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FUNDAMENTALS
Green IT Fundamentals: Business, IT, and the Environment – Green computing: carbon foot print, scoop on
power – Green IT Strategies: Drivers, Dimensions, and Goals –Environmentally Responsible Business:
Policies, Practices, and Metrics.
PART - A
(2 MARKS)
Green computing is the environmentally responsible and eco-friendly use of computers and their
resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing,
using and disposing of computing devices in a way that reduces their environmental impact.
10. Diagrammatically represent the relationship between Carbon emission and Green computing.
2. Explain Carbon Footprint. How can we calculate it? Mention the steps to reduce carbon footprint.
A carbon footprint is the amount of greenhouse gases—primarily carbon dioxide—released into the
atmosphere by a particular human activity. A carbon footprint can be a broad measure or be applied to the
actions of an individual, a family, an event, an organization, or even an entire nation. It is usually measured as
tons of CO2 emitted per year, a number that can be supplemented by tons of CO2-equivalent gases, including
methane, nitrous oxide, and other greenhouse gases.
When calculating a carbon footprint, a lot of factors are taken into consideration. For example, driving to the
grocery store burns a certain amount of fuel, and fossil fuels are the primary sources of greenhouses gases. But
that grocery store is powered by electricity, and its employees probably drove to work, so the store has its own
carbon footprint. In addition, the products that the store sells were all shipped there, so that must also be
factored into the total carbon footprint. Beyond that, the fruits, vegetables, and meats that the store sells were
all grown or raised on farms, a process that produces methane, which has a greenhouse effect 25 times greater
than CO2. All of those elements must be combined to understand the full carbon footprint of a given activity.
How can we calculate our carbon footprint?
Although adding up one’s individual carbon footprint can be difficult, online calculators can do some of
the work for you, giving a rough estimate of your carbon footprint based on the size of your household, the
efficiency of your appliances, how much you drive or fly, what you eat, and how much you recycle.
This isn't perfect, but it is a good way to measure your activities so you can understand roughly how
much CO2 they generate and take steps to reduce your carbon footprint.
Methods of reducing your carbon footprint include driving more-efficient vehicles (or making sure that
your current vehicles are properly maintained), taking public transportation, using energy-efficient appliances,
insulating your home to reduce heating and air conditioning costs, consuming food that doesn't require as
much transportation, and eating less meat, which has a higher carbon footprint than fruits and vegetables.
Individuals and companies can also offset some of their CO2 emissions by purchasing carbon credits, the
money from which can go into projects such as planting trees or investing in renewable energy.
Green IT is the sustainable practice of reduced environmental impact using low cost energy and
environmentally friendly technologies in designing, manufacturing, using and disposing of IT equipment. Green
is just another term for the energy efficient and environment friendly way of using electronic equipment and
technologies.
Green IT has been around for quite some time and the environmental impact of IT operations is one of
the main concerns for IT professionals. However most of them are unaware of how to proceed to reduce the
environmental impact of their IT operations through sustainable Green IT strategies.
Green IT Strategies:
Formulating a strategic plan helps organisations to move forward in implementing Green IT practices
incrementally. A Green IT strategic plan must be aligned with business strategies and this becomes one of the
key components of an organisation’s sustainability agenda (Waheed & Seddon, 2010). IT operations will never
be absolutely carbon neutral, but reducing the carbon footprint is achievable through efficiency, reducing paper
usage, managing power usage, virtualisation and consolidation, green procurement, and proper disposal of the
IT assets.
4.1 Measure and Create a Baseline
The first stage requires the organisation to measure the energy consumption, carbon emission and operating
cost of IT infrastructure and its operations. Once the energy draw of IT equipment and annual uptime for each
device is measured, then the other two aspects of Green IT baseline, carbon emission and operating cost can be
calculated using a suitable baseline tool (e.g. Forrester’s Green IT baseline calculator, as used to develop the
baseline in the case studies in section 3). This audit should include a list of IT equipment outside the data
centre, and a list of IT equipment and facilities inside the data centre. Again as mentioned by Webber &
Wallace (2009), “You can’t manage what you can’t measure”.
4.2 Create Awareness
Educating the employees about current Green IT trends and initiatives in the industry is an important second
stage. Communicate the Green IT baseline from the strategic to the operational level of the organisation and
showing the environmental impact of the IT operation. Building Green IT awareness in an organisation can
bring many benefits including increased cooperation when policies are implemented. An educational
programme can lead to increased cooperation with measures that take little effort, such as configuring office
computers to use sleep mode or participating in office recycling. Conducting seminars and workshops on
Green IT strategies and their benefits can facilitate the awareness amongst employees.
4.3 Establish a Paperless Office
This will help businesses to reduce waste through effective document management. To build an environment
friendly paperless office, first educate the employees in the office about paper usage and wastage and watch
them at work. Assess how much they print and trace the trail of paper and documents should be conducted.
After getting a real picture, create a plan for how these activities could be accomplished without paper and
show employees how they can get more done with less effort. Educating the employees about the
environmental impact of using paper may get some employees to change, but showing how it improves their
work life will get almost everyone to buy in. Suggestions should include: Use double sided printing in order to
reduce paper usage by 50%. Configure all printers to default to duplex printing and provide clear instructions
to users for those rare situations where single-sided printing is required. Setting up a reprographic centre for
printing, copying, scanning and faxing, will reduce the number of printers and other office peripherals
distributed throughout the organisation. Consolidating the current printers can save significant energy draw
from these devices.
4.4 Power Management
Enable the power management features for servers which allow automatic shutdown and power-up processes to
ensure servers only run as and when required. Reduce the energy, which servers use by deploying blade
servers. The power management features can be extended to all PCs to ensure that when employees are not
using them, or they are out of the office, then they are turned off, enforcing the use of power saving options,
such as hibernation and sleep modes. Start simple with low cost steps: reduce the brightness of monitors to the
lowest setting that is comfortable; turnoff monitors during the hours not in use; avoid using screen savers etc.
4.5 Consolidate and Virtualises
The biggest power draw comes from servers and PCs. The best way to reduce this power usage is to reduce the
number of servers and use thin clients. In many cases it is the easiest and most effective way to transfer
workload from inefficient, under utilised systems to efficient, well utilised equipment. Implement virtualisation
at two different levels: software based and hardware based. In order to achieve more effective and efficient
virtualisation, both software and hardware based virtualisation must be considered. Hardware based
virtualisation adds additional advantages, such as it makes the job of the VMM (virtual machine monitor)
much easier. This allows much simpler, more efficient, and better performing overall virtualised system. The
most commonly used two technologies are Intel’s virtualisation technology (VT) and AMD’s virtualisation
(AMD-V). Server virtualisation provides benefits to both the IT department and to the users that they serve.
These benefits include: improved investment utilisation, decreased energy usage, more floor space, decreased
IT costs, and improved disaster recovery. In a given time, running more than one application on a server
(application consolidation), reduces the number of servers required to support these applications. The reduction
in the number of physical servers is server consolidation. Fewer servers mean less power consumption and
lower requirement for cooling. If these applications are running in a data centre, having fewer servers also
translates to less rack space thus a smaller footprint for the data centre. Virtualisation can be applied to desktop
computers, storage and application infrastructure as well.
4.6 Green Procurement
Purchasing new IT equipment is the flip side of equipment retirement. Most of the major equipment
manufacturers are trying to meet stricter, “greener” standards in the new equipment they build. But putting
green requirements and selecting equipment that meets published international standards, such as Energy Star
and RoHS certification into purchasing specification, ensure that newer equipment is more efficient, free from
hazardous materials, and easier to recycle. Look out for equipment that is designed for recycling (DfR),
designed for the environment (DfE) and Energy Star or EPEAT (Electronic Product Environmental Assessment
Tool) certified. Buying the right size equipment is important to eliminate waste. Before buying IT equipment, it
is important to know the purpose, and actual requirement of the particular user. Put green criteria in the tender
evaluation, such as the U.S. Environmental Protection Agency’s Energy Star certification into the purchasing
specs ensure that newer equipment is more energy efficient, causes less environmental impact, and is easier to
reuse, refurbish and recycle.
1. Economy (Why)
The economic dimension deals with the financial justification for green enterprise transformation. The
key practice in this dimension revolves around metrics that enable justification of the investment in green IT
initiatives. Following are some of the economic factors appearing in green IT practice:
❖ Green ROI metrics justify the business decision to invest in carbon reduction. These are measures that
reflect the business value emanating from the costs, effort, and risks in undertaking a green enterprise
program. For example, the replacement costs of electronic devices are matched against the power and
costs saved over the lifetime of those devices. Costs associated with changes to the service-level
agreements with partner organizations and corporate customers are compared with the carbon and cost
savings resulting from these changes.
❖
❖ Metrics that demonstrate the net present value (NPV) of the carbon initiative over a three- to five-year
period. In this period, the carbon economy can be expected to be in full swing, and the carbon reduction
investments made today will affect the worth of organizations on the stock exchange then (around
2013-15).
❖ Incorporation of intangible and/or otherwise non carbon measures, such as organizational image, subtle
marketing, and motivated HR, in the overall justification for green IT. For example, the image of an
organization as perceived by its customers (or employees) can be measured through a survey and, then,
the same image measured again after the green transformation has taken place. The difference in the
two views of the organization by its customers can be made to count toward the economic benefits
resulting from green initiatives.
❖ The comparison of carbon performance across multiple organizations and industry sectors, especially
when businesses are geographically dispersed. This comparison facilitates understanding of the
economic advantage of green initiatives among competing organizations.
❖ The formulation of KPIs (key performance indicators) that provide financial benchmarks indexed to
carbon benchmarks. For example, a KPI can be “reduction in scope 2 carbon emissions by 10% per
year over the next three years” and can be extended and mapped to “reduction in cost of production by
three to five percent per year for the next three years.” KPIs not only measure progress in carbon
efficiency but also provide an indication of what needs to change.
❖ Regulatory compliance can be considered as a part of the economic dimension of green IT practice,
especially when there are financial penalties associated with noncompliance.Consider, for example, the
mandatory reporting requirement in Australia based on the National Greenhouse and Energy Reporting
Act for organizations generating more than 125 kT (Kilo Tonnes). Failure to comply and report incurs
financial penalties of AUS $220,000 (maximum) plus $11,000 for each day that the offense continues
for failure to register/report, and $110,000 (maximum) for failure to keep records.
❖ Carbon trading based on the recording and reporting of emissions. This trade in carbon in a carbon
economy on carbon stock exchanges will make use of CEMS, enabling it to mature into systems-based
automated trades monitored and enforced by law.
2. Technology (What)
The practice of green IT in the technology dimension deals with reduction of emissions from IT
equipment, such as monitors, computers, data servers, and network equipment. Examples of the technological
dimension of green IT practice include:
❖ Sophistication in managing desktops, laptops, and other individual computing devices when not in use.
This includes switching them off when not in use, using a blank screen saver, centralized power
management, and use of smart operating systems.
❖ Use of smart metering devices that measure and relay emissions in real time and provide feedback and
correction to the equipment.
❖ Printer use in an efficient way through default draft printing, default page cap per user, double-sided
printing, distance printing (i.e., not have a printer by the side of the desktop), and recycling of ink
cartridges.
❖ Virtualization and optimization of data servers and desktop machines.
❖ Use of low-carbon-emitting green monitors and computers instead of the aging and
high-power-consuming computers.
❖ Implementing basic to advanced carbon emissions management software2 for collection and
dissemination of standardized carbon data.
❖ Preferential use of renewable sources of energy such as solar, wind, and nuclear. This would be based
on increased ease in selecting the source of energy and greater transparency in viewing the effect of the
choices through sophistication in carbon reporting systems.
❖ Environmental intelligence (EI) comprises technologies like data warehouses, analytical tools, and
reporting tools. This EI will combine existing business intelligence systems and organizational
processes with the tacit green knowledge people carry.
3. Process (How)
The process dimension of green IT practice deals with the use of IT systems in improving business
processes (e.g., supply chains) and use of standards (e.g., ISO14001). The process dimension in the practice of
green IT is affected as follows:
❖ Business optimization processes such as lean or SixSigma would be also responsible for carbon
reduction. As I mentioned earlier, I have outlined this for lean-green as a method that extends the
principles of lean toward green.
❖ Modeling and implementation of new green processes. These are processes that are built from the
ground up keeping carbon in mind. For example, procurement and disposal processes for electronic
equipment that are directly based on the total carbon calculations over the life of the equipment. Energy
Star-compliant or EPEAT certified and approval by the green IT program committee.
❖ Embedding green organizational policies within the systems that support business processes. Typically,
this would be the modification of ERP applications using SOA-Web services resulting in green CRM,
green SCM, and their integration with CEMS.
❖ Collaborative green business processes that bring together multiple partnering organizations,
government bodies (local, state, or national), and generic international bodies such as IPCC and
research centers to get together electronically and share information and knowledge to reduce
emissions.
❖ Apply 14000 family of standards — notably ISO14001 for environmental management systems (EMS).
This standard will provide the basis not only for internal and external EMS implementation but also a
starting point for the comparison of organizational green maturity.
❖ Processes associated with reuse and recycling of equipment that balance the longevity of the equipment
and its ongoing power consumption. Electronic waste disposal will be closely tied with carbon
measurements — starting with the design and production of the equipment, and their procurement,
operations, and disposal carbon costs. Eventually, equipment that simply cannot be used, reused, or
donated needs to be disposed of in an environmentally responsible manner.
❖ Collaborative business processes, based on Web services that enable support and sharing of carbon
reduction across multiple organizations.
4. People (Who)
The people dimension of green IT practice deals with the soft, sociological aspects of changes to the
organization. Following are some of the areas associated with people that undergo change in a green IT
initiative:
❖ Changing customer preferences with respect to favoring green products and services needs to be
considered and incorporated in product and service design, development, and production.
❖ Basic training and creation of awareness of environmental sustainability and green IT among various
groups of people, including employees, customer groups, and suppliers.
❖ Use of social media networks that generate public opinion, provide carbon-related information,
publicize green standards, as well as facilitate “crowd-sourcing” (e.g., a member of the crowd reporting
a wastage such as street lights on during the day, an oil spill in the neighborhood, or unethical dumping
of batteries or mobile phones).
❖ Developing trust and ensuring security associated with carbon data. This applies to both internal and
external parties interested in the carbon performance of the organization.
Research continues into key areas such as making the use of computers as energy efficient as possible, and
designing algorithms and systems for efficiency-related computer technologies.
To ensure that the goals of green information technology are achieved, the continuing efforts of developers,
researchers, manufacturing companies and end users everywhere are necessary. A part is played in all this by
education. A workforce and general public who have been made aware of the ecological issues of their
computing choices are in the best position to help make IT greener.
❖ Sustainability needs to be incorporated into corporate strategies and reflected in organizational business
goals.
❖ This means making this a priority in every aspect of organizational operations.
❖ As with any other business initiative, you need to make a plan of action and assign accountability.
Hold people accountable and measure the results
❖ Invest the time in training employees on the importance of sustaining the environment and share what
the organization is doing to help conserve resources.
❖ Solicit additional ideas from employees for resource conservation.
❖ Get an idea about what employees are experiencing and can offer ideas to reduce waste and improve
their work environment.
❖ Conserving water is something where everyone participates in by reducing the opportunities for
wasting this valuable resource.
❖ For example, converting to energy-efficient faucets, toilets, and lighting can be a great way to save
water, energy, and budget dollars.
4. Supply Chains
Statistics show that customers prefer working with sustainable companies that are environmentally
friendly. Maintain a list of sustainable friendly vendors and make it a priority to only use organizations
that embrace sustainable business practices. Negotiate contracts with this expectation made clear.
● fluorescent light-bulbs
●
● electronics
● computers and monitors
● paper products
● supplies
6. Chemical Management
Chemical impact on the environment has been plundered in recent times. Strive to use green cleaning
products and non-chemical products for pest control and weed management. Use chemical vendors to
help train employees on the proper use and disposal of chemicals.
Use of energy-efficient electronic products and use environmentally friendly settings on office
equipment. Choose computer, electronic, and IT acquisition products that are EPEAT registered to ensure
the highest levels of efficiency.
Develop sustainability policies and procedures to reinforce the efforts. Things like, powering down
equipment at the end of the day and enabling energy savings settings on all computers and desktops, are
examples of policies that can support the cause. The challenge to sustain the environment can be
overwhelming, but if each of the organizations, large or small, does its part, everyone can contribute to
conserving this great planet that is home for all living things.
MCQ
1.--------------is the branch of study that aims at using computers and its associated resources effectively
a) Green IT
b) Data Science
c) Grid Computing
d) Cloud Computing
Ans: a
2. How does computing harm the environment?
a) carbon dioxide emitted by device
b) increase in power cooling
c) cost of spam
d) all of the above
Ans: d
3.What are the visions of Green IT
a) Green collaboration
b) Green Enterprise
c) IT as Enabler & producer
d) all the above
Ans: d
4.How to apply green IT in organisation
a) by Reducing Environmental waste
b) by improving Energy Efficiency
c) both a and b
d) none of the above
Ans: c
5.---------computer consumes 1/3 rd of the power of light bulb with linux os
a) IMEC
b) ZONBU
c) OLED
d) SUN RAY THIN CLIENT
Ans: b
6. Carbon footprint is an Extension of
a) Ecological footprint
b) Human footprint
c) Emission footprint
d) Gas footprint
Ans: a
7.------------is also referred as the total set of greenhouse gas emission caused by an organization
a) Carbon footprint
b) Nitrous oxide
c) Emission footprint
d) Ecological footprint
Ans: a
8.----------- become popular in manufacturing casings for computers and peripherals
a) Toxic materials
b) Bamboo
c) Hazardous Material
d) Non-hazardous Material
Ans: b
9. Total co2 emission in this world is
a) Transport-23.00%& residential-6.60%
b) Industry -19.60% & others 4.90%
c) Electricity-45.90
d) All of the above
Ans: d
10.---------------releases co2 that makes toxic to the environment
a) Coal gas
b) Natural gas
c) Both a and b
d) None of the above
Ans: c
11. The average consumption of CRT monitor is
a) 86 watts
b) 76 watts
c) 50 watts
d) 20 watts
Ans: b
12.In CRT Monitor consumption when turned off from computer power settings then.how many will be
retained ?
a) 1W
b) 0W
c) 2W
d) 3W
Ans: b
13.The average consumption of LCD Monitor
a) 76W
b) 20W
c) 60W
d) 30W
Ans: b
14. In LCD monitor consumption when turned off the computer power settings then how many watts will be
retained
a) 20W
b) 0W
c) 10W
d) 30W
Ans: c
15.The maximum brightness of grey CRT monitor is
a) 74
b) 84
c) 64
d) 24
Ans: a
16. Green IT strategy must develop
a) Holistic & comprehensive green IT Strategy
b) Plan according to schedules
c) Both a and B
d) None of the above
Ans: c
17. A large enterprise must appoint an--------officer
a) Environmental sustainability officer
b) Revenue officer
c) Forest officer
d) All the above
Ans: a
18.Enterprises also adopts additional measures such as
a) CFG
b) GHG
c) FHG
d) HGF
Ans: b
19. The various factors for Environmental sustainability are
a) Self interest
b) Economic savings
c) Environmental concerns
d) All of the above
Ans: d
20. Environmental sustainability adopt various policies and practices namely
a) Power management
b) Switching off computer when not in use
c) Both a and b
d) None of the above
Ans: c
21.What are the four Green IT dimensions
a) Economy
b) Technology
c) Process & people
d) All of the above
Ans: d
22. Environmental intelligence comprises technologies like
a) Data Warehouse
b) Analytical and Reporting tools
c) Both a and b
d) None of the above
Ans: c
23. Social media can facilitate
a) Crowdsourcing
b) Employee groups
c) Customers groups
d) None of the above
Ans: a
24. Green IT improve the business by
a) Customers
b) Employees
c) Supply chain
d) All of the above
Ans: c
25.--------------- and optimization of data servers used in green IT Technology
a) Virtualization
b) Sustainability
c) Green compliance
d) Green IT strategy
Ans: a
26. The goal of green IT is to
a) Economic viability and improve way of computing devices
b) Production practices
c) Environmental sustainability
d) All of the above
Ans: d
27.Green IT Design and manufacturing includes
a) 2 stages
b) 3 stages
c) 4 stages
d) 5 stages
Ans: c
28.The four aims of green it are
a) To cut down to as little as possible the amount of energy used
b) To minimize inclusion of harmful materials & biodegradable materials
c) To extend as far as the life of the equipment
d) All of the above
Ans: d
29. ----------------is to measure relay emission in real time
a) Smart metering devices
b) CRT monitor
c) LCD monitor
d) None of the above
Ans: a
30. The people undergo change in a green IT initiative
a) By changing customer preferences
b) Use of social media
c) Both a and b
d) None of the above.
Ans: c
31.Partner with employees invest the time in
a) Training employees
b) Solicit additional ideas
c) Get an idea from employees
d) All of the above
Ans: d
32. How to develop a recycling program
a) By fluorescent light bulbs
b) Electronics and paper products
c) Both a and b
d) None of the above
Ans: c
33. Metrics used for measuring power consumption in data centers
a) TDE
b) PUE
c) DCIE & CPE
d) All of the above
Ans: d
34. Advantages of green computing are
a) Waste reduction
b) Less pollution
c) Better working conditions
d) All of the above
Ans: d
35. Disadvantages of green computing are
a) Significant upfront cost
b) May slow down computer networks
c) Plenty of knowledge may be required
d) All of the above.
Ans: d