of an entire semester of
community college, so frankly, I was getting disenchanted.” His point of view is
a common one among the 76 percent of employers that report offering a tuition
reimbursement benefit.

Higher education and graduate employment in India Carnoy

1987
Graduate employment in India has fascinated researchers since the 1960s,
when they observed that apparently high graduate unemployment had not
diminished the social demand for university education. Mark Blaug, Richard
Layard and Maureen Woodhall's classic study (Blaug, Layard, and Woodhall,
1969) showed that despite unemployment of university leavers, the private rates
of return (as measured by the difference in earnings of university and secondary
graduates compared with their income foregone and other private costs),

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remained high because, first, unemployment rates of secondary school
graduates were even higher (sharply reducing foregone earnings), and secondly,
public universities charged low fees, subsidizing young, relatively high social
class Indians to take higher education despite probable unemployment for a
time after graduation.

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 CHAPTER- IV
DATA ANALYSIS & INTERPRETATION

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.
The National Corporate Social Responsibility Data Portal is an initiative by Ministry
of Corporate Affairs, Government of India to establish a platform to disseminate
Corporate Social Responsibility related data and information filed by the companies
registered with it.

The Corporate Social Responsibility concept in India is governed by Section 135 of

the Companies Act, 2013 (‘Act’), Schedule VII of the Act and Companies (CSR
Policy) Rules, 2014 wherein the criteria has been provided for assessing the CSR
eligibility of a company, Implementation and Reporting of their CSR Policies. India
having the most elaborated CSR mechanism and implementation strategy has started
its journey to set a benchmark in attaining sustainability goals and stakeholder
activism in nation building.

CSR Expenditure: Summary:

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 Maharashtra

2646 Cr. 2595 37 Pune 14

CSR Expenditure Total Companies Total Districts Top District Total Sectors
in Total

Top 10 Companies

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  List Of Companies

Companies Amount spend (INR Lakhs)

Indian Railway Finance Corporation limited 3000

Britannia Industries Ltd 3244

Avenue Supercars Limited 3559

Capgemini Technology Services India limited 3907

Bajaj Auto Limited 4615

Tata Sons Private Limited 5067

Serum Institute of India Private Limited 5490

Reliance Jio Info COMM Limited 8600

Reliance Retail Limited 8870

Reliance Industries Limited 38300

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INTERPRETATION-

From the chart, we can see that the top 10 companies spending on CSRs
Maharashtra. It is observed that one of the largest industries is India Reliance
Industries Ltd. spends the most 38,300 lakhs INR on CSR. It is followed by
Reliance Retail Ltd. and Reliance Jio Infocom Ltd. This list also includes other
stalwarts like the Serum Institute, Tata Sons Private Ltd., Bajaj Auto, etc. An
increasing number of top companies are spending more than their required 2%
target which helps in improving customer retention and increases employee
engagement.

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 Top
10
 List Of District

District Name Amount Spent (INR Lakhs)

Pune 27,898

Mumbai City 22,680

Raigad 12,971

Aurangabad 6,154

Nashik 5,269

Thane 5,233

Nagpur 2,061

Ahmednagar 2,022

Ratnagiri 1,818

Nandurbar 1,652

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 Top 10 Districts
30,000

25,000

20,000
Amount Spent(inr lakhs)

15,000

10,000

5,000

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Pu iC ai
g ad s g ag rb
g Na Th a g na tn u
ba R an N ed an
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um ur m Ra N
M A Ah

INTERPRETATION-

From the chart, we can see that Pune District has been receiving the highest
CSR contribution in the state which is 27,898 Lakhs INR. It is because the
increasing companies and private sector. It is followed by Mumbai city which is
the financial capital of India. Raigad is also in the top 3 districts receiving
highest CSR for building homes for Tribal families and much more.
Aurangabad, Nashik, Thane, Nagpur also makes to Top 10 list receiving highest
CSR in Maharashtra.

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 Top 10 Sectors

 Development Sector-wise Amount Spent

Sector/Sub Sector Amount Spent

(INR Lakhs)
Education, Differently Abled, livelihood 126140

Health, Eradicating Hunger, Poverty and Malnutrition, Safe 92375

Drinking water, Sanitation
Environment, Animal Welfare, Conservation of Resources 13847

Rural Development 8080

Any Other Fund 5643

Gender Equality, Women Empowerment, Old Age Homes, 5600

Reducing Inequalities
Prime Ministers National Relief Fund 3505

Swachh Bharat Kosh 2362

Others 2076

Other Sectors (Technology Incubator and Benefits To Armed 2011

Forces And Admin Overheads)
INTERPRETATION-

From the chart, we observe that CSR is mostly spent on Education, Differently
abled lives and livelihood sectors in Maharshtra. Health, Hunger and Poverty is
a sector which falls 2nd in the list. This list also includes Environment, Animal
Welfare, Rural development, Gender Equality, Women empowerment, etc. That

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is what CSR means that a business has the responsibility to do good and should
be socially accountable to it’s customers,stakeholders and world at large.

CHAPTER - V
FINDINGS & SUGGESTIONS

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FINDINGS:

1.Above and Beyond

Consumers say they pay attention to two things: (1) companies that are going above
and beyond with CSR efforts and (2) companies that are being called out for poor
CSR performance or wrongdoing. Clearly, simply keeping up with the pack will not
be enough. Companies must strive to get the right kind of attention through bold
goals and clear, consistent CSR initiatives. Companies must also put words into
action, and communicate their CSR efforts in a way that grabs the attention of today's
increasingly perceptive consumer.

2.Seeing is Believing

According to the survey, nearly all global consumers expect companies to act
responsibly, but 52% still need to hear or see proof of a company's CSR initiatives in
order to believe them. To dispel any trace of doubt or distrust, companies must
develop comprehensive CSR programs, share their efforts, and publish their results
across multiple touch points.

3.Opportunity to Engage Consumers

Broadly speaking, the study suggests that this is an opportunity to engage consumers
more fully in new CSR solutions and collaborate to push the boundaries of
responsible consumption and lifestyle by giving consumers more opportunities to
create individual impact while also developing corporate branding.

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4.Leverage New social media

Study data also revealed that consumers now get their CSR information from a host
of media that ranges from advertising to company websites and social platforms. So
corporations must step-up their communications in a manner that effectively connects
with their target audiences, and embrace emerging technologies and social channels
to educate consumers about CSR efforts, create a dialogue, and inspire and show
them how to take action.

SUGGESTIONS:

1. Provide greater incentive for companies to focus on first keeping the law.
Corporate leaders and their general counsels would give compliance issues a higher
priority if they recognized the risk of increased scrutiny on the legal angle of their
global operations. In Timberland's case, its sole performance indicator for monitoring
is "percentage of factories assessed.” If the company were mandated to report legal
compliance, this would be a much stronger indicator of actual working conditions.

2. Give greater accuracy to CSR ratings. Company CSR assessment questionnaires

frequently put more emphasis on aspiration issues. While legal compliance is also
included, it is not meaningfully probed. The socially responsible investment
community would do well to separate out legal requirements and form one
assessment on these, and then evaluate a company on “beyond compliance” issues.

3. Support company compliance staff, which must often make unpopular requests. In
the experience of many staff, it seems as if upper management must be persuaded to
support not only CSR goals, but regulatory recommendations as well, e.g., factory
reimbursement of workers who were not paid legally.

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4. Increase the number of companies engaged in these issues. If companies regard
factory monitoring as a potential legal liability, they are more likely to attend to it
whether or not they have a penchant for CSR.

CHAPTER- V
CONCLUSION

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Conclusion

CSR is the concept of work that goes beyond the typical corporation task, job, and
profit perspective and provides an appropriate channel through which both the
owners and their employees can seek and gain meaningfulness through work.
Corporate social responsibility is actually an unsentimental but powerful business
decision.

According to the Professor of Business Rosabeth Moss Kanter, Companies that are
adopting the CSR policies today are actually taking the path-breaking steps which
would definitely benefit them in the future. Kanter wrote in her review: “Companies
that are breaking the mold are moving beyond corporate social responsibility to social
innovation. These companies are the vanguard of the new paradigm. They view
community needs as opportunities to develop ideas and demonstrate business
technologies, to find and serve new markets, and to solve long-standing business
problems.”

Practicing CSR policies can bring positive outcomes for the organizations and the
external stakeholders. It is important for businesses to get involved in community-
based CSR initiatives to brand their products or services in the communities and at
the same time show their human face to the consumers.

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BIBLIOGRAPHY

 Websites:
• www.wikipedia.com
• www.csr.com
• www.unido.org/csr
• www.csr-company.com
• www.csrindia.org
• www.teachcsr.com
• www.iccsr.org

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