ART

APPRECIATION
TRANSES
FIRST SEMESTER

AREVALO, DENISSE S.
BSN 2A
 ARTIST AND ARTISANS
ARTIST
The word “artist” is generally defined as an
art practitioner, such as a painter, sculptor,
choreographer, dancer, writer, poet, musicians,
and the like, who produces or creates
indirectly functional arts with aesthetic value
using imagination. Thus, artists provide us with
paintings, sculptures, dances, music, literary
pieces, and so on, as a means of provoking our
thoughts, ideas, and emotions that are necessary to
discover ourselves and our being.
Artists are creative individuals who use
their imagination and skills to communicate in an
art form. Artists look to many sources for
inspiration. Some look forward to their natural and
cultural environment for ideas; others look within
themselves for creative imagination.
Artists exhibit the courage to take risks.
They are able to see their surroundings in new and
unusual ways. They are willing to intensely for
long periods of time to achieve their goals. Some
artists are self-taught and have been called folk-
artists because they are not educated in traditional
artistic methods. Just like the artists, the
artisans learn skills and techniques from some
other artists but eventually, both artists and
artisans, develop their own unique styles.
1.) Lualhati Bautista
 Filipino writer, novelist
 National Artist Award for Literature in 2014
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2. Ryan Cayabyab
 Filipino musician, composer and
conductor
 National Artist of the Philippines for
Music in 2018
3. Levi Celerio
 Was a Filipino composer and lyricist who
is credited with writing over 4,000 songs.
 Celerio was recognized as a National Artist
of the Philippines for Music and Literature in
1997.
4. Lisa Macuja-Elizalde
 Prima Ballerina
ARTISAN
An artisan is a craftsman, such as
carpenter, carver, plumber, blacksmith, weaver,
embroiderer, and the like, who produces directly
functional and/or decorative arts. Artisans help us
in meeting our basic needs, such as food, shelter,
clothing, dwelling, furniture, and kitchen utensils;
they craft everything that makes our life easy. The
artisan’s works are useful, relevant and essential
in our everyday life. They serve us for a long time,
supplying us directly functional arts.
The artisan is basically a physical worker
who makes objects with his or her hands, and who
through skill, experience, and ability can produce
things of great beauty, as well as usefulness. The
artist on the other hand, is someone devoted only
to the creative part, making visually pleasant work
only for the gratification and appreciation of the
viewer but with no practical value.
 ARTIST AND ARTISANS
1.) Weavers from Basey, Samar
KEY COMPONENT OF THE ART MARKET
The art market is an economic ecosystem
that relies not only on supply and demand but also
on the fabrication of a work’s predicted future
monetary and /or cultural value. The art market
can appear somewhat unclear since artists do not
make art with the sole intention of selling it, and
buyers often have no idea of the value of their
pleasure.
The following are the important players in the art
market:
1. Curator
2. Art Buyer
3. Art Dealer
1.) CURATOR
A curator, who is a manager or overseer,
and usually a curator or keeper of a cultural
heritage institution (e,g, gallery, museum,
library, or archive), is a content specialist
charged with an institution’s collections,
selecting arts to be displayed in a museum,
organizing art exhibitions in galleries or public
places, researching artists, and writing catalogs
and involved with the interpretation of heritage.
To be successful, a curator should be
organized, passionate, knowledgeable, adept at
multi-tasking, and proficient at writing.
Joselina Cruz is the Director and Curator
at the Museum of Contemporary Art and Design
(MCAD), De La Salle-College of Saint Benilde,
Manila. She studied art history at the University of
the Philippines, and received an M.A. in curating
contemporary art from the Royal College of Art,
London. Cruz has worked as a curator for the
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Lopez Memorial Museum in Manila (2001-04)
and the Singapore Art Museum (2004–07).
2.) ART BUYER
An art buyer is a professional who is
knowledgeable in art, who may scout talents
for an advertising agency seeking to employ an
art director, or who may look for an art for a
collector or a company.
3.) ART DEALER
An art dealer is a person or a company that
buys and sells works of art. Art dealers often study
the history of art before starting their careers.
They have to understand the business side of the
art world. They keep up with the trends in the
market and are knowledgeable about the style of
art that people want to buy. They figure out how
much they should pay for a piece and then
estimate the resale price. To determine the
artwork’s value, dealers inspect the objects or
paintings closely and compare the fine details with
similar pieces.
4.) PRIVATE COLLECTOR
This is personal owned collection of works,
usually a collection of art. In a museum or art-
gallery environment, the term signifies that a
certain work is not owned by the institution, but is
on loan from an individual or organizations, either
for temporary exhibition or for the long term. The
source is usually from a school, church
organization, from a bank, or form other private
company or any institution.
 ARTIST AND ARTISANS
Robbie Antonio, Manila, Philippines
Arguably the biggest collector in the
Philippines, Robbie Antonio has only began
collecting modern and contemporary art in 2005,
but his collection is already very established
including works by artists such as Francis Bacon,
Willem de Kooning, Andy Warhol, and Takashi
Murakami.
The Ayala Museum is a museum in Makati,
Metro Manila, Philippines. It is run privately by
the Ayala Foundation and houses archaeological,
ethnographic, historical, fine arts, numismatics,
and ecclesiastical exhibits.
THE CREATIVE PROCESS
Robert Fritz, based on his book,
enumerated the steps in the creative process, and
said that creating is a skill that can be learned and
developed. Like any other skill, we learn by
practice and hands-on experience.—we can learn
to create by creating. There are, however, some
steps we can follow to guide our action, Fritz
enumerated three stages in the creative process:
1. Conceive the result you want to create. Creation
starts at the end. We need to have an idea of what
we want to create, of what we want to have and
manifest. We need a vision- individual or
collective-that we want to realize.
2. Know what currently exists.It is difficult to
create something novel and/or original in any area
of knowledge without being aware of what is
being done in that area.
3. Take actions. Having a wonderful idea or vision
is not enough, you have to do something to make
it real, to manifest it although sometimes, you
will have to do things that might generate
Arevalo, Denisse S.
criticisms, sometime you will make serious
mistakes and you will have to start again.
4. Develop your creativity. Every new creation
gives you fresh thoughts and knowledge of your
own creative process. You will then increase your
ability to picture what you want and your capacity
to bring those outcomes into real-life situations.
5. Lear the rhythms of the creative process. There
are three fundamental stages in the Creative
Process: germination, assimilation, and
completion.
Three Stages in the Creative Process
1. Germination (Idea) – is the initial moment
when you conceive a new project in your life. It is
a moment with a lot of energy coming out of the
future you envision. It is powerful time you will
have to use wisely for providing the right steps to
move forward. In the germination stage, you are
planting the seeds of your creation. The most
important and difficult thing in this stage is
choosing. You need to be more specific about
what you want to do. You have to learn to choose
well, to make good decisions.
2. Assimilation-a crucial step in the creative
process because you will plan, analyze it, and
cultivate it with all the available resources. It
follows an organic path, with its own rhythms and
needs. Sometimes it will look chaotic and difficult
to manage, do not try to intervene to change this
process or adapt it to your convenience. You will
likely to be unsuccessful and put the whole project
in danger.
3. Completion- is the time to finish your project,
to give it to the final shape before you present it to
the audience. It is a difficult time because your
energy will be little and likely dispersed with a
new vision. Put a deadline to your projects and do
not get entangled in small a never-ending details.
A BEAUTIFUL WAY TO CONCLUDE YOUR
PROJECTS IS BY CELEBRATING THEM.
Celebrating is a great opportunity to share with
other people your happiness for hat you have done.
Afterward you will be ready to start again.
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Three Stages in Art making
Art making can be associated with art exploration,
concept development, and art production. In the
creative process, the artist undergoes three stage
of experience, which are popularly known as:
1. PRE-PRODUCTION OR SUBJECT
DEVELOPMENT
-this ends when the planning ends, and the
content starts being produced.
2. PRODUCTION OR MEDIUM
MANIPULATION
- is a method of joining diverse material
inputs and unimportant inputs (plans, know –how
to make something for consumption (the output).
It is the act of creating output, a good or
service that has significance and contributes to
the utility of individuals.
3. POST PRODUCTION (COMPLETION) OR
EXHIBITION
- Once an artwork is finished, it will be
displayed, circulated, and performed for the
audience and public to see or watch.
MEDIUM AND TECHNIQUE
Medium- refers to the materials that are used by
an artist to create a work of art. The plural for of
medium is media. Without the medium, an idea
remains a concept, or it would just dwell in the
walls of the artist’s imagination. It is challenging
to manipulate medium and transform it from its
raw state.
Technique - refers to the artist’s ability and
knowledge or technical know-how in
manipulating the medium. It is the manner by
which the artist controls the medium to achieve
the desired effects; thus, it is in the technique
that artists differ from one another. Making an
artwork requires technical competence. The ability
to manipulate is the driving force in the birthing of
a new form or idea.
GAWAD SA MANLILIKHA NG BAYAN
(GAMABA)
Arevalo, Denisse S.
The National Living Treasures Award,
alternatively known as the Gawad sa Manlilikha
ng Bayan (GAMABA; lit. 'Award for the Creators
of the Country'), is conferred to a person or group
of artists recognized by the Government of the
Philippines for their contributions to the country's
intangible cultural heritage. A recipient of the
award, a National Living Treasure or Manlilikha
ng Bayan is "a Filipino citizen or group of Filipino
citizens engaged in any traditional art uniquely
Filipino, whose distinctive skills have reached
such a high level of technical and artistic
excellence and have been passed on to and widely
practiced by the present generations in their
community with the same degree of technical and
artistic competence
An intangible cultural heritage (ICH) is a
practice, representation, expression, knowledge, or
skill considered by UNESCO to be part of a
place's cultural heritage. Intangible heritage
consists of nonphysical intellectual wealth, such
as folklore, customs, beliefs, traditions,
knowledge, and language.
In 1988, the National Folk Artists Award
was organized by the Rotary Club of Makati-
Ayala. The distinctions were given by the
organization until it was replaced by the
GAMABA Law in 1992. The recipients of the
National Folk Artists from 1988-1992 are not
recognized by the government as the award was
given by a private organization.
The National Living Treasures Award (Gawad sa
Manlilikha ng Bayan) was institutionalized in
1992 through Republic Act No. 7355. The
National Commission for Culture and the Arts,
which is the highest policy-making and
coordinating body of the Philippines for culture
and the arts, was tasked with the implementation
and awarding. This is in line with UNESCO's
criteria of Living National Treasures.
A Living Human Treasure is, according to
UNESCO, a person who possesses to a high
degree the knowledge and skills required for
performing or re-creating specific elements of the
intangible cultural heritage.[1][2] This title or a
 ARTIST AND ARTISANS
form of it is awarded by the nation's government
to a person who is regarded as a national treasure
while still alive. The title is also known as Living
National Treasure.
CRITERIA:
To become a National Living Treasure, the
candidate must possess the following
qualifications:
1.) Is an inhabitant of an indigenous/traditional
cultural community anywhere in the Philippines
that has preserved indigenous customs, beliefs,
rituals and traditions and/or has syncretized
whatever external elements that have influenced it.
2.) Must have engaged in a folk art tradition that
has been in existence and documented for at least
50 years.
3.) Must have consistently performed or produced
over a significant period, works of superior and
distinctive quality.
4.) Must possess a mastery of tools and materials
needed by the art, and must have an established
reputation in the art as master and maker of works
of extraordinary technical quality.
5.) Must have passed on and/or will pass on to
other members of the community their skills in the
folk art for which the community is traditionally
known.
A traditional artist who possesses all the qualities
of a Manlilikha ng Bayan candidate, but due to
age or infirmity has left them incapable of
teaching further their craft, may still be
recognized if:
1.) Had created a significant body of works and/or
has consistently displayed excellence in the
practice of their art, thus achieving important
contributions for its development.
2.) Has been instrumental in the revitalization of
their community's artistic tradition.
3.) Has passed on to the other members of the
community skills in the folk art for which the
community is traditionally known.
Arevalo, Denisse S.
4.) Community has recognized them as master and
teacher of their craft.
The categories are, but not limited to, the
following categories of traditional folk arts:
• ethnomedicine
• folk architecture
• maritime transport
• weaving
• carving
• performing arts
• literature
• graphic and plastic arts
• ornament
• textile or fiber arts
• pottery.
• architecture
Other artistic expressions of traditional culture
may be added, such as the case of the
ethnomedicine category, which was added only in
2020.
As defined by UNESCO, the bearers of
intangible cultural heritage are to be known
internationally as Living Human Treasures. The
Filipino counterparts of this title are the Gawad sa
Manlilikha ng Bayan (GAMABA) awardees.
There are currently sixteen declared GAMABA
awardees, all of which have exemplified the
highest standard in their respective field of
expertise.
Duties and Responsibilities of Awardees:
The Manlilikha ng Bayan is a link between
the past, in which his/her traditional folk art found
fertile soil for growth, and the future, during
which he/she seeks his/her art to be permanently
sustained. It becomes his/her responsibility,
therefore, to undertake the following:
(a) to transfer the skills of his/her traditional folk
art to the younger generation through
 ARTIST AND ARTISANS
apprenticeship and such other training methods as
are found to be effective.
(b) to cooperate with the implementing agency, as
provided for in Sec. 7 of this Act in the promotion
and propagation of his/her traditional folk arts
(c) to donate to the National Museum a sample or
copy of his/her work.
NATIONAL ARTIST OF THE PHILIPPINES
The Order of National Artists of the
Philippines (Tagalog: Orden ng mga Pambansang
Alagad ng Sining ng Pilipinas) is an order
bestowed by the President of the Philippines on
Philippine nationals who have made significant
contributions to the development of Philippine art.
Members of the Order are known as National
Artists. Originally instituted as an Award, it was
elevated to the status of an order in 2003.
The Order is administered by the Cultural
Center of the Philippines by virtue of President
Ferdinand Marcos's Proclamation № 1001 of
April 2, 1972, and the National Commission for
Culture and the Arts. The first Award was
posthumously conferred on Filipino painter
Fernando Amorsolo.
The order of the highest state honor is
conferred on individuals deemed as having done
much for their artistic field. Deserving individuals
must have been recommended by both the
Cultural Center and the National Commission for
Culture and the Arts prior to receiving the Award.
Such people are then titled, by virtue of a
Presidential Proclamation, as National Artist
(Filipino: Gawad Pambansang Alagad ng Sining),
and are inducted into the Order.
Categories under which National Artists can be
recognized originally included:
Music – singing, composition, direction, and/or
performance;
Dance – choreography, direction and/or
performance;
Theater – direction, performance and/or
production design;
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Contemporary Arts – painting, sculpture,
printmaking, photography, installation art, mixed
media works, illustration, graphic arts,
performance art and/or imaging;
Literature – poetry, fiction, essay, playwriting,
journalism and/or literary criticism;
Film and Broadcasting/Broadcast Arts – direction,
writing, production design, cinematography,
editing, camera work, and/or performance; and
Architecture, Design and Allied Arts –
architecture design, interior design, industrial arts
design, landscape architecture and fashion design.
However, National Artists have since been
honored under new categories. The NCCA created
the category of National Artist for Fashion Design
when it nominated Ramon Valera, but subsumed
that category under "Architecture, Design and
Allied Arts". President Fidel V. Ramos issued an
executive order creating the category of National
Artist for Historical Literature before conferring
the honor to Carlos Quirino.
CRITERIA:
The National Artists of the Philippines is based on
broad criteria, as set forth by the Cultural Center
of the Philippines and the National Commission
on Culture and the Arts:
1.) Living artists who have been Filipino citizens
for the last ten years prior to nomination as well as
those who have died after the establishment of the
Award in 1972 but were Filipino citizens at the
time of their death;
2.) Artists who have helped build a Filipino sense
of nationhood through the content and form of
their works;
3.) who have distinguished themselves by
pioneering in a mode of creative expression or
style, making an impact on succeeding
generations of artists.
4.) Artists who have created a significant body of
works and/or have consistently displayed
excellence in the practice of their art form,
enriching artistic expression or style; and
 ARTIST AND ARTISANS
5.) Artists who enjoy broad acceptance through ART EXHIBIT
prestigious national and/or international
Art Fair 2022
recognition, Award in prestigious national and/or
international events, critical acclaim and/or
reviews of their works, and/or respect and esteem
from peers within an artistic discipline.
Nominations are then submitted to the
National Artist Secretariat which is created by the
National Artist Award Committee; experts from
different art fields then sit on a First Deliberation
to prepare the short list of nominees. A Second
Deliberation, which is a joint meeting of the
Commissioners of the NCCA and the Board of
Trustees of the CCP, decides on the final Filipino Artists in Paris Art Exhibit
nominees. The list is then forwarded to the
President of the Philippines, who, by Presidential
Proclamation, proclaims the final nominees as
members of the Order of National Artists.
BENEFITS:
 The rank and title of National Artist, as
proclaimed by the President of the Philippines;
 A grand collar of the Order of National Artist
and a citation;
In general, an exhibition is a planned
 A lifetime emolument and material and arrangement and display of a collection of
physical benefits comparable in value to those items. Actually, exhibitions usually take place
received by the highest officers of the land within museums, galleries, and exhibition halls,
such as: and world fairs. Exhibition can include many
things, such as art in both major museums and
 A cash Award of one hundred thousand smaller galleries, interpretive exhibitions, natural
pesos (₱100,000.00) net of taxes, for living history museums and history museums, and
awardees; also varieties, such as more commercially
 A cash Award of seventy-five thousand pesos focused exhibitions and trade fairs, The word
(₱75,000.00) net of taxes, for posthumous “exhibition” is usually, but not always, the word
awardees, payable to legal heir/s; used for a collection of items made available to an
audience. The term “exhibit” generally refers to a
 A monthly life pension, medical and single item being shown within an exhibition. In
hospitalization benefits; most cases, exhibits are considered temporary and
 Life insurance coverage for Awardees who usually scheduled to open and close on specific
are still insurable; dates. While many exhibitions are shown in
multiple locations and are called travelling
 A state funeral and burial at the Libingan ng exhibitions, and some are online exhibitions.
mga Bayani;
Even if exhibitions are frequent events, the
 A place of honor, in line with protocolar concept of an exhibition is quite wide and covers
precedence, at national state functions, and many variables. Exhibitions range from an
recognition at cultural events. extraordinarily large events, such as a world fair
Arevalo, Denisse S.
 ARTIST AND ARTISANS
exposition to small one-artist solo shows or a Ronaldo del Carmen (born December 31,
display of just one item. Curators are 1959) is a Filipino writer, director, storyboard
sometimes as concerned as the people who artist, illustrator, and voice actor. He co-directed
select the items in an exhibition. Writers and and co-wrote the story for the Pixar film Inside
editors are sometimes needed to write texts, Out (2015), for which he was nominated for an
labels, and accompanying printed materials Academy Award for Best Original Screenplay.
such as catalogs and books. Architects,
exhibition designers, graphic designers, and any
other designers may be required to shape the
exhibition space and give form to the editorial
content. Organizing and holding exhibitions also
requires effective event planning, management,
and logistics.
CLASSIFYING ART BY THEIR MEDIUM
1.) VISUAL ART
The visual arts are art forms such as
painting, drawing, printmaking, sculpture, 2.) AUDITORY ART
ceramics, photography, video, filmmaking, design, Art that is heard at one particular time.
crafts, and architecture. Many artistic disciplines, Examples of auditory art include music and poetry.
such as performing arts, conceptual art, and textile
arts, also involve aspects of the visual arts as well
as arts of other types. Also included within the
visual arts are the applied arts, such as industrial
design, graphic design, fashion design, interior
design, and decorative art.
Industrial design is a process of design
applied to physical products that are to be
manufactured by mass production. It is the
creative act of determining and defining a
product's form and features, which takes place in
advance of the manufacture or production of the
product.

Arevalo, Denisse S.