CPDC Common Questions

1.
Best practice with respect to attachments in email treatment

Embed in email
Host in server
ANS:Attach in email
Provide link in the email
2. Identify and sort the issue, group, and action in the below list.
Retention: Issue
4G data plan: Issue
Sales: Issue
Change address: action
Proactive retention: action
3. Rearrange the Order for a real time container.
Third party site invokes CDH with customer information.:1
CDH returns the offer details:3
Third party displays the offers in accounts tab:4
CDH executes the NBA:2
4. Match the Treatment placement type (Type and their definition will be given and needs to be
drag and dropped)
Carouse, Tile, Footer, Hero
5. Third party website calls CDH real time container what is returned
The treatment and action details:ANS
Only image
Only action
Image location
6. As part of Real time container configuration Action, web treatment is created what else needs
to be done, select 2 options
Enable web channel:ANS
Create a strategy
Update the NBA strategy
Update the issue/group in channel tab
7. Bank wants to update the value to get profit which one needs to be updated (Similarly 3 more
questions with scenario)
Context weighing
Business levers
Action value
Propensity
8. Scenario given with 3 actions and their eligibility at which level the changes needs to be made
for each action (for each Action and corresponding drop down needs to be chosen ->similarly
2/3 questions)
Eligibility at Action level
Suitability at Action level
Eligibility at group level
Applicability at group level
9. A scenario for introducing a new offer for bank/telcom who is already having a credit card
offer of some type then at which level you have to make a change
Group, Issue, Action, None
10. Need to calculate the sum of a property then what change needs to be done in strategy
3 Group by
3 Set property
1 Group by
1 set property
11. Question on suppression – bank wants to supress offer for 10days if accepted/ignored for
7days in web channel (3 questions in similar pattern)
12. Question to pair up types of simulation and their definition
13. What should be done to access a customer property inside a strategy
14. How to access a property which is not connected with solid line
15. New property added in scorecard for credit score calculation then what change needs to be
done inside strategy
16. A combination of the any of the engagement policy descriptions mentioned below:
17. Which arbitration factor needs to be changed under which circumstance. Eg business goal
Business Lever, financial valesà action value
18. Bank found customers were not getting correct offers when they called the bank for
complaints, which arbitration factor to change? à Context Weighing
19. Number of variations of this question with different scenarios:
20. Variations of this question with different values:

21. Variations of this question with different numerical values:
22. …..
23. Variations of this question:
24. Variations of this question:

25. Bank’s customer care number is in maintenance, bank has launched an emergency number for
2 days and has sent the same as a sms to each customer. What type of o/b interaction is this?
 Priority Communication.
26. Classification of various examples under issue, groups and actions.

E.g. sales- issue, retain – group, handsets – group, Iphone 12- action
27. Mapping of a given condition to which type of Engagement Policy rule it belongs, eg to____
A: Eligibility/Applicability/Suitability
28. U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card offer to the
qualified customers on its website. In preparation, the action, the treatment, and the real-time
container are already created. As a decisioning consultant, you are now expected to make the
remaining configurations in the Next-Best-Action Designer's Channel tab to enable the
website to communicate with the Pega Customer Decision Hub.
A: Enable web channel.
29. U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one customer
engagement. The bank now wants to change its offer prioritization to consider both business
objectives and customer needs.
A: Business levers
Engagement policies
30. What is the name of the property that is automatically recomputed for each decision
component?
A: Rank
31. A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-
Best-Action displays a set of sales offers that a Customer Service
A: Representative can present to the customer.
32. Which feature of Next-Best-Action helps the Customer Service Representative decide on the
offer to present to the customer?
A: Dispute handling strategy
33. 5. U+ Bank has launched a new credit card for all customers with a premium bank account.
As a decisioning consultant, you need to create actions that involve the full customer life
cycle: marketing, sales, and service.
A: Credit card status
No annual fee credit card
34. Aggregation components provide the ability to_____?

A: make calculations based upon a list of actions.
35. Myco, a telecom company, has recently implemented Pega CDH. Now, the company wants
to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target
audience?
A: Engagement policies and Arbitration
36. In Pega Customer Decision Hub™, the characteristics of an action are defined by using.
A:Properties
37. In a Prioritization component, the top action can be determined based on the value of
A: Propensity
38. In a decision strategy, to use a customer property in an expression, you_____

prefix the property with the keyword Customer.
39. Which property allows you to use the risk segment computed by the decision table in the
decision strategy?
A: pxSegement
40. What does solid line indicate between two components and dotted line indicate b/w two
components?
41.Arbitration And Enrichment components provide the ability to----?

42. Inorder to calculate the risk segements using credit score in the decision table?
A: Pass the credit score as parameters in the decision table.
43. A new data plan group is added which has 3 offers (2 question similar to it)
Criteria 1 criteria 2 criteria 3
2gb dataplan - above 18 years has smart phone under graduated
3gb data plan- above 18 years has smart phone under graduated
5gb data plan – above 18 years has smart phone post graduated
Question : at which level (group/issue) level condns are applied for criteria 1, criteria 2,
criteria 3.
44. U+ bank wants to show fibre optic offer in northern region on their website. What needs to be
configured?
1. Applicability condns
2. Suppression rules
3. Audience
4. Segment
45. Map definitions : set property, groupby, score card, decision table
46. Limit no. of offers in a particular channel irrespective of past outcome
1. Suppression policies
2. Engagement policies
3. Volume constraints
4. Contact limits
47. If U+ bank wants to offer gold card more and want to add business weight but want to check the
projected value then what is the sequence of steps to be done?
ANS as below
a. Check if arbitration levers are enabled

b. Add weight to gold card
c. Run audience simulation by Checking the second pass simulation checkbox
d. Compare results of with and without levers
48. What are changes to be done within a decision table condition which uses a scorecard table
output? (given a use case and 4 options)
49. What Strategy shape to be selected to find the company having maximum profit? -- Prioritize and
output of the shape
50. Variation of below question

51. Similar to the question below:
52. Concepts of steps for simulation testing:

53. Audience simulation run analysis:
54. Ethical bias policy has been configured and an ethical bias run has been executed with both
engagement policies and arbitration. Bias has been found on age in the run, although Age is not used
in engagement policies. What could be the reason?
Ans: Age is one of the top predictors In the model
Follow the link below. It has many sample questions and I found few of them common in my exam:
https://www.dumpsbase.com/freedumps/pega-certified-decisioning-consultant-pcdc-version-8-5-
pegapcdc85v1-dumps-questions.html
1. MyCo, a telecom company, notices that when customers call to check on bill status,
80% of the time, they received the wrong offer promotion, leading to customer
dissatisfaction. The company decides to boost customers' needs in the prioritization
formula, to improve sales in the current quarter. Which arbitration factor do you
configure to implement the requirement?
A. Context weighting
B. Propensity
C. Business weighting
D. Action value
2. U+ Bank has recently started using Pega Customer Decision Hub™ to display the
first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose
Three)
A. Set up business structure to Sales/Creditcard
B. Define customer engagement polices
C. Create and configure the real-time container
D. Create the action and its web treatment
E. Define customer contact policies
3. Aggregation components provide the ability to_________
A. filter actions based on priority and relevance
B. make calculations based upon a list of actions
C. choose between actions
D. set a text value to a strategy property
4. The U+ Bank marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want customers to receive more than four
promotional emails per quarter, regardless of past responses to that action by the
customer. Which option allows you to implement the business requirement?
A. Volume constraints
B. Customer contact limits
C. Suitability rules
D. Suppression policies
5. U+ Bank has launched a new credit card for all customers with a premium bank
account. As a decisioning consultant, you need to create actions that involve the full
customer life cycle: marketing, sales, and service. Which two valid actions do you
create? (Choose Two)
A. Credit card status
B. No annual fee credit card
C. 1% cash back credit card
D. Credit card number
8. U+ Bank's marketing department currently promotes various home loan offers to

qualified customers. Now, the bank does not want to show offers on a customer's
account page if the customer has already received three home loan offers in the last two
weeks. What do you need to define to implement the business requirement?
A. Customer contact limits
B. Suppression policy
C. Volume constraints
D. Applicability rules
9. U+ Bank wants to offer credit cards only to low-risk customers. The customers are
divided into various risk segments from Good to Very Poor. The risk segmentation
rules that the business provides use the Average Balance and the customer Credit
Score. As a decisioning consultant, you decide to use a decision table and a decision
strategy to accomplish this requirement in Pega Customer Decision Hub™.
Credit Score Credit Score Average
Balance
Result
>= < >=
If 400 600 30000 Good
Else if 200 400 20000 Fair
Else if 100 200 10000 Poor
Else if 50 100 1000 Very Poor
Otherwise Very Poor
Using the decision table, which label is returned for a customer with a credit score of
240 and an average balance 35000?
A. Fair
B. Good
C. Very Poor
D. Poor
10. You are a strategy designer on a next-best-action project and are responsible for
designing and implementing decision strategies. Select each component on the left and
drag it to the correct requirement on the right.
Requirement Component
Determine Target budget to retain a customer Decision Table
Group By
Score Card
Set Property
Divide customers into risk segments Decision Table
Group By
Score Card
Set Property
Compute sum of profit Decision Table
Group By
Score Card
Set Property
Determine customer credit score Decision Table
Group By
Score Card
Set Property
11. To reference a customer property in a strategy, you need to prefix the property
name with the keyword______
A. '' .''
B. "Customer."
C. "Data."
D. No prefix. Use directly the property name
12. What is the name of the property that is automatically recomputed for each decision
component?
A. Rank
B. Priority
C. Order
D. Propensity
13. MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to
customers on its website. The company wants to present more relevant offers to
customers based on customer behavior. The following diagram is the action hierarchy
in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two
groups to select the best offer based on customer behavior. As a decisioning consultant,
what must you do to present offers from the two groups?
A. Enable an engagement policy for the second group
B. Set contact limits for both the groups
C. Map a real-time container to the Top-level or Issue-level
D. Create a decision strategy at the Issue-level
14. Using Pega Customer Decision Hub, a mobile company transitions from a one-tomany to a one-to-one
marketing approach. The company is introducing a new data
plan. To offer the new data plan, what must the mobile company focus on when
implementing the Next-Best-Action paradigm?
A. Offer the new retention plan for all customers in a certain region
B. Meet the quarterly targets regardless of customer needs
C. Maximize customer churn for low-value customers
D. Customer relevancy and business profitability
15. A financial institution has created a new policy that states the company will not
send more than 500 emails per day. Which option allows you to implement the
requirement?
B. Volume constraints
C. Suppression rules
16. When a customer is offered an action that they already accepted, this is because .
A. the strategy is not customized to exclude previously accepted offers
B. there are no suppression rules defined
C. the actions are filtered based on eligibility
D. the customer intent was captured incorrectly
17. U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit
for a customer. U+ Bank updated their scorecard to include a new property in the
calculation: customer income. What changes do you need to make in the decision
strategy for the updated scorecard to take effect?
A. Remap the scorecard property in the decision strategy for the change to take
effect
B. Add a new Group By component for the mortgage limit calculation
C. The score calculation is independent of the strategy and no change is required
D. A new proposition filter needs to be configured in the strategy to filter on
customer income
18. U+ Bank, a retail bank, follows all engagement policy best practices to present
credit card offers on their website. The bank has introduced a new credit card offer, the
Rewards card. Anna, an existing customer, currently holds a higher value card. Premier
Rewards, and does not see the new Rewards card offer. What condition possibly
prevents Anna from seeing the new Rewards card offer?
A. Applicability
B. Suppression rules
C. Suitability
D. Eligibility
19. Myco, a telecom company, has recently implemented Pega Customer Decision
Hub™. Now, the company wants to move away from traditional marketing and
leverage the always-on outbound capabilities. What artifact do you configure to
translate the traditional segments used to identify the target audience?
A. Engagement policies and Arbitration
B. Contact policies
C. Segmentation
D. Audience
20. U+ Bank, a retail bank, wants to send promotional emails related to credit card
offers to their qualified customers. The business intends to use the same action flow
template with the desired flow pattern for all the credit card actions. What do you
configure to implement this requirement?
A. Output template
B. Dynamic template
C. File template
D. Email treatment
21. U+ Bank has recently introduced a few mortgage offers that are presented to
qualified customers on its website- The business now wants to prevent offer
overexposure, as overexposure negatively impacts the customer experience. Select the
correct suppression rule for the requirement: If a customer has clicked on any of the
mortgage offers a total of three times in the last 7 days, do not show any mortgage
offers to that customer for the next 10 days.
A. Suppress an action for 10 days if there are three clicks for any channel in the last
7 days
B. Suppress a group of actions for 10 days if there are three clicks on the web
channel in the last 7 days
C. Suppress an action for 7 days if there are three clicks on the web channel in the
last 10 days
D. Suppress a group of actions for 10 days if there are three clicks on the web
in the Next-Best-Action Designer
what do you configure to select the best offer from both groups based on customer
behavior?
A. Enable an action value in the prioritization formula
B. Ensure that the propensity is enabled in Arbitration tab
C. Create a prioritization decision strategy at the Group-level
D. Create an adaptive model rule at the Issue-level
23. In Pega Customer Decision Hub™, the characteristics of an action are defined by
using
A. properties
B. logos
C. plain text
D. banners
24. The U+ Bank marketing department wants to leverage the next-best-action

capability of Pega Customer Decision Hub™ on its website to promote new offers to
each customer.
Place the events in the sequential order
Events Event order
The website loads the account page with
the content returned by customer Decision
Hub
Hub
Customer Decision Hub returns the
resulting offer details to the website
Customer Decision Hub Evaluates offers
from the associated issue/group
The website invokes the real time
container before loading the account page
Hub
The Website invokes the real time
Hub
Hub

25. In a Decisioning Strategy, which decision component is required to enable access
to the Customer properties like age, income, etc.?
A. None, properties are available
B. Set Property
C. Data Import
D. Proposition Data
offers to their qualified customers. You have already created an action flow template
with the desired flow pattern and reused it for all the credit card actions. What must
you do to ensure that this action is not selected for any customers?
A. Set the action availability to Always
B. Set the action availability to Never
C. Set the action availability to Within a defined time period
D. Set the action availability to Template
27. To which types of decisions can Pega Customer Decision Hub™ be applied?
A. Determining how to retain a customer
B. Determining why response rates for a campaign in one region are below average
C. Determining how to optimize the product portfolio to increase market share
D. Determining the cause of a customer's problem
28. The following decision strategy outputs the most profitable shoe a retailer can sell.
The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:

Action Price Cost Profit
Nike $69 $59 $10
Adidas $65 $45 $20
Puma $85 $65 $20
Reebok $75 $50 $25
According to the decision strategy, what is the output of component in the blank space
highlighted in red?
A. Nike, Adidas, Puma, Reebok
B. Reebok, Puma, Adidas, Nike
C. Reebok
D. Nike
29. U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card
offer to the qualified customers on its website. In preparation, the action, the treatment,
and the real-time container are already created. As a decisioning consultant, you are
now expected to make the remaining configurations in the Next-Best-Action Designer's
Channel tab to enable the website to communicate with the Pega Customer Decision
Hub. To achieve this requirement, which two tasks do you perform in the Next-BestAction Designer's Channel
tab? (Choose Two)
A. Define the starting population
B. Enable web channel
C. Add contact policy rules
D. Map the real-time container to a business structure level
30. U+ Bank's marketing department currently promotes various credit card offers by
sending emails to qualified customers. The bank wants to limit the number of offers
that customers can receive over a given period of time. In the Answer Area, select the
correct artifact you use to implement each requirement.
Requirement Artifact
Do not send more than 500 email in the
outbound run
Suppression policy
Customer Contact limit
Volume Constraints
Do not send more than two email offers to
a customer in one month
Suppression policy
Volume Constraints
Do not send any credit cards for ten days
if a customer has clicked on a credit card
five times in the last seven days
Suppression policy
Volume Constraints
Do not send a credit card for ten days if
the card was shown three times in the
seven days
Suppression policy
Volume Constraints
31. U+ Bank uses Pega Customer Decision Hub™ to display an offer to its customers
on the U+ Bank website. The bank wants to ensure that Silver credit cards are not
offered to customers under 27 years of age. They also want to ensure that Platinum
cards are offered only to customers who had a positive balance in the last year. What
do you configure in the Next-Best-Action Designer to achieve this outcome?
A. Engagement policies
B. Contact policy rules
C. Customer segments
D. Arbitration rules
32. U+ Bank, a retail bank, has introduced a credit cards group with Gold card and
Platinum card offers. The bank wants to present these two offers based on the
following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct
marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer
Area, select the correct engagement policy for each criterion.
Answer Area:
Criteria Engagement Policy
Age Action level Suitability
Action Level Applicability
Group Level Applicability
Group Level Eligibility
Opt-out Action level Suitability

Credit Score Action level Suitability
33. MyCo, a telecom company, introduced fiber optic service in the northern region of
the country. They want to advertise this service on their website by using a banner and
target the customers living in that area. What do you need to configure in the NextBest-Action Designer to
implement this requirement?
A. Applicability rules
B. Audience
C. Prioritization formula
D. Customer segment
34. U+ Bank, a retail bank, presents offers on its website by using Pega Customer
Decision Hub™. The bank wants to leverage Customer Decision Hub capabilities to
present relevant offers to qualified customers. As a decisioning consultant, you are
responsible for configuring the business requirements with the Next-Best-Action
Designer, which involves several tasks. To accomplish these tasks, you might have to
use auto-generated decision strategies, create new decision strategies, or edit existing
strategies.
In the Answer Area, select the correct execution for each Task.
Task Execution
Create Complex eligibility rule that uses a
scorecard rule to determine the customer
credit score
1. Create a new decision strategy
2. Extend existing decision strategies
3. No Strategy changes required
Create a new tracking time period for 20 days 1. Create a new decision strategy
Enable a new channel 1. Create a new decision strategy
Use business levers to boost an offer 1. Create a new decision strategy

35. To access a property from an unconnected component, you use the ______
A. dot-property value directly
B. property value
C. component-dot-property construct
D. customer-dot-property construct
36. U+ Bank, a retail bank, wants to show home loan offers to customers who log in to
their website. U+ Bank decides to use the Pega Customer Decision Hub™. What
information does the U+ Bank website receive in response to the real-time container
request by Customer Decision Hub?
A. Only the action name and description
B. Only relevant action details and its treatment details
C. Only the image location
D. Only the image location and its placement type
37. U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one
customer engagement. The bank now wants to change its offer prioritization to
consider both business objectives and customer needs. Which two factors do you
configure in the Next-Best-Action Designer to implement this change? (Choose Two)
A. Business levers
B. Engagement policies
C. Context weighting
D. Contact policies
38. You are the decisioning consultant on an Al-powered one-to-one customer
engagement implementation project. You are asked to design the next-best-action
prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
A. Predicted customer behavior
B. Customer contact policy
C. Offer eligibility
D. Offer relevancy
39. In the Answer Area, select the correct engagement policy for each condition.
Condition Engagement Policy
The Customer must not be flagged as
deceased
Eligibility
Applicability
Suitability
Customer already owns a higher-value
offer
Eligibility
Applicability
Suitability
Must be a resident of the new York city Eligibility
Applicability
Suitability
The savings product offers are only
relevant if the customer has not explicitly
opted out of direct marketing
Eligibility
Applicability
Suitability
Inappropriate for customers with a credit
score < 300 as they are likely to default
Eligibility
Applicability
Suitability
40. Myco, a telecom company, has come up with a new data plan group to suit its
customers' needs. The below table lists the three data plan actions and the criteria a
customer should satisfy to qualify for the offer.
Data Plans Criterion 1 Criterion 2 Criterion 3
1 GB plan Owns a smart mobile Under graduation student New Customer
3 GN plan Owns a smart mobile Under graduation student Existing Customer
5 GB plan Owns a smart mobile Post graduation student Existing customer
How do you configure the engagement policies to implement this requirement?
Criteria Engagement Policy
Criterion 1 Issue level
Action Level
Group Level
Action Level
Group Level
Action Level
Group Level
41. An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the
SMS channel.
If the following volume constraint is applied, how many actions are delivered by the
outbound run?
A. 75 emails 25 SMSes
B. 75 SMSes and 25 emails
C. 100
D. 150
42. A customer contacts a bank to resolve a credit card dispute. After dispute
resolution, Next-Best-Action displays a set of sales offers that a Customer Service
Representative can present to the customer. Which feature of Next-Best-Action helps
the Customer Service Representative decide on the offer to present to the customer?
A. Call intent detection
B. Offers ranking
C. Dispute handling strategy
D. Interaction history
43. U+ Bank wants to offer credit cards only to customers with a low-risk profile. The
customers are divided into various risk segments from AAA to CCC. The risk
segmentation rules that the business provides use the Age and the customer Credit
Score based on the following table. The bank uses a scorecard model to determine the
customer Credit Score
Age Credit Score Risk Segmentation
<18 >100 CCC
>18 >350 BBB
>25 >500 AAA
As a decisioning consultant, how do you implement the business requirement?
A. Add the risk segmentation rules in the Results tab of the scorecard rule
B. Add a decision table to a decision strategy and pass the credit score as the
parameter
C. Add a decision table to a decision strategy and reference it in the scorecard
component
D. Add three contact policies that correspond to the three risk segments
44. Using Pega Customer Decision Hub, a mobile company transitions from a one-tomany to a one-to-one
marketing approach. The company is introducing a new data
plan. Which two channels can the company use to present the new data plan to a
customer? (Choose Two)
A. Television
B. Retail store
C. Chatbot
D. Billboard
45. U+ Bank recently introduced a new credit card offer, Platinum Plus, for its
premium customers. As the bank has some financial targets to meet, the business has
decided to boost the Platinum plus card. As a decisioning consultant, how can you
ensure that the Platinum Plus offer is prioritized over other offers?
A. Increase the starting propensity of the Platinum Plus card
B. Increase the context weight of the Platinum Plus card
C. Increase the action value of the Platinum Plus card
D. Increase the business weight of the Platinum Plus card
46. What does a solid arrow from a “Set Property” component to a “Filter” component
mean?
A. There is a one-to-one relationship between a “Set Property” and a “Filter”
component
B. A property from the “Set Property” component is referenced by the “Filter”
component
C. To evaluate the “Set Property” component, the “Filter” component is evaluated
first
D. Information from the “Set Property” component is copied over to the “Filter”
component
47. U+ Bank, a retail bank, wants to include offer related images in the emails that they
send to their qualified customers. As a decisioning consultant, what best practice must
you follow to include images in the emails?
A. Provide links to images in the email
B. Host images on an external server
C. Embed images in the email directly
D. Attach images to the email
48. MyCo, a telecom company, wants to send promotional emails to give away phone
accessories. The accessories can only be given away in batches of 50. When the stock
in a batch is completed, a new batch can be promoted again. You have decided to use
volume constraint to limit the number of actions in a batch. To meet the business
requirement, what Reset Interval setting do you select?
A. When accessed
B. Manual
C. Daily
D. Reset Interval does not matter for this scenario
49. The following decision strategy outputs the most profitable shoe a retailer can sell.
The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
Action Price Cost Profit
Nike $69 $59 $10

Adidas $65 $45 $20
Puma $85 $65 $20
Reebok $75 $50 $25
What is the number of outputs that each component has?
A. Set-Property=1, Results=4
B. Set-Property=4, Results=4
C. Set-Property=1, Results=1
D. Set-Property=4, Results=1
50. A financial institution wants to add a new tracking period to track its customers'
response over 15 days in various channels. Once the response is tracked, they want to
suppress the credit card actions if customers ignore it three times within 15 days. Put
the steps in the correct order to implement this task.
Steps Implementation Order
Create the suppression rule for the credit card
actions per the requirement
Create a new interaction History Summary
rule and field value to track responses to
actions over 15 days
Extend the CheckSpecificChannelLimits and
CheckAllChennelLimits Strategies to include
the Interaction History Summary rule
Create the suppression rule for the credit card
actions per the requirement
Create a new interaction History Summary
rule and field value to track responses to
actions over 15 days
Extend the CheckSpecificChannelLimits and
CheckAllChennelLimits Strategies to include
the Interaction History Summary
Create contact policies for the new tracking

period per the requirement
Create contact policies for the new tracking
period per the requirement
51. U+ Bank's marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want to show offers on a customer's
account page if the customer has already received three home loan offers in the last two
weeks. What do you need to define to implement the business requirement?
B. Suppression policy
C. Volume constraints
52. U+ Bank wants to offer credit cards only to low-risk customers. The customers are
divided into various risk segments from Good to Very Poor. The risk segmentation
rules that the business provides use the Average Balance and the customer Credit
Score. As a decisioning consultant, you decide to use a decision table and a decision
strategy to accomplish this requirement in Pega Customer Decision Hub™.
Credit Score Credit Score Average
Balance
Result
>= < >=
If 400 600 30000 Good
Else if 200 400 20000 Fair
Else if 100 200 10000 Poor
Else if 50 100 1000 Very Poor
Otherwise Very Poor
Using the decision table, which label is returned for a customer with a credit score of
240 and an average balance 35000?
A. Fair
B. Good
C. Very Poor
D. Poor
53. You are a strategy designer on a next-best-action project and are responsible for
designing and implementing decision strategies. Select each component on the left and
drag it to the correct requirement on the right.
Requirement Component
Determine Target budget to retain a customer Decision Table
Group By
Score Card
Set Property
Divide customers into risk segments Decision Table
Group By
Score Card
Set Property
Compute sum of profit Decision Table
Group By
Score Card
Set Property
Determine customer credit score Decision Table
Group By
Score Card
Set Property
54. In a Decisioning Strategy, which decision component is required to enable access
to the Customer properties like age, income, etc.?
A. None, properties are available
B. Set Property
C. Data Import
D. Proposition Data
offers to their qualified customers. You have already created an action flow template
with the desired flow pattern and reused it for all the credit card actions. What must
you do to ensure that this action is not selected for any customers?
A. Set the action availability to Always
B. Set the action availability to Never
C. Set the action availability to Within a defined time period
D. Set the action availability to Template
56. U+ Bank has recently introduced a few mortgage offers that are presented to
qualified customers on its website- The business now wants to prevent offer
overexposure, as overexposure negatively impacts the customer experience. Select the
correct suppression rule for the requirement: If a customer has clicked on any of the
mortgage offers a total of three times in the last 7 days, do not show any mortgage
offers to that customer for the next 10 days.
A. Suppress an action for 10 days if there are three clicks for any channel in the last
7 days
B. Suppress a group of actions for 10 days if there are three clicks on the web
C. Suppress an action for 7 days if there are three clicks on the web channel in the
last 10 days
D. Suppress a group of actions for 10 days if there are three clicks on the web
in the Next-Best-Action Designer
what do you configure to select the best offer from both groups based on customer
behavior?
A. Enable an action value in the prioritization formula
B. Ensure that the propensity is enabled in Arbitration tab
C. Create a prioritization decision strategy at the Group-level
D. Create an adaptive model rule at the Issue-level
58. In Pega Customer Decision Hub™, the characteristics of an action are defined by
using
A. properties
B. logos
C. plain text
D. banners
59. U+ Bank, a retail bank, presents various credit card offers to its customers on its
website. The bank uses artificial intelligence (AI) to prioritize the offers based on
customer behavior. Since introducing the Gold credit card offer, the offer click through
rate propensity has increased to 0.83. What does the increase in the propensity value
most likely indicate?
A. Similar customers have ignored the offer
B. Similar customers have shown interest in the offer
C. Similar customers have rejected the offer
D. Similar customers have purchased other offers
60. MyCo, a telecommunications company, wants to implement one-to-one customer
engagement using Pega Customer Decision Hub™. Which of the following real-time
channels can the company use to present Next-Best-Actions? (Choose Three)
A. Traditional television advertisements
B. A retail store
C. The call center
D. SMS
E. Billboard on the company building
61. Which statement best describes the goal of Next-Best-Action?
A. Balance customer needs with business objectives
B. Ensure that every customer receives the same action
C. Ensure that the customer is always given a desirable offer
D. Provide insight into business processes
62. Next-Best-Action ensures that communication between the business and the
customer is__________ and __________ (Choose Two)
A. contextual
B. free of jargon
C. timely
D. uniform and generic
63. If the Pega Customer Decision Hub presents Next-Best-Action recommendations to
a customer in a call-center, the Next-Best-Action is re-evaluated when _____, ____,
and ____ (Choose Three)
A. the service representative completes a task
B. a customer responds to an offer
C. the service representative is in the middle of completing a task
D. a customer changes the call context
E. the marketer retires an offer

64. In a call-center application that receives Next-Best-Actions from Pega Customer
Decision Hub, the customer service representative (CSR) is _________
A. guided on the next important conversation to have with the customer
B. forced to follow a strict path of recommended steps, from which the CSR cannot
deviate
C. expected to improvise based on some basic customer information displayed on
screen
D. always expected to sell a product or service irrespective of the customer's call
intent

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Best practice with respect to attachments in email treatment

20. Variations of this question with different values:

23. Variations of this question:

24. Variations of this question:

26. Classification of various examples under issue, groups and actions.

A: Representative can present to the customer.

34. Aggregation components provide the ability to_____?

38. In a decision strategy, to use a customer property in an expression, you_____

41.Arbitration And Enrichment components provide the ability to----?

Criteria 1 criteria 2 criteria 3

2gb dataplan - above 18 years has smart phone under graduated

46. Limit no. of offers in a particular channel irrespective of past outcome

a. Check if arbitration levers are enabled

50. Variation of below question

52. Concepts of steps for simulation testing:

Ans: Age is one of the top predictors In the model

8. U+ Bank's marketing department currently promotes various home loan offers to

24. The U+ Bank marketing department wants to leverage the next-best-action

Customer Decision Hub returns the

The details of the shoes are provided in the following table:

Opt-out Action level Suitability

Use business levers to boost an offer 1. Create a new decision strategy

The details of the shoes are provided in the following table:

Action Price Cost Profit

Nike $69 $59 $10

Puma $85 $65 $20

Reebok $75 $50 $25

What is the number of outputs that each component has?

the steps in the correct order to implement this task.

Steps Implementation Order

Create the suppression rule for the credit card

actions per the requirement

Create a new interaction History Summary

rule and field value to track responses to

actions over 15 days

Extend the CheckSpecificChannelLimits and

CheckAllChennelLimits Strategies to include

the Interaction History Summary rule

Create the suppression rule for the credit card

actions per the requirement

Create a new interaction History Summary

rule and field value to track responses to

actions over 15 days

Extend the CheckSpecificChannelLimits and

CheckAllChennelLimits Strategies to include

the Interaction History Summary

Create contact policies for the new tracking

Create contact policies for the new tracking

period per the requirement

weeks. What do you need to define to implement the business requirement?

A. Customer contact limits

strategy to accomplish this requirement in Pega Customer Decision Hub™.

Credit Score Credit Score Average

>= < >=

If 400 600 30000 Good

Else if 200 400 20000 Fair

Else if 100 200 10000 Poor

Else if 50 100 1000 Very Poor

Otherwise Very Poor

240 and an average balance 35000?

drag it to the correct requirement on the right.

Determine Target budget to retain a customer Decision Table

customer is and (Choose Two)

a customer in a call-center, the Next-Best-Action is re-evaluated when _, ,