CHAPTER I

THE PROBLEM AND ITS SCOPE

INTRODUCTION

Rationale

Snack centers have become an integral part of the lives of the people by

providing quick, delicious, and diverse snack to satisfy our cravings. It often offers

a range of option such as chips, cookies, sandwiches, pastries and beverages.

Snack food is one of the food market's fastest-growing segments in recent years

that played a big role in contemporary life. These small bites of food can also be

great for students in stressful periods and it also provide a quick and convenient

way to refuel energy levels throughout the day. When a person eats healthy

snacks, the brain activity changes physically. It can help maintain adequate

nutrition if one has a poor appetite but cannot eat full meals, such as due to an

illness. With the increasing demand for healthier options, snack companies have

introduced a range of nutritious alternatives, allowing us to make mindful choices

about our health without comprising on taste.

Jagna should not be exempted from establishing a snack centers. It is a

progressive location, especially when considering its population. The area is

abundant with educational institutions, indicating a vibrant academic community.

Additionally, Jagna is a 3rd-class municipality in the province of Bohol, serving as

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one of the commercial trading centers with daily market activities and a port town

with ferries connecting islands to Camiguin, Nasipit, and Cagayan, Jagna attracts

a crowd of pier passengers regularly. However, researchers have observed a

challenge arising from the fact that there are numerous restaurants in the area,

but very few businesses focus on selling snacks. Moreover, the majority of these

snack options are not health-conscious.

It is in this context that the proponent, Mr. Sethniel Siaboc, an

entrepreneur and a resident of Poblacion, Jagna, Bohol, is interested in setting up

a business beside his Milk Tea Shop which is the Happy In Happy Out Snack Stop.

The proponent believed that this business will capture the market because most

of the stores do not have healthy products to sell. Moreover, there are many

residents in the area and with an entrepreneurial energy and a clear vision, the

proponent is carefully examining every aspect of this enterprise. His attention to

this feasibility study, which includes market analysis and financial estimates,

demonstrates a commitment to ensuring the success and longevity of the Happy

In Happy Out Snack Stop.

Happy In Happy Out Snack Stop is a distinctive, appealing and offered

nutritious snack like vegetable chips with various flavors like carrot, eggplant,

potato and water spinach also known as kangkong, making it stand out from other

snacks in Poblacion, Jagna, Bohol. The business committed to honing the craft of

making vegetable chips and the service through dine-in and take out orders may
 3

find great financial opportunities as consumer demand for healthier food options

rises. The title “Happy In Happy Out Snack Stop,” for this feasibility study

embodies the essence of the envisioned venture. The emphasis on “Happy In”

implies a delightful and enjoyable experience within the establishment, while

“Happy Out” denotes a favorable impression that lasts after the visit. The use of

“Happy In Happy Out” implies a positive experience for customers entering and

leaving the snack stop.

Furthermore, healthy vegetable chips are snack foods produced from actual

vegetables that are sliced or dried, then baked or fried to give a crunchy, tasty

texture similar to that of chips. These vegetable chips are a favorite among

consumers who are health-conscious because of frequently have less fat, calories,

and sodium than conventional potato chips. The vegetable chips market has

witnessed significant growth due to factors such as the increasing consumer

demand for healthier snacking options, the rise of plant-based diets, and the

growing awareness of the nutritional benefits offered by vegetables. (1: 2024)

The establishment of Happy In Happy Out Snack Stop would not only

benefit the proponent and to the local infrastructure but also provides the

community with healthier snack choices, aligning with the progressive nature of

the location. Hence, the researchers are motivated by the desire to improve a

healthier snack choice and aims to make a positive impact to consumers’ health

and well-being by introducing Happy In Happy Out Snack Stop to Jagnaanon.

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Theoretical Background

Theory. Maslow's Hierarchy of Needs Theory serves as the theoretical

foundation for this study (2:2022). According to Maslow, that when a person

lacks sufficient food, their primary focus will be on finding sustenance, which can

hinder their ability to address other needs such as safety, social connections, self-

esteem, and personal development. Once the basic needs, including food, are

fulfilled, individuals can then move towards higher levels of the hierarchy, seeking

fulfillment through social relationships, self-esteem, and self-actualization.

However, it is important to fulfill more fundamental demands before reaching this

ultimate goal.

Legal Basis. This research is anchored under Republic Act No. 10611

otherwise known as the "Food Safety Act of 2013" (3:2013), state shall

maintain a farm to fork food safety regulatory system that ensures a high level of

food safety, promotes fair trade, and advances to the global competitiveness of

Philippine foods and food products. The primary goal of this is to make nation’s

system for regulating food safety stronger. Furthermore, by encouraging safe

production methods, hazard assessments, and risk-based preventative controls,

the legislation emphasizes the prevention of foodborne infections. International

food safety standards are encouraged to be adopted by law, and fines for

infractions are stipulated. It is intended to safeguard consumer confidence,

preserve public health, and guarantee that food products in the Philippines adhere
 5

to all applicable safety regulations. In order to preserve safe and high-quality food

items for the Filipino people, the act is essential in regulating the food industry.

In addition, Republic Act No. 7394, also known as "The Consumer Act

of the Philippines" (4:1992), creates the Philippine Consumer Act and consists

of 173 articles arranged into six titles. The state's policies are designed to

safeguard consumer interests, advance the overall out fundamental consumer

rights, such as the right to knowledge, the ability to select, the right to remedy,

and protection against risks to one's health and safety. Through the Department

of Health, the state sets standards and quality measures for food, drugs, devices,

and cosmetics, ensuring a safe supply, promoting the rational use of drugs and

devices, and strengthening the Bureau of Food and Drugs. The act also emphasizes

the importance of consumer education and information dissemination,

encouraging programs that enhance consumer awareness of their rights and

responsibilities. It also mandates product standard and provides guidelines for

proper labeling and packaging to ensure that consumers are informed about the

product purchased. The act also gives regulatory organizations the authority to

enforce its rules and take legal action against unfair commercial practices, such as

the Department of commercial and Industry (DTI). Penalties are imposed for

violations to deter unscrupulous business practices and protect consumers from

fraudulent or deceptive transactions.

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Theory: Legal Basis:

● Maslow’s Hierarchy of ● Republic Act No. 10611

Needs Theory by ● Republic Act No. 7394
Abraham Maslow

The Republic Act No. 10611 otherwise

The theory serves as the theoretical
foundation for this study. According to
Maslow, that when a person lacks
sufficient food, their primary focus will
be on finding sustenance, which can
hinder their ability to address other
needs such as safety, social connections,
self-esteem, and personal development.
Once the basic needs, including food,
are fulfilled, individuals can then move
towards higher levels of the hierarchy,
seeking fulfillment through social
relationships, self-esteem, and self-
actualization. However, it is important to
fulfill more fundamental demands before
reaching this ultimate goal.
known as the "Food Safety Act of 2013",
state shall maintain designed to maintain a
farm to fork food safety regulatory system
that ensures a high level of food safety,
promotes fair trade, and advances to the
global competitiveness of Philippine foods
and food products.
The Republic Act No. 7394, also known as
"The Consumer Act of the Philippines",
are designed to safeguard consumer
interests, advance the overall well-being,
and set industry and commercial norms of
conduct. The legislation lays out
fundamental consumer rights, such as the
right to knowledge, the ability to select, the
right to remedy, and protection against risks
to one's health and safety.

The proposed snack stop is a distinctive, appealing, and offered nutritious snack like
vegetable chips, making it stand out from other snacks in Poblacion, Jagna, Bohol. Hence,
the researchers are motivated by the desire to improve a healthier snack choice and aims
to make a positive impact to consumers’ health and well-being by introducing Happy In
Happy Out Snack Stop to Jagnaanon.

There is a need to establish Happy In Happy Out Snack Stop in Poblacion, Jagna, Bohol.
Figure 1
Theoretical Framework
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Related Literature

The following significant literatures were included for the additional

information of the study conducted:

According to Slurrp Desk in an article entitled “Exploring Nutrient-

Packed Vegetable Chips” (5:2023), Vegetable chips are a delectable and

healthy substitute for regular potato chips. Choose the preferred vegetables first,

such as kale, sweet potatoes, or potatoes. Cut it into thin, even slices, toss with a

little oil and favorite seasonings, then bake or fried until crispy. While frying can

result in a somewhat different texture and flavor, baking is generally a healthier

choice. In addition to being a delicious snack, these handmade vegetable chips

are an excellent way to increase the amount of vegetables in the diet. It may also

add the own creative touches to the seasonings, which makes it a guilt-free,

adaptable treat for any occasion. A delicious approach to satisfy the hunger for a

crunchy snack and get more vegetables in diet is with vegetable chips. Everybody

may find the favorite vegetable chip kind, be it the nutrient-rich greens of spinach,

the colorful flare of beets, the earthy sweetness of sweet potatoes, the leafy

healthiness of kale, the brilliant crunch of carrots, the mild zing of zucchini, or the

comforting parsnip chips.

Furthermore, an article published by Future Market Insights entitled

“Veggie Chips Market” (6:2023), Veggie chips are gaining immense popularity

delicious and healthier as compared to fried chips. The growing consumer

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inclination toward healthier snacks option and plant-based food is expected to

boost market growth during the forecast period. The wide availability of veggie

chips in different flavors like carrot, sweet potato, spinach, turnip, and beetroot in

grocery stores and supermarkets is driving the sales of the veggie chips market.

Other factors driving the growth of the veggie chips market are increased

urbanization and increased consumer inclination towards nutritious and natural

ingredient food products. On the other hand, in veggie chips market in the Asia

Pacific is witnessing significant growth in recent years, driven by factors such as

the increased trend of snacking, and increased availability of veggie chips in the

region.

Related Studies

Below were the studies that provide additional information regarding the

researcher’s study.

In the study conducted, entitled “Filipinos getting more health

conscious but want further support from food industry to improve diets”

by Press Release (7:2021), Food Industry Asia (FIA) reports that while most

Filipinos (81%) think it is the personal responsibility to have a balanced, healthful

diet, it also desire greater help from the business. Hailed as the "first of its kind"

for the Philippines, the paper, Healthier Product Reformulation in the Philippines,

shows a significant change in Southeast Asian healthy consumption trends. Filipino

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consumers are becoming more concerned of the health; of those asked, 56% said

generally eat a healthy diet.

The majority of consumers (99%) have expressed interest in changing to

healthy eating habits; nonetheless, the most important areas to improve diets

include eating more fruits and vegetables (41%) and consuming less salt (34%),

sugar (32%), and fat (32%).The majority of consumers (79%) also think that food

firms ought to voluntarily alter the recipes and product formulas in order to

encourage customers to make and maintain these better decisions.

Moreover, a study conducted by Violeta Alexandra Ion et.al entitled

“(Organic Vegetable Chips: Exploring Romanian Consumers’ Preferences

in Relation to Socio-Demographic Factors)” (8:2023), achieve the main

objective of understanding Romanian consumers’ preferences for a healthy

lifestyle by selecting food products with high nutritional value, particularly

vegetable chips. Similar to worldwide trends, the Romanian food market is

undergoing continuous changes as consumers increasingly prioritize health and

environmental concerns. To obtain vegetable chips that can be considered healthy

snacks, the use of organic vegetables is crucial in the proper processing technique,

such as drying and decreased postharvest waste, resulting significant savings in

storage and transportation costs.

In this connection, the findings of the study show that among the 1060

respondents, 699 (65.9%) as preferred on classic potato chips, 210 (19.8%) in

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organic vegetable chips, and 151 (14.2%) who do not consume chips

environmental concerns. The analysis presented in this study focuses only on those

909 participants who consume chips, regardless of the type of chips consumed. Of

the 909 respondents, 699 (76.9%) prefer only classic potato chips, and 210

(23.1%) prefer organic vegetable chips. The prevalence of respondents who prefer

classic potato chips can be observed in comparison to those who prefer organic

vegetable chips. The obtained results in this study provide valuable insights into

the factors that influence the preference for organic vegetable chips in Romania.

This information can be useful for both chip manufacturers and retailers in

developing effective strategies to promote the consumption of healthy snacks.

These insights can enhance the awareness of chip producers regarding

consumption preference patterns for snacks in Romania, which is a relatively less-

explored niche. This study is among the few that enable a better understanding of

Romanian preferences, and these preferences represent important factors that

encourage the consumption of healthy snacks.

Furthermore, a study conducted by Piwowar A. et.al "Dried

Vegetables Snacks Review of the Process Technologies and

Consumption Preferences Among Students" (9:2017), indicated that

vegetables should be a large part of any rational diet because of the nutritional

content and phytonutrient characteristics. The study was conducted to examine

the frequency and types of vegetable intake by students, as well as the level of
 11

acceptability for new products. The results show that the knowledge of the

respondents in the sphere of effects of vegetable consumption can be termed as

very good. 94% of the respondents agreed with the statement that "high

consumption of vegetables reduces the risk of obesity, cancer, and cardiovascular

diseases". However, there was concern about the respondents’ knowledge on

recommended consumption of fruits and vegetables. 24% of the respondents

claimed that the “recommended daily consumption of fruits and vegetables was

about 100 g (1 portion)”, while 25% of the respondents had no opinion on the

subject. Almost all of the respondents like vegetables”. As the questionnaire

surveys show, the willingness of the respondents to purchase snacks made of dried

root vegetables is the highest with respect to carrot products. The respondents

highly assessed visual advantages of dried vegetable snacks, in particular the color

and shape. To the question “Do you like eating vegetables”, over 55% of the

students responded “absolutely yes” and another 39% of the respondents replied

“rather yes”. It is recommended to continue monitoring the nutrition model among

students with respect to vegetables, in particular dried products. As a result of

popularization of new technologies, in the near future there will be an increased

supply of those products on the market.

Conceptual Background

Happy In Happy Out Snack Stop suggested on fostering a positive and

enjoyable experience for customers. This concept likely involves not just providing
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tasty snacks but also ensuring that customers leave with a sense of satisfaction

and contentment. As lifestyle changes into a fast-moving phenomenon, availability

of easy and quick order foods expected by the people. In order to prove viability

of the study, a survey was conducted based on the conceptual framework of the

study that was shown below.

The Input consists of the profile of the respondents, problems

encountered by the respondents on other existing snack centers in Poblacion,

Jagna, Bohol and the feasibility factors regarding of the following aspects: market,

technical, management, financial and socio-economic aspect.

The Process involves the formulation, distribution, and retrieval of the

questionnaires and also includes analysis, interpretation of the gathered data from

a feasibility perspective, statistical treatment, findings, conclusions, and

recommendations. Projections serve as one of the bases for presenting the

financial statements.

The Output is the proposed establishment of Happy In Happy Out Snack

Stop in Poblacion, Jagna, Bohol.

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THE PROBLEM
Statement of the Problem

The study aims to determine the feasibility of the proposed establishment

of Happy In Happy Out Snack Stop in Poblacion, Jagna, Bohol. More specifically,

it sought to answer the following aspects of the main problem:

1. What is the profile of the respondents in terms of:

a) Classification of respondent;

b) Age;

c) Gender;

d) Civil Status;

e) Monthly income; and

f) Monthly allowance (for students only)?

2. What are the problems encountered by the respondents on other existing

snack centers in Poblacion, Jagna, Bohol?

3. What are the assessment of the respondents regarding the feasibility

factors to make the project feasible in terms of:

a) Marketing Aspect;

b) Technical Aspect;

c) Management Aspect;

d) Financial Aspect; and

e) Socio-economic Aspect?
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4. Is there a significant degree of correlation on the responses of the 3 groups

of respondents in terms of:

a) The problems encountered by the respondents on other existing

snack centers in Poblacion, Jagna, Bohol.

b) The feasibility factors to make the project feasible in terms of the

marketing, technical, management, financial and socio-economic

aspects?

Null Hypothesis

There is no significant degree of correlation on the responses of the 3

groups of respondents in terms of:

a) The problems encountered by the respondents on other existing

snack centers in Poblacion, Jagna, Bohol; and

b) The feasibility factors to make the project feasible in terms of the

marketing, technical, management, financial, and socio-economic

aspects.

Significance of the Study

The researchers assured that the establishment of Happy In Happy Out

Snack Stop in Poblacion, Jagna, Bohol would be beneficial to the following people:

To the Students, it can serve as a valuable case study for students

pursuing fields such as business, economics, or entrepreneurship, enhancing the

academic experience and preparing for future challenges in the business world.
 16

This would also benefit the students because of its affordability and convenience,

especially for those who seek for quick snack foods.

To the Proponent, the research may serve as a platform for personal and

professional growth, allowing the proponent to develop analytical, research, and

problem-solving skills. This study can contribute to the proponent’s academic and

practical development in the field of business or related disciplines.

To the Future Researchers, the findings and methodologies from this

research can guide future researchers in designing more targeted investigations.

To the Residents, a thriving local business like this snack stop might

enhance the overall quality of life for residents by providing convenient services,

creating a sense of community, and contributing to the area’s vibrancy.

To the Local Government, might be a source of extra income and might

present chances for the growth of the local economy. It can contribute to

promoting healthier eating habits among the community.

Scope and Limitations of the Study

The study aimed to determine the viability and feasibility of establishing a

Happy In Happy Out Snack Stop in Poblacion, Jagna, Bohol. The researchers rely

on the respondents’ truthfulness, which affects the validity and reliability of the
 17

findings. Common limitations include respondents’ different perspectives and

cases, research references, financial resources, and time.

In conducting the study, the researchers normally encountered limitations.

These limitations were brought about by the nature of the study. The study was

limited to elected Barangay Officials represents community residents, SSG Officers

represents students from nearby schools, and business owners within the nearby

barangay. For this type of data gathering, the researchers depended on the

respondent’s truthfulness, which directly affected the reliability and validity of the

findings. Common limitations include respondent’s different perspectives and

cases, research references, financial resources, and time. The researchers were

able to resolve this by taking a warm approach, emphasizing the significance of

the research, and informing the respondents that the responses would solely be

used for academic purposes.

Furthermore, the researchers’ collaboration and involvement were

necessary, but the varying class schedules limit the availability. Such constraint

was solved through effective time management and cooperation of the members.

Another limitation was that the researchers lack the necessary expertise and

understanding in conducting a feasibility study to create a substantial research

project. However, this constraint was resolved through the guidance, assistance,

and effective mentoring of the research adviser. The study was conducted during

the second semester of School Year 2023-2024.

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RESEARCH METHODOLOGY

Research Design

The researchers uses a descriptive normative approach to understand the

present circumstances and the need for setting up a Happy In Happy Out Snack

Stop. This approach includes all studies that provide details about the nature and

status of the current project. For collecting trustworthy data and sufficient

information, survey questionnaires were individually handed out to participants.

Through this method, it allows the researchers to identify, categorize,

quantify, assess, and interpret various outcomes and consolidate into a broader

concept required for the feasibility study related to the establishment of Happy In

Happy Out Snack Stop. To prevent the data from representing biased views that

could lead to biased results, the researchers guaranteed the safety and accuracy

of all information collected from the survey and collected time.

Research Environment and Subjects

The Municipality of Jagna is located at southeastern coast of Bohol. It is a

third-class municipality in Bohol that has a total population of 35, 832 people and

subdivided into 33 barangays as determined by the 2020 census (10:2022). The

study was conducted in Poblacion, Jagna, Bohol. The Poblacion, Jagna, Bohol itself

enhances the study setting by offering more chances for client feedback gathering

and market analysis. Because of its advantageous position in Bohol, which

 19

guarantees a fusion of traditional and modern influences, it is the perfect place

for researchers to explore the exciting field of snack innovation.

Moreover, Poblacion, Jagna, Bohol is a popular food destination in Jagna,

Bohol. It offers a wide selection of upscale, quality and reasonably price food

options from Filipino and Asian Cuisine and specially snacks. Additionally,

considering its location near various institutions and its vibrant local life, it could

be a good place for setting up a business especially those catering to students

and local residents.

The subjects of the study were one hundred sixty-three (163) individuals

as researchers’ respondents. Thirty-six (36) of the respondents were community

residents represented by nine (9) elected barangay officials of Poblacion, Pagina,

Tejero, and Looc. Fifty-six (56) of the respondents are students from nearby

school were represented by elected SSG Officers from twenty (20) in CMM, fifteen

(15) in BIT and twenty-one (21) in CVIF high school students. Along with this,

seventy-one (71) respondents were business owners from the nearby barangays

of Poblacion, Pagina, Tejero, and Looc.

Research Instrument

The study utilized the questionnaires in gathering the desired data. The

questionnaires composed of three important parts. The first part contains the

profile of the respondents that contains the classification, age, gender, civil status,
 20

monthly income and monthly allowance (students only). The second part of the

questionnaire focused on the problems encountered by the respondents on other

existing snack centers in Poblacion, Jagna, Bohol. Lastly, the third part involved

the feasibility factors on establishing Happy In Happy Out Snack Stop in Poblacion,

Jagna, Bohol.

Data Gathering Procedure

Before distributing the questionnaires to the one hundred sixty-three (163)

respondents, a letter of permission was sent to the office of the Local Government

of Jagna, noted by the Dean of CBA Department of BIT International College for

the approval of the survey to be conducted. When the approval was granted, the

researchers personally distributed the questionnaires to the respondents and the

latter were given ample time to answer. Then, retrieved the questionnaires from

the respondents on agreed time. After which, the responses of the questionnaires

were tallied and arranged in tables for the purpose of analysis and interpretations.

Data Analysis

After the retrieval of questionnaire, the raw data were tallied, tabulated,

and analyzed using the percentage formula:

𝐟
P=𝐧 X 100

Where:

P= percentage
 21

f= frequency

n= total number of respondents

The weighted mean [WM(M)] of every item was also computed with the

formula:

M = Sum of (F x Y)/N

Where:

M = the weighted mean

F = the frequency

Y = the rating weight

N = total number of respondents

A hypothetical range was set for each scale with the corresponding

interpretation guide and equivalents using Likert scale as follows:

Weight Scale Code Range

4 Strongly Agree SA 3.26 - 4.00

3 Agree A 2.51 - 3.25

2 Disagree D 1.76 - 2.50

1 Strongly Disagree SD 1.00 - 1.75

Statistical Treatment

To determine the degree of correlation in the responses of the respondents,

the data were subjected to the Analysis of Varience (ANOVA) using the formula:
 22

F = MSb

MSw

Where:

F = analysis varience

MSb = means squares between groups

MSw = means square within groups

To find the values of MSb and MSw, the formula used was:

MSb = SSb/dfb

MSw = SSw/dfw

Where:

SSb = the sum of the square between groups

Dfb = degree of freedom between groups

SSw = the sum of squares within groups

Dfw = degree of freedom within groups

To provide the validity of the obtained F factor, it was checked on the

table of the critical value at 0.05 level of significance at a given degree of

freedom (df) of [M-(N)-(M-1)].

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DEFINITION OF TERMS

To make this study more understandable, the following terms defined

based on how they were used in the study;

Chips

A vegetable that has been cut or sliced into smaller pieces. It is crispy,

flavorful, and come in a wide variety of types and flavors whether it is an eggplant,

carrots and water spinach chips.

Contentment

It describes the valued customers who show happiness with the satisfaction

of the products and do not look at other options. The good thing is that when it

comes to satisfaction, the valued customer will go to the store, and vice versa.

Feasibility

It is used to determine whether an intervention is appropriate for further

testing; in other words, it enable researchers to assess whether or not the ideas

and findings can be shaped to relevant and sustainable.

Financial Aspect

It refers to the flow and control of money within the individual’s life,

businesses, or an organization. It projects how much start-up capital is needed,

sources or capital, return of investment, and other financial consideration.

 24

Food

It is any substance consumed for nourishment and sustenance, providing

essential nutrients for body’s proper functioning. Food often holds cultural, social,

and economic significance, shaping culinary practices and societal interactions.

Food Quality

Describes the totality of a food item’s qualities and characteristics that the

consumer finds acceptable. It is also about ensuring that the food consume is not

only enjoyable but also meets health and safety needs.

Health Boosting

It means that the valued customer would be given good health not in a

slow motion but in a fast motion of getting into it when taste the vegetable chips.

The good thing here is that when a person’s health is boosted, the lives of the

customer will be easy and healthy.

Healthy Snacks

This term refers to those foods or snacks that have health-boosting

ingredients that are good for the body and support energy level throughout the

day.

Management Aspect

It discusses the name of the firm, the type of organization, the vision and

mission, organization goals, organizational charts, manpower resources, job

 25

description and qualifications, recruitment, selection and hiring of workers, policies

and regulations, project schedule and management feasibility.

Marketability

This term refers to a measure of whether a product will appeal to buyers

and sell at a certain price range to generate a profit. It involves various activities,

including advertising, branding, and sale, aimed at achieving organizational

objectives and satisfying customer demand.

Market Aspect

It is the strategic process of creating, promoting, and delivering products

or services to meet the needs of a target market. It involves various activities,

including advertising, branding, and sale, aimed at achieving organizational

objectives and satisfying customer demand.

Proponent

It is an individual, group or organization that puts forward a proposal for

something, and that brings in this project to the project team or mobilizes the

team for the project and supports the cause of the study. In this study, the

proponent is Mr. Sethniel Siaboc.

Quality Service

It involves understanding and anticipating customer needs, actively

listening to their concerns and providing prompt and effective solutions.

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Respondent

In this study, this pertain to community residents represented by the

elected barangay officials, SSG officers, and business owners/managers who are

to answer the questionnaire served by the researchers.

Snack

This term is a small portion of food eaten between meals, typically to satisfy

hunger or cravings. It is usually quick and easy to prepare, and it come in various

forms such as chips, fruits, nuts, or other bite-sized items.

Socio-economic

It is relating to or concerning with the interactions of social and economic

factors. It is typically used to assess whether social, economic, environmental

effects of a projector study are justified.

Technical Aspect

It helps to determine the efficacy of the propose project by examining the

details of the intended process, including materials and labor, logistic and

technology related to producing, delivering and tracking the products or services

intend to develop.

Theory

It is a set of concepts, models, principles, and definitions that make sense

of a phenomenon by determining relationships among variables. It is based on a

body of facts that have been repeatedly confirmed through observation and study.
 27

Vegetables

It refers to edible part of a plant that is consumed by humans which packed

with vitamins, minerals, and antioxidants that help protect the bodies and keep us

healthy.

Vegetable Chips

The term also known as veggie chips, a type of snack food made from

different types of vegetables. These are usually fried, dried, and sometimes baked

to create a crunchy texture.

Venture

A business enterprise or speculation in which something is risked in the

hope of profit. This item is associated with the willingness to take risks in the

pursuit of business opportunities.

Viability

It refers to something’s ability to survive. It is something working

successfully over a sustained period of time. A business idea would be one that

has a good chance of succeeding and being profitable.

Water Spinach

This term also known as kangkong, is a crop and green leafy vegetable

usually found in Asian cuisines that is rich in vitamins and minerals. It is a fast

growing, vine-like plant that spreads along the ground or water surface.
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ORGANIZATION OF THE STUDY

The whole feasibility study was composed of three chapters in an effort to

come up with a simplified presentation as follows:

Chapter I. The Problem and Its Scope, contains of the following topics:

introduction; the rationale, theoretical background which includes theory, legal

basis, related literature, related studies, theoretical framework and conceptual

framework. It also includes the statement of the problem, null hypothesis,

significance of the study and scope and limitations of the study. The research

methodology which includes research design, research environment and subjects,

research instrument, data gathering procedure, data analysis and statistical

treatment. This chapter also includes the definition of terms and the organization

of the study.

Chapter II. Presentation, Analysis, and Interpretation of Data,

presents the reports, analysis and interprets the data gathered in the light of

different aspects of the problem. It also consists of the responses of the

respondents that were tabulated and statistically computed using the tools of

statistics.

Chapter III. Summary, Findings, Conclusions, and

Recommendations, presents the summary of the problem, the research design

and the findings, the conclusions drawn from the findings, and recommendations,

which include the establishment of Happy In Happy Out Snack Stop.

 29

BIBLIOGRAPHY

1. MarkWide Research (2024). Healthy Fruit and Vegetable Chips Market 2024-2032

| Size,Share, Growth. (n.d.). https://markwideresearch.com/healthy-fruit

and- vegetable-chips-market/

2. Dotdash, M. (2022). Maslow’s Hierarchy of Needs.

https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs

3. Republic Act No. 10611. (n.d.). (2013), “Food Safety Act of 2013”.

Lawphil.net.https://lawphil.net/statutes/repacts/ra2013/ra_10611_2013.ht

ml.

4. FAO.org : (n.d.-b). Republic Act No. 7394 entitled “The Consumer Act of the

Philippines”. https://www.fao.org/faolex/results/details/en/c/LEX-

FAOC175409/

5. Desk, S. (2023). Exploring Nutrient-Packed Vegetable Chips.

https://www.slurrp.com/article/exploring-nutrient-packed-vegetable-

chips-a-delecious-amp-healthy-snack-alternative-1693745077509

6. Future Market Insights. (2023). Veggie Chips Market. (n.d.).

https://www.futuremarketinsights.com/reports/veggie-chips-marketVeggie

Chips Market

7. Release, P. (2021, November 29). Filipinos getting more health-conscious but want

further support from food industry to improve diets. PALAWAN NEWS.

 30

https://palawan-news.com/filipinos-getting-more-health-conscious-but-

want-further-support-from-food-industry-to-improve-diets/

8. Violeta, A.I. et.al. (2023). “(Organic Vegetable Chips: Exploring Romanian

Consumers’ Preferences in Relation to Socio-Demographic Factors)”

https://www.researchgate.net/publication/373851968_Organic_Vegetable

_Chips_Exploring_Romanian_Consumers'_Preferences_in_Relation_to_Soc

io-Demographic_Factors?fbclid=IwAR1rBdb6Cp7dACnqeejrAZ6XB-

x6MedM1R_000G2bDPGCVTqMZ4fmwymsss

9. Piwowar A. et.al. (2017). Dried Vegetables Snacks-Review of the Process

Technologies and Consumption Preferences Among Students

http://www1.up.poznan.pl/jard/index.php/jard/article/view/100

10. Municipality of Jagna. (n.d.). (2022). About Municipality of Jagna.

https://jagna.gov.ph/aboutjagna/?fbclid=IwAR14wAHBAEYDyzqEDy3j5VP

ZvjeL8k_5YO3LxBdvUuU_cU4je1mECvZUFwo
 31

Appendix A

BIT International College-Jagna

April 30, 2023

Mrs. Charito C. Cadeliña, MAEd

Research Coordinator
BIT International College – Main Campus
200 Gallares Street, Tagbilaran City, Bohol

Madam:
The undersigned researchers are hereby submitting the proposed title of
the feasibility study, “HAPPY IN HAPPY OUT SNACK STOP IN POBLACION,
JAGNA, BOHOL: A FEASIBILITY STUDY”, for the approval as partial fulfillment
for the degree of Bachelor of Science in Business Administration and Bachelor of
Science in Accountancy.
Thank you very much and more power.

Respectfully yours,

(Sgd.) RACHELLE A. CAÑETE

(Sgd.) VENUS JOY C. CEBULAN
(Sgd.) MA. CHARMAINE T. FELISILDA
(Sgd.) HAROLD KIM A. LOPENA
(Sgd.) JOHN SERNEIL D. OCLARIT
(Sgd.) MA. CARIZA B. OCLARIT

Noted:
(Sgd.) MRS. CHARITO C. CADELIÑA, MAED
Research Coordinator
 32

Appendix B

BIT International College - Jagna

April 30, 2023

Ma. Lilibeth R. Taga-an, MSBA

Dean, College of Business Administration
BIT International College
200 Gallares Street, Tagbilaran City, Bohol

Maam:
The undersigned researchers hereby requested you to be the feasibility
study adviser on the approved title “HAPPY IN HAPPY OUT SNACK STOP IN
POBLACION, JAGNA, BOHOL: A FEASIBILITY STUDY”, as partial
requirement for the subject Research and Methodology.

Thank you very much and more power.

Respectfully yours,

(Sgd.) RACHELLE A. CAÑETE

(Sgd.) VENUS JOY C. CEBULAN
(Sgd.) MA. CHARMAINE T. FELISILDA
(Sgd.) HAROLD KIM A. LOPENA
(Sgd.) JOHN SERNEIL D. OCLARIT
(Sgd.) MA. CARIZA B. OCLARIT

Approved:
MA. LILIBETH R. TAGA-AN, MSBA
Adviser
 33

Appendix C

SURVEY QUESTIONNAIRE

Dear Respondents,

This survey aims to gather relevant data and information pertaining to the

feasibility study entitled “Happy In Happy Out Snack Stop” in Poblacion, Jagna,

Bohol. Thus, cooperation is highly needed to answer every item honestly to come

up with informative and reliable results on the said study.

Part I. Profile of the Respondents

Direction: Please indicate with a checkmark (/) of the choice on the space
provided.

A. Classification of Respondent

( ) Elected Barangay Official

( ) Business Owner/Manager

( ) SSG Officer

B. Age

( ) 20 years old and below ( ) 41-50 years old

( ) 21-30 years old ( ) 51-60 years old

( ) 31-40 years old ( ) 61 years old and above

C. Gender

( ) Male ( ) Female ( ) LGBTQ

D. Civil Status

( ) Single ( ) Single Parent

 34

( ) Married ( ) Widow/Widower

E. Monthly Income

( ) 10,000 and below ( ) 30,001-40,000

( ) 10,001-20,000 ( ) 40,001-50,000

( ) 20,001-30,000 ( ) 50,001 and above

F. Monthly Allowance (for students only)

( ) 1,000 and below ( ) 3,001-4,000

( ) 1,001-2,000 ( ) 4,001-5,000

( ) 2,001-3,000 ( ) 5,001 and above

PART II. Problems encountered by the respondents on other existing

snack centers in Poblacion, Jagna, Bohol.
Direction: Please check the appropriate column that corresponds to your answer
using the likert scale below.

Scale Description
4 Strongly Agree
3 Agree
2 Disagree
1 Strongly Disagree

4 3 2 1
ITEMS (SA) (A) (D) (SD)

1. Inadequate customer service, such as slow

responses or unhelpful interactions, can lead
to dissatisfaction among customers.

2. The packaging materials used for products

are of poor quality, which may result in
damage or deterioration during storage or
transit, affecting the product's presentation.
 35

3. Insufficient cleanliness in the workplace can

create discomfort for employees and visitors,
potentially leading to health and safety
concerns and negatively impacting
productivity.

4. The lack of a welcoming or appealing

ambiance in the establishment can
discourage customers from returning.

5. High prices for snacks and other items may

discourage customers from making
purchases.

6. Consumption of unhealthy snacks, especially

if they are the only available option, can
contribute to health issues such as obesity or
nutritional deficiencies among customers.

7. Inconsistencies in the taste or quality of

snacks can result in dissatisfaction among
customers.

8. Selling expired goods poses serious health

risks to consumers and weakens trust in the
business's commitment to quality and safety.

9. Unapproachable or unfriendly employees

may create a negative atmosphere for
customers, impacting their overall
experience and likelihood of returning to the
business.

10. Unfair pricing practices, such as

overcharging or hidden fees, can erode
customer trust and loyalty.
 36

PART III. Responses on Feasibility Factors

Direction: Please check the appropriate column that corresponds to the answer.

Legend: (4) Strongly Agree (3) Agree (2) Disagree (1) Strongly Disagree

MARKET ASPECTS
4 3 2 1
ITEMS (SA) (A) (D) (SD)

1. The store should use social media platforms

such as Facebook and Instagram to
successfully advertise the existence of the
business which will make them visit the store.

2. The business should generates sufficient

customer demand.

3. The store should prioritize its customer's

needs.
4. The business should provide enough
consumer satisfaction.

5. The store should have a good customer

service to offer.

6. The store should introduce healthy products

to the customer.

7. The business should increase consumer

interaction through the promotion of loyalty
cards and special offers.

8. The store should give clients more flexibility

in terms of making purchases.

9. The business should offer affordable prices

for vegetable chips.
a) 100g for 120 pesos per serving/pack
b) 50g for 60 pesos per serving/pack
c) 25g for 30 pesos per serving/pack.
 37

10. All customers including those with persons

with disabilities are catered to by the store.

TECHNICAL ASPECTS
4 3 2 1
ITEMS (SA) (A) (D) (SD)
1. The establishment should have a pleasant and
cozy atmosphere.

2. Maintenance of all equipment should be done

consistently.
3. The location of the store should ideally be in
area that is easily accessible.

4. There should be proper waste disposal.

5. Maintenance of all equipment should be done

consistently.

6. The store should have enough ventilation and

sanitation to be done.

7. Prioritizing permits and licenses of the store

should be done.

8. The business needs to plan well workspace so

that veggie chip of efficient production runs
well.

9. The business should implement safety

precautions to avoid risk of hazards.

10. To prevent product contamination, using high

quality for vegetable and ingredient storage
should be given priority.
 38

MANAGEMENT ASPECTS
4 3 2 1
ITEMS (SA) (A) (D) (SD)

1. The management should prioritize clear

communication and foster a positive work
culture with the employees.

2. The business is open to opinions and

suggestions from customers.

3. The business should operate efficient time

operation.

4. Employees priorities customers.

5. Immediate concern to the customer needs.

6. The business should be clear and we'll

managed.
7. The business should evaluate clear policies
and rules to avoid.

8. The salaries of employee's should be fair and

on time.

9. Management should encourage employees to

share their ideas and opinions.

10. The business should operate legally.

FINANCIAL ASPECTS
4 3 2 1
ITEMS (SA) (A) (D) (SD)
1. The store should raise enough money to fund
operations and guarantee expansion.

2. The business should accept online money

transfer such as gcash, paymaya, palawan
pay.
 39

3. An honest financial statement should be

prepared monthly.

4. The business should create a detailed budget

to track income and expenses.

5. There should be sufficient budget allotted for

the benefits of the employees.

6. Efficient cost control is essential to maximize

profitability.

7. The business should have enough operational

capital to cover its costs.

8. The business should generate a consistent

cash flow.

9. The business should have a good and efficient

generation of revenue.

10. Budgets are properly controlled.

SOCIO-ECONOMIC ASPECTS
4 3 2 1
ITEMS (SA) (A) (D) (SD)
1. The business should contribute to the local
community through corporate social
responsibility (CSR) initiatives.

2. The business should aim to create job

opportunities for local residents.

3. The business should prioritize

environmentally sustainable practices like
satisfaction of the customers to the
productivity.

4. The business should strive to maintain a

positive reputation in the local community.
 40

5. The business should comply with all local

labor laws and regulations.

6. The business should aim to be a leader in

innovation even as in a local market.

7. The business should promote diversity and

inclusion in its workforce.

8. The business should engage in fair trade

practices with local suppliers.

9. The business should prioritize the health and

safety of its employees and customers.

10. The business should be transparent in its

operations and financial dealings.

Thank you very much for spending time on answering this questionnaire.
The Researchers
 41

CURRICULUM VITAE

Personal Data

Name : Rachelle A. Cañete

Home Address : Bulawan, Guindulman, Bohol

Birth Date : September 2,2001

Citizenship : Filipino

Civil Status : Single

Religion : Roman Catholic

Parents : Fabian Cañete

: Zenaida Cañete

Educational Background

Elementary : Bulawan Elementary School

Bulawan, Guindulman, Bohol

Secondary : Catungawan National High School

Catungawan Sur, Guindulman, Bohol

College : BIT International College – Jagna

Poblacion, Jagna, Bohol

Course : Bachelor of Science in Accountancy

 42

CURRICULUM VITAE

Personal Data

Name : Venus Joy C. Cebulan

Home Address : Nabuad, Inabanga, Bohol

Birth Date : September 20,2001

Citizenship : Filipino

Civil Status : Single

Religion : Roman Catholic

Parents : Robert Cebulan

: Bernardita Cebulan

Educational Background

Elementary : Nabuad Elementary School

Nabuad, Inabanga, Bohol

High School : Inabanga High School

Nabuad, Inabanga, Bohol

College : BIT International College – Jagna

Poblacion, Jagna, Bohol

Course : Bachelor of Science in Accountancy

 43

CURRICULUM VITAE

Personal Data

Name : Ma. Charmaine T. Felisilda

Home Address : Virgen, Anda, Bohol

Birth Date : October 6, 1997

Citizenship : Filipino

Civil Status : Single

Religion : Roman Catholic

Parents : Romeo Felisilda

: Ma. Clarita Felisilda

Educational Background

Elementary : Virgen Elementary School

Virgen, Anda, Bohol

Secondary : Candabong National High School

Candabong, Anda, Bohol

College : BIT International College – Jagna

Poblacion, Jagna, Bohol

Course : Bachelor of Science in Accountancy

 44

CURRICULUM VITAE

Personal Data

Name : Harold Kim A. Lopena

Home Address : Larapan, Jagna, Bohol

Birth Date : June 7, 2001

Citizenship : Filipino

Civil Status : Single

Religion : Roman Catholic

Parents : Rolando Lopena

: Erlinda Lopena

Educational Background

Elementary : Larapan Elementary School

Larapan, Jagna, Bohol

Secondary : Central Visayan Institute Foundation (CVIF)

Looc, Jagna, Bohol

College : BIT International College – Jagna

Poblacion, Jagna, Bohol

Course : Bachelor of Science in Accountancy

 45

CURRICULUM VITAE

Personal Data

Name : John Serneil D. Oclarit

Home Address : Bunga Mar, Jagna, Bohol

Birth Date : October 22, 2001

Citizenship : Filipino

Civil Status : Single

Religion : Roman Catholic

Parents : Sergio Oclarit

: Milagros Oclarit

Educational Background

Elementary : Bunga Mar Elementary School

Bunga Mar, Jagna, Bohol

Secondary : Colegio de la Medalla Milagrosa

Poblacion, Jagna, Bohol

College : BIT International College – Jagna

Poblacion, Jagna, Bohol

Course : Bachelor of Science in Accountancy

 46

CURRICULUM VITAE

Personal Data

Name : Ma. Cariza B. Oclarit

Home Address : Datag, Garcia-Hernandez, Bohol

Birth Date : April 26, 2001

Citizenship : Filipino

Civil Status : Single

Religion : Roman Catholic

Parents : Carino Oclarit

: Ma. Liza Oclarit

Educational Background

Elementary : Datag Elementary School

Datag, Garcia-Hernandez, Bohol

Secondary : BIT International College Jagna

Poblacion, Jagna, Bohol

College : BIT International College – Jagna

Poblacion, Jagna, Bohol

Course : Bachelor of Science in Accountancy