1.

U+ Bank Uses Pege customer Decision Hub to approve credit card limit changes
requested by customers automatically. A scorecard model determines the customer credit
score. The automatic approval of credit card limits are processed based on the following
criteria set by the bank
Credit Score Max Credit Card limit
<150 USD1000
>175 USD2000
Otherwise USD3000

The bank wants to change the threshold value for the USD2000 credit limit <175 to <200.
How do you implement this change?

A. Change the cutoff value in the Results tab of the scorecard model
B. Change in the strategy the condition from .pxSegment <=175 .pxSegment<=200
C. Change the cutoff value in the Results tab of the scorecard decision component
D. Map the score value in the decision strategy to <=200

2. U+ Bank has recently defined two contact policies:

1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected
three times in any channel in the past 15 days
2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is
rejected twice in any channel in the last 7 days
Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the
reason that Paul cannot see the offer?

A. Paul rejected other credit card offers once on the web channel and once in the contact
center
B. Paul rejected other credit card offers twice on the web channel and once in contact
center
C. Paul rejected the Reward card offer once on the web channel
D. Paul rejected the Reward card offer once in contact center

3. You are strategy designer on a next-best action project and are responsible for designing
and implementing decision strategies.

Select each component on the left and drag it to the correct requirement on the right

Correct Answer:

Requirement Component

Determine target budget to retain a customer Set Property

Divide customers into risk segments Decision Table

Compute sum of profit Group by

Determine customer credit score Scorecard

4. In a decision strategy, to use a customer property in an expression, you

A. Use the property as defined without any prefix

B. Define customer page in Pages & Classes
C. Define the property as a strategy property
D. Prefix the property with the keyword customer

5. To Access a property from an unconnected component, you use the

A. Dot-property value directly

B. Property value
C. Component-dot-property construct
D. Customer-dot-property construct

6. U+ Bank has decided to use the Pega Customer Decision Hub to recommend more
relevant banner ads to its customers when they visit the personal portal
Select each placement type on the left and drag it to the correct requirement on the right
Correct Answer:

Requirement Placement Type

To display an offer as a rotating strip of Carousel
images
To display an offer at the bottom of the page Footer Bar

To display an offer at the top of the page Hero

To display an offer at a defined location on Tile

the account page

7. A bank has been running traditional marketing campaigns for many years. One such
campaign sends an offer email to qualified customers on day one. On day five, the bank
presents a similar offer if the first email is ignored.

If you re-implement this requirement by using the always-on outbound customer

engagement paradigm, how do you approach this scenario?
 A. Create an action with a flow that contains two send Email shapes, one for each
email. Set appropriate wait times between the shapes
B. Configure the primary schedule to run daily and let the artificial intelligence (AI)
choose the best action based on engagement policies
C. Configure a primary schedule for the original offer email and setup an ad-hoc schedule
to send the second email
D. Create two segments to identify the target audience for each of the two offer emails:
day one, and day five. Set up two schedules per day for the two segments

8. When a customer offered an action that they already accepted, this is because

A. The actions are filtered based on eligibility

B. There are no suppression rules defined
C. The strategy is not customized to exclude previously accepted offers
D. The customer intent was captured incorrectly

9. MyCo, a telecom company, uses Pega Customer Decision Hub to present offers to
qualified customers. The business recently decided to send offer messages through the
email channel. The design department has designed an email treatment which
includes dynamic placeholders.

As a decisioning consultant, what do you use in order to test the visualization and the
rendering of the email content, including replacing of the placeholders with customer
information?

A. Schedule an outbound run with a limited number of

customers B. A seed list from the Test Message tab
C. Preview section from the email content editor
D. A list of customer email address from the Test Message tab

10.U+ Banks marketing department currently promotes various credit card offers by
sending emails to qualified customers. The bank wants to limit the number of offers that
customers can receive over a given period of time.

In the Answer Area, select the correct artifact you use to implement each requirement
Correct Answer:

Requirement Artifact
1.Do not send more than 500 email offers in the outbound Volume constraints
run
2.Do not send more than two email offers to a customer in Customer contact limits
one month
3.Do not send any credit cards for ten days if a customer Suppression policy
has clicked on a credit card five times in the last seven
days
4.Do not send a credit card for ten days if the card was Suppression policy
shown three times in the last seven days

11.U+ Bank’s marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want to show offers on a customer’s account
page if the customer has already received three home loan offers in the last two weeks.

What do you need to define to implement the business requirement?

A. Customer contact limits

B. Applicability
rules C. Suppression
policy
D. Volume constrains

12.U+ Bank wants to send promotional emails related to credit card offers to their qualified
customers. You have already created an action flow template with desired flow pattern
and reused it for all the credit card actions.

What must you do to ensure that this actions is not selected for any customers?

A. Set the action availability to Template

B. Set the action availability to within a defined time
period C. Set the action availability to Never
D. Set the action availability to Always

13.U+ Bank, a retail bank, is cross-selling on the web by showing various credit card offers
to its customers.

The bank wants to introduce a new offer in the Business Operations Environment. Place
the steps in the correct order of implementation

Correct Order: 1. Create a change request

2. Rank the change request
3. Define action details and engagement
policies
4. Perform persona testing
5. Approve the change request
6. Complete and deploy the revision

14. Pega customer Decision Hub enables organizations to make Next-Best

decisions. To which type of a decision is Next-Best-Action applied?
 A. Determining how to optimize inventories
B. Optimizing supply chain
management C. Determining if a
borrower gets a loan
D. Predicting the time of a machine failure

15.U+ Bank a retail bank is currently presenting a cashback offer o its website
Currently only the customers who satisfy the following engagement policy conditions
receive the cashback offer

Eligibility Applicability Suitability

Age >=18 Annual Income>10000 Debt.To-Income ratio<48

While continuing cross-selling on the web, the bank now wants to present the cashback offer
through a new channel, SMS. The bank also wants to update the suitability condition by
lowering the threshold of the debt-to-income ratio from 48 to 45.

As a Business user, what are the two tasks that you define to update the cashback offer?
(Choose two)

A. Add a new treatment

B. Edit an existing treatment
C. Remove existing treatment
D. Edit the action details
E. Edit the engagement policy

16.U+ Bank, a retail bank, uses the Business Operations Environment to perform its business
changes. The bank carries out these changes in the Pega Customer Decision Hub Portal
by using revision management features or the 1:1 Operations Management portal.

For each task, select the correct portal in which the tasks are performed based on best
practices

Correct Answer:

Task Select Any one

Create a new action Operations Manager

Modify a decision table Pega Customer Decision Hub

Create a decision strategy Pega Customer Decision Hub

Edit an engagement policy for an action Operations Manager

Edit a group level engagement policy Pega Customer Decision Hub

Edit an email treatment for an action Operations Manager

17.U+ Bank, a retail bank, uses the Business Operations Environment to perform its
Business changes. The bank carries out these changes in the Pega Customer Decision
Hub portal by using revision management features or the 1:1 operations Manager Portal.

Customers see credit card offers based on various engagement policies on the U+ Bank
website. The bank wants to update the underlying decision strategy of an engagement
policy condition.

In which portal do you create the change request to fulfill new business requirement?

A. 1:1 Operations Manager Portal

B. Dev studio portal
C. Pega Customer Decision Hub Portal
D. Deployment Manager Portal

18.A financial institutions has created a new policy that states the company will not
send more than 500 emails per day.

Which option allows you to implement the requirement?

A. Suppression rules
B. Customer contact
limits C. Volume
constraints
D. Applicability rules

19.U+ Bank wants to send promotional emails related to credit card offers to their
qualified customers. The business intends to use the same action flow template with the
desired flow pattern for all credit card actions.

What do you configure to implement this requirement?

A. Output template
B. Email treatment
C. File template
D. Dynamic template
20.As a decisioning consultant, you advice the board on the business issues for which they
must use the New-Best-Action strategy.

Which three business issues do you recommend? (Choose Three)

A. Service
B. Account
ing C.
Retention D.
Collections
E. Resource Planning

21.MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to
Customers on its website. The company wants to present more relevant offers to
customers based on customer behaviour. The following diagram is the action hierarchy in
the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two
groups to select the best offer based on customer behavior.

As a decisioning consultant, what must you do to present offers from the two groups?

A. Enable an engagement policy for the second group.

B. Set contact limits for both the groups.
C. Map a real-time container to the Top-level or
Issue-level. D. Create a decision strategy at the Issue-level

22.MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to
Customers on its website. The company wants to present more relevant offers to
customers based on customer behavior. The following diagram is the action hierarchy in
the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two
groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups
based on customer behavior?

A. Ensure that the propensity is enabled in Arbitration tab

B. Enable an action value in the prioritization formula
C. Create a prioritization decision strategy at the
Group-level D. Create an adaptive model rule at the
Issue-level

23.An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS
channel. If the following volume constraint is applied, how many actions are delivered
by the outbound run?

A. 75 emails 25 SMSes
B. 75 SMSes and 25
emails C. 100
D. 150

24.U+ Bank has launched a new credit card for all customers with a premium bank account.
As a decisioning consultant, you need to create actions that involve the full customer life
cycle: marketing, sales, and service.

Which two valid actions do you create? (Choose Two)

A. Credit card status

 B. No annual fee credit
card C. 1% cash back credit
card
D. Credit card number

25.U+ Bank wants to introduce a new group of offers called Credit cards for all customers.
As a decisioning consultant, which two valid actions do you create? (Choose Two)

A. Credit card status

B. No annual fee credit
card C. 1% cashback credit
card
D. Credit card number

26.U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer on its
website to the qualified customers. In preparation, the action, the treatment, and the real-
time container are already created. As a decisioning consultant, you need to verify the
configurations in the Channel tab of the Next-Best-Action Designer to enable the
website to communicate with the Pega Customer Decision Hub.

To achieve this requirement, which two tasks do you ensure are complete in the Channel
tab of the Next-Best-Action Designer? (Choose Two)

A. Define the starting

population B. Enable a web
channel
C. Add contact policy rules
D. Map the real-time container to a business structure level

27.The U+ Bank marketing department currently promotes various home loan offers to
qualified Customers. Now, the bank does not want customers to receive more than four
promotional emails per quarter, regardless of past responses to that action by the
customer.

Which option allows you to implement the business requirement?

A. Volume constraints
B. Customer contact limits
C. Suitability rules
D. Suppression policies

28.U+ Bank, a retail bank, has recently implemented a project in which qualified customers
see mortgage offers when they log into the self-service portal.

A. Offer
B. Eligibility
C. Applicability
 D. Suitability

29.What does a dotted line from a “Group By” component to a “Filter” component mean?

A. A property from the “Group By” component is referenced by the “Filter” component
B. Information from the “Group By” component is copied over to the “Filter” component
C. There is a one-to-one relationship between a “Group By” and a “Filter” component
D. To evaluate the “Group By” component, the “Filter” component is evaluated

first 30.In a decision strategy, you can use aggregation components to

A. Make calculation based upon a list of actions

B. Filter actions based on priority and relevance
C. Set a text value to a strategy property
D. Choose between actions

31. The following decision strategy outputs the most profitable shoe a retailer can sell.
The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

Action Price Cost Profit

Nike $69 $59 $10
Adidas $65 $45 $20
 Puma $85 $65 $20
Reebok $75 $50 $25

What is the number of outputs that each component has?

A. Set-Property=1, Results=4
B. Set-Property=4, Results=4
C. Set-Property=1,
Results=1 D. Set-Property=4,
Results=1

32. U+ Bank has recently implemented pega customer decision Hub. As a first step the bank
want live with the contact center to import engagement. Now, U+ Bank wants to extend
its customer engagement through the web channel. As a decisioning consultant, you have
created the new set of actions, the corresponding treatments, and defined a new trigger in
the Next-Best-Action Designer for the new web channel.

What else do you configure for the new treatments to be present in the next-best-action
recommendations?

A. No need to do anything. The strategy is auto-generated

B. Change the generated decision strategy
C. Modify the Next-Best-Action framework strategy to cater to the new web channel
D. Create a channel strategy specifically for web

33. U+ Bank wants to offer credit cards only to customers with a low-risk profile. The
customers are divided into various risk segments from AAA to CCC. The risk
segmentation rules that the business provides use the Age and the customer Credit Score
based on the following table. The bank uses a scorecard model to determine the customer
Credit Score.

Age Credit Score Risk Segmentation

<18 >100 CCC

>18 >350 BBB

>25 >500 AAA

As a decisioning consultant, how do you implement the business requirement?

A. Add the risk segmentation rules in the Results tab of the scorecard rule.
B. Add a decision table to a decision strategy and pass the credit score as the parameter.
C. Add a decision table to a decision strategy and reference it in the
scorecard component.
 D. Add three contact policies that correspond to the three risk segments

34. As a decisioning consultant, you are setting up the action hierarchy for MyCo. Select the
correct action hierarchy level for each of the hierarchy items identified.
Correct Answer:

Hierarchy Item Answer Area

Free 4G upgrade Action

Retention Business Issue

Tablets Group

Service Business Issue

Change address Action

Proactive retention Group

35. U+ Bank wants to show home loan offers to customers who log into their website.
U+ Bank decides to use the Pega Customer Decision Hub.

What information does the U+ Bank website receive in response to the real-time
container request by customer Decision Hub?

A. Only the image location

B. Only the action name and description
C. Only relevant action details and its treatment details
D. Only the image location and its placement type

36. The U+ Bank marketing department wants to leverage the next best action capability
of Pega Customer Decision Hub on its website to promote new offers to each customer.

Place the events in the sequential order

Correct Order:

1. The website invokes the real time container before loading the account page
2. Customer Decision hub evaluates offers from the associated issue/group
3. Customer Decision hub returns the resulting offer details to the website
 4. The website loads the account page with the context returned by
customer decision hub

37. U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a
customer. U+ Bank updated their scorecard to include a new property in the calculation:
customer income.

What changes do you need to make in the decision strategy for the updated scorecard to
take effect?

A. The score calculation is independent of the strategy and no change is required

B. Add a new group by component for the mortgage limit calculation
C. Remap the scorecard property in the decision strategy for the change to take effect
D. A new proposition filter needs to be configured in the strategy to filter on
customer income

38. U+ Bank uses the always-on outbound approach to send outbound messages on different
channels such as email, SMS, and push notifications. There are a variety of action flow
patterns in use to meet various business and channel integrations requirement.

Due to technical reasons, the bank wants to temporarily suspend sending outbound
messages and instead write the selected customers and action details to a database table
for later offline processing.

What is the most efficient way to meet this requirement?

A. Bypass action flow processing

B. Set up a secondary schedule
C. Add a new Send Sharpe in a the section flows
D. Update the send shape with Finalization

39. U+ Bank wants to begin promoting credit card offers via email to qualified customers.
The business would like to ensure that the outbound run always uses the latest
customer information.

What do you configure to implement this requirement?

A. Select different audience sample with similar Profile

B. Run the starting population segment
daily C. Select Refresh the audience
D. Trigger an external ETL (Extract-Transform-Load) Process
40. U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision
Hub™. The bank wants to leverage Customer Decision Hub capabilities to present
relevant offers to qualified customers. As a decisioning consultant, you are responsible
for configuring the business requirements with the Next-Best-Action Designer, which
involves several tasks. To accomplish these tasks, you might have to use auto-generated
decision strategies, create new decision strategies, or edit existing strategies.

In the Answer Area, select the correct execution for each Task.

Correct Answer:
Task Execution

Create a Complex eligibility rule that uses a Create a new decision strategy
scorecard rule to determine the customer credit
score
Create a new tracking time period for 20 days Extend existing decision strategies

Enable a new channel No Strategy changes required

Use business levers to boost an offer Extend existing decision strategies

41. U+ Bank presents offers on its website by using Pega Customer Decision Hub™. The
bank wants to use Customer Decision Hub features to present relevant offers to qualified
customers. As a decisioning consultant, you are responsible for configuring the business
requirements with the Next-Best-Action Designer, which involves several tasks. To
accomplish these tasks, you might have to use auto-generated decision strategies, create
new decision strategies, or edit existing strategies.

In the Answer Area, select the correct execution for each Task.

Correct Answer:
Task Execution

Create a Complex eligibility rule that uses a Create a new decision strategy
scorecard rule to determine the customer credit
score
Enable a new channel No Strategy changes required

Use business levers to boost an offer Edit existing decision strategies

42. What is the name of the property that is automatically recomputed for each decision
component?

A. Order
B. Priority
C. Propen
sity D. Rank

43. A strategy designer wants to use the customer properties income and age in a
filter component.

Which decision component is required to enable access to these properties?

A. None, properties are available

B. Data import
C. Set Property
D. Proposition Data

44. As a customer service representative, you present an offer to a customer who called
to learn more about a new product. The customer rejects the offer.

What is the step that pega customer decision Hub takes?

A. Adds the customer to the potential chum

list B. Revaluates the Next-Best-Action
C. Stops presenting offers to the customer
D. Sends a detailed email about the offer

45. U+ Bank wants to office a Gold credit card to customers who have an annual income of
more than USD150000.

What do you configure in the Next-Best-Action designer to achieve this outcome?

A. Audience
B. Prioritization formula
 C. Customer segment
D. Engagement policy condition

46. U+ Bank wants to offer credit cards only to low-risk customers. The customers are
divided into various risk segments from Good to Very Poor. The risk segmentation rules
that the business providers use the Average Balance and the customer Credit Score.

As a decisioning consultant, you decide to use a decision table and a decision strategy to
accomplish this requirement in Pega Customer Decision Hub

Credit Score Credit Score Average Result

Balance
If >= < >=
else if 400 600 30000 Good
else if 200 400 20000 Fair
else if 100 200 10000 Poor
else if 50 100 1000 Very Poor
Otherwise Very Poor

In addition to the credit risk requirement, U+ bank wants to offer credit cards to customers
whose age is greater than 25
As a best practice, which part of customer Decision Hub do you access to ensure that credit
cards are offered only to Customers with age greater than 25?

A. Constraints tab in the Next-Best-Action designer

B. Engagement policy tab in the Next-Best-Action designer
C. Add a Filter component in the generated strategy
D. Extend the decision table: Age > 25.

47. You are a decisioning consultant responsible for configuring offer prioritization for home
loan offers based on the business requirement

Select each prioritization factor on the left and drag it to the correct condition on the right

Correct Answer:

Condition Prioritization factor

Assign a financial value to an action Action Value
Situational context for each action Context weighting
Likelihood of a customer responding positively Propensity
Assert some level of control over the prioritization Business levers
48. U+ Bank, a retail bank, has recently implemented a project in which qualified
customers see mortgage offers when they log in to the web self-service portal.

Currently, only the customers who satisfy the following engagement policy conditions
receive the Fifteen-year fixed-rate mortgage offer:
Offer Eligibility Applicability Suitability
Fifteen-Year fixed-rate Age>=18 Annual Income>10000 Credit Score>500
mortgage

The bank decides to make two changes:

1. Update the suitability condition for the Fifteen-year fixed-rate mortgage offer
2. Introduce a new offer, Twenty-Year fixed-rate mortgage
The following table shows the new engagement policy conditions for both mortgage offers:

Offer Eligibility Applicability Suitability

Fifteen-Year fixed-rate Age>=18 Annual Income>10000 Credit Score>450
Twenty-Year fixed-rate Age>=18 Annual Income>12000 Credit score>600
mortgage

What is the best practice to fulfil this change management requirement in the Business
Operations Environment?

A. Create a single change request in the 1:1 Operations Manager Portal

B. Create a single change request in the Pega Customer Decision Hub Portal
C. Create two change requests in the 1:1 Operations Manager portal
D. Create two change requests: One in the Pega Customer Decision Hub portal and the
other in the 1:1 Operations Manager Portal

49.U+ Bank follows all engagement policy best practices to present credit card offers on
their website. The bank has introduced a new credit card offer, the Rewards card. Anna,
an existing customer, currently holds a higher value card, premier Rewards, and does not
see the new Rewards card offer.

What condition possibly prevents Anna from seeing the new Rewards card offer?

A. Eligibility
B. Suitability
C. Suppression
rules D.
Applicability
50.MyCo, a telecom company, developed a new data plan group to suit the needs of its
customers. The following table list the three data plan actions and the criteria that
customers must to satisfy to qualify for the offer:
Data Plans Criterion 1 Criterion 2 Criterion 3
1 GB plan Owns a smart mobile Under graduation student New customer
3 GB plan Owns a smart mobile Under graduation student Existing customer
5 GB plan Owns a smart mobile Post graduation student Existing Customer

How do you configure the engagement policies to implement this requirement? Choose the
engagement policy level that is best-suited for each criterion.

Correct Answer:

Criteria Engagement Policy

Criterion 1 A. Issue Level
B. Group Level
C. Action Level
Criterion 2 A. Issue Level
B. Group Level
C. Action Level
Criterion 3 A. Issue Level
B. Group Level
C. Action Level

51.U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action
capability of Pega Customer Decision Hub. The bank wants to present the credit card
offers through inbound and outbound channels based on the following criteria:
1. Customers must be above the age of 18 to qualify for credit card offers
2. The site offers credit cards only if customers do not explicitly opt-out of any
direct marketing for credit cards
3. The platinum card, one of the credit card offers, is suitable for customers with
debt-to- income ratio<45

As a decisioning consultant, how do you implement this requirement? In the Answer Area,
select the correct engagement policy for each criterion
Answer Area:
Criteria Engagement Policy
Age A. Action-level suitability
B. Action-level applicability
C. Group-level eligibility
D. Group-level applicability
Opt-out A. Action-level suitability
B. Action-level applicability
C. Group-level eligibility
D. Group-level applicability
Debt-to-income ratio A. Action-level suitability
B. Action-level applicability
C. Group-level eligibility
D. Group-level applicability

52.MyCo, a telecom company, notices that when customers call to check on bill status, 80%
of the time, they received the wrong offer promotion, leading to customer
dissatisfaction. The company decides to boost customers’ needs in the prioritization
formula, to improve sales in the current quarter.

Which arbitration factor do you configure to implement the requirement?

A. Propensity
B. Action value
C. Business
weighting D. Context
weighting

53.U+ Bank uses Pega Customer Decision Hub for their one-to-one customer engagement.
The bank now wants to change its offer prioritization to consider both business objectives
and customer needs.

Which two factors do you configure in the Next-Best-Action designer to implement this
change? (Choose Two)

A. Engagement
Policies B. Context
weighting C. Business
levers
D. Contact policies
54.You are the decisioning consultant on an AI-powered one-to-one customer engagement
implementation project. You are asked to design the next-best-action prioritization
expression that balances the customer needs with the business objectives.
 What factor do you consider in the Priorization expression?

A. Customer contact policy

B. Predicted customer behavior
C. Offer eligibility
D. Offer relevancy

55.MyCo, a telecom company, introduces fiber optic service in the northern region of the
country. They want to advertise this service on their website by using a banner and target
the customers living in that area.

What do you need to configure in the Next-Best-Action designer to implement this

requirement?

A. Applicability rules
B. Audience
C. Customer Segment
D. Prioritization formula

56.U+ Bank is facing an unforeseen technical issue with its customer care system. As a
result, the bank wants to share the new temporary contact details with all customers
over an SMS.

Which type of outbound interaction do you configure to implement this requirement?

A. Security event
B. Priority communication
C. Scheduled update
D. Customer event

57.U+ Bank, a retail bank, has recently implemented a project in which credit card offers are
presented to qualified customers when they log in to the web self-service portal. The bank
added engagement policy conditions to show the offers based on the bank’s requirements.

In the Answer Area, select the correct engagement policy for each condition

Correct Answer:

Condition Engagement Policy

The customer must not be flagged as a defaulted borrower Eligibility

Customer already owns a higher-value offer Applicability

Must be a resident of the New York City Eligibility

The Savings product offers are relevant only if the customer has not Applicability
explicitly opted out of direct marketing

Inappropriate for customers with a credit score < 300 as they are Suitability
likely to default

58.U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium
customers. As the bank has some financial targets to meet, the business has decided to
boost the Platinum plus card.

As a decisioning consultant, how can you ensure that the platinum plus offer is prioritized
over other offers?

A. Increase the action value of the Platinum plus card

B. Increase the context weight of the Platinum plus Card
C. Increase the Starting propensity of the Platinum plus card
D. Increase the business weight of the platinum plus card

59.There are two segments: segments A and Segments B. The segments A references the
segment B.

Which configurations is necessary to make sure that segment B is automatically refreshes

when segment A is refreshed?
Option A:
Refreshable Refresh Child Segments
Segment A Enabled
Segment B Enabled

Option B:
Refreshable Refresh Child Segments
Segment A Enabled Enabled
Segment B Enabled

Option C:
Refreshable Refresh Child Segments
Segment A Enabled
Segment B Enabled

Option D:
Refreshable Refresh Child Segments
Segment A Enabled
Segment B Enabled Enabled

60.U+ Bank presents various credit card offers to its customers on its website. The bank uses
artificial intelligence (AI) to prioritize the offers based on customer behaviour. Since
introducing the Gold credit offer, the click through rate propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?

A. Similar customers have ignored the offer

B. Similar customers have rejected the offer
C. Similar customers have shown interest in the offer
D. Similar customers have purchased other offers

61.U+ Bank presents various credit card offers to its customers on its website. The bank uses
AI to prioritize the offers according to customer behavior. With the introduction of the
gold credit card offer, the offer click-through propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?

E. Similar customers ignore the offer

F. Similar customers reject the offer
G. Similar customers shown interest in the offer
H. Similar customers purchase other offers

62.U+ Bank, a retail bank, is currently presenting a cashback offer on its website.
Currently, only the customers who satisfy the following engagement policy conditions
receive the cashback offer
Eligibility Applicability Suitability

Age>=18 Annual Income>10000 Debt-To-Income ratio <48

While continuing cross-selling on the web, the bank now wants to present the cashback offer
through a new channel, SMS. The bank also wants to update the suitability condition by
lowering the threshold of the debt-to-income ratio from 48 to 45.

As business user, what are the two tasks that you define to update the cashback offer? (Chose
Two)

A. Add a new treatment

B. Edit an existing treatment
C. Remove existing treatment
D. Edit the action details
E. Edit the engagement policy
F. Add a new treatment

63.What does a dotted line from a “Group By” Component to a “Filter” component mean?

A. A Property from the “Group By” is referenced by the “Filter” component

B. To evaluate the “Group By” component, the “Filter” component is evaluated first
C. There is a one-to-one relationship between the “Group By” and the “Filter”
components
D. Information from the “Group By” is copied over to the “Filter” component

64.Which two channels can the company use to present the new data plan to a
customer? (Choose Two)

A. Billb
oard B.
Chatbot
C. Television
D. Retail store

65.Which of the following reasons explains why a customer might receive an action that
they already accepted?

A. The volume constraints is not set to exclude previously accepted offers

B. The action suitability conditions are not defined
C. The actions are filtered based on eligibility
D. The suppression rules are not defined to exclude previously accepted actions

66.U+ bank wants to use Pega Customer Decision Hub to display a credit card offer, the
standard card, to every customer who logs in to the bank website. What three of the
following artifacts are mandatory to implement this requirement? (Choose Three)

A. A business structure
 B. An action and the associated web treatment
C. Customer engagement
policies D. Real-time containers
E. Customer contact policies

67.MyCo, a telecom company, wants to send promotional emails to give away phone
accessories. The accessories can only be given away in batches of 50. When the stock in
a batch is completed, a new batch can be promotes again.

You have decided to use volume constraints to limit the number of actions in a batch. To
meet the business requirement, what reset Interval setting do you select?

A. When accessed
B. Manual
C. Daily
D. Reset Interval does not matter for this scenario

68.MyCo, a telecom company, notices that when customers call to check on bill status, 80%
of the time, they received the wrong offer promotion, leading to customer
dissatisfaction. The company decides to boost customers' needs in the prioritization
formula, to improve sales in the current quarter. Which arbitration factor do you
configure to implement the requirement?

A. Context weighting
B. Propensity
C. Business weighting
D. Action value

69.U+ Bank has recently started using Pega Customer Decision Hub™ to display the first
credit card offer, the Standard card, to every customer who logs in to their website. Which
three tasks do you need to perform to implement this requirement? (Choose Three)

A. Set up business structure to Sales/CreditCards

B. Define customer engagement polices
C. Create and configure the real-time
container D. Create the action and its web
treatment
E. Define customer contact policies

70.Aggregation components provide the ability to

A. filter actions based on priority and

relevance B. make calculations based upon a list
of actions
C. choose between actions
D. set a text value to a strategy property
71.The U+ Bank marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want customers to receive more than four
promotional emails per quarter, regardless of past responses to that action by the
customer. Which option allows you to implement the business requirement?

A. Volume constraints
B. Customer contact limits
C. Suitability rules
D. Suppression policies

72.U+ Bank has launched a new credit card for all customers with a premium bank account.
As a decisioning consultant, you need to create actions that involve the full customer life
cycle: marketing, sales, and service. Which two valid actions do you create? (Choose
Two)

A. Credit card status

B. No annual fee credit
card C. 1% cash back credit
card
D. Credit card number

73.A financial institution wants to add a new tracking period to track its customers' response
over 15 days in various channels. Once the response is tracked, they want to suppress the
credit card actions if customers ignore it three times within 15 days. Put the steps in the
correct order to implement this task.

Steps Implementation Order

Create the suppression rule for the credit card Create a new interaction History Summary
actions per the requirement rule and field value to track responses to
actions over 15 days

Extend the CheckSpecificChannelLimits and Create the suppression rule for the credit card
CheckAllChennelLimits Strategies to include actions per the requirement
the Interaction History Summary rule

Create a new interaction History Summary Extend the CheckSpecificChannelLimits and

rule and field value to track responses to CheckAllChennelLimits Strategies to include
actions over 15 days the Interaction History Summary

Create contact policies for the new tracking Create contact policies for the new tracking
period per the requirement period per the requirement

74.U+ Bank's marketing department currently promotes various home loan offers to
qualified customers. Now, the bank does not want to show offers on a customer's account
page if the customer has already received three home loan offers in the last two weeks.
 What do you need to define to implement the business requirement?

A. Customer contact
limits B. Suppression
policy
C. Volume constraints
D. Applicability rules

75.U+ Bank wants to offer credit cards only to low-risk customers. The customers are
divided into various risk segments from Good to Very Poor. The risk segmentation rules
that the business provides use the Average Balance and the customer Credit Score. As a
decisioning consultant, you decide to use a decision table and a decision strategy to
accomplish this requirement in Pega Customer Decision Hub™.

Credit Score Credit Score Average Result

Balance
>= < >=
If 400 600 30000 Good
Else if 200 400 20000 Fair
Else if 100 200 10000 Poor
Else if 50 100 1000 Very Poor
Otherwise Very Poor

Using the decision table, which label is returned for a customer with a credit score of 240
and an average balance 35000?

A. Fair
B. Good
C. Very Poor
D. Poor

76.You are a strategy designer on a next-best-action project and are responsible for
designing and implementing decision strategies. Select each component on the left
and drag it to the correct requirement on the right.

Requirement Component
Determine Target budget to retain a customer Decision Table
Group By
Score Card
Set Property
Divide customers into risk segments Decision Table
Group By
Score Card
Set Property
Compute sum of profit Decision Table
Group By
 Score Card
Set Property
Determine customer credit score Decision Table
Group By
Score Card
Set Property

77.To reference a customer property in a strategy, you need to prefix the property name with
the keyword

A. '' .''
B. "Customer."
C. "Data."
D. No prefix. Use directly the property name

78.What is the name of the property that is automatically recomputed for each decision
component?

A. Rank
B. Priority
C. Order
D. Propensity

79.Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to
a one-to-one marketing approach. The company is introducing a new data plan. To offer
the new data plan, what must the mobile company focus on when implementing the Next-
Best-Action paradigm?

A. Offer the new retention plan for all customers in a certain region
B. Meet the quarterly targets regardless of customer needs
C. Maximize customer churn for low-value
customers D. Customer relevancy and business
profitability

80.A financial institution has created a new policy that states the company will not send
more than 500 emails per day. Which option allows you to implement the requirement?

A. Customer contact limits

B. Volume constraints
C. Suppression rules
D. Applicability rules

81.When a customer is offered an action that they already accepted, this is because .

A. the strategy is not customized to exclude previously accepted offers

B. there are no suppression rules defined
C. the actions are filtered based on eligibility
 D. the customer intent was captured incorrectly

82.U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a
customer. U+ Bank updated their scorecard to include a new property in the calculation:
customer income. What changes do you need to make in the decision strategy for the
updated scorecard to take effect?

A. Remap the scorecard property in the decision strategy for the change to take effect
B. Add a new Group By component for the mortgage limit calculation
C. The score calculation is independent of the strategy and no change is required
D. A new proposition filter needs to be configured in the strategy to filter on
customer income

83.U+ Bank, a retail bank, follows all engagement policy best practices to present credit
card offers on their website. The bank has introduced a new credit card offer, the
Rewards card. Anna, an existing customer, currently holds a higher value card. Premier
Rewards, and does not see the new Rewards card offer. What condition possibly prevents
Anna from seeing the new Rewards card offer?

A. Applicability
B. Suppression rules
C. Suitability
D. Eligibility

84.Myco, a telecom company, has recently implemented Pega Customer Decision Hub™.
Now, the company wants to move away from traditional marketing and leverage the
always-on outbound capabilities. What artifact do you configure to translate the
traditional segments used to identify the target audience?

A. Engagement policies and Arbitration

B. Contact policies
C. Segmenta
tion D.
Audience

85.U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to
their qualified customers. The business intends to use the same action flow template with
the desired flow pattern for all the credit card actions. What do you configure to
implement this requirement?

A. Output
template B. Dynamic
template
C. File template
D. Email treatment
86.U+ Bank has recently introduced a few mortgage offers that are presented to qualified
customers on its website- The business now wants to prevent offer overexposure, as
overexposure negatively impacts the customer experience. Select the correct
suppression
 rule for the requirement: If a customer has clicked on any of the mortgage offers a total of
three times in the last 7 days, do not show any mortgage offers to that customer for the
next 10 days.

A. Suppress an action for 10 days if there are three clicks for any channel in the last 7
days
B. Suppress a group of actions for 10 days if there are three clicks on the web channel in
the last 7 days
C. Suppress an action for 7 days if there are three clicks on the web channel in the last
10 days
D. Suppress a group of actions for 10 days if there are three clicks on the web channel
in the last 10 days

87.In Pega Customer Decision Hub™, the characteristics of an action are defined by using

A. properties
B. logos
C. plain text
D. banners

88.The U+ Bank marketing department wants to leverage the next-best-action capability of

Pega Customer Decision Hub™ on its website to promote new offers to each customer.
Place the events in the sequential order

Events Event order

The website loads the account page with The website loads the account page with
the content returned by customer Decision the content returned by customer Decision
Hub Hub

Customer Decision Hub returns the

resulting offer details to the website

Customer Decision Hub Evaluates offers

from the associated issue/group

The website invokes the real time

container before loading the account page
Customer Decision Hub Evaluates offers The website loads the account page with
from the associated issue/group the content returned by customer Decision
Hub

Customer Decision Hub returns the

resulting offer details to the website

Customer Decision Hub Evaluates offers

from the associated issue/group

The Website invokes the real time
container before loading the account page
The website invokes the real time
container before loading the account page
The website loads the account page with
the content returned by customer Decision
Hub

Customer Decision Hub returns the

resulting offer details to the website

Customer Decision Hub Evaluates offers

from the associated issue/group

The website invokes the real time

container before loading the account page
Customer Decision Hub returns the The website loads the account page with
resulting offer details to the website the content returned by customer Decision
Hub

Customer Decision Hub returns the

resulting offer details to the website

Customer Decision Hub Evaluates offers

from the associated issue/group

The website invokes the real time

container before loading the account page

89.In a Decisioning Strategy, which decision component is required to enable access to the
Customer properties like age, income, etc.?

A. None, properties are available

B. Set
Property C.
Data Import
D. Proposition Data

90.U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to
their qualified customers. You have already created an action flow template with the
desired flow pattern and reused it for all the credit card actions. What must you do to
ensure that this action is not selected for any customers?

A. Set the action availability to

Always B. Set the action availability to
Never
C. Set the action availability to Within a defined time period
D. Set the action availability to Template
91.To which types of decisions can Pega Customer Decision Hub™ be applied?

A. Determining how to retain a customer

B. Determining why response rates for a campaign in one region are below average
C. Determining how to optimize the product portfolio to increase market share
D. Determining the cause of a customer's problem

92.U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card offer to
the qualified customers on its website. In preparation, the action, the treatment, and the
real-time container are already created. As a decisioning consultant, you are now
expected to make the remaining configurations in the Next-Best-Action Designer's
Channel tab to enable the website to communicate with the Pega Customer Decision
Hub. To achieve this requirement, which two tasks do you perform in the
Next-Best-Action Designer's Channel tab? (Choose Two)

A. Define the starting

population B. Enable web
channel
C. Add contact policy rules
D. Map the real-time container to a business structure level

93.U+ Bank's marketing department currently promotes various credit card offers by sending
emails to qualified customers. The bank wants to limit the number of offers that
customers can receive over a given period of time. In the Answer Area, select the correct
artifact you use to implement each requirement.

Requirement Artifact
Do not send more than 500 email in the Suppression policy
outbound run Customer Contact limit
Volume Constraints
Do not send more than two email offers to Suppression policy
a customer in one month Customer Contact limit
Volume Constraints
Do not send any credit cards for ten days Suppression policy
if a customer has clicked on a credit card Customer Contact limit
five times in the last seven days Volume Constraints
Do not send a credit card for ten days if Suppression policy
the card was shown three times in the Customer Contact limit
seven days
Volume Constraints

94.U+ Bank uses Pega Customer Decision Hub™ to display an offer to its customers on the
U+ Bank website. The bank wants to ensure that Silver credit cards are not offered to
customers under 27 years of age. They also want to ensure that Platinum cards are offered
only to customers who had a positive balance in the last year. What do you configure in
the Next-Best-Action Designer to achieve this outcome?

A. Engagement policies
 B. Contact policy rules
C. Customer segments
D. Arbitration rules

95.U+ Bank, a retail bank, has introduced a credit cards group with Gold card and
Platinum card offers. The bank wants to present these two offers based on the following
criteria:

1. For both cards, customers must be above the age of 18

2. Offer both cards only if the customer does not explicitly opt-out of any direct
marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500

As a decisioning consultant, how do you implement this requirement? In the Answer Area,
select the correct engagement policy for each criterion.

Answer Area:

Criteria Engagement Policy

Age Action level Suitability
Action Level Applicability
Group Level Applicability
Group Level Eligibility
Opt-out Action level Suitability
Action Level Applicability
Group Level Applicability
Group Level Eligibility
Credit Score Action level Suitability
Action Level Applicability
Group Level Applicability
Group Level Eligibility

96.MyCo, a telecom company, introduced fiber optic service in the northern region of the
country. They want to advertise this service on their website by using a banner and target
the customers living in that area. What do you need to configure in the Next-Best-Action
Designer to implement this requirement?

A. Applicability rules
B. Audience
C. Prioritization formula
D. Customer segment

97.U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision
Hub™. The bank wants to leverage Customer Decision Hub capabilities to present
relevant offers to qualified customers. As a decisioning consultant, you are responsible
for configuring the business requirements with the Next-Best-Action Designer, which
involves several tasks. To accomplish these tasks, you might have to use auto-generated
 decision strategies, create new decision strategies, or edit existing strategies.

In the Answer Area, select the correct execution for each Task.

Task Execution
Create Complex eligibility rule that uses a Create a new decision strategy
scorecard rule to determine the customer Extend existing decision
credit score strategies No Strategy changes
required
Create a new tracking time period for 20 days Create a new decision strategy
Extend existing decision
strategies No Strategy changes
required
Enable a new channel Create a new decision strategy
Extend existing decision
strategies No Strategy changes
required
Use business levers to boost an offer Create a new decision strategy
Extend existing decision
strategies No Strategy changes
required

98.To access a property from an unconnected component, you use the

A. dot-property value directly

B. property value
C. component-dot-property construct
D. customer-dot-property construct

99.U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their
website. U+ Bank decides to use the Pega Customer Decision Hub™. What information
does the U+ Bank website receive in response to the real-time container request by
Customer Decision Hub?

A. Only the action name and description

B. Only relevant action details and its treatment details
C. Only the image location
D. Only the image location and its placement type

100. U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one
customer engagement. The bank now wants to change its offer prioritization to consider
both business objectives and customer needs. Which two factors do you configure in
the Next-Best-Action Designer to implement this change? (Choose Two)
A. Business levers
B. Engagement
policies C. Context
weighting
D. Contact policies