Professional Documents
Culture Documents
ISSUE 308
VERSION
AUTUMN 2021
£14.50
TH E VO I C E O F TH E PROJ EC T M A N AG E M E NT CO M M U N IT Y
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PROJECT
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PORTFOLIOS
HOW YOU CAN
MOONSHOT MANAGE THEM
THE RIGHT WAY
PROJECTS
HOW TO MAKE THE THE BIG INTERVIEW
IMPOSSIBLE HAPPEN MEET APM’S NEW
CHIEF EXECUTIVE
ADAM BODDISON
?
AUTUMN 2021 / ISSUE 308
F TOK YO 2020
E LEGACY O
WHAT IS TH
BLACK YELLOW MAGENTA CYAN 91APMAUG21100.pgs 02.09.2021 09:41
Eds letter, 1
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Editor
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goals) in his bestseller Built to Last. Used strong risk management, so we thought it Jes Stanfield
to stimulate progress, it describes bold only right to give some advice on making Senior sales executive
and compelling missions that unify and sense of it all – see our Peer to Peer Samantha Tkaczyk
engage teams to achieve the seemingly feature on it. 020 3771 7198
impossible. NASA’s moon missions of the Trying to predict the future is a samantha.tkaczyk
1960s were the archetypal BHAG projects. precarious endeavour, but moonshot @thinkpublishing.co.uk
Client engagement
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I can’t help thinking that the post-COVID projects of whatever size will have the
world of business and government (and advantage of benefiting from the science director
everything in between) might come to be (not art) of data analytics. While we’ve Kieran Paul
defined by BHAGs. In this issue, we look at been enticed (and frightened) by the
moonshot projects (certainly all BHAGs) possibilities of AI, this issue includes two
like the Mars Perseverance mission, the features on the practicalities of using
ITER nuclear fusion project and Formula E. project data right now to improve the
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We go behind the scenes to find out delivery of projects. Get the basics in place The views expressed in Project
from the project teams what it takes to now and you’ll be able to capitalise in are not necessarily those of APM,
the publisher or its agents, and
deliver visionary projects like these. It’s the future. they do not accept responsibility
inspirational stuff for us lesser mortals. Finally, September sees a firm focus for any solicited material, or for
the views of contributors, or for
In our cover feature, we delve into the on diversity at APM with the annual actions arising from any claims
Herculean task of delivering the Olympic Think Differently conference. If you’re made in any advertisements or
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and Paralympic Games. Excepting the two struggling to translate laudable goals into inserts appearing in this journal.
This publication (or any part
world wars, never has an Olympics faced real results, please don’t miss our feature thereof) may not be reproduced
such volatile times as Tokyo has this year. on how project management frameworks in any form without express and
What legacy will it leave behind for future and processes can be intertwined written permission from the
editor. © APM 2021
Olympics? And what have been the project with corporate strategy to make a
management lessons of previous Games real difference. APM, Ibis House, Regent Park,
Summerleys Road, Princes
(including London 2012)? We decided to Emma De Vita is editor of Project Risborough, Buckinghamshire
investigate legacy lessons and present our HP27 9LE, United Kingdom
considered findings. And did you see our apm.org.uk
Tel (UK): 0845 458 1944
cover star Momiji Nishiya, the 13-year-old Tel (Int): +44 1844 271 640
Cover: Getty
PROJECT
(ISSN 0957-7033) is published
by the Association for Project
Management in association
and management?
10 Apprenticeships
A partnership helping professionalise 16 Decision‑making
project management within the media Why you need to embrace
counterfactual thinking, cognitive
12 Major projects foraging and diversity
Will Amlot; Alamy; Getty
FEATURES ■■■■■■■
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18 Olympic legacy
In the wake of Toyko, we reflect on the
Games’ legacy for all host nations
25 Moonshot projects
What it takes to deliver audacious,
inspiring and transformative projects
30 Big interview
APM’s new chief executive Adam
Boddison explains his ambitions for the
project profession
34 Fashion industry
The creative world of fashion is waking up
to the importance of project management
38 Data analytics
Research from Warwick University
has revealed barriers to harnessing the
potential of project data analytics
42 Reference class forecasting
Breaking the Iron Law of Projects with
this accurate forecasting method
34 74 Eddie Obeng
How to counter the destructive societal
forces that could harm your projects
18
30
with some insightful
reading and listening
Alamy
Green projects
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scale up
The UK had a positive charge of green
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he 50MW lithium‑ion battery who are ambitious, approach to everything from local job
energy storage project, led by Pivot bought‑in and creation to tackling fuel poverty.
Power (part of EDF Renewables), is focused. But These days, this is no niche
the first in the UK to plug directly into none of it would enterprise. New research by analyst
the National Grid. As such, it marks a work without the kMatrix Data Services found that the
crucial early step in the transition to a optimisation and country’s low‑carbon economy, at
new era of renewable electricity. trading engine that £205.7bn, is now four times larger than
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The battery is one facet of Energy Habitat Energy is its manufacturing sector. It employs
Superhub Oxford, a four‑year, £41m Tim Rose delivering. This more than 1.2 million people in more
demonstrator project to explore software uses machine learning to see than 75,000 businesses.
potential innovation in grid stability, where energy is being generated around The stakes certainly couldn’t be
electric vehicle (EV) infrastructure and the grid and can predict the price of higher. The UN Intergovernmental
ground source heat pumps. It aims to energy at any given time. It uses that Panel on Climate Change (IPCC)
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save 10,000 tonnes of CO2 every year information to control the activity of published a report in August stressing
once opened, increasing to 25,000 the battery and the EV chargers so that that climate change is widespread and
tonnes by 2032. they automatically use cheaper, cleaner intensifying; that global warming is
A second battery is set to come electricity when available.” advancing faster than feared; and that
online later this year, with a cable Other battery projects are making humanity is “unequivocally” to blame.
network installed to connect the system headlines, too. Zenobe recently secured This news landed as violent wildfires
with new EV charging ‘superhubs’ funding from Santander to help deliver were already spreading across south‑
across Oxford. Pivot Power is planning a 100MW/107MWh battery project in east Europe. The IPCC report stated
up to 40 of these ‘smart local energy Capenhurst, near Chester. National Grid that stabilising the climate will require
systems’ across the country, totalling up will use the battery to help stabilise the “strong, rapid and sustained reductions
to 2GW of battery storage. The company network in the Mersey area, and Zenobe in greenhouse gas emissions, and
says this will meet almost 10 per cent of claims it will be able to supply enough reaching net zero CO2 emissions”.
the UK’s energy need by 2050. electricity for more than 100,000 homes
for an hour at peak times. Meanwhile, The opportunity for project
Net zero goes local Nissan has unveiled plans to build a professionals
True to many green economy £2bn electric car battery gigafactory When APM surveyed project
projects, Energy Superhub hinges on in Sunderland, boosting production professionals for its report Future
collaboration. Pivot Power’s diverse of batteries for EVs and creating up to Trends: Facing the Climate Challenge,
partners include battery specialist 2,000 new jobs. 55 per cent of respondents said that
Invinity, energy trading experts Habitat, their organisation now has a strategy
the University of Oxford and Oxford Flagship green projects for reaching net zero. Yet, as project
City Council. “The net zero challenge These flagship projects neatly
may be global, but you can’t solve it encapsulate the dynamic nature of the Research by analyst kMatrix
without being local, incredibly local in green economy: a showcase of R&D Data Services found that
some cases,” says Tim Rose, programme and innovation, they’re designed to the country’s low‑carbon
manager at Energy Superhub Oxford. address the ecological crisis and enable economy, at £205.7bn, is
“From a project perspective, it’s been the quality of life we’re used to, seizing now four times larger than
really critical to have a council on board a rare opportunity to reimagine our its manufacturing sector
£205.7bn
play in the drive to deliver this change style, you see the structures just aren’t
effectively, the smart money is on that in place to support it.
The value of the UK figure increasing. “The regulatory side has been a big
green economy “It’s difficult to envisage any future challenge for us. For example, Ofgem
(or current) project of scale that will was proposing a new set of charging
7.4%
Growth of the low‑carbon
not need to have net zero embedded
from the start,” said David Thomson,
structures for how assets connect into
the National Grid at the transmission
former head of external affairs at level: the same flat fee of £700,000,
sector, 2019 to 2020
APM. “Surface transport; aviation whether you’re a steel works or an
75,700+
Businesses in the UK
and shipping; industry; buildings;
power; agriculture and land use; waste
EV offtaker drawing a mere 1MW. We
managed to influence this decision in
management; and how we remove a positive way, but that would have
green/low‑carbon economy greenhouse gases from the atmosphere killed this innovation, and it shows the
1.2m+
People employed in the UK
are all part of the puzzle.”
The green economy may have
a razor‑sharp goal, but achieving
regulatory approach is not yet geared up
to work at the pace we need to deliver
these integrated systems.”
green economy it won’t be straightforward. The In November, the world’s leaders
16.16GW
projects required are multifaceted, will be gathering in Glasgow for
involving stakeholders across the COP26, the 2021 UN Climate Change
Total UK battery storage private and public sectors, with Conference. It was at COP21, in 2015,
capacity operational, under complex communication and that the world’s governments signed the
construction or in planning governance demands. landmark Paris Agreement, setting out
In some cases, green economy a huge cooperative statement of intent
2MW
Total capacity of UK battery
projects may even require project
professionals to rethink the nature
and practical steps towards limiting the
rise in global temperature. COP26 may
of their role. “Project managers need prove to be another critical milestone in
storage applications, 2012
to think of themselves as people what is fast becoming the biggest, most
who do more than just cope with important project of all.
Apprenticeships:
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making waves
Global media agency Wavemaker’s partnership
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used to fund apprenticeship training. all‑important skills,” explained Jeremy trend we are seeing more and more
The 18‑month programme will Duggan, president at Multiverse. at media agencies in the UK and US:
teach essential project management “Professional apprenticeships offer an increased focus on maintaining
skills such as navigating complex a unique and exciting way for great a highly specialised team. Whether
organisational challenges and companies to invest in their staff it’s project management or data
developing efficient ways of working. and develop leaders of the future. analytics, media agencies like
Dan Jennings, head of Wavemaker’s Unlike traditional corporate training, Wavemaker are increasingly focused
nascent project management office apprenticeship skills are taught, on developing these vital skills through
(PMO), told Project the apprenticeship tested and learnt through immediate apprenticeships and training.”
programme had been designed to application in the workplace.”
include APM accreditation – a first for Wavemaker’s academy was born Growth inevitable
a media agency – in addition to project out of Jennings’ role at Wavemaker Jennings believes that project
management learning across the whole Content, which he joined in management is set to make further
of Wavemaker UK. 2019, helping to create internal in‑roads into non‑traditional sectors.
project management training for a “You only need to see the change
Professionalising skills 50‑strong team. enforced on so many businesses over
“My ambition is to have 60 Wavemakers the past 18 months with the pandemic
fully trained and accredited by the end A critical function to know that the skills required for
of 2022 through our apprenticeship “Project management is crucial to our successful project delivery are only
programme, with the skill set business going forward, and this comes going to become more important,
embedded across our client teams,” from the very top of our organisation whether that is through the delivery
Jennings said. “Our first cohort is about here in the UK and worldwide,” said of projects that create products,
to graduate, and it has been incredible Jennings. “Many of our clients now reacting to challenges in sustainability
seeing people from all levels of our have PMOs in place or have learning or changes needed in organisational
This Is Engineering
business stepping up to the challenge and development programmes structures and ways of working.
of the associate level 4 apprenticeship around project management, and it’s “The art of great project
and [APM Project Management increasingly becoming part of our management together with the mix
Qualification (PMQ)].” These project day‑to‑day conversations.” of leadership, culture and continual
T he Infrastructure and Projects 241 projects were rated green or A big increase in projects
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Authority’s (IPA’s) Annual Report amber/green (22 per cent), 51 red or There was a big rise in projects joining
on Major Projects 2020‑21 gave seven out amber/red (28 per cent) and 84 amber the GMPP (95 in total), while 36 left.
of 184 major UK government projects (46 per cent). The report suggests that the increase in
a red rating in its traffic light system A red rating means that the amber and amber/red projects could be
(its Delivery Confidence Assessment successful delivery of the project a consequence of this sudden increase.
or DCA), down from 11 last year. In its appears to be unachievable, with major To help cope with this influx, the report
annual assessment, the IPA evaluates issues in project definition, schedule, outlines plans for major expansion
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the likelihood of the most complex budget, quality and/or benefits delivery, in three areas. The first is the IPA‑led
and high‑risk government projects which at the current stage do not recruitment of a pool of expert major
achieving their aims and objectives on appear to be manageable or resolvable. project leaders, deployed directly
time and on budget. If this is the case, the IPA stipulates into departments, to boost leadership
The group of major projects that the project “may need re‑scoping capacity and capability and fill critical
analysed in the report comprised 66 in and/or its overall viability [may need to gaps in professional delivery roles.
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infrastructure and construction, 62 in be] reassessed”. The second is to create a better deal
government transformation and service Seven projects were rated red, for major project senior responsible
delivery, 31 in military capability, and but three of these had joined the owners (SROs) by taking forward work
25 in information and communications Government Major Projects Portfolio to improve selection, remuneration
technology (ICT). (GMPP) this year. The most prominent arrangements, grade structures and
project to be given a red rating is HS2 support. The third is to increase SRO
Red, amber, green Phase 2b, which is at a much earlier time commitment for the biggest and
Ratings are categorised into five stage of development than Phases 1 and most challenging project roles, and
groups, spanning red to green, with 2a, which received an amber/red and requiring projects to demonstrate
each providing an indication of the amber rating, respectively. SRO capability and capacity through
likelihood of successful delivery and Of the amber/red projects, approvals gates, to ensure projects are
level of associated risks. This year, 66 per cent were either in resourced with leaders who have the
right level of experience and time to
focus on effective delivery.
GOOD NEWS! GREEN‑RATED MAJOR PROJECTS In his foreword to the report, IPA
chief executive Nick Smallwood wrote:
l Geological Disposal Facility l National Proton Beam “The past year has seen extraordinary
Programme Therapy Service Development efforts by project professionals across
l Transforming Government Programme government, both to deliver new
Security l Fraud, Error and Debt projects at pace in response to the
l 700 MHz Clearance Programme Programme pandemic, and to sustain momentum
l Apprenticeships Reform l CHIEF Customs Handling … We have more to do to attain our
Programme of Import Export Freight ambition for nothing less than world
l A66 Transition Programme class delivery; but the opportunity
l Great Western Route l Independent Monitoring is there.”
Modernisation Authority
l South West Route Capacity l Print Reprocurement l The IPA’s annual report can be
downloaded at bit.ly/3yahhuE
APM shortlists
award finalists
The winners of the APM Project Management
Awards 2021 will be announced on 15 November
C ongratulations to those who have made it onto the prestigious final awards
shortlist. APM will be announcing the winners at its awards ceremony at Old
Billingsgate, London, on 15 November. Sponsored by RPC UK, the APM Project
Project Professional of the Year
■ Jacob Bould, Rolls‑Royce
■ Diane Young, Turner & Townsend
Management Awards celebrate excellence and share innovation.
Young Project Professional of
Shell HSSE Award Transformation Project of the Year the Year
Sponsored by Shell Sponsored by QinetiQ Sponsored by QA
■ Safety Task Force, Network Rail ■ Return Our Business to Scale, ■ Aanchal Chaturvedi,
■ Response to the COVID‑19 pandemic, BAE Systems Turner & Townsend
Sellafield Ltd ■ Economic Development of Bro ■ Alice Burke, The Manufacturing
■ The National Road Traffic Census of Tathan, Burroughs Technology Centre
Great Britain, WSP ■ London City Digital Tower, NATS ■ Clara Lenzi, HS2 Ltd
■ Defence Infrastructure Organisation, ■ Jess Tray, Gate One
Contribution to Project Management: Managing Programmes & Projects – ■ Josh Wilkinson, WSP
Not‑for‑profit Function Transformation and Enduring ■ Hannah Latham, NFU Mutual
■ Essex County Council Evolution, PA Consulting
■ NHS (Project Futures programme) Programme of the Year
Engineering, Construction and ■ Hy4Heat, Arup
Contribution to Project Management: Infrastructure Project of the Year ■ Towns Fund Delivery Partner, Arup
Small to Medium Enterprise ■ Hythe Ranges Sea Defences, ■ BBC Cymru Wales Central Square
Sponsored by Defence Equipment Environment Agency Programme, BBC
& Support ■ Boston Barrier Project – Tidal Barrier, ■ Border Force EU Exit, Border Force
■ 3PM Environment Agency and
■ Delt Shared Services Ltd Turner & Townsend PMO of the Year
■ i3Works Ltd ■ Fukushima Reactor Investigation ■ Peru Reconstruction with
■ P2 Consulting Project, MIGSO | PCUBED Changes PMO, Autoridad para la
■ New National Maritime Systems Reconstrucción con Cambios
Contribution to Project Management: Centre at QinetiQ, Portsdown ■ Client Services PMO, BT
Company or Consultancy Technology Park, QinetiQ ■ P2/Selfridges PMO, P2 Consulting
■ Balfour Beatty ■ Scottish Water PMO, Scottish Water
■ PA Consulting Social Project of the Year ■ Virgin Atlantic PMO, Virgin Atlantic
■ Turner & Townsend Sponsored by CITI
■ Belfast Leisure Transformation Innovation in Project Management
Technology Project of the Year Programme, AECOM Sponsored by Provek
■ 5G Mobile Private Network, Centrica ■ Managed Quarantine Service, ■ Aanchal Chaturvedi,
Storage Limited Department of Health and Social Care Werrington Grade Separation,
■ Project Green, Deloitte ■ The Dragon’s Heart Hospital, Turner & Townsend
■ Introducing AI into the Teleradiology Mott MacDonald ■ Fukushima Reactor Investigation
Workflow, Medica Reporting Ltd ■ Adoption Support Fund, Project, MIGSO | PCUBED
■ Establishing New Data‑Driven Mott MacDonald ■ Accelerating Innovation in the Rail
Situational Awareness Capability for ■ Surrey’s Family Help Hub, Surrey Industry, PA Consulting and
the Ministry of Housing, Communities County Council Network Rail
and Local Government, PA Consulting ■ CAMPUS Shield, University of Liverpool ■ P2/Selfridges PMO, P2 Consulting
■ Sur‑i: the Surrey Schools Admissions ■ Towns Fund Delivery Partner, Arup
Digital Assistant, Surrey County Council
■ Leakage Convergence, Yorkshire Water l Info: apm.org.uk/apm-awards
SUCCEEDING FIERCELY
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most often felt like they weren’t being As Maya Angelou said:
heard or taken seriously and that they “Each time a woman
stands up for herself,
didn’t have fair access to opportunities. without knowing it
We’ve also seen the outcomes of the possibly, without
pandemic response disproportionately claiming it, she stands
up for all women”
adversely impact on women, especially
disabled women, mothers, single
mothers, pregnant women, young However, we also can’t wait for including supporting them to navigate
women, Black women, Asian women that to happen to flourish and succeed external barriers, as well as overcome
and women from minority ethnic within these spaces; knowing that our any self‑made obstacles (unsurprisingly,
backgrounds (see the Fawcett Society’s journey is harder means we can be we internalise those external barriers).
#MakeWomenVisible). While many more proactive in taking control of our The Fierce Project Management Model
companies have made pledges on gender career and recognising the skills beyond is built on four cornerstone skills:
and race inequalities, the inaction is no doing a good job.
longer palatable for many. The issues are
out in the open and many more people
are not willing to continue to accept the
The Fierce Project Management
Model was developed in direct
response to giving women in projects
1your
Amplify your message:
being heard demonstrates
expertise and
status quo. an alternative way of approaching your interests.
It is abundantly clear that there
are systemic and cultural issues within
our project environments that need
their careers, against the backdrop of
cultures that do not always work for
us. Although it was developed with
2 Ally‑building: building
your network of support
and influence.
to be addressed to allow women
and those who feel ‘different’ or are
under‑represented to flourish. This is an
women in mind, actually it works for
anyone who has felt different because
of their identity and/or because of their
3 Assertive and
compassionate boundaries:
establishing clear boundaries
important issue, and the focus shouldn’t leadership style. for wellbeing.
be on ‘fixing’ women or making misfits
‘fit’ – which, dangerously, is where the
The Fierce Project Management
Model helps project leaders to create 4 Authentic leadership:
leading in line with
Getty
narrative can often fall. career success on their own terms, your values.
the obvious, conventional ones. These a precursor for action, a vital part of our
mental models let us envision things for preparation to make decisions.
which only scarce data exist or that are
simply impossible to observe. They help Cognitive foraging is the act of
us fill in the blanks and extrapolate beyond deliberately and actively seeking out
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the situation we are in. It empowers us different sorts of information from far
to greatly improve our menu of options. outside our normal fare, simply because
Kenneth Cukier is a senior editor Machines can’t do that. knowing something about the topic is
at The Economist. He is co‑author Hence, the ability of people to create enriching. Doing this exposes us to a wide
with Francis de Véricourt and Viktor better outcomes for themselves is not variety of frames and experiences that we
Mayer‑Schönberger of Framers: focused where it should be. Instead might someday find useful when we want
Human Advantage in an Age of of worrying about doing a better job to adapt a frame to given circumstances
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Technology and Turmoil (WH Allen) at making the final decision, we need or embrace a new frame. The benefits are
to improve how we broaden the range not just for information breadth, but social
of options from which to choose. It is variety too. Research shows that executives
We make decisions every day, but something we can practise and get better with ties from outside their normal circle
we’re often told we’re not very good at. Framing is a cognitive muscle we enjoy more seniority, faster promotions,
at it. Psychologists have documented all possess. If humanity is to tackle its higher salaries, heftier raises and the like.
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countless ways that people fail to decide toughest societal challenges, we need Embracing diversity is not about
well, including confirmation bias, loss to frame issues well or reframe them all virtue signalling – it’s about hard‑nosed
aversion and so on. Nobel laureate Daniel pragmatism. Groups and organisations
Kahneman warns of the wild variation in Data is retrospective; that invite variation and difference into
our decisions, or ‘noise’, that undermines imagination is prospective. their activities perform better than those
our judgements. So troubling is this, Counterfactual thinking is a that don’t. It’s like a roulette wheel – you
that many people want to delegate precursor for action, a vital have a better chance to win by spreading
decision‑making to algorithms and AI. part of our preparation to your bets – or like capitalism, where
However, both AI proponents and make decisions the natural experiment of many ideas
behavioural economists are victims of can find optimal solutions. Exploring
their own narrow view of the situation. together, eliciting the best new choices, numerous ideas for what may work is
By focusing on flaws in the act of not just reducing the bias and noise better than relying on just one or two
deciding, they lose sight of humans’ around the narrow decisions before us. strategies. It doesn’t happen by itself and
amazing cognitive abilities in how we So how can we tap the power of it’s not easy: diversity causes friction. But
size up the decisions in the first place. framing? Three strategies stand out: it can be channelled in a healthy way.
A special human ability takes place counterfactual thinking, cognitive There is an imperative to become
before the actual choice: our strengths foraging and embracing diversity. better framers. The world suffers from a
of coming up with alternative options. Counterfactual thinking is considering the narrowing of ideas in the public sphere,
Instead of focusing on where people world as it could be, not as it is. It’s asking while creative friction, pluralism and
get it wrong, we should celebrate, and ‘what if’ questions, not willy‑nilly but in the freedom to frame are ebbing. This
improve, where we get it right. a thoughtfully structured way. Mental puts the onus on leaders to create an
Humans are framers: our minds work models let us imagine alternatives in a environment where people feel able to
with mental models, or representations of way AI and algorithms cannot. We train frame the world as their mind’s eye sees
reality, that we can manipulate. Framing is our ability when we read novels, become it. Good framing leads to more options,
something we do all the time, though we’re absorbed in a movie and move through a better decisions and winning outcomes. It
rarely conscious of it. However, we can video game. It is a cognitive superpower. is the way we innovate and addresses our
turn this basic feature of cognition into a Data is always retrospective; imagination most pressing challenges – if we are bold
powerful tool to elicit better options than is prospective. Counterfactual thinking is enough to take them on as framers.
Flame moves on
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TOKYO
2020
AND THE
OLYMPIC
LEGACY
1 8 AUTU M N 2021 PROJECT
“The Olympics is a truly inspiring lasting positive effects are much more
event that can act as a tremendous likely to be achieved if there is a clear
catalyst. There is a real opportunity for vision and intent for what it should be,
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megaprojects like this to play a pivotal right from the start, says Julie Nerney,
role in long‑term development,” says transformation director of Nuclear
Bill Morris, adviser to the IOC on the Transport Solutions and formerly a
Tokyo Olympics and former director of senior leader in the transport team for
culture, ceremonies, education and live London 2012. “If you look at the Games
sites for London 2012. that have had more successful legacies
Unfortunately, the track record of and those where it hasn’t been so good,
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the Games on legacy matters is patchy I think it starts with intent. In London,
to say the least. From the dilapidated there were two big pillars of intent. One
and under‑used venues in Athens and was about trying to get the public more
Rio – hosts of the 2004 and 2016 Games, active and more committed to sport.
respectively – to questions over exactly Seb [Lord] Coe was passionate about
why the Sochi winter Games in 2014 that and really inspired all of us. The
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eight‑year cycle from bid to delivery, legacy efforts, she adds. The intent can delayed event currently stands at
says Alexander Budzier, fellow in be different for each host, but it has $15.7bn – over twice the initial $7.5bn
management practice at Oxford to be there from the start. So Beijing estimate and 22 per cent more than last
University’s Saïd Business School and 2008 was a showcase for a newly year’s $12.6bn amended sum. And empty
co‑author of the 2020 report Regression confident China to take its place front stadiums have an associated impact on
to the Tail – Why the Olympics Blow Up. and centre on the world stage, part of ticket sales and tourism revenues.
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“The Olympics is quite a short‑term a soft power strategy that is growing But for all its travails, Tokyo actually
thing – eight years from bid to delivery, to this day. In Sydney in 2000, the has a pretty solid background when it
and quite often nothing much happens focus was on providing the ultimate comes to delivering a lasting legacy.
for the first three years. Then everything sporting excitement, centred on a The first Games to be held there in
is focused on delivering the opening super‑fast swimming pool and local 1964 involved building 100km of roads
ceremony; nobody thinks much hero Ian ‘Thorpedo’ Thorpe. The 1984 and a brand‑new sewage system. It was
about legacy.” a showcase for Japanese technology,
But effecting lasting change, “Those Olympics where you from computerised timing to the
especially in ‘soft’ public behaviours see all the white elephant famous bullet trains. The event is widely
around greater participation in sport venues, they are the ones acknowledged to have kick‑started
and healthier lifestyles, calls for a more that haven’t thought the transformation of an ancient and
consistent effort. “When it comes to through what they actually overcrowded city into the modern
delivering lasting pubic benefits, what want their legacy to be” global capital that it is today.
is needed is a 20‑year horizon – 10 “Those Olympics where you see
years before the Games and 10 years Los Angeles Games set out to beat the all the white elephant venues, they are
after,” says Budzier. It also calls for ‘Olympics curse’ of overspend and made the ones that haven’t thought through
more assiduous follow‑up and better a $250m profit – the last time a surplus what they actually want their legacy to
data capture on how well legacy aims was recorded – securing the city’s be,” says Nerney. With so much money
have been achieved. “While you have reputation as the commercially savvy de and national prestige at stake, the onus
a project, you have a team, a PMO and facto capital of the most entrepreneurial is on the bid team to build legacy in at
governance structures. But when it state in the US. the ground level, rather than bolting
ends and the team and the governance Hosting the Olympics is not only it on as an afterthought. “I inherited a
are dismantled, who is left to collect expensive (the average cost between very smart bid at London 2012,” says
the data?” 2007 and 2016 was $12bn), but almost IOC adviser Morris, “because what
always subject to budget overspend, [then London mayor] Ken Livingstone
How to avoid a flop leading to mounting concerns that, for and all the bid team did was to
By no means is every Games’ legacy a host cities, the costs simply outweigh position how the Games could help the
flop, however. Experience suggests that the benefits. The meter for Tokyo’s redevelopment of that part of the city.
and infrastructure, however. There is and scale of the Games. The second is adviser to both the UK’s flagship HS2
programme and the renovation of the “What we had in London we’re in a position where the supply
Houses of Parliament, and another 2012 was a major project chain is actually contributing most of
alumnus of the London Games. “What that was succeeding the content,” Elson says.
against a history of project
REPRO OP
capture and coordinate it.” and the Houses of Parliament. Major already hard at work helping to deliver
And although the framework focus areas include digital engineering, better outcomes across major projects
she devised was taken up by the design and technical excellence, and worth many tens of billions of pounds.
IOC as part of its knowledge sharing health, safety and wellbeing – and These are projects that, just like the
programme, the primary focus of there is growing demand around Games, face the same fundamental
Elson and her team was industry. environment, sustainability and challenges over knowledge transfer
ART
“The government was also using it to climate change. when expert teams disperse when the
promote the ability of UK plc. It wasn’t “The learning legacy has become an job is over. “They say you should never
about sharing with other Olympics, it industry standard and really changed start from a blank sheet of paper, but
was about sharing learning with other the culture of knowledge sharing. At projects often do. Innovation is lost
major projects.” the start, there were still concerns when a project closes – a learning
The principles of learning legacy in the supply chain about making legacy is a way to ensure that it is not,”
that emerged have subsequently been intellectual property public, but now concludes Elson.
PRODUCTION
Source: Regression to the Tail, Why the Olympics Blow Up, by Flyvbjerg, Budzier and Lunn
SUMMER GAMES 2012 SUMMER GAMES 1992 SUMMER GAMES 2016 WINTER GAMES 2014
COST: $15BN COST: $9.7BN COST: $13.7BN COST: $21.9BN
OVERSPEND: 76% OVERSPEND: 266% OVERSPEND: 352% OVERSPEND: 289%
LEGACY: Regeneration of LEGACY: Redevelopment of LEGACY: Many empty or LEGACY: The most
560 acres of contaminated the city’s historic waterfront, underused venues due to expensive Games of all time,
industrial land in East including the creation a lack of ongoing demand. and the first winter Olympics
London, new home venues of two miles of sandy Allegations of corruption, where all the venues were
for West Ham United and beaches. Lined with bars including by a former built from scratch. Promoted
the UK National Athletics and restaurants, these have state governor, one of by President Putin as the
Competition Centre. Creation become a major tourist several officials accused of catalyst for a new sustainable
of 40,000 jobs by 2035 and attraction and contributed pocketing bribes on public ski resort, the Games actually
33,000 new homes by 2036. to a six‑fold growth in visitor works associated with the involved the rezoning of
But participation in sports numbers to the city by 2014. Games. A new transport a national park so it could
dropped by 0.4 per cent But the city struggled to pay hub connected the affluent become a huge construction
following the Games, despite its $1.1bn share of the debt suburb of Barra to the centre, site. Investigations by
a legacy pledge to increase incurred, doing nothing to but was of little benefit to Russian opposition political
it. The fall was largest among help ease the relationship residents of the city’s poorest groups revealed evidence of
low‑income groups and in between the Catalan capital districts, the favelas. corruption and embezzlement
Getty
MOONSHOT
CLIENT
PROJECTS:
DELIVERING THE
IMPOSSIBLE
Finding a vaccine for COVID‑19 was one. Alexander
Garrett uncovers what it takes to deliver other audacious
projects that have the capability to inspire and transform
ON 25 MAY 1961 President original moonshot project, famously Operation Moonshot, a plan to carry
John F Kennedy told the US Congress: delivered in July 1969, and has since out 10 million COVID tests in the
“I believe that this nation should become a beacon and shorthand for UK each day at a cost estimated to
commit to achieving the goal, before all those wanting to achieve audacious be as much as £100bn, later quietly
this decade is out, of landing a man goals with a far‑reaching impact. dropped. Fascination with moonshots
on the moon and returning him safely Fast‑forward to September 2020 nevertheless reaches far and wide. X,
Alamy
to the Earth.” It was the birth of the and Boris Johnson was talking up a research and development company
School, says moonshots are a in the 1950s – and you will NASA’s Perseverance rover mission
powerful metaphor, albeit one need deep contingency funds has placed the fifth in a series of
that struggles to be effective in Andrew Davies to deal with the unexpected. robotic vehicles on the Red Planet,
the face of many of the world’s biggest Being prepared for failure is another with the ultimate objective of seeking
challenges today, especially so‑called important aspect. “Too often, project signs of ancient life and collecting
‘wicked’ problems that are more diffuse or programme managers are risk samples of rock and soil to bring back
CLIENT
and complicated – climate change averse because they’re trying to control to Earth. Perseverance touched down
being a prime example. “There is no costs and schedule. But people like on 18 February, together with the
single Manhattan Project that can solve Steve Jobs and Elon Musk, when they mini‑helicopter Ingenuity, which has
that. It’s going to take multiple diffuse were trying to introduce radically since carried out the first powered
projects solving problems in areas like new products, always had a kind of flights on another planet.
carbon capture or renewables to make skunkworks operation; they created Jennifer Trosper, who joined
a difference.” a separation from existing ways of NASA in the 1990s, has worked on
Where the problem is more doing things so that they had the room Perseverance since 2015 and is now a
singular and susceptible to a moonshot for experimentation.” project manager based at Jet Propulsion
approach, says Davies, the solution And the style of working needed Laboratory in California. Each rover
is likely to involve a complex system. to tackle moonshot projects is almost has a limited life expectancy, and it’s
“So you need an ability to understand certainly collaborative, open and vital to extract maximum value from
what the system is that you’re peer‑to‑peer, simply because of the the multibillion‑dollar investments, so
designing, and be able to procure and large number of stakeholders who are each day they must draw on the latest
get the subsystems and components likely to be involved. The pandemic data to submit the following day’s
delivered so that they can be may have inspired many to think big instructions. The overall schedule is
integrated effectively.” – to believe that giant problems need governed by planetary alignment. “If
Typically, you will need a delivery ambitious and imaginative attempts we miss a key schedule milestone, like
model that’s adaptive and flexible, to solve them. What’s clear is that, launch, we’re 26 months slipped,” says
says Davies, “because the duration of while such projects can generate great Trosper. “That’s a lot of money, and a
these things and the outcome are so excitement, managing them is an lot of problems.”
uncertain that you need to be able to extraordinary feat in itself. Sheer complexity is another
absorb and change to deal with things characteristic. “We have many
that you can’t predict. So you need the “Too often, project or sub‑assemblies, assemblies,
ability to learn as you’re going, bringing programme managers subsystems, systems all put together
new ideas and technologies.” are risk averse because and then working with this layer of
You may need to work on rival they’re trying to control software.” Figuring out how to move
Getty
technologies concurrently – as costs and schedule” forward in the face of this complexity is
one of the biggest challenges. “And so, “If you keep things moving towards the project’s goals. “My role
a lot of what I do as a project manager forward, and solve the as a leader is to make sure first of all
is help people prioritise, decide what’s problems that keep you that we have even understood the
important, what’s not important, moving forward, then problem correctly; sometimes it’s hard
what we do today versus what we anything is possible” with these complex systems to even
do tomorrow.” articulate the problem well enough to
The stakes are high. “The technical for performance improvement means solve it. And on Earth, there’s a much
pressure of having multibillion‑dollar that much has to be designed from larger space within which we can solve
national assets on the surface of Mars scratch. The adaptive caching assembly problems; we can actually swap out
means that you need to make sure deployed on Perseverance required hardware. But when we’re on Mars, the
that every one of the thousands of a new robotic arm to be developed solution space is much different.”
commands you give to it on a daily basis involving higher‑level flight software, That means hiring people who love
is good and will not harm the rover. force sensors and autonomous problem‑solving, and also listening to
That pressure to make it work, but also operation. “In order to even design everyone’s perspective, because people
to not screw up, is something like that, we don’t get a can see it in different ways. The other
very big.” chance to iterate five or 10 times,” says quality that is invaluable on a project
From a Trosper. “If we’re lucky, we’ll get a that requires years of preparation, and
technical point prototype and engineering model, and where many doubt the outcome at
of view, although then two flight units. So we have to be various times, is – like the rover itself
previous rover very agile.” – perseverance. “My advice is: if you
missions provide a Problem‑solving, meanwhile, is keep things moving forward, and solve
starting point for absolutely central to overcoming the the problems that keep you moving
Jennifer Trosper design, the quest challenges that arise and moving closer forward, then anything is possible.”
project has required collaboration from project is managing the 35 countries unwilling to acknowledge the realities
so many organisations, both public and involved. More than 100 tokamaks of carrying out pioneering science. That
private sector, from lots of different have already been built in the world, has meant having to educate politicians,
countries, each coming with different but having these 35 countries working says Claessens.
languages, cultures, capabilities and together is the biggest challenge.” It has also meant having to manage
political biases.” Until 2015, says Claessens, the perceptions about how the project is
In engineering terms, a systems management of the project was not progressing, says Eastup. “Moonshot
approach has been taken to break down up to the task, explained in part by the projects are very difficult to forecast
the project into more manageable immaturity of the organisation and the with a high degree of accuracy or
components, such as the auxiliary fact that it was led by scientists, rather certainty. But even though it’s difficult,
buildings, the tokamak (reactor), than those with the initial construction it doesn’t mean that proactively
nuclear lifting systems and electrical expertise required. One response was controlling cost is any less important;
power elements. To manage this, the to step up communication, which these projects have a responsibility to
project has used a dedicated integration had previously taken place largely their investors and supporters to do so.
team to make sure everything fits through email and phone, by convening “But what is really different about
together. “They were running a 3D a meeting in Cadarache at least these projects is that, due to the
model so that each time anyone once a month of the key individuals technical complexities, the different
designed a system, the integration team coordinating the production and organisations involved and the
would be responsible for checking that management of components. long‑term nature, you have to build
it will fit in,” says Eastup. “Because The extreme longevity of the project the energy and inspiration around the
once you’ve poured concrete or means that it has had to ride national project to maintain stakeholder support
installed equipment, it’s very difficult political cycles and huge external events and momentum. You need to encourage
(and expensive) to undo and redo it all of the different participants to
if you need to change something.” An “You need to encourage the transcend their differences and rally
equally intensive parallel effort has participants to transcend around a purpose that is greater than
been required, he says, to integrate the their differences and rally themselves. In essence, you need to
many stakeholders, both commercially around a purpose that is create and share a vision of how the
(across contractual boundaries) and greater than themselves” project is going to change the world.”
ADAM BODDISON
ART
Emma De Vita finds APM’s new chief executive raring to go, with
the energy and ambition to take the profession to the very top
PRODUCTION
interesting experience in our house,” they are because of the system – and good as Gareth at that, so…” he tails
says 39‑year old Adam Boddison, that could be society, their family or off, laughing.
APM’s new chief executive, who lives job or whatever it is that they’ve grown
in Coventry with his family of three
young children. His eldest, 12‑year‑old
Antonio is a “massive Harry Kane fan”,
up in,” he says. It’s left him with a
desire to make a genuine difference, to
fix things and to be ambitious about
B oddison’s level of energy is
infectious. You tend to sit
up straighter, become a bit more
but Boddison warned him that “you making positive change. Above all, it enthusiastic, when you listen to him.
need to get used to this if you’re going seems, he wants to realise potential. He admits he’s terrible at switching
to support England”. It’s good to be “Underpinning all of that is this off from work (and can’t imagine
realistic about these things. philosophy that, for me, anybody from sitting around watching boxsets at the
While the headlines lambasted any background can achieve and do weekend), mainly because work for
the cruelty of penalty shoot‑outs in really well in life with the right support him is as far from a 9‑to‑5 slog as you
deciding the tournament’s winner, and the right development,” he explains. can imagine. His life’s work is to make
Boddison is all too aware of the unfair Our conversation turns to the society better. It’s what motivates him
vagaries of the life chances meted out leadership attributes of England and keeps him driving forward.
to us. It comes from being raised in a manager Gareth Southgate. “He has “My wife says to me, ‘Sometimes
household filled with foster children, been both praised and criticised for the Adam, you don’t really have a job, you
the victims of unhappy circumstances kind of belief he’s had in the people have a kind of way of life’,” he says,
Photography: Will Amlot
whom his parents cared for. Growing up he’s got, and he’s taken the view that agreeing with her that, “I have to live
alongside children who’d been let down
by society has left an indelible mark “For me, anybody from any background can
on Boddison, who saw the same things achieve and do really well in life with the right
happen to child after child: “When there support and the right development”
sector, but the golden thread that runs chair, Whole School SEND Consortium
through it all, he explains, is his love of 2013–2015 founding director, Centre for Professional Education, University
developing people: “I’m drawn to roles of Warwick
where I can actually make the world a 2012–2015 academic principal, IGGY, University of Warwick
better place through the development 2010–2012 academic director, Warwick in Africa, University of Warwick;
of people.” Project professionals, he assistant headteacher, Royal Society of Arts
ART
says, have a big influence across the 2018–2010 area coordinator, Further Maths Support Programme
organisations they work for, and being 2001–2011 tutor/warden, University of Warwick
able to use that impact for the greater 2005–2007 lead practitioner, Specialist Schools and Academies Trust, London
good is part of the reason he wanted 2004–2008 maths teacher, Finham Park School and Finham Primary
APM’s top job. School, Coventry
officially at his desk at APM’s 2019–2021 MBA, University of Leicester (in progress)
Princes Risborough HQ. I’m curious to 2020 PRINCE2 Certificate in Project Management, Axelos
find out, as an outsider, what his take 2005–2008 PhD, mathematics education, University of Warwick
on the project profession might be? 2007–2008 DCH, clinical hypnotherapy, Institute of Clinical Hypnosis
“Project management is the beating 2004–2005 MA, educational research methods, University of Warwick
heart of contemporary professional 2003–2004 PGCE, secondary mathematics, University of Warwick
CLIENT
life, but I think we don’t really know it 2000–2003 BSc, mathematics, University of Warwick
yet,” he says. “There’s a tipping point
coming.” He draws an analogy with
marketing, where over the past 20 years,
marketers have gone from the junior To join APM, Boddison is moving that drives me. What motivates me a lot
backroom bods in an organisation to from his chief executive role at the is identifying the real barriers stopping
having a C‑suite role. National Association for Special an organisation from accelerating
In a post‑pandemic world, Boddison Educational Needs (Nasen), a to achieve its true potential. I like to
believes, project management can membership organisation for teachers in remove those barriers and supercharge
help organisations maximise return the field. His six years there has brought an alternative, which is to take it forward
on investments and deal with budget about some impressive achievements, at high speed and where it can really
squeezes. “This past year‑and‑a‑half is including growing membership tenfold make a difference.”
going to accelerate what was already from a base of 3,000, diversifying
coming, which is the renaissance of
project management… My sense is
that project management doesn’t get
revenue streams and introducing an
international strategy. “I was appointed
on a ticket of turnaround and growth,”
H aving not even left his Nasen post,
it doesn’t seem fair to pin him
down on how he intends to achieve this
the recognition it deserves. Within the and he has succeeded. (and he kindly bats aside my attempts at
sector, people know about it and they In contrast, APM, he says, is doing so). What’s clear is his emphasis
care about it, but outside the sector it’s obviously in “a very good space”, on using culture and values, with an
not known widely enough exactly what particularly with its chartered status. emphasis on people development,
this group of people do and the value He sees the main opportunity for APM as a way to achieve change (he rails
they add. We need to improve that… as growth in membership. “There against the obsession with strategy
It needs recognition all the time, even is a profile challenge for us as an that organisations have had, often to
when it’s going well,” he says. organisation and that’s the kind of thing the detriment of bringing people along
together under a common banner to
“Project management is the beating heart of achieve success).
contemporary professional life, but I think we don’t Boddison grew up in the Wirral.
really know it yet. There’s a tipping point coming” His mum ran a playgroup, his dad was
G
ART
STR I D I N
INTO
PRODUCTION
FA S H I O N
CLIENT
th e fa sh ion industry
be en a ro u g h ride for le vel of
It’s wit h a h ig h
rou gh th e p andemic, ita inv e stigates
th nge . Emma De V
nd ch a ement
disruption a ripe for p ro jec t m a n ag
th e s e c tor is
how
S
eptember is a big month and retail have experienced. Fashion From the top
for fashion, with London, businesses, from luxury design houses Kim Winser is the CEO of fashion
Milan, Paris and New and high‑street stalwarts to small, brand Winser London and the former
York fashion weeks all designer‑led firms, are contending CEO of Aquascutum.
happening. This year, with a huge amount of disruptive “Substantial change brings
London Fashion Week (LFW) will be change: COVID‑19, digitisation, Brexit challenges and opportunities, and
a hybrid event, with a combination of and sustainability concerns. we have experienced plenty with the
“physical and digital activations”. Project managers are change pandemic, Brexit, the rapid move to
The LFW digital platform masters, and this, combined with the new routes to market – particularly
launched in June 2020 and is updated project‑based nature of fashion, means online trading and new ways of
year‑round, allowing retailers, media the industry, like many other creative communicating and engaging with
and consumers to view and buy industries, is starting to recognise customers with the progression of
collections. Its creation is symbolic the benefits that project managers social media, digital marketing and
of the tumultuous 18 months fashion can bring. content opportunities – plus the pace
Golden opportunity
Madeleine Marcella‑Hood is a
lecturer in the school of creative and
cultural business at Robert Gordon
University (RGU), and was co‑author
of a 2015 APM research paper
entitled An Exploration of the Extent
of change brought on by the world can bring terrific experience, talent to which Project Management Can Be
demanding a more sustainable style of and objective thought, but as we Applied across Creative Industries. The
operating,” she explains. know, ownership from the top down researchers found that most of the
“So, there are plenty of will help this be more constructive,” fashion managers they interviewed
opportunities for strong project Winser says. were unaware of formal project
managers to work with brands In large fashion businesses, project management tools and techniques,
and businesses to develop more managers are a critical part of support but recognised the value that these
appropriate business models for functions like IT or capital projects, might bring. Project management
the future.” Project management is
underused by many fashion businesses, “In periods of substantial change, project managers can
but with so much change, there is a bring terrific experience, talent and objective thought, but
Getty; Alamy
project management.
Marcella‑Hood explains that the
pandemic has led to some negative
impacts that may have been inevitable,
like shop closures, with companies
forced to react quickly to rethink
designs and redistribute stock. Fashion
SUBS
However, what the pandemic has What’s more common, she explains, products/garments and selling them,”
shown us is that external forces is the use of the word ‘project’. says Marcella‑Hood. But, since the
are strong and have the power to “Projects are a vital part of the fashion APM research was published in 2015,
completely disrupt everything we industry,” she says, explaining that she finds there has been an increasing
think we know about a market – this because of the temporary nature of recognition of project management as
is perhaps particularly the case with trends, project management lends a function within the fashion industry
fashion, which could be regarded as a itself well to the fashion industry, as part of a broader recognition of
luxury rather than a necessity.” which relies on change. A project‑based the business and management side
organisational structure is common of things.
Change makers in fashion SMEs, and while larger
“These issues will require critical companies are structured in a more An increase in appetite
changes, particularly within larger conventional and functional manner, Marcella‑Hood explains that: “Since
organisations, and project management there are still projects that require we published our paper, we have seen
is an important way in which fashion teams to come together outside of an increase in fashion management
organisations can plan and implement business as usual, such as fashion and business courses being delivered
those changes. I’ve no doubt that is weeks, campaigns, collaborations and at universities across the UK. ‘Projects’
exactly what they are doing, even the launch of new collections. in the fashion industry have become
if they aren’t actually calling it “Accidental project managers more visible and they are labelled as
that,” Marcella‑Hood says. “Project have been a more common feature such. Fashion projects form a core
management is playing an increasingly of fashion, probably because fashion part of our curriculum on the fashion
critical role in the fashion industry, businesses are often SMEs, where a management courses at RGU, where
although it still isn’t a term that is used founder has become a project manager client‑led projects, research projects
and sustainability projects are just
“Accidental project managers have been a more some of the modules we offer that
common feature of fashion, probably because fashion contain a project element.” She teaches
her students about project management
businesses are often SMEs, where a founder has as part of a module on managing in the
become a project manager” creative industries.
the business of fashion, then flexible facilitation, research and development greater professionalisation they need.
(R)EVOLUTION IN
REPRO OP
PROJECT DATA
SUBS
more data than ever before on our adoption and the enablers that will help project data at the same time.
projects and a plethora of digital us to overcome these barriers.
tools to hand, there is little evidence The Project Praxis research group, Take action now to ensure
to suggest any marked improvement based at the University of Warwick, has good data quality
to decision‑making. Initial studies been working with a number of major The first theme identified by the
have demonstrated that while project infrastructure delivery organisations to participants related to the challenges
dashboards are widely used, they understand these barriers to identify associated with a lack of consistency
have not yielded the improvements practical ways to overcome them. Its across organisational units because of
in decision‑making that would be most recent study, sponsored by the the historical evolution of management
expected. A key challenge is that Oakland Group, engaged with senior systems. It was found that projects often
dashboards generally rely on past business managers to understand encountered difficulties as a result of
performance. But, as anyone who has their experiences with data analytics basic failures to use common definitions
dabbled in the financial investments and capture their views on what they throughout their organisations for items
market can attest, past performance felt were the barriers and enablers as fundamental as project identifiers.
is no guarantee of future results. Data to widespread PDA application. This The solution to these challenges was
is also greatly simplified, reducing the provided a unique insight into the clear. There is a pressing need to bring
complex interdependencies into a set of minds of the key decision‑makers and about the standardisation of data
colourful charts. the opportunity to understand which management systems and processes
But things are about to change. direction we need to move in to harness so that consistency in data collection
We are on the cusp of a project data the transcendent decision‑making and management is achieved across all
revolution where every morsel of project operating units and projects.
data produced will be fed into the We are on the cusp It was also clear that action can and
Josh Patterson/Ikon Images
decision‑making process through the of a revolution where should be taken now, as good‑quality
establishment of project data analytics every morsel of project data is a fundamental prerequisite to
(PDA). Given the huge potential for data will be fed into the any future analytical endeavours. As we
PDA to improve project delivery and its decision‑making process were told by one senior project controls
failure so far to live up to its promise, through the establishment executive: “The underlying issue…
there is a pressing need to understand of project data analytics isn’t that there are many systems, it is
Seeing is believing is a late adopter of the technology, The authors would like to acknowledge
Participants from project service so there is a huge amount of learning the invaluable support of the Oakland
organisations identified that client and experience that can be taken from Group in undertaking this research.
organisations were unwilling to other industries. The Oakland Group is a world-leading
fund untested, intangible data “People see things emerging and ask, data consultancy operating at the
analytics activities, while client ‘What does it mean for me?’ There is a intersection of process, analytics and
organisations identified that executive general reluctance to adopt predictive governance: www.theoaklandgroup.com
decision‑makers are often more analytics only because it is out of their
prepared to trust their instincts than comfort zone,” one senior assurance To download the research, visit
rely on what is perceived as subjective executive told us. Isn’t it time to take www.warwick.ac.uk/fac/sci/wmg/
data analysis. However, it was widely that courageous first step? research/transformation/project_praxis
agreed that providing clear evidence
of successful PDA applications is
fundamental to securing investment in
the technology and wider acceptance
from senior budget holders. THE TOP FIVE ACTIONS
Professional organisations, such TO BREAK DOWN THE
as APM, were seen as key enablers
in uncovering and showcasing the BARRIERS TO SUCCESSFUL
pockets of current examples of PDA PDA IMPLEMENTATION
and celebrating successful applications
in this area. “Seeing is believing, and
by doing those little pockets of PDA
projects within a company, it starts
1 Improve data quality
The prerequisite for successful PDA is good‑quality data, and
this is dependent on how mature the organisation is in terms of
opening up those opportunities,” data management. Organisations need to first understand how they
explained a senior data and currently collect and manage data by assessing the protocols and
analytics executive. tools that are used, the skills of individuals across the organisation
and the motivation and culture within the organisation to adopt PDA.
The truth will set you free
It is ironic that a profession dedicated
to implementing change is seemingly
averse to change. However, fear of the
2 Create awareness not analysts
The management of data needs to be the responsibility of
everyone and not seen as a specialist role. Organisations need
unknown was identified as a major to identify how they can develop their ‘data literacy’ whereby all
obstruction to PDA implementation. members of the organisation have an understanding of the role of
This fear was found to be manifested data and how it might contribute to decision‑making.
in the perception that PDA could
potentially take the control of
disseminating performance data out
of the hands of project deliverers,
3 Manage the size of the change task
Organisations adopting PDA need to realise that there is no silver
bullet for implementation. Embedding PDA will require prolonged
thereby removing the ability to commitment and needs to be adequately funded and resourced.
manipulate project data to ‘soften Outsourcing tasks and engaging with specialist consultants may
the blow’ of bad news related to poor overcome current skills gaps in this area. However, to truly embed
project performance. PDA into the organisation, investment into developing in‑house
It was also acknowledged that capability is required.
fear needs to be addressed around the
idea that artificial intelligence, and
by association PDA, will result in an
elimination of certain roles in project
4 Share examples of PDA on live projects
There is a pressing need for organisations to showcase examples
of PDA being successfully applied on live projects to develop a
delivery and substantively change the greater awareness and appreciation of how PDA can be applied
remaining roles. One of the crucial to projects and demonstrate that there are tangible benefits to
ways to overcome this aspect of fear the approach.
is to increase project professionals’
data literacy and to take learning from
other industries that have successfully
implemented and benefited from data
5 Eliminate fear from project delivery
Fearing the loss of control in how data is shared and interpreted
was identified as a major barrier to implementing PDA. However,
analytics. After all, data analytics is not taking learning from other industries that have successfully used the
new and, in reality, project management technology will help overcome this fear.
BREAKING THE
REPRO OP
IRON LAW OF
PROJECTS
SUBS
P
roject management has loses out on profit, the third sector is
CLIENT
20% 90%
over 10,000 projects. forecasting inaccuracy would argue that
Across the public, private and third it could be combatted through additional
sectors alike, the Iron Law results in data or modelling. However, technical
wasted money, inefficient delivery and error is not a satisfactory explanation, SCHEDULE BENEFITS
OVERRUN OVERRUN
time pressure. While the private sector
38% 10%
because it would lead to underruns
occurring roughly as frequently and
Technical error is not a with similar impacts as overruns. This is
satisfactory explanation, clearly not borne out by the data, as fat COST DURATION
because it would lead to tails (extremely large values) abound. BLACK SWANS (YEARS)
underruns occurring roughly
as frequently as overruns
Biases account for the project
distributions that we see. Project
5% 5.5
100%
80%
SUBS
Required uplift
Cost overrun
60%
40%
20%
ART
‑40%
PRODUCTION
The three steps of RCF probability at equal intervals (eg if 20 An early warning system
Another benefit of RCF is that it is projects are in a reference class, each in Hong Kong
relatively simple; you can complete project has a five per cent share). Hong Kong is a rarity because its
a forecast using the internet projects often come in under budget.
and a spreadsheet with three
straightforward steps: 3 Position your project on
the probability distribution
to make your forecast
Construction projects typically cost
15 per cent less than forecasted.
Although Hong Kong outperforms
2 Establish a probability
distribution for the
reference class
to have an 80 per cent likelihood of
your project falling within the budget
and accept a 20 per cent likelihood
in to address the challenge of the early
detection of projects that are starting
to go awry. It’s helpful to know which
If you were looking at cost overruns, of going over budget, you would set projects are spending more quickly than
you would line up the overruns from the budget at P80. In the example
smallest (which could be negative, ie above, that would correspond to a
an underrun) to largest. To create a 55 per cent uplift. Whatever your project
cumulative probability distribution While RCF doesn’t require coding, organisation’s technical
function, you would correlate each machine learning or an advanced maturity, you can use data
overrun with a probability. The degree in artificial intelligence to improve your project
smallest overrun would be 0 per cent (AI), these more complex methods forecasts, make better use
and the largest would be 100 per cent. can also be used to improve your of your resources and break
Intermediate overruns are assigned a project forecasts. the Iron Law
HOW TO
REINVENT PORTFOLIO
SUBS
MANAGEMENT
Drawing on his new book, the Harvard Business Review
ART
T
PRODUCTION
he emergence of projects as the economic engine understood and often neglected. Capacity and gut
of our times has been quiet but is incredibly feeling, rather than strategy and facts, often determine
disruptive and powerful. Back in 2017, I coined this how we prioritise projects. Prioritisation sets the agenda
phenomenon the ‘project economy’, to highlight in terms of what really matters and, consequently, how
the unprecedented transformation with profound resources are allocated. In my experience, a primary
organisational and cultural consequences. According to reason why many organisations fail is their lack of a
CLIENT
recent research, the value of project‑oriented economic clear sense of what is urgent or simply their selection of
activity worldwide will grow from $12 trillion (in 2013) to the wrong priorities. Get your priorities wrong and the
$20 trillion (in 2027). Add to this the trillions spent on effects can be calamitous.
COVID‑19 pandemic recovery projects. If the executive team doesn’t prioritise, middle
Yet our methods were designed for a world in which management and employees will do so on their own.
projects were a small fraction of an organisation’s At first, this shouldering of responsibility by the
activities, while most of the resources were dedicated to lower ranks may sound like good practice,
operations. In the project economy, project‑based work but without a prioritised set of strategic
becomes the main unit of work; and operations need objectives, the consequences of the
less and less resource to be carried out. Basically, all the selected projects are often disastrous.
current project, programme and portfolio management In a vacuum, employees will base
methods, tools and techniques are ‘old’ and need to their priorities on what they think
be adjusted. is best for the organisation
Portfolio management techniques, such as the – or perhaps what is best
prioritisation of individual projects based on business for their business unit,
cases, strategic goals, intangibles, weights, etc, could department, team or
work when an organisation had a few tens of projects, just themselves.
but today, organisations have hundreds or even
thousands of projects. Applying those old methods
leads to a huge amount of bureaucracy, wasted time and
management scepticism about our added value.
To succeed in the project economy, we need to
reinvent project management, and one way is by
reinventing the prioritisation of projects in our portfolios.
more of its strategic objectives, but because most address the prioritisation challenges I have faced over
organisations are multidimensional, it is impossible to my career, I developed a simple framework called the
match all projects to strategic objectives. For example, hierarchy of purpose. Boards of directors, executive
continuous process improvement, outsourcing and teams and even individuals can use the tool to rank
regulatory projects keep the organisation running priorities and select their most important projects. The
efficiently, but they are seldom related to strategic hierarchy of purpose is based on five aspects: purpose,
objectives. I recommend that at least the most important priorities, projects, people and performance. Only when
SUBS
projects and programmes – let’s say the top 20 projects an aspect has been pinned down and fully understood
– be fully aligned with strategic objectives. should the organisation move on to the next.
1theyPURPOSE
ART
2 PRIORITIES
The number of priorities an
organisation declares is revealing. If
3 PROJECTS
Strategic initiatives and projects, when
successfully executed, bring the organisation
the risk appetite of the executive team closer to its purpose and strategic vision.
is low, the executives will tend to name Nowadays, companies run many projects
many priorities; they don’t want to risk in parallel, mostly because it is easier to
not having the latest technology or start projects than to finish them. Capacity
missing a market opportunity. On the rather than strategy often determines the
other hand, if the executives are risk launch of projects. If people are available,
takers, they tend to have a laser‑like the project is launched, but which projects
focus on just a few priorities. They know should organisations really invest in? And
what matters today and tomorrow. As who wants to risk missing a big opportunity?
a project leader, you should define By uncovering the organisation’s purpose
what matters most to your organisation and priorities, senior executives can identify
now and in the future. As the previous the best strategic initiatives and projects
example of Amazon showed, its to invest in. They can also take these steps
purpose clearly puts the customer to identify projects that should be stopped
in the centre. Everyone working at or scrapped. Although theorists suggest
Amazon will know that when they have developing formulas that automate the
to make decisions, the ones related to process of prioritising and selecting ideas,
customers will always come first. Or as my recommendation is not to use such a
Emma Walmsley, CEO of pharma giant systematic approach. The exercise is mainly
GlaxoSmithKline, clearly stated in its to provide management with different
2012 annual report: “Everyone at GSK is orientations and viewpoints, and ultimately
focused on three priorities: innovation, the decision has to be made by management
performance and trust.” based on human intelligence.
4 PEOPLE
Prioritising at an
organisational level is incredibly THE BENEFITS
difficult. Large organisations OF THE HIERARCHY
are made up of individuals with OF PURPOSE
their own strong sense of what
matters. Every individual in an Organisations that have a highly
organisation has a unique list developed sense of priorities are
of priorities. These are by their in a powerful situation and benefit
nature self‑serving, informed as from a significant competitive
much by personal ambition and advantage. By applying the hierarchy
aspiration as by any sense of of purpose, an organisation can
alignment with the organisation’s significantly reduce its costs because
strategy. Employees are those it can stop any low‑priority activities
who implement the company’s that fail to deliver against clearly
strategies. They perform the articulated measures. Through these
routine business activities approaches, organisations can also
and deliver the projects. They reduce duplication, consolidate
also have to make many minor activities and decrease budget
decisions and trade‑offs every overruns. Overall, prioritising
day. Creating clarity around increases the success rates of the
the priorities and the strategic most strategic projects, increases
projects of the organisation will the alignment and focus of senior
ensure that every employee management teams around strategic
pulls in the same direction. priorities and, most importantly, leads
Leaders need to allocate the best to an execution mindset and culture.
resources to the most strategic A major hidden benefit I have
projects and liberate them from seen every time I have used the
daily operational tasks. hierarchy of purpose for the first time
with top management is that the
discussion turns into an interesting
5 PERFORMANCE
Traditionally performance indicators
don’t measure priorities and seldom
strategic dialogue. For example,
the CEO might ask the director of
sales, “How are we going to meet
indicate the progress made toward fulfilling that international growth target if
a company’s strategy. Project metrics tend currently we only invest in existing
to be lagging indicators and measure inputs markets or if compliance takes up to
(scope, cost and time) instead of outputs. 60 per cent of our project capacity?
Inputs are much easier to track than outputs Is this sustainable in the long term?
(such as benefits, impact, sustainability What would be the consequences of
This article is and goals). As you work through the balancing our portfolio and investing
adapted from hierarchy of purpose, identify indicators more in growth and cost optimisation,
the Harvard linked to the organisation’s priorities and to and less in compliance?” Think of
Business the outcomes expected from the strategic your organisation’s purpose and
Review Project projects. Less is more in this case, so one priorities. Are all your employees
Management or two for each area will do the job. When working according to those priorities?
Handbook: How Satya Nadella took the role of CEO of Are the activities prioritised in the
to launch, lead Microsoft in 2015, he announced a new best interests of the organisation as
and sponsor corporate mission: to push productivity, a whole? How would your priorities
successful everywhere, across all platforms and change if there were a sudden
projects, devices. Pursuing that mission meant economic downturn?
by Antonio changing the way the company measured We need to move past traditional
Nieto‑Rodriguez success. In an interview with The Verge, project scopes and goals; the projects
(Harvard he explained: “We no longer talk about the of the future will seek to make a
Business lagging indicators of success, right, which better world through broader and
Review Press, is revenue, profit. What are the leading more ambitious impacts in areas such
October 2021) indicators of success? Customer love.” as sustainability and diversity.
USE PROJECTS
TO DELIVER
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REAL DIVERSITY
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inclusion in your organisation whereas the ED&I agenda can often get
tagged on like a poor cousin.
Our experience has shown that this is
wrong. Project management can be very
effective not just in helping clear the mist
that sometimes surrounds ED&I, but also in
CLIENT
ED&I must be managed. This means having a clear idea of what the organisation wants
to achieve in terms of outputs, impacts and culture change. This must involve leaders and
employees in the organisation coming together to do the hard thinking
is not only complying with the law but management emphasis as wider strategic
embracing its spirit – and it is this spirit that programmes, then the assumption is that
engages both hearts and minds and will drive it is as much a core part of the business.
positive change. Consequently, staff will give it the same level
Best practice means going beyond of interest and attention.
compliance, preventing ED&I from being Having the programme sponsor work
just a tickbox exercise, and instead one with an ED&I professional from the outset is
SUBS
where policies are implemented and benefits imperative to help ensure that the programme
evidenced. Good project management can initiation document (PgID) sets out the vision
provide this evidence. and change that needs to be delivered
through individual projects, and that the
Why using a project management programme of work defines the outcomes
framework actually works and outputs that will allow for the change
ART
Project management can be a very useful to happen. Individual projects now will have
vehicle for stand‑alone diversity initiatives a remit that they need to deliver, and this
as well as more strategic endeavours. The makes sure that change is being delivered in
structure project management can give bite‑sized projects that are manageable.
well‑meaning ED&I programmes provides a The PgID will be a good way to start
foundation to properly assess the problem, thinking about what the project intends to
engage and secure the buy‑in of stakeholders, achieve, what expertise is needed, and how
PRODUCTION
address any risks, ensure there are clear goals much time and budget will be needed to
and, most importantly, provide key points at deliver it. Having the vision for the programme
which to measure impact and learn lessons. championed by a programme sponsor and
strongly endorsed by the senior management
team will be a good way for stakeholders to
understand the benefits that will be gained
CLIENT
overcome resistance to change and help discussed at the various workshops and
embed new practices and processes. learning sessions from the ground up.
Change models can be extremely helpful Like many change programmes,
in how best to get change accepted into well‑delivered ED&I practice works outside
an organisation, and Kotter’s eight‑stage the comfort zone. ED&I is about organisational
approach to strategic change works well in change, and project management can provide
large, structured organisations. As it suggests: a sense of security in knowing that the change
is not just going in its own direction, but is
1 Establish a sense of urgency. held within a trusted framework.
2 Create the guiding coalition.
3 Develop the change vision. How project management can
4 Communicate the change vision. contribute to embedding ED&I
5 Empower employees to deliver best practice
those changes. Project management can contribute to
6 Generate short‑term wins. embedding ED&I best practice by ensuring
7 Consolidate gains to produce more change. that ED&I considerations are undertaken at
8 Ensure that those changes and the benefits all key stages of the project life cycle. The
get anchored in the new approaches to embedding of Equality Impact Assessment
culture in the organisation. forms (EIAs) as part of a PgID, for example, will
help ensure that any negative impacts from
This is not a change that will happen embarking on the proposed project can be
overnight, but having a developed programme discussed and mitigated.
plan that maps out what is to be achieved Project managers who are core to
in each of the tranches ensures that this motivating and driving project teams could
becomes a programme of work that can be be trained to be ED&I champions and to
sustainably delivered over time. spot when project deliverables could have
It is also important that a variety of ways adverse ED&I implications. The relationship
of disseminating the key ED&I messages is symbiotic – project management could
within the organisation are used that take itself be more inclusive by making the
into account the different learning styles language of project management more
that people have (as championed by Honey accessible and easier to understand by all
and Mumford). Having organisation‑wide in the organisation, and could result in the
knowledge‑sharing sessions where staff can demystifying of both project management
listen to what benefits the programme will and ED&I processes. Ultimately, both project
bring, and what will be involved in making and ED&I professionals want the same thing,
the transition for them at a practical level, will which is making processes work better so
get them thinking and conversations flowing. people are treated in the best possible way
Seminars and workshops where role playing to achieve the best possible outcomes. In our
could be initiated (for example: you are a minds, a happier marriage than that cannot
disabled mother coming back from maternity be envisioned.
leave – what concerns could you have as
you prepare to return to work?) could make The views in this article are the authors’
participants confront a reality that may not own and do not necessarily reflect those of
be their own. This could decrease ‘othering’ their employers
and increase awareness and empathy for
their colleagues, thereby making for a more Amit Popat is senior principal for diversity and
inclusive work environment. ED&I champions inclusion at Korn Ferry, and Jaspal Kaur‑Griffin is
can then further embed the key messages head of programmes at the Bar Standards Board
MA K I N G
REPRO OP
SE N S E
SUBS
OF R I S K
ART
ock, a uthors of
PRODUCTION
hael Oc
Barry Trebes
and Mic c ts , g ive practical
of Challe nging Proje
Making Se nse
risk the smart way
aging
advice on man
CLIENT
U
nderperforming projects are not a modern ■ management structures, policies and processes
phenomenon. Past assessments of a wide combine to encourage imaginative management,
variety of poorly performing projects have good team working, shared decision‑making and the
reached markedly similar conclusions, and in active participation of all those with a primary stake in
doing so have highlighted ineffective communications, the project;
weak management, inadequate planning, poorly ■ a responsive management team processes
defined roles and responsibilities, absence of adequate information from many sources, including a wide
risk assessments, uncertain or contested objectives, stakeholder base, to achieve good situational
ineffective control systems and lack of common purpose. awareness and to be continually alive to the possibility
of a range of potential problems and ways of
Securing successful project outcomes solving them;
As each assessment is published, calls are heard for even ■ effective communication channels are established
tighter controls to be imposed by management teams from the very start, so that information flows easily
and for better performance all round. Yet, despite this and quickly to and from management at all levels and
evidence, and even after the called‑for improvements throughout the project;
have been introduced, too many projects fail to deliver ■ management openly encourages questioning and
what is expected of them. If we know why major projects constructive challenges to its plans and decisions;
can fail, why is it that we let it happen time and time again? ■ project strategies recognise the benefits of dividing
Fortunately, there is evidence that better project the project into phases so that it can be taken forward
outcomes are more likely when: incrementally and be easily adapted or modified to
1
not least because legal and other restrictions on the Is the project sponsor’s corporate culture seen
exchange of information can prevent the sharing of by the project’s management to be supportive of
knowledge and sensitive information. Reporting can be risk management being central to the management
biased and feedback ambiguous, thereby generating of the project? If not, what effect could that have on
SUBS
conflicting interpretations of the facts. Those involved the project team’s attitude to risk and how might the
might also unwittingly reconstruct history in the course project be affected?
2
of ‘telling it like it was’. How formalised will the risk management
There is also a concern that analysis could take process be? Will it amount to no more than
place in a politicised environment in which attempts to unstructured guessing? Will the process, formal or
allocate blame and claim credit become more important otherwise, be intended to have a material effect on
ART
than understanding what happened; and that ultimately, the desired outcome of the project? If not, why not?
the underlying causes of failure and success may be What resources will be devoted to risk management?
3
impossible for anyone to determine with certainty. How will the principal assumptions on which the
What matters most when making a project into business case and plans for the project are based
a highly reliable organisation is for both its sponsor be kept under review?
4
and the project’s management to commit to the What options for handling risk are available,
avoidance of complacency and the encouragement of
PRODUCTION
5
Projects should be set up and managed in ways that What means will be used to characterise the risks
CLIENT
create highly reliable organisations where performance – ie to determine the nature of the risk (a risk
is guaranteed, safety is paramount and organisational to what) and to whom the risk matters – and then,
learning is continually used to create and sustain a where necessary, to quantify them and assess the
competent and reliable organisation. probability of their occurrence, and to identify the
root causes?
Making decisions about risk
The management of risk is central to the way a project
is steered through to its conclusion. Decisions about the
way risks are to be assessed and managed throughout Unfortunately, these beliefs can give rise to endless
the entire project, and possibly beyond, must therefore technical and numerical risk assessments, diverting
involve the project sponsor as the primary risk taker. attention from the need to uncover those primary
Risk can be viewed as uncertainty that matters at the organisational weaknesses and other underlying fault
time when a decision is taken or a plan is constructed. lines that are more likely to present the highest risk to
Project risk is not simply the sum of items in a risk any project.
register, it can just as easily arise from poorly functioning
teams, corporate decision‑making beyond the reach of Deep‑seated causes of risk
the project or lack of preparedness for the unexpected. Risk assessments are only aids to decision‑making
Some believe the task of identifying organisational and planning and are not themselves decision‑making
frailty and the risk it poses is an impossible one – the processes. Many deep‑seated causes of risk to projects
Achilles heel of risk assessment. Others maintain that and systems in general can be linked to human and
what is not easily recognisable as a specific risk cannot organisational factors. The quality of a project risk
be managed. assessment therefore depends largely on the ease
with which it is possible to determine how people and
Project risk is not simply the sum of items organisations shape and interact with the project and the
in a risk register, it can just as easily arise impact they may have on it. Risk assessment processes
from poorly functioning teams, corporate can only be truly effective if they take into account these
decision‑making… or lack of preparedness influences and the significant impact they can have on
for the unexpected risk profiles.
PEER TO PEER
VERSION
DEAR SUSANNE
“I have tended to see conflict on my project as
REPRO OP
to get your needs met. The more and deliberately you’re signalling
cooperative you are, the more you to yourself that you’re safe and that
will prioritise other people’s interest there’s nothing to be afraid of.
over your own needs. Based on these
two dimensions, they devised five Question and listen
different conflict styles: With your physiology in check, begin
ART
now available). For more information, middle ground. propose the issue is resolved? Which
visit www.susannemadsen.com 3. Competing: Highly assertive but risks do they foresee? What would
not cooperative. You want to win. they do if they were in your shoes?
4. Accommodating: Not assertive but And so on.
Thank you for your honesty about highly cooperative. You give in. Deeply listen to their answers
your tendency to avoid conflict. 5. Avoiding: Not assertive and not and see if you can identify the
CLIENT
You’re not alone. Many people dislike cooperative. You want to delay. underlying needs and wants of the
conflict because they worry it will other people involved. When you’re
have a negative impact on personal Avoiding avoidance able to suspend your own agenda for
relationships and that they will end up When you use the avoiding style, you a moment and overcome your instinct
falling out with colleagues. The truth neither pursue your own concerns to avoid conflict, you open yourself
is that conflict is an inherent part of nor those of the other person. Instead up to a deeper exploration of the
running projects and it can generate you push the issue aside and play issue. I’m not saying that it’s easy, but
surprisingly positive outcomes when down its importance. You may do it’s a skill that can be practised and
tackled correctly. so because you feel you don’t have that can make all the difference to the
When conflict is approached all the details at hand to have a success or failure of your project.
with an open and constructive mind, meaningful discussion or because Going for a win‑win may not always
different points of views can be you are fearful in some other way. be possible but it’s good to aim for. It’s
expressed and team members can Kicking the can down the road when you collaborate that you’re able
learn from each other and come to may feel good in the short term, but to come up with creative solutions and
a mutual agreement. It’s far more in your heart you know that the issue turn conflict into something positive.
problematic when a disagreement hasn’t been resolved.
is dismissed and pushed under the To begin approaching conflict in a Do you have a question for Susanne?
carpet. Then it will mushroom below more open way, first become aware of Email mail@susannemadsen.com
the surface and become destructive. the situations and conversations you
tend to avoid. Notice how you feel and
The five styles of conflict where in your body you sense tension.
Back in the 1970s, Kenneth Thomas Also notice if your breathing pattern READER OFFER
and Ralph Kilmann developed a changes. If you hold your breath or Enjoy a 25 per cent discount on
simple model describing the extent breathe rapidly from your chest when The Power of Project Leadership,
to which we are assertive and conflict approaches, deliberately second edition, when you order
cooperative during a conflict. The slow down and deepen your breath. the book from Kogan Page at
more assertive you are, the more you Your physiology and psychology are www.koganpage.com
will assert your own will over others closely linked. By breathing slowly Quote code: PROJ25
The following individuals make up the latest cohort to achieve Chartered Project
Professional status with APM. Congratulations to you all, from those based in the UK and
Europe to those in the US and Australia. Full details of the criteria for achieving chartered
status and the routes to get there can be found at apm.org.uk/chartered-standard, where
you can also view the full Register of Chartered Project Professionals.
SUBS
PEER TO PEER
VERSION
REPRO OP
HOW TO
PROJECT MANAGE
YOUR CAREER
SUBS
“K
now thyself” is an ancient role I’ll be a four or five out of five.” For the
bit of wisdom, supposedly contracts and procurement category, he scores
etched on the temple of the one out of five. This is a brutally honest bit
Oracle of Delphi, fortune teller of self‑scrutiny.
CLIENT
to the Greeks. Less clear is how one does Still only 23, Pearce began his research a
that in a professional way. Mentors? Career few years earlier when he scoped out the ideal
advice? Therapy? James Pearce, portfolio path to the top. “I went to speak to different
analyst in group IT at Rolls‑Royce reveals leaders at Rolls‑Royce to ask them about their
his own take on this – his own homebrew key experiences, key roles, advice, motivations
method. “It’s a PowerPoint presentation” and insights. I learned that it’s good to spend
he says. “I thought about the key project 18 months in a role, which is long enough to
management competencies, and where I’m learn about the area, but not too long to get
at. This is the result.” The item in question is a comfortable. These are things I’ve tried to base
19‑page presentation by Pearce, about himself, my career on.”
to himself. He’s since turned career progression into
The first slide is a radial chart offering an a science. It’s easy to see why this genial chap
overview of his readiness across 12 categories, won APM Apprentice of the Year 2020. Not to
such as cost management, contracts and mention the RateMyApprenticeship National
procurement, and communications. At a glance, Apprentice of the Year in 2018. The result of
he can see how prepared he is for the range of this analysis, combined with a strong work
demands a project manager faces. The slides ethic, is a stellar career. And Pearce is a role
are varied. There are mind maps for his career model for others, too. He got started with an
development. Ladder charts. Feedback from apprenticeship and has made it his mission
his company CEO Warren East and others. And to champion them to the new generation of
detailed statements of his future path. Pearce is project managers.
literally project managing himself.
Qualifications
● L4 NVQ Diploma
● APM PMQ
● FdSc, project management
● BSc, project management
Awards
● APM Apprentice of the
Year 2020
● RateMyApprenticeship
National Apprentice of
the Year (L4/5) 2018
Interests
● School governor
● Horse racing: “I have
shares in a few racehorses,
including one that
I named and that won
at Royal Ascot last year!
She’s called Dandalla.”
● Walking, exploring
new views, routes and
places, especially in
the Peak District
Never too young to mentor upsides and downsides of apprenticeships. James is putting his
“My old school sixth form has reached out “I won’t say they are better or worse than a project management
experience into practice
multiple times for me to go back and give degree. I think it depends on what is best in all aspects of his life
careers talks,” he explains, adding his next for each person.” The pay at Rolls‑Royce is
session is just a few days away. “I talk about currently £12,600 for a four‑year post‑GCSE
apprenticeships, and my successes, if you role, or £13,860 for a two‑to‑four year higher
can call them that. I’ve done it for the past and degree apprenticeship.
three years.” He also mentors new arrivals at Another reason Pearce is such a strong
Rolls‑Royce. So far, three apprentices have exemplar is his commitment to supplementary
benefited from his guidance, which includes qualifications. He’s obsessive about
nitty‑gritty skills like application writing and self‑improvement and enrolled on multiple
interview techniques. courses to broaden his expertise. Overall,
His perspective is particularly sharp as he he’s got an FdSc in project management, a
experienced first‑hand the lack of guidance level 4 NVQ Diploma, APM PMQ and has just
apprentices experience: “You are expected to completed his BSc in project management.
apply to university. I decided it wasn’t for me, as I “The next step is APM chartership. I’m
prefer learning on the job rather than just theory. already helping people with 20 years more
But if you said you wanted an apprenticeship, experience than me to write their chartership
the school didn’t know where to start.” As a applications. I help them to understand what
Derby lad he was naturally drawn to engineering they’ve achieved.” He is so committed to
– both Rolls‑Royce and Bombardier are based education, he’s become a school governor –
there. “The Rolls‑Royce apprenticeship scheme not an entirely normal thing for someone so
is highly competitive, so I was delighted to be young, and without children, but he sees it as
selected,” he recalls. He’s honest about the a civic duty.
PEER TO PEER
VERSION
REPRO OP
4
ART
write their chartership applications” day is done, and you haven’t work or what articles to read.
achieved anything. Your mindset needs to be
one that engages with your
management skills in his everyday life. Rolls‑Royce’s CEO Warren British Airways and Severn
He led a team of apprentices through a East. There are two Trent by engaging with APM.
community‑outreach project to raise money for things that make these So don’t just interact with
the Prince’s Trust. This included a gala dinner. conversations work. The first APM but look at the wider
“It really reinforced why you need to use your is to have the confidence community that it facilitates.
project management skills, and the impact they to ask for a chat. It’s not
can have. Early on, I drew up a stakeholder
map, project manager style. Most people
would ask, why would you need to do that?
easy, but if I didn’t have the
confidence then I wouldn’t
have got to have the talks in
5 See the impact you have
At Rolls‑Royce we are
doing more than just creating
Cost management too. We raised over £17,000 the first place. The second is a single component to fit
for the Prince’s Trust and were shortlisted to go with a purpose. What do in an engine. We are part
for recognition.” you want to know? A directed of something bigger. We
So, what’s Pearce’s next mission? In fact, approach is better than just have committed to ensuring
he’s pretty content in his current role as a going into a meeting and our new products will be
project analyst for Rolls‑Royce; the role means asking vague questions, such compatible with net zero
he sifts through hundreds of projects to find as ‘What’s your job like?’ by 2030, and all products
cost over‑runs, failures and other items in need will be compatible with net
of further investigation. It’s an ideal place to
understand the full gamut of projects run by
the aircraft engine maker – and a potential
3 Understand first,
then improve
There’s a tendency when
zero by 2050. I also noticed
during the pandemic that
Rolls‑Royce took part in the
springboard for his next career leap. people move into a new job to Ventilator Challenge, to
Overall, Pearce prefers to think of his career want to make an impact, and supply the NHS. We had 300
as the accumulation of expertise, rather than to set about improving things. staff working on ventilators.
a ladder to the top. “I’ve got a lot of roles right That can unsettle people It reminded me that project
now, like school governor and ambassador of and doesn’t help to build management can have a
APM,” he says. “For me, it’s about making a relationships. My advice is to huge impact on the world
difference. That’s why I get those roles, so I can take time to understand why around us, and it’s worth
have an impact.” things are the way they are. remembering that.
PEER TO PEER
VERSION
PROJECT:
REPRO OP
TO CYCLE
THE LENGTH
SUBS
OF BRITAIN
ART
C
ycling the length of the country is suggested routes and ones to avoid, as well
regarded as one of the UK’s top as kit lists, advice on nutrition, training and
cycling challenges and something how to get to the start/back from the finish.
that has been an ambition of mine for We also popped into our local bike shop to
CLIENT
several years, but one I’ve never had the time discuss it with them and get some advice.
to train for. With the country in lockdown and
foreign holidays still looking risky at the start The project life ‘cycle’
of 2021, now seemed a good time to tackle Our research had shown us there were a lot
this challenge. However, it’s more than a case of options to cover, so we’d need to reduce
of just hopping on a bike and pedalling, and these before deciding our final route. The
the more I looked into it, the more complex it first option to assess was travel to and from
got – just like a typical project! the start, which would also dictate whether
we went south to north or vice versa. Key
The vision considerations were the time taken to travel,
Any successful project needs a clear vision. comfort of the travel (how tired would it leave
My wife and I would be cycling this together us before we had to start?) and the ability
and decided to use this as our summer to transport the bikes. Of the options of car,
holiday, visiting friends and family along the train and plane, we opted to fly to Inverness
way and raising money for charity. We’d keep and take the train from there, as otherwise a
our daily mileage reasonable and visit places pure train or car journey would be too long
of interest along the way. We’d also stay in Taking and tiring.
B&Bs so we wouldn’t have to carry camping an agile Although this meant we had to pack up
gear and could get a hot shower every day. approach the bikes for air travel, we could discard the
With our vision set we could then be agile in I revisited cardboard boxes (kindly provided for free by
how we approached planning the trip. our options our local bike shop) in Inverness, and we’d
As we were going to be self-supported, and opted also be able to spend an extra day after the
we needed to plan not just the route but to hire a finish on the beach in Cornwall.
the training, equipment, nutrition and car one We plotted the route, booked the
accommodation. Like many projects, we were way from accommodation and flight, but had to wait until
doing this for the first time so we looked Inverness the train tickets became available, which we
to others for lessons learned and advice to Wick thought was a small risk mitigated by making
and guidance. The internet helped provide sure I got up early and booked them as soon
Project launch
Like many projects, things started great. We
got ourselves and our bikes to the start line
without problems and the project team were
in high spirits as we hit the official start in John
O’Groats (actually 20 miles in).
We’re also having to deal with the risks
as they rise. It’s one thing to think you’ve
as the ticket office opened. Our first problem! The heavy successfully mitigated them, until they occur.
Apparently you could book tickets earlier rains of April For us, this was the glorious August weather
through customer services so all bike spaces and May of strong winds and torrential rain leading to
on our planned trains were gone. Taking an made us delays and questioning the project vision. With
agile approach I revisited our options and feel that we the ongoing rain, it’s proving harder to dry out
opted instead to hire a car one way from were taking our kit overnight too.
Inverness to Wick. a waterfall One unexpected issue is that the
As with all projects, things go wrong approach to hotels start breakfast too late for us, but
throughout that you have to adapt to and our training we’ve quickly adapted to that and resolved
overcome. The heavy rains of April and May that issue.
made us feel that we were taking a waterfall Now it’s a matter on focusing on each day
approach to our training. We learned from and and not looking too far ahead, which can be
adapted to our experience, replacing kit that daunting and discouraging. We’ve got to keep
didn’t quite work, learning how best to refuel on motivating each other and we’ll get there,
throughout the ride and checking ahead of thinking about the benefits we’re accruing
time to see if there’s a café in which to take a along the way and not just the miles covered
break – the extra 10 miles to find an open café or metres climbed.
can take a very long time.
Project sponsor
Managing the risks Every project needs a good sponsor, and
One of the early risks we faced was whether you can be ours. We’re raising money for
we would be permitted to travel at all or the Disability Sports Coach charity, which
whether there would be another lockdown. provides opportunities for disabled people to
We decided to proceed on the basis that the participate in sports and live healthier, happier
lockdown restrictions would be lifted and push lives. During lockdown, it provided home
the start date into August. We also ensured sports kits to hundreds of people who were
we selected accommodation that was fully isolating. You can find out more about DSC at
refundable, even if this cost us a bit more – www.disabilitysportscoach.co.uk
the cost of mitigation!
We also mitigated the technical risks of n To help raise money for this very
the bikes needing repairs by getting them worthwhile cause, please donate via
serviced just before we went and identifying uk.virginmoneygiving.com/Team/Jogle20212
site of historic and cultural significance. programme director. He explains that a weapon of tremendous power. So the
After all, this is the holy site of a highly agents have come to talk about a new agents – Indy’s new sponsors – hire
developed lost civilisation. project for him to sink his teeth into. him to beat the Nazis to it. How nice
But Indy’s not so much project But before we get to that main plot of them to overlook his track record of
managing this exploration as project of the film, let’s review Indy’s project losing out to Belloq…
mangling it, setting off mechanical management failures so far:
CLIENT
and even optical traps that display 1. Poor team selection and Diversity and inclusion
the builders’ fantastically advanced safeguarding. One guide runs The first task on the Gantt chart?
technology and workmanship. How away, the other tries to kill him; Locate the all‑important headpiece of
are their mechanisms still working? both of them end up dead. Indy’s the Staff of Ra, used to pinpoint the
How did they manufacture them? managed to pick a pilot whose pet is Ark’s secret location on a giant scale
What created the impetus for such a creature that he has a pathological model of the lost city of Tanis.
innovation? Such questions don’t fear of. How did that get past HR? The headpiece belongs to Indy’s
interest Indy. All he cares about is 2. Breaches of professional ethics. old flame Marion Ravenwood (Karen
stealing a golden idol. As outlined, he’s essentially a Allen), now a hard‑drinking bar owner
One narrow escape later and looter. Put another way, even in Nepal. After proving how quickly a
he’s fallen into the clutches of in the 1930s, the Chartered person can sober up, she negotiates
rival snarky‑ologist René Belloq Institute of Archaeologists might her way onto his project team – she is
(Paul Freeman), who sends some have blanched at his attitude to terrible at ‘lessons learned’, too. The
understandably annoyed preserving antiquities. reunion is interrupted by Nazis who
indigenous people to kill 3. Terrible project planning. Any succeed in burning down her bar – and
him. He makes it to his project manager knows that the scorching one side of the headpiece into
plane and flies back to his best way to avoid disasters is to the palm of a Gestapo officer (Ronald
university job in the US. pre‑mortem potential pitfalls. In Lacey). But Indy and Marion escape;
Project outcome: FAIL. Indy’s case, they’re also literal back at the university, the diversity and
pitfalls. What did he think was going inclusion officer is breathing a sigh of
Lessons to happen when he broke into a relief that such a high‑profile project
unlearnt temple full of booby traps? now has an even gender split.
Indy’s boss
Marcus Brody Undeterred by this failed project The project hots up
(Denholm – and with no attempt to examine The one project management skill
Elliott) any lessons learned – the agents ask Indy does seem to exhibit is strong
fits the Indy to investigate a Nazi dig in Egypt. relationship‑building. In Egypt, they
role of They’re looking for the Ark, apparently team up with old buddy Sallah el‑Kahir
(John Rhys‑Davies – better known towards objectives, but this guy is all Indiana Jones himself has some
as Gimli the dwarf from The Lord of over the place. redeeming features. It’s true that a
the Rings). And it’s here we find the Another project #FAIL. winning smile, a degree of charm and
real project management hero of the He and Marion are tied up. The a dose of fearlessness can be very
movie (see box). With him on the Nazis open the box and… It turns out effective tools for the project manager.
case, the project really progresses. God’s not a fan of Nazis. Or maybe Indy learns to manage his fear of
Indy’s contribution at this stage, not a fan of opening the Ark. Even the snakes; and he’s smart enough to know
by contrast, is to run around Cairo project’s culmination is another failure not to look upon the spirits unleashed
shooting swordsmen, then cause a for Indy – the Ark is hidden away in from the Ark.
truck explosion that results in Marion’s a giant secret warehouse so even the That combination of charisma
apparent death. archaeological sciences won’t benefit. and common sense can be valuable
We all know the next few scenes. Might as well have blown it up, eh Indy? for any project leader. But overall, the
Marion’s really alive. Indy still hates Projects need to be properly project to deny the Nazis access to
snakes. They find the Ark and are lifting scoped and well informed. Project a super‑weapon is incredibly poorly
it out of place when… oops. Despite managers need discipline, drive and run and fails. The fact that it ends
knowing the project has a massive attention to detail. They need reliable, face‑meltingly badly for the bad guys
obstacle – a bunch of Nazis and Belloq well‑managed teams. Raiders of the in the end suggests something we’ve
calling the shots on the site – Indy Lost Ark features none of those things, secretly suspected all along: God is a
fails to prepare any kind of lookout Sallah aside. great project manager.
and all Sallah’s hard work is undone.
External dependencies anyone? Thanks
to his failure to sweat the details or do
a risk analysis, the bad guys have the
Ark and Marion is stuck down in the
snake‑infested mausoleum with her
lousy ex.
After an improbable escape – the
buried temple happens to have an
exterior wall right next to the airfield
where the Nazis take the Ark – Indy
engages in an admittedly agile pivot. He
and Marion don’t exactly break out the
Post‑Its for a scrum, but he takes the
initiative and after killing a truck driver
and a couple of other Nazi no‑marks,
SALLAH: PROJECT LINCHPIN
the project is back on track. Sallah el‑Kahir is the real deal in project management terms and
But the steamer they put the the linchpin of Indy’s project team. He knows his own terrain well
Ark on is hijacked by a U‑boat. This – great project managers thrive on good connections across their
is the final nail for Indy as project organisation and industry – and works through objectives like
manager. A project lead can have lousy a machine:
management skills and lack attention l Helps decode the headpiece.
to detail – so long as they’re lucky. l Sorts out accommodation.
And Indy really isn’t. If anything, he’s l Lays on disguises.
a Jonah. l Works out how to infiltrate the map room.
l Hires diggers at the correct site of the Ark.
Gott mit uns? l Handles logistics for its removal from its resting place.
Belloq takes the Ark to a nice Aegean l Arranges transportation to the US.
island. Indy sneaks ashore and has a
chance to fire a bazooka to prevent He’s jovial, adding hugely to project morale. And every project
the Nazis using it – but chickens needs someone with the soft eyes and attention to detail that
out. So: defiling temples for a golden Sallah brings. He notices a pet monkey has died and prevents Indy
payday is fine; but blowing up a relic from eating one of the same poison dates, for example. We all
to stop the literal Nazis accessing a know a Sallah. Not a project lead, nowhere near board level – but
weapon that might make their armies the kind of person who actually gets things done. The fact that
invincible? Nah, just can’t do it, sorry. he’s prepared to work with disaster‑magnet Indiana Jones just
Projects thrive on consistency of goes to prove how important charisma is for a project leader.
Alamy
New books,
recommended
REPRO OP
Facebook’s
favourites
Sheryl Sandberg
has smashed
the authority gap
and wants to
and podcasts
SUBS
to keep you
entertained
ART
There are times (the ‘authority gap’ of the title in I am redoubling my commitment to
when you read action) and I compensate for it every driving this agenda forward, so that, in
something which day. My feelings on sexism were highly a generation’s time, the problems I and
makes you angry. personal, and while I knew all women all women who read this book face are
Then there are faced these challenges to some extent, lessened. Don’t get mad, get even.
times when you read exposure of the systemic scale of the
something which problem in The Authority Gap made me ✶✶✶✶
makes you really see red. Review by Joanna Rowland, director
angry. The Authority The books depicts how and why general, transformation group, HMRC
Gap by Mary Ann Sieghart had that women aren’t respected or valued as
effect on me, not because it let me down, highly as men in the professional world.
but because it lays bare the way society Sieghart interviews some of the most Making Workshops Work
has historically let women down. Even prominent women globally, and they Penny Pullan
the way women let women down. recount their experiences of battling for (Practical Inspiration Publishing)
My whole career has been in the equitable credibility with remarkable Who doesn’t love a
public sector, delivering projects both candour. This presents a bleak picture, good workshop? The
in the police and central government. but as I got further into the book, I coming together of
I am now a senior leader at HMRC, moved from anger to reflectiveness. minds, constructive
a department which takes equality The author clearly recognises the state conflict, challenging
of all kinds seriously, with respect of the problem, but suggests some steps preconceptions
for all as a central objective. I have we can all take to reduce the authority and teasing clarity
experienced sexism throughout my gap in the final chapter. and cohesion
career, egregiously when I was younger I am proud to be a member of the out of chaos and
and junior, and more subtly as I have project delivery profession, which has confusion. With emphasis, of course,
risen in rank. allowed my career to flourish. This on the word ‘good’. Many a project has
While I no longer need to face book has brought home, however, that experienced its pivotal eureka moment
down the crude harassment I was there are still changes which need thanks to a timely, well-oiled workshop,
Alamy
subjected to, I am still aware that my to be made across society, including and yet so often the converse is true:
So, there’s a tension you can’t quite put The first of the three dark arts is the Professor Eddie Obeng is an
your finger on… The team laughter feels science of persuasion and influence – educator, TED speaker and the
less intense and you know that’s not now boosted by AI and neuroscience author of Perfect Projects and
because you are virtual – you’ve been – which shows that if you frame the All Change! The Project Leader’s
virtual for 18 months. There is a dull situation first and bypass the logic Secret Handbook. You can join
ART
underlying sullenness. You know that circuits with emotional bias, people his masterclasses, courses and
with a project of this scale and duration, act without knowing why. Second, workshops on the QUBE #SuperReal
you can’t always be everywhere, so behavioural economics, which uses the campus: https://QUBE.cc.
you rely on the team to challenge and set‑up of the system to control your Tweet him @EddieObeng or
support each other towards excellence. choices and behaviours. And the third is read his blogs on LinkedIn or
Team culture is crucial to success. intolerant minority politics. In the same at www.imagineafish.com
It sets how we work together so the way as one person with a nut allergy
PRODUCTION
best things get done even though no means no one on the entire plane can
orders are given. Openness means eat nuts, intransigent minorities always l Disconfirm. Early in my Perfect
fixing issues early. Mutual respect end up dominating everyone else. Projects course, we run a project
means you can collide ideas to produce simulation. In an hour, participants make
robust solutions. Lessons in defence three months of tough decisions. The
Yesterday, my friend of 30 years, The ‘Defence Against the Dark Arts’ first review is brutal. They’re reluctant
CLIENT
Bill, thanked me for being a true friend. class teaches young wizards how to to acknowledge they did terribly. They
I was taken aback. Playing tennis, prevent being subsumed by dark forces blame everything, everyone. Then they
he’d managed to tear his bicep. His and losing personal will and positive sleep on it. By the second review, they
doctor suggested he do nothing but leadership. Here are my five spells that now know ‘they don’t know’. We’ve
I’d written him a stern email berating ward off uninvited influences: disconfirmed their delusions and they
him and suggesting specialists. He’s l Look out for framing, and become eager to learn. Find ways to let
70 and may soon need a cane to walk. reframe. Once a topic is framed, cold reality shine in.
For that you need strong biceps. His your confirmation bias and cognitive l Trumpet your project culture over
doctor and friends were concerned but dissonance will keep you stuck down and above the infiltrating noise.
scared to offend him; they said nothing. a deep well of delusion, unable to Once you have shared ground rules,
Influenced by the current social climate, perceive reality. Steve Jobs used 19 repeat them over and over. Point out
they’d been persuaded it was right not words to fix Antennagate: “We’re not reinforcing examples. Never punish good
to challenge. perfect. Phones aren’t perfect. We all behaviour and never reward detractors.
know that. But we just want to make l Be your own spirit guide. Don’t
The dark arts at work our users happy.” Find an alternative get a delusion cast on you: discard every
in society way to reframe so people say, “I hadn’t remarkable story you’re dying to repeat.
Recently, three powerful dark arts that thought of it that way.” Ignore catchy slogans. When asked, never
began outside your project will by l Go down the well and push them ‘imagine’. Flee your current delusions:
now be seeping into it. We humans are out. Listen, empathise and start from be scientific. Compare with a control
susceptible to delusions, and the dark where they are; establish you are both on group. Extrapolate from your opinion to
arts prey on this human flaw. In the same the same side before showing leadership. predict what should happen next – when
way vaxxers and anti‑vaxxers are unable it doesn’t, discard that delusion.
to have a constructive conversation Once a topic is framed, Now, regardless of the narratives and
(because conversation needs rationality your confirmation bias norms of the outside world, your project
linked to reality), increasingly you will and cognitive dissonance team can be cohesive, open, supportive
have found your team not able to be will keep you stuck down and challenging. Visit www.eddieobeng.
open to understand issues, let alone a deep well of delusion, com/defenceagainstthedarkarts-spells
solve them together. unable to perceive reality to learn some spells of your own.