MOTIVATION

as the Hidden Factor of Strategic Decisions

⾟向阳 Xiangyang Xin

2021-1-9
MOTIVATION > Decisions
MOTIVATION > Strategy > User Experience
MOTIVATION > Consumption > User Experience

www.businessinsider.com/how-nike-solved-its-sweatshop-problem-2013-5?IR=T (2020-05-12)
 Conflicting Motivations

MOTIVATION
Business Strategic Decisions
User
Nurturing Shared Motivations

MOTIVATION
Business Strategic Decisions
User
Nurturing Shared Motivations
Though Building Trust
Nurturing Shared Motivations
Though Empowering the Other
 Nurturing Shared Motivations
Though Culture Transformation

Corporate Culture Community

企业 ⽂化 社群

©
CPU Model of Strategy
by Xiangyang XIN

Product User
产品 ⽤户
让每⼀个⼈在探索⾃然，
挑战⾃我的过程中，
感受不⼀样的喜悦，
成为合格的地
球公⺠。
Sustainability Local Culture Civilization on Rope
SELF others
SELF others
WELLBEING of ALL
https://earth.google.com/web (2020-03-28)
 Corporate
Mission

Customer Program
Satisfaction Planning

Product
Development
To Achieve
Your Greatest Potential
• Taking Care of Yourself
• Sharing with Others
• Becoming Responsible Earth
Citizen
⾏业

国家
 中科数泰是⼀家为时尚和⼤健康产业提供⼈体形态数据加
⼯、应⽤技术⽀撑和咨询服务的专业数据公司。

愿景
让每个⼈在主动追求可持续⽣
• 将审美、健康、环保融⼊企业基因
活⽅式的过程中，创造属于⾃
• ⽤数据科技驱动时尚创意和商业创新
⼰的美，成为时尚新世代，打
• 成⻓为推动数据⽂化实践的领头⽺企业
造数据新⽂化。
核⼼能⼒
• 数据资产
• 数据加⼯
• 数据资产管理

Framework for
product
orientation

Culture Product
Agency of
culture expression
 Shared Culture
©
CPU Model of Strategy by Xiangyang XIN

Corporate Culture Community

企业 ⽂化 社群

Product User
产品 ⽤户
Level of Experience
• meaning
• user experience
• utility
 From UX to EX Design
Xiangyang XIN
“从⽤户体验到体验设计”,《包装⼯程》（CSCD）， 2019, 40(8):60-67
KEY Factors for
Good Experience
• attitude
• iteration
• technology
Negotiation of MOTIVATION
Product

Business STRATEGY Social

Corporate
Opportunity & MOTIVATION
Opportunity leads to a good start;
Motivation enables sustained & respected success.
Negotiation of MOTIVATION
Product

Business 全链路
STRATEGY2 Social

Corporate
 战略
战略规划 ⾼管培训
• STEP趋势研究 • 设计思维
• ⺫标定位 • 九宫格
• 架构分析 • 最简线型模型
• 九宫格路径分析 • STEP趋势

解决⽅案 能⼒建构
产品服务开发 设计⽅法训练
• ⽤户研究 • 设计管理
• 产品定义 • 整合新产品开发
• 产品服务系统 • “服务-交互-体验”设计
• 场景与概念 • ⽤户研究

产品
Stand for Good MOTIVATION!
Wish YOU All the Best!