Professional Documents
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Questionnaire SuKi
Questionnaire SuKi
Screening questions
2. Is your home located near a body of water (e.g., sea, lake, ocean)?
A. Yes
B. No
Branching is used to filter out participants who do not fulfil all three selection criteria (i.e., who
did not answer “Yes” to all three screening questions).
Demographics
6. Which of the following categories best describes the place you live in?
A. Rural area
B. Town
C. Urban
D. Suburban
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B. Part-time employee
C. Homemaker
D. Student (unemployed)
E. Student (with a side job)
F. Unemployed
G. Self-employed
H. Other
10. How many family members do you live with? Include both adults and children.
Open-ended question
11. How far is the nearest beach from your home (in kilometres)?
Open-ended question
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Water sports and Kitesurfing
16. What kind of water sports do you participate in? Select all that applies.
A. Rafting
B. Canoeing
C. Rowing
D. Surfing
E. Water skiing
F. Windsurfing
G. Sailing
H. Boardsailing
I. Kitesurfing
Branching is used to filter out all participants who answered “No experience at all.” They do
not answer the rest of the questions in this section.
19. How long do your kitesurfing sessions usually last (in minutes)?
Open-ended question
20. How big is the group of people you kitesurf with (in number of people)?
Open-ended question
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D. Winter
E. All the seasons
23. On a yearly basis, how much money do you spend on kitesurfing activities,
including gear, trips, training, etc.?
Open-ended question
Eco-consciousness
Branching is used to lead participants who answered “Never” to the Q26. The other
participants continue with Q25.
25. Could you specify the number of times you have participated in such an event?
Open-ended question
26. Are you willing to make changes to live more environmentally friendly?
A. Immensely willing
B. Very willing
C. Somewhat willing
D. Not so willing
E. Not at all willing
Air pollution 1 2 3 4 5
Land pollution 1 2 3 4 5
Water pollution 1 2 3 4 5
Extinction of 1 2 3 4 5
endangered animals
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28. Which eco-friendly solutions have you already adopted in your life? Select all that
applies.
A. Recycling plastic, glass, and paper.
B. Eating less meat.
C. Riding a bicycle for short distances.
D. Taking shorter showers.
E. Supporting the local economy.
F. I haven’t adopted any eco-friendly solutions.
30. How important to you personally is protecting the environmental quality of the
oceans?
Not Extremely
important important
at all
1 2 3 4 5 6 7 8 9 10
Product purchasing
31. When purchasing water sports products, what do you consider to be the key factor
in your decision to buy a certain product?
A. Price
B. Quality
C. Environmental impact
D. Responsibly sourced materials
E. Value for money
F. Brand
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32. Your ideal price range for a kiteboard is…
A. Less than €250
B. €250 - €500
C. €500 - €750
D. €750 - €1000
E. €1000 - €1250
F. €1250 - €1500
G. More than €1500
Branching is used to filter out participants who answered “Neither” for the rest of the questions
in this section.
34. How much would you pay for your favourite SuKi?
Open-ended question
36. How do you stay informed about new water sports products on the market? Select
the most common source of information.
A. Social media influencers
B. Social media / Online advertisements
C. In-store advertisements (e.g., in sports stores)
D. Via family and friends
E. At my water sport club