GROUP 2 - VersaHanger

ECOFLEX INNOVATIONS INC.
VersaHanger
Presented to
Professor Josefina T. Colcol
on the course Principle of Economics (ECON011)
by
Llames, Dan Angelo B.
Olorvida, Jaimie M.
Prospero, Miguel R.
Realo, Nhorlito Jr. C.
Trinos, Ivan John Emmanuel R.
January 2024
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE PRESIDENT FOR BRANCHES AND CAMPUSES
SANTA ROSA CAMPUS
INTRODUCTION
In an era where the global call for sustainable products resonates louder than ever,
companies are confronted with the challenge of harmonizing environmental responsibility with
cutting-edge functionality. EcoFlex Innovations emerged as a beacon in this paradigm shift, a
Philippines-based company poised to reshape the market with its innovative and environmentally
conscious product designs. Our commitment extends beyond mere innovation; we strive to strike
a balance between the demands of a modern world and the imperative to tread lightly on the
planet.
"Empowering Sustainable Living through Innovative Solutions" is not just a tagline for
us—it's a commitment woven into the fabric of every product we create. Rooted in the heart of
Santa Rosa, Laguna, EcoFlex Innovation draws inspiration from a region known for its proactive
approach to efficiency and forward-thinking. Our mission is twofold: to nurture the planet and to
meet the evolving needs of today’s consumers. By infusing a Philippine-centric perspective with
an acute understanding of local challenges, we aim to create solutions that not only resonate
globally but also serve our community. In doing so, we believe in paving the way for sustainable
living without compromising on efficiency or style.
Background
Founded on the ethos of efficiency and avant-garde thinking, EcoFlex Innovation has its
finger on the pulse of Santa Rosa, Laguna, where inspiration converges with ingenuity. Our
1
SANTA ROSA CAMPUS
mission is to be a catalyst for positive change, acknowledging the pressing environmental
concerns while addressing the immediate needs of consumers. Through a marriage of
Philippine-centric values and a deep understanding of local dilemmas, EcoFlex Innovation is
driven to create solutions that echo the needs of both the global and local communities.
Product Description
At EcoFlex Innovation, we believe that sustainability and versatile functionality are not
mutually exclusive but rather essential for those seeking a mindful lifestyle. Enter our latest
innovation – the VersaHanger, a 3-in-1 hanger that dynamically adjusts its shape to save space
and cater to a myriad of hanging needs. In a world where space is a premium commodity, the
VersaHanger emerges as a solution that seamlessly integrates into the contemporary lifestyle.
Key Features:
● Versatility - features a unique design that can adjust into three(3) modes providing
the needs of hanging clothes, shoes, and garments.
● Clothes Mode - this mode provides the design needed in hanging variety of dress,
shirt, and clothes without compromising its function and ensure its integrity when
in use
● Shoe Mode - one of the modes in the product that is designed to custom-fit
different sized shoes with a designated place for laces.
● Garment Mode - provided with detachable clothespin used in this mode by
attaching it in the designated hook which can hold a total of six(6) small
garments.
2
SANTA ROSA CAMPUS
● Eco-Friendly - EcoFlex Innovation ensures their product is sustainable by using
plywood as the main raw material. Providing a way to lessen the cost and overall
lower the price
Vision
We envision a future where sustainable products are the norm, seamlessly integrated into
everyday life. We believe that the VersaHanger is a step towards this vision, offering a practical
and stylish solution for consumers who want to make environmentally conscious choices.
Mission
Our mission is to develop innovative solutions that address global environmental
concerns while resonating with the needs of local communities. Through products like the
VersaHanger, we aim to inspire individuals to embrace a greener lifestyle without sacrificing
functionality or style. We believe in making sustainable choices accessible and appealing,
contributing to a world where environmental responsibility and innovation go hand-in-hand.
3
SANTA ROSA CAMPUS
TARGET MARKET
The VersaHanger by EcoFlex Innovation transcends the realm of mere product
functionality. It serves as a potent symbol for individuals who are unwavering in their
commitment to sustainability, refusing to compromise convenience or style in the process. We
position the VersaHanger within a diverse and conscious consumer landscape, catering
specifically to those who actively seek eco-friendly solutions in their everyday lives. Our target
audience is individuals who possess a profound understanding of the critical need to reduce their
environmental footprint and actively seek innovative and adaptable solutions that seamlessly
integrate into their daily routines.
Demographic Profile:
1. Homeowners
Age: Late 20s to mid-40s.
Gender: Both male and female.
Lifestyle: Balancing professional commitments and family responsibilities.
Status: Property owners or mortgage holders.
Income Level: Moderate to high income.
2. Renters
Age: Primarily in their 20s to 30s.
Gender: Diverse, appealing to both males and females.
Lifestyle: Fast-paced urban living, often in apartments or shared housing.
4
SANTA ROSA CAMPUS
Status: Leaseholders or renters.
Income Level: Varied, with a focus on budget-friendly solutions.
3. Travelers
Age: Broad range, from 20s to 50s.
Gender: Diverse, appealing to both frequent male and female travelers.
Lifestyle: On-the-go individuals seeking versatile solutions.
Status: Varied, including business and leisure travelers.
Income Level: Moderate to high income, reflecting the ability to invest in quality travel
accessories.
4. Fashion Enthusiasts
Age: Late teens to 40s.
Gender: Diverse, catering to both male and female fashion enthusiasts.
Lifestyle: Individuals with a keen interest in fashion and style.
Status: Varied, including fashion-conscious individuals and influencers.
Income Level: Moderate to high income, reflecting a willingness to invest in stylish and
functional accessories.
5
SANTA ROSA CAMPUS
PRODUCTION PROCESS
The production process of the VersaHanger involves meticulous planning, sourcing of
materials, crafting, and quality control to ensure that the final product aligns with EcoFlex
Innovation's commitment to sustainability and functionality.
1. Designing and Planning
In this pivotal phase, EcoFlex Innovation's adept team of designers and planners
meticulously formulates the VersaHanger design. This process prioritizes the seamless
transition between its three functions while taking into account ergonomic factors,
material requisites, and an unwavering commitment to environmental sustainability. The
outcome is a comprehensive blueprint that serves as the guiding beacon for the entire
manufacturing journey.
2. Materials Preparation
a. Sourcing of Materials
The foundational cornerstone of crafting the exemplary VersaHanger lies
in the impeccable preparation of materials. Our team meticulously sources
high-quality wood from YKG Furniture, ensuring precision in cutting to specified
dimensions. Simultaneously, nuts, bolts, and steel wire, sourced from Mr. DIY, are
methodically organized, guaranteeing a fluid assembly process.
6
SANTA ROSA CAMPUS
EcoFlex - VersaHanger
Material Supplier (Local/Abroad)
Plywood YKG Furniture (Local)
Screw Mr. DIY (Local)
Eye hook Mr. DIY (Local)
Wood glue Mr. DIY (Local)
Main hook Recycled (Local)
Clothespin Recycled (Local)
Varnish Celina Hardware
Sandpaper Celina Hardware

Table 1. Sourcing of Materials
b. Materials and Equipment Preparation
The meticulous preparation of materials and equipment is paramount to
ensuring the VersaHanger's quality and functionality. Each material is carefully
quantified, noting its respective size and cost. The table below illustrates the
breakdown:
Material Quantity/Size Price (PHP)
Plywood Board thickness: ¼" 125.00 PHP

Dimensions: 1 x 1.65 m.
Screw Mr. DIY Screw Set 30.00 PHP

YLT-2020-12: 1 in. (20 pairs)
Eye hook Mr. DIY Eye Hook Set: 1 in. 20.00 PHP
(30 pcs.)
Wood glue Shelwood Glue: 250 g. 50.00 PHP
7
SANTA ROSA CAMPUS
Main hook Stainless Steel Hook: 3 in. 20.00 PHP
Clothespin Wooden clothespin (30 pcs.) 30.00 PHP
Varnish Centro C-01 Natural Varnish 50.00 PHP

250 ml
Sandpaper 3 Silicon Carbide Sandpaper: 30.00 PHP

24 grit
Total 355.00 PHP

Table 2. Materials Costing
3. Crafting
The crafting phase encompasses the different woodworking steps involved in the
production of the VersaHanger. Each step is vital in ensuring the quality and functionality
of the VersaHanger, and contributes significantly in materializing the product.
a. Cutting
The art of precision is showcased in the cutting phase, where wood from
YKG Furniture is intricately shaped according to the design specifications. This
step is essential for achieving uniformity and accuracy, hallmarks of the
VersaHanger production process.
b. Sawing
The sculpting of wood through the sawing process refines the cut pieces,
creating the various components necessary for the VersaHanger's multifunctional
design. Each piece undergoes careful shaping to meet the highest standards of
craftsmanship.
8
SANTA ROSA CAMPUS
c. Drilling
A pivotal step in the production process, drilling is executed with
precision to create holes facilitating the seamless assembly of different parts. This
meticulous drilling ensures the VersaHanger's effortless transition between modes,
enhancing its overall functionality.
d. Sanding
Sanding the wood components allows for the further refinement of the
desired parts and design envisioned by the designers. It also makes it possible to
achieve accuracy that would otherwise be impossible through the previous cutting
process. The sanding process leaves us with a less abrasive and more pleasing
texture.
e. Assembly
The assembly process, a harmonious symphony of cut wood pieces, nuts, bolts,
eye hooks, and steel wire, breathes life into the innovative 3-in-1 design of the
VersaHanger. This phase demands precision and craftsmanship, guaranteeing a
hanger that functions seamlessly and flawlessly.
4. Testing
Rigorous testing forms the crucible for each VersaHanger, subjecting it to
meticulous scrutiny to guarantee flawless functionality in all three modes—Clothes,
Shoes, and Garments. This stringent testing regimen exemplifies EcoFlex Innovation's
commitment to setting the highest standards of quality and performance.
9
SANTA ROSA CAMPUS
5. Finishing
The final touches, including final sanding, varnishing and polishing, serve as a
testament to the commitment to visual refinement. This attention to detail contributes to
the VersaHanger's overall aesthetic, ensuring a smooth and refined surface that
complements its functionality.
6. Final Quality Check
A comprehensive final quality check meticulously inspects each VersaHanger for
any potential defects, underscoring EcoFlex Innovation's unwavering commitment to
delivering only the highest-quality and sustainable products to the market.
7. Packaging
The culmination of the manufacturing journey sees the VersaHangers expertly and
sustainably packaged, a testament to EcoFlex Innovation's dedication to environmental
consciousness throughout the product's lifecycle. Eco-friendly packaging materials
further affirm our commitment to sustainability.
Suppliers Inputs Process Output Customer
YKG Furniture Plywood VersaHanger VersaHanger Homeowners

Manufacturing
Mr. DIY Screw Renters
Celina Hardware Eye hook Travelers
Wood glue Fashion

Enthusiasts
Main hook
10
SANTA ROSA CAMPUS
Clothespin
Varnish
Sandpaper
Measures Measures
Board Height: 5 inches

thickness: ¼"
Dimensions: 1 x Width: 20 inches
1.65 m.
0.5 in thickness
Mr. DIY Screw
Set
YLT-2020-12: 1
in. (20 pairs)
Mr. DIY Eye

Hook Set: 1 in.
(30 pcs.)
Shelwood Glue:
250 g
Stainless Steel
Hook: 3 in.
Wooden
clothespin (30
pcs.)
250 ml varnish
3 Silicon
Carbide
Sandpaper:
24 grit
Key Process

3. Crafting
11
SANTA ROSA CAMPUS
3.a. Cutting
3.b. Sawing
3.c. Drilling
3.d. Sanding
3.e. Assembly
4. Testing
5. Finishing
7. Packaging
Table 3. SIPOC Diagram
12
SANTA ROSA CAMPUS
PRICING
The unit price, calculated with precision, ensures operational costs are covered while
contributing to future innovations. A 20% markup on the total cost, added to the unit price, not
only guarantees sustainability but also propels ongoing advancements at EcoFlex Innovation.
To determine the selling price of the product, the company used the following formulas:
𝑇𝑜𝑡𝑎𝑙 𝐶𝑜𝑠𝑡
𝑈𝑛𝑖𝑡 𝑃𝑟𝑖𝑐𝑒 = 𝑇𝑜𝑡𝑎𝑙 𝑃𝑟𝑜𝑑𝑢𝑐𝑡 𝑃𝑟𝑜𝑑𝑢𝑐𝑒𝑑
Selling Price = Unit Price + Mark-up (20 % – 30%)
Product Pricing
Total Cost Total Product Produced
355.00 PHP 5
Unit Price 91.00 PHP
Unit Price Percentage Mark-Up
71.00 PHP 20 %
Selling Price 85.20 PHP

Table 4. Product Pricing
Based on the given data, the batch of materials procured was enough to produce five
pieces of the product, hence giving us an average of 71.00 PHP capital cost per unit, adding the
20% mark-up gives us 85.20 PHP as the selling price per unit.
13
SANTA ROSA CAMPUS
PROMOTION
The VersaHanger will be promoted in various ways by the business proponents. Product
promotion is one of the most important ways to maintain success levels and reach more target
customers. EcoFlex Innovation Inc. wants to interact with its customers and wants to do this with
the aid of digital advertising. The platforms and tools that will be utilized for promotion are as
follows:
● Facebook
By using Facebook to promote, this innovative product will be able to
reach a highly focused advertising campaign that is carefully crafted to engage
with our target customers. Facebook is well recognized as a social media platform
where EcoFlex Innovation Inc. can capitalize on sharing interesting educational
information to enlighten users about the unique features of the product.
● Instagram
VersaHanger’s Instagram promotion will center on offering visually
attractive aesthetics and video reels while also incorporating its key features. The
company intends to utilize this platform to prominently display the product and
make it widely known to the public by including graphic components that aim to
attract the attention of potential customers.
● Tiktok
Utilizing Tiktok’s active community presents a dynamic opportunity for
the product. EcoFlex Innovation Inc. can effectively convey the unique qualities
of VersaHanger to a wide range of consumers, including homeowners, renters,
travelers, and fashion enthusiasts by creating brief, visually striking videos.
14
SANTA ROSA CAMPUS
APPENDIX A
Material Supplier (Local/Abroad)
Plywood YKG Furniture (Local)
Screw Mr. DIY (Local)
Eye hook Mr. DIY (Local)
Wood glue Mr. DIY (Local)
Main hook Recycled (Local)
Clothespin Recycled (Local)
Varnish Celina Hardware (Local)
Sandpaper Celina Hardware (Local)

Table 1. Sourcing of Materials
Material Quantity/Size Price (PHP)
Plywood Board thickness: ¼" 125.00 PHP

Dimensions: 1 x 1.65 m.
Screw Mr. DIY Screw Set 30.00 PHP

YLT-2020-12: 1 in. (20 pairs)
Eye hook Mr. DIY Eye Hook Set: 1 in. 20.00 PHP
(30 pcs.)
Wood glue Shelwood Glue: 250 g. 50.00 PHP
Main hook Stainless Steel Hook: 3 in. 20.00 PHP
Clothespin Wooden clothespin (30 pcs.) 30.00 PHP
Varnish Centro C-01 Natural Varnish 50.00 PHP

250 ml
Sandpaper 3 Silicon Carbide Sandpaper: 30.00 PHP
15
SANTA ROSA CAMPUS
24 grit
Total 355.00 PHP

Table 2. Materials Costing
Suppliers Inputs Process Output Customer
YKG Furniture Plywood VersaHanger VersaHanger Homeowners

Manufacturing
Mr. DIY Screw Renters
Celina Hardware Eye hook Travelers
Wood glue Fashion

Enthusiasts
Main hook
Clothespin
Varnish
Sandpaper
Measures Measures
Board Height: 5 inches

thickness: ¼"
Dimensions: 1 x Width: 20 inches
1.65 m.
0.5 in thickness
Mr. DIY Screw
Set
YLT-2020-12: 1
in. (20 pairs)
Mr. DIY Eye

Hook Set: 1 in.
(30 pcs.)
Shelwood Glue:
250 g
Stainless Steel
Hook: 3 in.
16
SANTA ROSA CAMPUS
Wooden
clothespin (30
pcs.)
250 ml varnish
3 Silicon
Carbide
Sandpaper:
24 grit
Key Process

10. Crafting
3.a. Cutting
3.b. Sawing
3.c. Drilling
3.d. Sanding
11. Testing
12. Finishing
14. Packaging
Table 3. SIPOC Diagram
Product Pricing
Total Cost Total Product Produced
455.00 PHP 5
Unit Price 91.00 PHP
Unit Price Percentage Mark-Up
71.00 PHP 20 %
Selling Price 85.20 PHP

Table 4. Product Pricing
17
SANTA ROSA CAMPUS
APPENDIX B
Figure 1. Designing and Planning
Figure 2. Materials Preparation
Crafting
18
SANTA ROSA CAMPUS
Figure 3.a. Cutting
Figure 3.b. Sawing
Figure 3.c. Drilling
19
SANTA ROSA CAMPUS
Figure 3.d. Sanding
Figure 3.e. Assembly
Figure 4. Testing
20
SANTA ROSA CAMPUS
Figure 5. Finishing
Figure 6. Final Quality Check
Figure 7. Packaging
21

GROUP 2 - VersaHanger

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

GROUP 2 - VersaHanger

Uploaded by

Copyright:

Available Formats

ECOFLEX INNOVATIONS INC.

Professor Josefina T. Colcol

on the course Principle of Economics (ECON011)

Llames, Dan Angelo B.

Realo, Nhorlito Jr. C.

Trinos, Ivan John Emmanuel R.

cutting-edge functionality. EcoFlex Innovations emerged as a beacon in this paradigm shift, a

living without compromising on efficiency or style.

mission is to be a catalyst for positive change, acknowledging the pressing environmental

concerns while addressing the immediate needs of consumers. Through a marriage of

Philippine-centric values and a deep understanding of local dilemmas, EcoFlex Innovation is

the needs of hanging clothes, shoes, and garments.

different sized shoes with a designated place for laces.

● Garment Mode - provided with detachable clothespin used in this mode by

● Eco-Friendly - EcoFlex Innovation ensures their product is sustainable by using

lower the price

Our mission is to develop innovative solutions that address global environmental

VersaHanger, we aim to inspire individuals to embrace a greener lifestyle without sacrificing

functionality or style. We believe in making sustainable choices accessible and appealing,

contributing to a world where environmental responsibility and innovation go hand-in-hand.

The VersaHanger by EcoFlex Innovation transcends the realm of mere product

commitment to sustainability, refusing to compromise convenience or style in the process. We

integrate into their daily routines.

Age: Late 20s to mid-40s.

Gender: Both male and female.

Lifestyle: Balancing professional commitments and family responsibilities.

Status: Property owners or mortgage holders.

Income Level: Moderate to high income.

Age: Primarily in their 20s to 30s.

Gender: Diverse, appealing to both males and females.

Lifestyle: Fast-paced urban living, often in apartments or shared housing.

Status: Leaseholders or renters.

Income Level: Varied, with a focus on budget-friendly solutions.

Age: Broad range, from 20s to 50s.

Gender: Diverse, appealing to both frequent male and female travelers.

Lifestyle: On-the-go individuals seeking versatile solutions.

Status: Varied, including business and leisure travelers.

Age: Late teens to 40s.

Gender: Diverse, catering to both male and female fashion enthusiasts.

Lifestyle: Individuals with a keen interest in fashion and style.

Status: Varied, including fashion-conscious individuals and influencers.

The production process of the VersaHanger involves meticulous planning, sourcing of

Innovation's commitment to sustainability and functionality.

1. Designing and Planning

material requisites, and an unwavering commitment to environmental sustainability. The

The foundational cornerstone of crafting the exemplary VersaHanger lies

in the impeccable preparation of materials. Our team meticulously sources

high-quality wood from YKG Furniture, ensuring precision in cutting to specified

methodically organized, guaranteeing a fluid assembly process.

Material Supplier (Local/Abroad)

Plywood YKG Furniture (Local)

Screw Mr. DIY (Local)

Eye hook Mr. DIY (Local)

Wood glue Mr. DIY (Local)

Main hook Recycled (Local)

Clothespin Recycled (Local)

Varnish Celina Hardware

Sandpaper Celina Hardware

b. Materials and Equipment Preparation

The meticulous preparation of materials and equipment is paramount to

ensuring the VersaHanger's quality and functionality. Each material is carefully

Material Quantity/Size Price (PHP)