Question 1

Question
The Pega Customer Decision Hub delivers the Next-Best-Action consistently through
multiple channels. To which channel does this apply?
Answer
Newspaper
Television
Billboard
Mobile
Question 2
Question
When during a customer interaction should a Next-Best-Action decision be made?
Answer
When the customer intent is captured
First time the customer is shown a banner
Every time new information is received
At the beginning of customer call
Question 3
Question
In a decision strategy, which component is required to enable access to proposition
properties?
Answer
Data Include
Data Join
Property Import
Proposition Data
Question 4
Question
When executing a decision strategy, the solid line arrow in a decision strategy
means data is _______________.
Answer
referenced by the component the arrow points to
referenced by the component the arrow originates from
copied to the component the arrow originates from
copied to the component the arrow points to
Question 5
Question
Which of these belong to the same group as the Prioritize component?
Answer
Proposition
Data Join
Arbitration
Filter
Question 6
Question
To implement eligibility criteria you can use a ____________ component.
Answer
Switch
Group by
Segment
Decision Table
Question 7
Question
What is provided as input to a predictive model component by the strategy?
Answer
The strategy outcome
Customer data
Performance data
Proposition identifier
Question 8
Question
The output of a predictive model is accessible by other components in the strategy
via a property called ____________
Answer
pyOutcome
pxRank
pxSegment
pyPropensity
Question 9
Question
Adaptive model components can output ____________
Answer
an optimised strategy
the customer's propensity to accept a proposition
a proposition
the number of customers eligible for a proposition
Question 10
Question
The Adaptive Model component in a strategy computes ____________
Answer
a single accept rate for all propositions
a unique propensity for each proposition
a single propensity for all propositions
a unique accept rate for each proposition
Question 11
Question
A coffee company wants to simulate decisions that requires large amounts of data.
However, the organisation's live data is inaccessible. The Monte Carlo method _____
Answer
generates millions of rows with minimal effort
makes the organisation's live data accessible
generates data that the company can use as input for adaptive decisioning
combines external data sets into a larger data set
Question 12
Question
A coffee company wants to create a data set that includes mock up customer address
information and the likelihood to churn. Which method is available to populate
these fields?
Answer
Expression
Bayesian
Propensity
Import
Question 13
Question
In the delta view in Visual Business Director, what does the red colored cone
indicate?
Answer
The source data value is too small
The source data value is smaller than the reference data value
The source data value is larger than the reference data value
The source data value is too large
Question 14
Question
The Actuals data set, that can be inspected with Visual Business Director, contains
____________
Answer
the delta of the source data set and the reference data set
real-time customer interactions data
customer data
proposition data
Question 15
Question
When developing a predictive model, a valid data type for a predictor is
_______________.
Answer
Number
Character
Integer
Numeric
Question 16
Question
When developing a predictive model, the outcome of a spectrum model can indicate
the _______________.
Answer
probability of a loan default
probability of churn
purchase value of a campaign respondent
acceptance of an offer
Question 17
Question
Which Predictive Modeling Markup Language (PMML) model type is supported by Pega?
Answer
Adaptive model
Regression Model
Text Model
Decision Table
Question 18
Question
Which rule is used to upload a Predictive Modeling Markup Language (PMML) file that
contains a Tree model type?
Answer
Scorecard
Decision tree
Predictive model
Third-party Model
Question 19
Question
When compared to a Predictive Model, an Adaptive Model is different as it
_______________.
Answer
considers both symbolic and numeric predictors
uses customer properties as predictors
uses predictive binning
cannot perform a spectrum model calculation
Question 20
Question
A large online store wants to adapt to changing customer behavior, and at the same
time does not want to get carried away by every next hype in the market. Adaptive
models can help accomplish both business objectives. Which statement about adaptive
models is correct?
Answer
Adaptive models require no historic data to get started
Adaptive models require underlying predictive models
Adaptive models are regression models
Adaptive models perform a spectrum model calculation
Question 21
Question
A telecommunications company wants to apply text analysis to incoming emails to
understand how satisfied its customers are about various products and services.
That requires processing of the natural language of the email texts. Which analysis
occurs during natural language processing?
Answer
Subjective analysis
Presumptive analysis
Intent analysis
Semantic analysis
Question 22
Question
A telecommunications company wants to monitor Twitter data and generate an adequate
response. Text analytics detects proper nouns such as names, dates, and places as
_______
Answer
Entities
Objects
Subjects
Topics
Question 23
Question
Which of the following statement is true regarding the Filter and Prioritize
component in a decision strategy? (Choose One)
Answer
The Filter component reduces the number of incoming data elements by allowing all
rows for which the condition is false.
A Prioritize component cannot reduce the number of incoming data elements since it
is only ranking the incoming data.
The Filter condition is a numeric expression similar to the prioritization
expression.
The Filter component reduces the number of incoming data elements by allowing all
rows for which the condition is true.
Question 24
Question
What decision strategy pattern would you use to filter out all propositions having
their price higher than the average product price?
Answer
Set Property - Filter
Set Property - Group by
Aggregate - Filter
Group by - Filter
Question 25
Question
To generate a unique key for a row in a Monte Carlo data set you should use
_________ provider.
Answer
Address
Consecutive
Options
Expression
Question 26
Question
To configure a field in a Monte Carlo data set you must define a property and a
__________.
Answer
class to which the property belongs
method how to populate this property
Monte Carlo provider
type of the property
Question 27
Question
Which of the following statements is true when describing a Monte Carlo data set?
Answer
Monte Carlo data set can only be used to generate customer data.
Monte Carlo data set can be used to test a strategy.
Monte Carlo data set only supports flat data structure.
Monte Carlo data set only support the native locale.
Question 28
Question
In a Monte Carlo data set to select a random value from a list you would normally
use _________.
Answer
Scorecard Rule
Option Provider
Decision Table
When Rule
Question 29
Question
Using Prediction Studio you can build a model of type ____________ (Choose Two)
Answer
SPECTRUM
Probability
Value
SCORING
Analytics
Question 30
Question
A typical example of behavior when a scoring model can be used is ____________
(Choose One)
Answer
Repaying loans or going into arrears
The likely claim value of health, motor or contents insurance policy holders
The likely eventual write-off of cases recently falling into arrears
Likely purchase value of responders to a direct mail campaign
Question 31
Question
The more predictor groups you have the more accurate and reliable the prediction
will be.
Answer
True
False
Question 32
Question
The first step in the Model analysis step is ____________? (Choose One)
Answer
Predictor grouping
Score comparison
Source selection
Score distribution
Question 33
Question
An adaptive model is created when .......… (Choose One)
Answer
A strategy that contains an Adaptive Model component is executed.
The model predictors become active.
The model outcomes are defined.
An adaptive model record is configured.
Question 34
Question
The Predictor report enables the user to .......… (Choose One)
Answer
Examine the propensity distribution of the whole model.
Display the memory used by a model.
Identify active and inactive predictors.
Give performance overview of a model over time.
Question 35
Question
The model identifier includes the following fields: (Choose Three)
Answer
Predictor
Direction
Model Name
Business issue
Channel
Question 36
Question
What type of a predictor can you use in an adaptive model?
Answer
Integer
Page Type
Symbolic
Logical
Question 37
Question
Natural language processing is concerned with _______________. (Fill in the blank)
Answer
programming computers to write code by itself
detecting the most trending topics on Twitter
teaching computers to interpret human natural languages
highlighting spelling mistakes in a piece of text
Question 38
Question
Which of these are the output of text analysis (Choose Three)
Answer
Text extraction
Classification
Sentiment analysis
Case creation
Consolidated volume metrics and graphs
Question 39
Question
Which of these components analyzes text? (Choose One)
Answer
Taxonomy
Text Analyzer
Data flow
Twitter Data Set
Question 40
Question
Pega Adaptative Models ___________________________________.
Answer
learn about customer behavior in real-time
can only be used in inbound channels
involve a significant human effort to develop
require historical data
Question 41
Question
When building a predictive model, in which development step is the regression model
created?
Answer
Model Export
Model Analysis
Data Analysis
Model Development
Question 42
Question
When building a predictive model, the use of testing and validation samples
______________________.
Answer
increases the accuracy of models
validates the quality of input data
is mandatory for segmentation
enables model validation in strategies
Question 43
Question
Business rules that determine if a customer is eligible for a particular
proposition are also known as ______________.
Answer
Contact rules
Marketing rules
Soft rules
Hard rules
Question 44
Question
In a Decisioning Strategy, which component is required to enable access to primary
Customer properties?
Answer
None, properties are available
Set Property
Data Import
Customer Import
Question 45
Question
Through analysis of customer lifecycles, Next-Best-Action _____________.
Answer
identifies global sales targets
anticipates retention issues
provides future sales report
provides fulfillment services
Question 46
Question
The implementation of Next-Best-Action must involve _____________.
Answer
inclusion of third party predictive models
defining a prioritization formula based on marketing weight
defining business issue and group hierarchy
building a product catalog
Question 47
Question
Proactive retention is applicable when a customer is ____________________.
Answer
initiating contact to churn
likely to churn
a high-value customer
in a collections process
Question 48
Question
In a Set Property component, the Rank value is determined by ______________.
Answer
the data transform
the sequence in which it appears on the canvas
the default value of the Rank
the order in which the propositions are received
Question 49
Question
Which category contains the Set Property component?
Answer
Enrichment category
Data Import category
Arbitration category
Business Rules category
Question 50
Question
Next-Best-Action maximizes the customer lifetime value by _______________.
Answer
using consistency rules in the Next-Best-Action decision strategy
monitoring the customer interactions in all channels
using arbitration metrics in the Next-Best-Action decision strategy
building Next-Best-Action on top of each other across every interaction
Question 51
Question
Which of the following is a dimension in Visual Business Director?
Answer
Intent
Revenue
Channel
Volume
Question 52
Question
Two results of an adaptive model are ______________.
Answer
Propensity and Rank
Priority and Propensity
Propensity and Performance
Priority and Evidence
Question 53
Question
For an Adaptive Model to react quickly to changes in customer behavior, the
________________________.
Answer
value of the memory setting should be set to a low number
model must always evaluate all customer responses
strategy must include the calculation for smooth propensity
performance threshold should be set to a low number
Question 54
Question
Which function is available when configuring the Group By component?
Answer
True if Some
Multiply
Average
Divide
Question 55
Question
What does a dotted line from a "Group By" component to a "Filter" component mean?
Answer
There is a one-to-one relationship between the "Group By" and the "Filter"
components
A property from the "Group By" is referenced by the "Filter" components
To evaluate the "Group By" component, the "Filter" component is evaluated first
Information from the "Group By" is copied over to the "Filter" componenent
Question 56
Question
After launching a new product, the delta mode in Visual Business Director could
show _________________.
Answer
the date when the new product was introduced
the volume of the existing products
the volume difference between the new product and the existing products
a green shape for the product added
Question 57
Question
Scoring Model allows you to differentiate between ________________.
Answer
Good, Bad
Good, Better, Best
Accept, Reject, Maybe Later
Good, Bad, Unknown
Question 58
Question
The action a selling organization undertakes to reduce customer defections is also
known as ________________________.
Answer
upselling
cross-selling
marketing
retention
Question 59
Question
Which component belongs to the "Business Rules" decision component category?
Answer
Contact policy
Decision Table
Decision data
Financial calculation
Question 60
Question
In a prioritization expression, to balance the customer needs and business
objectives you adjust _______________________.
Answer
customer contact rules
product compatibility rules
weights and levels
product eligibility rules
Question 61
Question
To build a predictive model, use ___________________.
Answer
Pega Customer Service
Pega Decision Management
Pega Platform
Pega Marketing
Question 62
Question
To implement an eligibility criteria you use a _______________.
Answer
Eligibility
Segment
Proposition Filter
Switch
Question 63
Question
When a customer is offered a proposition he has already accepted, this is because
__________________.
Answer
the strategy uses interaction history to exclude previously accepted offers
the customer intent was captured incorrectly
the propositions are filtered based on eligibility
there is no filter for previously offers in the strategy
Question 64
Question
Pega's ability to turn data into insight into action is known as:
Answer
business rules
big data
adaptive analytics
Next-Best-Action
Question 65
Question
Which decision component is used to implement hard rules?
Answer
Adaptive Model
Eligibility
Prioritize
Decision Table
Question 66
Question
What happends when you increase the peformance threshold setting of an adaptive
model rule?
Answer
The number of active predictors increases
The number of active predictors may decrease
The correlation threshold decreases
The performance of the model is increased
Question 67
Question
In Pega Decision Management, individual customer behavior is captured by:
Answer
Visual Business Director
Predictive models
Interaction history
Decision strategies
Question 68
Question
Visual Business Director allows you to peform:
Answer
What-if analysis
Predictive analysis
Naive Bayesian analysis
Monte Carlo simulation
Question 69
Question
If you would like to ensure that the strategy outputs at most one Proposition, the
best component to achieve this is the __________________.
Answer
Prioritize
Filter
It is not possible unless you only have only Proposition
Switch
Question 70
Question
Results of two simulations can be compared using the _______________.
Answer
Interaction History report
Proposition Distribution report
Predictive Analytics
Visual Business Director
Question 71
Question
Which business issue is the least suitable for Next-Best-Action?
Answer
Retention
Service
Accounting
Collections
Question 72
Question
To which types of decisions can Decision Management be applied?
Answer
Determining the cause of the customer's problem
Determining why response rates for a campaign in one region are below average
Determining which banner to show on a web site to increase click rate
Determining how to optimize the product portfolio to increase market share
Question 73
Question
What information has a 1-to-many relationship with a Customer?
Answer
Date of the last visit to the store
Average monthly product usage
Number of family members
List of accounts owned
Question 74
Question
When implementing Next-Best-Action, the Customer Lifetime Value Threshold is
typically used to ___________________.
Answer
calculate the customer's lifetime value
prioritize high-value propositions
prioritize customers
determine if the customer is eligible
Question 75
Question
In a decision strategy, which decision component both filters relevant offers and
prioritizes these offers?
Answer
Filter component
Switch component
Prioritize component
Group by component
Question 76
Question
One of the purposes of the Interaction History decision component is to
______________________.
Answer
retrieve all propositions properties
determine if a proposition has been offered before
verify is a customer is eligible for an offer
capture all interactions with the customer
Question 77
Question
When executing a decision strategy, the blue dotted line in a decision strategy
means ________________.
Answer
data is copied to the component the arrow points to
data is referenced by the component the arrow points to
data is referenced by the component the arrow originates from
data is copied to the component the arrow originates from
Question 78
Question
The prioritize component sorts offers in ______________.
Answer
random order
ascending or descending order
descending order only
ascending order only
Question 79
Question
Which statement about predictive models is true?
Answer
You need past experience to create a predictive model
They need to be specified in a data attribute
They are always associated with a proposition
They need unstructured big data
Question 80
Question
When a new component is added to the strategy canvas, its Rank value will be
Answer
1
One higher than the current highest Rank
Not set
0
Question 81
Question
When balancing the customer need with the business objective, a possible business
objective is _________________.
Answer
Social media
Risk mitigation
Consistent communication
Timeliness
Question 82
Question
The likelihood that a proposition will be accepted by the customer is stored in the
strategy property called _______________.
Answer
pyPropensity
pyBehavior
pyProbability
pyLikelihood
Question 83
Question
Visual Business Director can be used to ______________.
Answer
predict customer behavior
compare two datasets
import and inspect an external dataset
inspect interactions of a single customer
Question 84
Question
Which decision component enables you to use a PMML model?
Answer
Adaptive Model
Third-party Model
PMML Model
Predictive Model
Question 85
Question
The Next-Best-Action strategies must be _____________.
Answer
simple and straight forward
easy to be changed by the business
complex and forensically calculated
secured and modified only by IT
Question 86
Question
To reference a customer property in a strategy, you need to prefix the property
name with the keyword _______________.
Answer
"Data."
"."
"Customer."
No prefix. Use directly the property name
Question 87
Question
What format is used to express PMML?
Answer
SQL
HTML
XML-Based
CSVD, XML
Question 88
Question
Aggregation components provide the ability to _______________.
Answer
set a text value to a strategy property
make calculations based upon a list of propositions
choose between propositions
filter propositions based on priority and relevance
Question 89
Question
Which is a Key Performance Indicator?
Answer
Outcome
Volume
Channel
Action
Question 90
Question
What is the key characteristic that Next-Best-Action must consider to satisfy
customer needs?
Answer
Services
Sociability
Mobility
Consistency
Question 91
Question
The Adaptive Model output that is automatically mapped to a strategy property is
_________________.
Answer
propensity
performance
score
evidence
Question 92
Question
In a decision strategy, to remove propositions based on the current month, you use
a _______________________.
Answer
Calendar component
date strategy property
Filter component
calendar strategy property
Question 93
Question
The mapping of the input fields of a third-party predictive model is done in the
________________.
Answer
Predictive Model rule
Predictive Analytics Director portal
Predictive Model decision component
Customer class definition
Question 94
Question
When configuring an Adaptive Model, the property type Integer is automatically
translated to which predictor type?
Answer
Symbolic
Numeric
Alphanumeric
Number
Question 95
Question
What is the key component of a Next-Best-Action strategy?
Answer
Decision table
Workflow
Predictive model
Strategy
Question 96
Question
When compared to a Predictive Model, an Adaptive Model is different as it
________________________.
Answer
uses predictor binning
considers both symbolic and numeric predictors
learns from both positive and negative outcomes
can use strategy properties as predictors
Question 97
Question
Predictive Analytics is a _________________.
Answer
method of visualizing our data
real-time predictive dashboard
query, reporting and a search tool
the science concerned with finding repeatable patterns in data
Question 98
Question
Which value is output by an Adaptive Model?
Answer
Behavior
Lift
Performance
Score
Question 99
Question
What is the difference between predictive and adaptive analytics?
Answer
Predictive models predict customer behavior
Predictive models can predict a continuos value
Predictive models have evidence
Adaptive models use the customer data as predictors
Question 100
Question
What is the most accurate description of proactive retention? Proactive Retention
___________________.
Answer
enables business to respond to customers when they contact a call center
anticipates potential customer churn
simplifies the process of retaining customers
enables the business to reduce the number of credit risk customers
Question 101
Question
To define the relationship between Customer and Product Usage, you must create the
Product Usage property in the __________________.
Answer
Customer class
Product Usage class
Strategy Result class
Product class
Question 102
Question
In a decision strategy, the adaptive model decision component belongs to the
_____________.
Answer
Business Rules category
Decision Analytics category
Predictive Model category
Arbitration category
Question 103
Question
What are the most important aspects taken into consideration when determining the
Next-Best-Action?
Answer
Business objectives and customer needs
Network bandwidth and call duration
Market trends and customer satisfaction
Product discounts and business profitability
Question 104
Question
The performance of an Adaptive Model that has not collected any evidence is
_____________.
Answer
0.0
null
1.0
0.5
Question 105
Question
What is Predictive Model Markup Language(PMML)?
Answer
An XML-Based language used to represent predictive models
An Industry standard language used to represent predictive models
A mathematics-based language used to represent predictive models
Pega's own language used to represent predictive models
Question 106
Question
Which decision component allows you to use a third-party Credit Risk Model 80% of
the time and a Pega Credit Risk Model 20%?
Answer
Filter
Switch
Adaptive Model
Champion Challenger
Question 107
Question
To predict if a customer is likely to churn you use a model of type _____________.
Answer
decision tree
switch
decision table
champion challenger
Question 108
Question
To create channel-specific Adaptive Model instances, you __________________.
Answer
create channel specifc Adaptive Model definition
set channel information in the strategy
do nothing, Adaptive Model instances are always channeled specific
set the channel option in the Adaptive Model component
Question 109
Question
To run a delta report in the Visual Business Director, a minimum of two
_____________ are required.
Answer
input definitions
data sources
strategies
propositions
Question 110
Question
When building a predictive model, at what stage do you compare the performance of
predictive models?
Answer
Model Comparison stage
Model Export stage
Model Analysis stage
Model Development stage
Question 111
Question
Pega Adaptive Models _____________.
Answer
require historical data
can only be used in inbound channels
involve a significant human effort to develop
learn about customer behavior in real-time
Question 112
Question
The results of a Predictive Model is stored in a property called
___________________.
Answer
pxResult
pyOutcomeD
pyPrediction
pxSegment
Question 113
Question
The point at which smooth propensity and actual propensity converge is when
________________.
Answer
the actual evidence is greater than starting evidence
starting propensity is greater than actual propensity
starting evidence is greater than actual evidence
the actual propensity is greater than starting propensity
Question 114
Question
The Predictive Model Markup Language(PMML) allows for predictive models to
_______________.
Answer
perform better
be developed faster
use the same modeling process
be easily shared between applications
Question 115
Question
Which decision component is used to arbitrate between propositions?
Answer
Prioritize
Adjudication
Arbitration
Decision Table
Question 116
Question
In a decision strategy, the Switch component can ________________.
Answer
be used to arbitrate between decision logic paths
make references to Switch decision components in other strategies
be used to calculate the propensity
be used to test two strategies against each other
Question 117
Question
The outcome of a scoring model indicates the likely ________________.
Answer
response to an offer
the period in which a spare part has to be replaced
claim value of a health insurance
write-off value of an arrears case
Question 118
Question
Which metric is used in the Proposition Distribution report?
Answer
Volume
Total revenue
Accept rate
Target budget
Question 119
Question
When implementing a Next-Best-Action project, which step is recommended to be taken
first?
Answer
Define prioritization formula
Define business rules
Define Issue and Group hierarchy
Define propositions
Question 120
Question
From two churn models with the similiar performance, we choose the one with the
_______________________.
Answer
highest number of predictors
most evidence
highest churn rate
fewest number of predictors
Question 121
Question
In the delta view in Visual Business Director, what does the green-colored shape
indicate?
Answer
The Source data is valid
The Reference data is valid
The Source data value is larger than the Reference data value
The Source data value is smaller than the Reference data value
Question 122
Question
The adaptive model instance is created when you __________________.
Answer
import an Adaptive Model definition rule
configure and Adaptive Model decision component
create and adaptive model rule
execute the strategy containing the Adaptive Model component
Question 123
Question
In the Next-Best-Action strategy, a Switch component can be used to switch
___________________.
Answer
between two customers within the same household
between two different service propositions
between a high value and low-value customer
off interaction history
Question 124
Question
Adaptive model predictors are selected from the _________________
Answer
communication channel
customer profile
propositions profile
similar propositions
Question 125
Question
Which of the following is a good candidate for a predictor in a Scoring Model?
Answer
Mobile Phone Number
Total International Minutes
Custome Date of Birth
Customer Name
Question 126
Question
In an Adaptive Model rule, what is a valid predictor data type?
Answer
Character
Boolean
String
Symbolic
Question 127
Question
In Pega Decision Management, a banner on a website represent ___________________.
Answer
channel
strategy
dimension
proposition
Question 128
Question
When building a predictive model, the Data Analysis stage is where you
__________________.
Answer
group predictors
select the input data
determine the output field
create data samples
Question 129
Question
The Next-Best-Action recommendation for a customer is re-evaluated when
_______________.
Answer
the service representative completes a task
a customer responds to an offer
a customer changes the call context
the service representative is in the middle of completing a task
the marketer retires an offer
Question 130
Question
In a call-center application, which receives Next-Best-Actions from Pega Customer
Decision Hub, the Customer Service Representative (CSR) is _______________.
Answer
guided on the next important conversation to have with the customer
expected to improvise based on some basic customer information displayed on screen
forced to follow a strict path of recommended steps, which he/she cannot deviate
from
always expected to sell a product or service irrespective of the customer's call
intent
Question 131
Question
What type of information is used by the Customer Decision Hub™ to determine the
Next-Best-Action recommendations?
Answer
Customer profile.
Service representative’s profile.
Number of customers waiting in the call queue.
Call context.
Question 132
Question
Which two conditions must be met for the Customer Decision Hub to consider an offer
for a customer?
Answer
The offer is a service message.
The offer belongs to the top most action defined in the Next-Best-Action decision
hierarchy.
The 'Active' offer attribute is set.
The offer belongs to the first relevant action in the Next-Best-Action decision
hierarchy.