THE BRIEF

Course by Sophie Simmons

Supplemental Resources

NAME OF PROJECT
Name of client
Date

Background
Ask the client to add some background information about their company. This could be
history, about the founders, their goals, values etc

Marketing or Sales Objectives

Ask the client to explain what they want to do and why; i.e we
want to improve our website because we are not making
enough sales online.

What does success look like?

Are there any key performance indicators (KPI’s) that will
measure the success of the project? E.g increase online sales by
6%

Target audience
Who are the clients customers (if needed)
I.e women between 25-45 years old who love animals

Consumer takeout
What does the brand want people to remember?
I.e the best sport brand in the world

Tone of voice
Add information about toe of voice if you are having to write
copy for example
E.g fun, witty, serious

Deliverables
Agree on the deliverables and add them here (in bullet form is
helpful!)
E.g
• 10 social media posts
• 1 video for website
• Website update to X pages…

Mandatories/guidelines:

DOMESTIKA.ORG
What has to be included in the final delivery? Do they have
brand guidelines, logos etc etc add links to these assets here if
applicable.

Budget
Specify the client budget here

Timings/key dates:
Add deadline for when the project needs to be live and or any
key dates you need to take into consideration

Approvals:
List name/s of approvers who will need to sign off on the work.

DOMESTIKA.ORG